{"product_id":"ada-cx","title":"Ada","description":"\u003cstyle\u003e\n.guidaio-v3 { --gv3-bg:#f6f5fb;--gv3-surface:#fff;--gv3-surface-soft:#fbfaff;--gv3-ink:#14132b;--gv3-ink-2:#2b2a4a;--gv3-muted:#6c6a8a;--gv3-line:#ecebf5;--gv3-line-2:#e0deef;--gv3-brand:#5b3df5;--gv3-brand-2:#7c63ff;--gv3-brand-soft:#efeaff;--gv3-brand-ink:#2c1d8a;--gv3-ok:#0f8a5a;--gv3-ok-soft:#e6f7ee;--gv3-warn:#b16800;--gv3-warn-soft:#fff3dc;--gv3-bad:#b3261e;--gv3-bad-soft:#fde7e6;--gv3-radius-lg:22px;--gv3-radius:16px;--gv3-radius-sm:10px;--gv3-shadow-sm:0 1px 2px rgba(20,19,43,.04);--gv3-shadow:0 12px 30px rgba(53,38,124,.07);\n  background:radial-gradient(1200px 600px at 80% -10%,rgba(124,99,255,.18),transparent 60%),radial-gradient(900px 500px at -10% 5%,rgba(91,61,245,.12),transparent 60%),var(--gv3-bg);\n  color:var(--gv3-ink);font-family:Inter,system-ui,-apple-system,\"Segoe UI\",Roboto,sans-serif;font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;\n  max-width:1240px;margin:0 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var(--gv3-line);border-radius:var(--gv3-radius);padding:16px;background:#fff;display:grid;gap:8px}\n.guidaio-v3 .feature-card .icbox{width:36px;height:36px;border-radius:12px;background:var(--gv3-brand-soft);color:var(--gv3-brand-ink);display:grid;place-items:center}\n.guidaio-v3 .feature-card .ftitle{font-weight:700;color:var(--gv3-ink);font-size:15px}\n.guidaio-v3 .feature-card .fbody{color:var(--gv3-muted);font-size:13px}\n.guidaio-v3 .pc{border-radius:var(--gv3-radius);padding:20px;border:1px solid var(--gv3-line)}\n.guidaio-v3 .pc.pros{background:var(--gv3-ok-soft);border-color:#b8e8cc}\n.guidaio-v3 .pc.cons{background:var(--gv3-bad-soft);border-color:#f5c2c0}\n.guidaio-v3 .pc h3{font-size:17px;display:flex;align-items:center;gap:8px;margin-bottom:12px}\n.guidaio-v3 .pc.pros h3{color:var(--gv3-ok)}.guidaio-v3 .pc.cons h3{color:var(--gv3-bad)}\n.guidaio-v3 .pc ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}\n.guidaio-v3 .pc li{display:flex;gap:8px;align-items:flex-start;color:var(--gv3-ink-2);font-size:14px}\n.guidaio-v3 .pc li svg{flex:0 0 auto;margin-top:3px}\n.guidaio-v3 .pc.pros li svg{color:var(--gv3-ok)}.guidaio-v3 .pc.cons li svg{color:var(--gv3-bad)}\n.guidaio-v3 .bestnot{display:grid;grid-template-columns:1fr 1fr;gap:16px}\n.guidaio-v3 .bestnot .card{border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:20px;background:#fff}\n.guidaio-v3 .bestnot h3{display:flex;align-items:center;gap:8px;font-size:17px;margin-bottom:12px}\n.guidaio-v3 .bestnot .for h3{color:var(--gv3-ok)}.guidaio-v3 .bestnot .not h3{color:var(--gv3-warn)}\n.guidaio-v3 .plan-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}\n.guidaio-v3 .plan{border:1px solid var(--gv3-line);border-radius:var(--gv3-radius-lg);padding:22px;background:#fff;display:grid;gap:10px;position:relative}\n.guidaio-v3 .plan.featured{border-color:#c7baff;background:linear-gradient(180deg,#fff 0%,#f7f3ff 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var(--gv3-line);border-radius:var(--gv3-radius);background:#fff;padding:20px}\n.guidaio-v3 .timeline{display:grid;gap:8px;margin:8px 0 0}\n.guidaio-v3 .timeline .ev{padding:10px 14px;border-radius:12px;background:var(--gv3-brand-soft);color:var(--gv3-brand-ink);font-weight:600;font-size:14px;display:flex;align-items:center;gap:8px}\n.guidaio-v3 .social-row{display:flex;gap:8px;flex-wrap:wrap}\n.guidaio-v3 .social{width:36px;height:36px;border-radius:12px;border:1px solid var(--gv3-line-2);background:#fff;display:grid;place-items:center;color:var(--gv3-ink-2)}\n.guidaio-v3 .social:hover{background:var(--gv3-brand-soft);color:var(--gv3-brand-ink);border-color:#d6cdfb}\n.guidaio-v3 .res-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}\n.guidaio-v3 .res{display:flex;gap:10px;align-items:center;padding:10px 12px;border-radius:12px;border:1px solid var(--gv3-line);background:#fff;color:var(--gv3-ink-2);font-size:13px}\n.guidaio-v3 .res:hover{border-color:#d6cdfb;background:#fbfaff;text-decoration:none}\n.guidaio-v3 .res svg{color:var(--gv3-brand);flex:0 0 auto}\n.guidaio-v3 .res .url{color:var(--gv3-muted);font-size:11px;word-break:break-all}\n.guidaio-v3 .res .res-text{display:grid}\n.guidaio-v3 .alts{display:flex;flex-wrap:wrap;gap:8px}\n.guidaio-v3 .alt{display:inline-flex;align-items:center;gap:8px;padding:9px 13px;border-radius:14px;background:#fff;border:1px solid var(--gv3-line-2);font-weight:600;color:var(--gv3-ink-2);font-size:14px}\n.guidaio-v3 .alt .av{width:24px;height:24px;border-radius:8px;background:linear-gradient(135deg,#c7baff 0%,#efeaff 100%);display:grid;place-items:center;font-size:12px;font-weight:700;color:var(--gv3-brand-ink)}\n.guidaio-v3 .faq{display:grid;gap:10px}\n.guidaio-v3 .faq details{background:#fff;border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:14px 16px}\n.guidaio-v3 .faq summary{cursor:pointer;list-style:none;font-weight:700;color:var(--gv3-ink);display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:15px}\n.guidaio-v3 .faq summary::-webkit-details-marker{display:none}\n.guidaio-v3 .faq summary svg{color:var(--gv3-brand)}\n.guidaio-v3 .faq .ans{color:var(--gv3-muted);margin-top:10px;font-size:14px}\n.guidaio-v3 section.block.conclusion{background:radial-gradient(700px 320px at 0% 0%,rgba(124,99,255,.18),transparent 60%),linear-gradient(135deg,#1c163a 0%,#2c1d8a 100%);color:#fff;border-color:#2c1d8a}\n.guidaio-v3 section.block.conclusion .head h2{color:#fff}\n.guidaio-v3 section.block.conclusion .lead,.guidaio-v3 section.block.conclusion .rich p{color:rgba(255,255,255,.88)}\n.guidaio-v3 section.block.conclusion .rich strong,.guidaio-v3 section.block.conclusion .rich b{color:#fff}\n.guidaio-v3 section.block.conclusion .eyebrow{background:rgba(255,255,255,.14);color:#fff}\n.guidaio-v3 section.block.conclusion .btn-secondary{background:rgba(255,255,255,.14);color:#fff;border-color:rgba(255,255,255,.25)}\n@media (max-width:1080px){.guidaio-v3 .hero-grid,.guidaio-v3 .trust-grid,.guidaio-v3 .company-grid,.guidaio-v3 .setup-grid,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@media (max-width:700px){.guidaio-v3{padding:12px 8px 48px}.guidaio-v3 .hero{padding:20px}.guidaio-v3 section.block{padding:20px}.guidaio-v3 .grid-2,.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid,.guidaio-v3 .bestnot,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 h1.title{font-size:28px}}\n\u003c\/style\u003e\n\u003cdiv class=\"guidaio-v3\" itemscope itemtype=\"https:\/\/schema.org\/SoftwareApplication\"\u003e\n\u003cmeta itemprop=\"name\" content=\"Ada: AI Customer Service Agents for Enterprise CX Teams\"\u003e\n\u003cmeta itemprop=\"description\" content=\"Ada is an enterprise platform whose AI agents resolve customer service enquiries on voice, messaging and email. SOC 2, GDPR, HIPAA and AIUC-1 compliant.\"\u003e\n\u003cdiv class=\"hero\"\u003e\u003cdiv class=\"hero-grid\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"hero-head\"\u003e\n\u003cdiv class=\"logo-tile\"\u003e\u003cimg src=\"https:\/\/www.ada.cx\/favicon.svg\" alt=\"Ada logo\" itemprop=\"image\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"name-block\"\u003e\n\u003cspan class=\"eyebrow\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"m12 3-1.9 5.8a2 2 0 0 1-1.3 1.3L3 12l5.8 1.9a2 2 0 0 1 1.3 1.3L12 21l1.9-5.8a2 2 0 0 1 1.3-1.3L21 12l-5.8-1.9a2 2 0 0 1-1.3-1.3Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Customer Service · Voice Assistants\u003c\/span\u003e\u003ch1 class=\"title\" itemprop=\"name\"\u003eAda\u003c\/h1\u003e\n\u003cp class=\"lede justify\" itemprop=\"description\"\u003eAda is an enterprise platform whose AI agents resolve customer service enquiries autonomously across voice, messaging and email. A single reasoning layer drives every channel, with \u003cb\u003eSOC 2 Type II, GDPR, HIPAA and AIUC-1\u003c\/b\u003e compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"badge-row\"\u003e\n\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Active\u003c\/span\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e GDPR compliant\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e Usage Based\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e API available\u003c\/span\u003e\u003cspan class=\"badge brand\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Verified by Guidaio\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tbd-row\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eCategories\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip cat\" href=\"\/collections\/customer-service\"\u003eCustomer Service\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/voice-assistants\"\u003eVoice Assistants\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/agents-orchestration-frameworks\"\u003eAgents Orchestration Frameworks\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/workflow-automation\"\u003eWorkflow Automation\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/email-automation\"\u003eEmail Automation\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/email-management\"\u003eEmail Management\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/translation-language\"\u003eTranslation Language\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/localization-internationalization\"\u003eLocalization Internationalization\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/rag-semantic-search\"\u003eRag Semantic Search\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/speech-analytics-qa\"\u003eSpeech Analytics Qa\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/guardrails-policy\"\u003eGuardrails Policy\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/observability-monitoring\"\u003eObservability Monitoring\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/no-low-code\"\u003eNo Low Code\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/api-tools\"\u003eApi Tools\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eTarget domains\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip dom\" href=\"\/collections\/customer-support-success\"\u003eCustomer Support Success\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/customer-research-cx\"\u003eCustomer Research Cx\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/retail-e-commerce\"\u003eRetail E Commerce\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/finance-banking\"\u003eFinance Banking\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/insurance\"\u003eInsurance\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/healthcare-medicine\"\u003eHealthcare Medicine\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/hospitality-tourism\"\u003eHospitality Tourism\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/transportation\"\u003eTransportation\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/it-software\"\u003eIt Software\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/arts-entertainment\"\u003eArts Entertainment\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/telecom\"\u003eTelecom\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/operations-administration\"\u003eOperations Administration\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\n\u003ca class=\"btn btn-primary\" href=\"https:\/\/www.ada.cx\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Discover the platform\u003c\/a\u003e\u003ca class=\"btn btn-secondary\" href=\"https:\/\/www.ada.cx\/demo\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e Book a consultation\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003caside class=\"snapshot\"\u003e\u003ch3\u003eSnapshot\u003c\/h3\u003e\n\u003cdl\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003ePricing model\u003c\/dt\u003e\n\u003cdd\u003eUsage Based\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eAPI available\u003c\/dt\u003e\n\u003cdd\u003eYes\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eDeployment\u003c\/dt\u003e\n\u003cdd\u003eWeb app · API\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eLanguages\u003c\/dt\u003e\n\u003cdd\u003eEnglish · French · Dutch · German · +38\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eTool status\u003c\/dt\u003e\n\u003cdd\u003eActive\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eCountry of origin\u003c\/dt\u003e\n\u003cdd\u003e🇨🇦 Canada\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cnav class=\"toc\" aria-label=\"Page sections\"\u003e\u003ca href=\"#what\"\u003eWhat is it\u003c\/a\u003e\u003ca href=\"#bestnot\"\u003eWhen to use Ada \/ When not to\u003c\/a\u003e\u003ca href=\"#how\"\u003eHow to use\u003c\/a\u003e\u003ca href=\"#proscons\"\u003ePros \u0026amp; Cons\u003c\/a\u003e\u003ca href=\"#pricing\"\u003ePricing\u003c\/a\u003e\u003ca href=\"#trust\"\u003eTrust \u0026amp; Privacy\u003c\/a\u003e\u003ca href=\"#watch\"\u003eWatch-outs\u003c\/a\u003e\u003ca href=\"#setup\"\u003eSetup \u0026amp; Integrations\u003c\/a\u003e\u003ca href=\"#company\"\u003eCompany\u003c\/a\u003e\u003ca href=\"#resources\"\u003eResources\u003c\/a\u003e\u003ca href=\"#faq\"\u003eFAQ\u003c\/a\u003e\u003ca href=\"#conclusion\"\u003eConclusion\u003c\/a\u003e\u003c\/nav\u003e\n\u003csection class=\"block\" id=\"what\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOverview\u003c\/span\u003e\u003ch2\u003eWhat is Ada?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"rich justify\"\u003e\u003cp\u003eAda is the agentic customer experience platform built by Ada Support Inc., a Toronto company that describes itself as AI-native since 2016. It does one thing: it runs AI agents that handle customer service conversations end to end, on voice, on messaging (web chat, SMS, WhatsApp, Messenger, Instagram, in-app and custom channels) and on email.\u003cb\u003e \u003c\/b\u003eThe platform rests on four blocks. The \u003cb\u003eReasoning Engine\u003c\/b\u003e is a single intelligence layer that orchestrates several leading large language models behind multi-layer safeguards, so an agent behaves the same way whichever channel a customer picks. The \u003cb\u003eConversation Hub\u003c\/b\u003e connects those channels. The \u003cb\u003ePerformance Center\u003c\/b\u003e is where a team builds, launches, analyses and optimises an agent, tracking automated resolution, CSAT, handle time, escalation frequency and cost per resolution, broken down by channel, language and region. The \u003cb\u003eDeveloper Toolkit\u003c\/b\u003e exposes APIs, an MCP server and SDKs. Two mechanisms do most of the practical work. \u003ci\u003ePlaybooks\u003c\/i\u003e turn a company's own standard operating procedures into structured, multi-step workflows that fetch live data instead of following a rigid decision tree. \u003ci\u003eCoaching\u003c\/i\u003e closes the loop: a correction made on a past conversation, whether tone, missing context or a wrong answer, is applied automatically to later interactions on every channel. The vendor publishes ambitious figures. Agents are said to be eight times more productive than human ones, with an 84% automated resolution rate, a 162% rise in CSAT and 357% return on investment, across more than 4.1 billion conversations and over 350 enterprise customers in 85+ countries. Named references include Cebu Pacific, IPSY, Pinterest, monday.com, Sky, Barnes \u0026amp; Noble, Grab, Life360, Loop Earplugs, Betsson, Epos Now and Malaysia Airlines. Compliance is a central argument rather than a footnote. Ada holds SOC 2 Type II certification and claims GDPR, HIPAA, PCI DSS and AIUC-1 compliance, the last being an AI-specific standard the company helped write and was first to earn in its category. Every response is verified against approved sources before it reaches a customer, zero data retention applies with all model providers, and the terms forbid those providers from training on customer data. The product is sold through consultation, not self-service: no free plan, no trial and no published price.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:14px;margin-bottom:12px;color:var(--gv3-brand-ink);text-transform:uppercase;letter-spacing:.08em\"\u003eWhat it does\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eResolves customer enquiries end to end on voice, messaging and email without handing off to a human\u003c\/li\u003e\n\u003cli\u003eExecutes multi-step internal procedures through Playbooks, pulling live data from business systems\u003c\/li\u003e\n\u003cli\u003eAnswers in the customer's language: 60 languages on messaging and email, 42 natively on voice\u003c\/li\u003e\n\u003cli\u003eHands over to a human agent with the full conversation context and customer record when needed\u003c\/li\u003e\n\u003cli\u003eImproves itself through Coaching, where feedback on a past conversation applies automatically to later ones\u003c\/li\u003e\n\u003cli\u003eMeasures automated resolution, CSAT, handle time and cost per resolution by channel, language and region\u003c\/li\u003e\n\u003cli\u003eActs inside connected systems such as Zendesk, Salesforce and Twilio instead of only replying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"bestnot\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eAudience\u003c\/span\u003e\u003ch2\u003eWhen to use Ada \/ When not to\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA quick filter to help you decide if Ada is the right fit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bestnot\"\u003e\n\u003cdiv class=\"card for\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M7 10v12\"\u003e\u003c\/path\u003e\u003cpath d=\"M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When to use Ada\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eCustomer service and CX leaders in large organisations handling high contact volumes across several channels\u003c\/li\u003e\n\u003cli\u003eMultilingual, multi-country operations that need one agent to answer in a customer's own language\u003c\/li\u003e\n\u003cli\u003eRegulated industries named by the vendor: financial services, health and property insurance, gaming, travel, ecommerce and SaaS\u003c\/li\u003e\n\u003cli\u003eSupport teams whose enquiries follow multi-step internal procedures — order status, returns, flight disruption, account updates — rather than simple FAQ lookups\u003c\/li\u003e\n\u003cli\u003eCX teams that want to own and coach the agent themselves instead of filing tickets with engineering or with the vendor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card not\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M17 14V2\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When not to use Ada\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eSmall businesses and solo operators: there is no free plan, no trial and no self-service sign-up, only a negotiated order form\u003c\/li\u003e\n\u003cli\u003eAnyone who needs to size a budget before talking to sales, since no price is published anywhere on the site\u003c\/li\u003e\n\u003cli\u003eTeams looking for a simple scripted chatbot or a website widget, which is far below what this platform is built and priced for\u003c\/li\u003e\n\u003cli\u003eUse cases outside customer service — marketing copy, code generation, image or video creation are all out of scope\u003c\/li\u003e\n\u003cli\u003eOrganisations that require on-premises or sovereign deployment, as the platform is SaaS hosted on AWS with an optional Azure database\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"how\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eGet started\u003c\/span\u003e\u003ch2\u003eHow to use Ada\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA typical end-to-end flow, from setup to results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003col class=\"steps\"\u003e\n\u003cli\u003eRequest a consultation through the Speak to an expert form, the only entry point to the product\u003c\/li\u003e\n\u003cli\u003eAttend the free consultation: a review of current channels, suggested AI use cases, a tailored demo and comparable customer results\u003c\/li\u003e\n\u003cli\u003eNegotiate and sign an order form, which fixes scope, billing model and term\u003c\/li\u003e\n\u003cli\u003eConnect knowledge sources so the agent has something accurate to answer from: help centre, Contentful, GuruKB, Docusaurus, GitHub or Paligo\u003c\/li\u003e\n\u003cli\u003eSet the agent's persona, tone of voice and content targeting for specific customer segments\u003c\/li\u003e\n\u003cli\u003eWrite Playbooks for the procedures the agent must follow, step by step, using live data\u003c\/li\u003e\n\u003cli\u003eConnect business systems such as Zendesk, Salesforce or Twilio so the agent can act, authenticate customers and hand off with context\u003c\/li\u003e\n\u003cli\u003eDeploy the channels: web widget, iOS, Android or React Native SDKs inside your own app, Zendesk and Salesforce blocks, voice and email\u003c\/li\u003e\n\u003cli\u003eTest before launch, then monitor automated resolution and CSAT in the Performance Center\u003c\/li\u003e\n\u003cli\u003eUse Coaching to correct tone, context and answers, with improvements propagating across every channel\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"proscons\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eQuick read\u003c\/span\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"pc pros\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Pros\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eOne reasoning layer shared by voice, messaging and email, so a fix made on one channel takes effect everywhere\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eCompliance is documented and auditable: SOC 2 Type II, GDPR, HIPAA, PCI DSS, AIUC-1, a public trust centre and a dated subprocessor list\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eFirm contractual stance on training: model providers are forbidden from training on customer data, with zero data retention enforced across all of them\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eCustomer results are named and quantified in individual case studies rather than left anonymous\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eWide language coverage, with the 42 voice languages listed explicitly rather than only claimed as a number\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ePublic and complete developer documentation, including an MCP server and an OpenAPI specification\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eA live voice demo agent can be called on +1 833-573-6312 without a contract or a form\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pc cons\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"4.93\" y1=\"4.93\" x2=\"19.07\" y2=\"19.07\"\u003e\u003c\/line\u003e\u003c\/svg\u003e Cons\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNo published price at all: no grid, no range, no entry point, so budgeting requires a sales conversation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNo free plan and no trial are advertised, and there is no self-service sign-up\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eAnnual terms renew automatically with a 10% fee increase unless notice is given 30 days in advance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eAggregated and de-identified information falls outside Customer Data and may be used by Ada without restriction\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNo Article 27 representative is designated, although the publisher is established outside the European Union\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eGeneral retention periods are not quantified; the only published figure, 90 days after termination, covers data received through Meta services\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe published data processing addendum is dated 20 July 2023, well behind the April 2026 privacy policy and the March 2026 subprocessor list\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"pricing\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003ePricing\u003c\/span\u003e\u003ch2\u003ePricing \u0026amp; Plans\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp class=\"rich justify\" style=\"color:var(--gv3-ink-2);margin:0 0 18px;max-width:80ch\"\u003eNo free plan and no free trial are advertised, and no price figure is published anywhere on the site. Ada describes a usage-based model in which the customer is billed for each conversation between its AI agent and an end user, with a resolution-based alternative offered to enterprises that have specific requirements. Fees are set in a negotiated order form, invoices are payable within 30 days by wire transfer or ACH, and renewal terms carry a 10% fee increase unless 30 days' notice is given. A public ROI calculator is offered in place of a price list. The only cost-free item announced is the initial consultation with an ACX expert.\u003c\/p\u003e\n\u003cdiv class=\"plan-grid\"\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eConversation-based pricing (default model)\u003c\/div\u003e\n\u003cul\u003e\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ethe customer pays for every conversation the AI agent has with an end user. No public price.\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan featured\"\u003e\n\u003cspan class=\"pill\"\u003eMost popular\u003c\/span\u003e\u003cdiv class=\"pname\"\u003eResolution-based pricing (offered to enterprises with specific needs)\u003c\/div\u003e\n\u003cul\u003e\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ebilled on resolutions rather than conversations. No public price.\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eAll platform capabilities are announced as included in the package\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ereasoning\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eagent behaviour controls\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eevery channel\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003emeasurement and coaching\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ehuman handoff and integrations. No feature tiers are published.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pricing-extras\"\u003e\u003cdiv class=\"affiliate-note\"\u003ePrices and plans listed above may evolve. Always check the official pricing page before subscribing.\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"trust\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eTrust \u0026amp; Privacy\u003c\/span\u003e\u003ch2\u003eData, GDPR \u0026amp; hosting\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA consolidated view of how Ada handles your data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-grid\"\u003e\n\u003cdiv class=\"col\"\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eGDPR overview\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eGDPR implementation is concrete and documented. The privacy policy, last updated on 21 April 2026, sets out legal bases (contract, legitimate interest, legal obligation, consent) and the rights to access, correction, deletion, restriction and withdrawal of consent, with deletion requests answered typically within 30 days. A data protection officer is designated at dpo@ada.support, and privacy requests go to privacy@ada.support. A data processing addendum and a dated subprocessor list are both published. International transfers rely on the European Commission's adequacy decision for Canada, on standard contractual clauses and on the DPA. One gap is worth noting: no representative under Article 27 is named anywhere on the site, although the company is established outside the European Union. End users of Ada's customers must address their requests to that customer, not to Ada.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eWho owns the data?\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 12px\"\u003eThe customer terms of use state that, as between the two parties, the customer owns all right, title and interest in its Customer Data. Ada receives a worldwide, royalty-free, non-exclusive licence to access that data in order to provide, maintain and improve the service, to meet its contractual and legal obligations, and to create aggregated and de-identified information. That aggregated and statistical information is expressly excluded from Customer Data and from the customer's confidential information, and Ada may use, transfer, modify and display it without restriction. Ada separately owns the services and the Ada models. Generic inputs containing no confidential information may be reused for Ada's own purposes or for other customers.\u003c\/p\u003e\n\u003ch3\u003eReuse rights\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eReuse rights are asymmetric, and worth reading closely. The customer keeps ownership of its own data and may extract it: after termination Ada retains Customer Data for a reasonable period and lets the customer request and export it. Ada's own reuse is bounded on one side and open on the other. On the bounded side, the terms forbid the third-party model providers from storing Customer Data beyond what is needed to deliver the service and from training or fine-tuning any model on it, and the trust pages state that customer data is never used to train models, with zero data retention enforced with every LLM provider. On the open side, Ada may build aggregated and de-identified information from customer data and then use it for any purpose without restriction, including to improve its own models, and it may reuse inputs it considers generic for other customers. On the marketing site itself Ada uses analytics and advertising cookies, offers the usual industry opt-out mechanisms, and states plainly that it does not honour browser Do Not Track signals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eData retention \u0026amp; training\u003c\/h3\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eRetention summary\u003c\/div\u003e\n\u003cdiv class=\"v justify\"\u003eThe general rule is qualitative: Ada keeps information no longer than necessary for the purpose it was collected for, with the actual duration depending on that purpose and on legal obligations. Only one period is published as a figure — data received through Meta services is kept for the life of the contract, then for up to 90 days after termination, before deletion or anonymisation. Anonymised data with no identifying element may be kept for aggregate analytics. LLM providers operate under zero data retention, so content sent for processing is not stored once the transaction ends. After termination Ada holds Customer Data for a reasonable period and lets the customer request an export. Deletion requests addressed to Ada as controller are typically answered within 30 days.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eTrains on customer data\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e No\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eSubprocessors disclosed\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e Yes\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eDPA available\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"14 2 14 8 20 8\"\u003e\u003c\/polyline\u003e\u003cpath d=\"m9 15 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Yes\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eGDPR contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:dpo@ada.support\"\u003edpo@ada.support\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col\"\u003e\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eHosting summary\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eAda hosts its platform on Amazon Web Services, in regions including the United States, Canada, Ireland and Germany, with Microsoft Azure available as an option for database hosting. The published subprocessor list gives a location for each third-party service, generally the United States, Canada or Europe. Data is encrypted in transit with TLS 1.2 or above and at rest with AES-256, behind role-based access control, multi-factor authentication and audit logging. Cross-border transfers rely on the European Commission's adequacy decision for Canada, on standard contractual clauses and on the data processing addendum. Note that the website itself sits behind Cloudflare's anycast network: the IP address the domain resolves to, geolocated in the United States, says nothing about where customer data is actually processed.\u003c\/p\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHosting countries\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"flag\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"flag\"\u003e🇮🇪 Ireland\u003c\/span\u003e\u003cspan class=\"flag\"\u003e🇩🇩 Germany\u003c\/span\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHosting regions\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eNorth America\u003c\/span\u003e\u003cspan class=\"flag\"\u003eEU\u003c\/span\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block watch\" id=\"watch\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eWatch-outs\u003c\/span\u003e\u003ch2\u003eThings to keep in mind\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eRisks and trade-offs to weigh before adopting Ada.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"brand-list\" style=\"grid-template-columns:repeat(2,1fr);display:grid;gap:12px 24px\"\u003e\n\u003cli\u003ePricing is invisible until you meet a salesperson, which makes independent comparison with rival platforms difficult\u003c\/li\u003e\n\u003cli\u003eThe 10% automatic uplift at each annual renewal compounds quietly if nobody diaries the 30-day notice window\u003c\/li\u003e\n\u003cli\u003eAggregated and de-identified information escapes the definition of Customer Data and can be used without restriction, including to improve Ada's own models\u003c\/li\u003e\n\u003cli\u003eInputs the vendor considers generic may be reused for other customers, a boundary that is easier to write than to audit\u003c\/li\u003e\n\u003cli\u003eHosting spans the United States, Canada, Ireland and Germany, so data residency is something to negotiate, not something granted by default\u003c\/li\u003e\n\u003cli\u003eThe published performance figures — eight times more productive, 84% automated resolution, 357% ROI — are the vendor's own claims and should be tested against your own volumes\u003c\/li\u003e\n\u003cli\u003eAutomating the majority of contacts erodes the human team's exposure to real customer problems, which is where product insight and escalation judgement are usually learned\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"setup\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eSetup\u003c\/span\u003e\u003ch2\u003eSetup \u0026amp; Integrations\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-grid\"\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eTechnical difficulty\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eModerate, and never self-service. Everything starts with a sales consultation and a signed order form. Day-to-day administration is designed to be no-code and run by the CX team: knowledge sources, persona, Playbooks and coaching need no engineer. Genuine technical work remains for the integration layer — connecting Zendesk, Salesforce or Twilio, authenticating customers, embedding the web or mobile SDKs, using the APIs and MCP server. Ada offers its ACX Practice methodology and dedicated ACX Experts alongside, and publishes full developer documentation.\u003c\/p\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eDeployment\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eWeb app\u003c\/span\u003e\u003cspan class=\"flag\"\u003eAPI\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eIntegrations\u003c\/h3\u003e\n\u003cdiv class=\"integrations\"\u003e\n\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Aircall\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Amazon Connect\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Contentful\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Dimension Labs\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Dixa\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Docusaurus\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Freshworks\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Genesys\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Github\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Gladly\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Gorgias\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e GuruKB\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Help Scout\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Kustomer\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e NICE CXone\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Paligo\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Salesforce\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Twilio Flex\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Zendesk\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e WhatsApp\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Facebook Messenger\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Instagram\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eSupported languages\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eEnglish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eFrench\u003c\/span\u003e\u003cspan class=\"flag\"\u003eDutch\u003c\/span\u003e\u003cspan class=\"flag\"\u003eGerman\u003c\/span\u003e\u003cspan class=\"flag\"\u003eItalian\u003c\/span\u003e\u003cspan class=\"flag\"\u003ePortuguese\u003c\/span\u003e\u003cspan class=\"flag\"\u003eSpanish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eSwedish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eAlbanian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eArabic\u003c\/span\u003e\u003cspan class=\"flag\"\u003eBosnian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eBulgarian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eCatalan\u003c\/span\u003e\u003cspan class=\"flag\"\u003eChinese (Simplified)\u003c\/span\u003e\u003cspan class=\"flag\"\u003eChinese (Traditional)\u003c\/span\u003e\u003cspan class=\"flag\"\u003eCroatian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eCzech\u003c\/span\u003e\u003cspan class=\"flag\"\u003eDanish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eEstonian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eFilipino (Tagalog)\u003c\/span\u003e\u003cspan class=\"flag\"\u003eFinnish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eGreek\u003c\/span\u003e\u003cspan class=\"flag\"\u003eHebrew\u003c\/span\u003e\u003cspan class=\"flag\"\u003eHindi\u003c\/span\u003e\u003cspan class=\"flag\"\u003eHungarian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eIndonesian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eJapanese\u003c\/span\u003e\u003cspan class=\"flag\"\u003eKorean\u003c\/span\u003e\u003cspan class=\"flag\"\u003eLithuanian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eMacedonian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eMalay\u003c\/span\u003e\u003cspan class=\"flag\"\u003eNorwegian\u003c\/span\u003e\u003cspan class=\"flag\"\u003ePolish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eRomanian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eRussian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eSerbian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eSlovak\u003c\/span\u003e\u003cspan class=\"flag\"\u003eSlovenian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eThai\u003c\/span\u003e\u003cspan class=\"flag\"\u003eTurkish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eUkrainian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eVietnamese\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"company\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eCompany\u003c\/span\u003e\u003ch2\u003eBehind Ada\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"company-grid\"\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCompany name\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cb\u003eAda Support Inc.\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eFounded\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCountry of origin\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇨🇦 Canada\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHeadquarters\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e46 Spadina Avenue, Suite 500, Toronto, ON M5V 2H8\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eDomain registrar country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇬🇧 United Kingdom\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eLegal contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:legal@ada.support\"\u003elegal@ada.support\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;gap:14px\"\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eFundraising\u003c\/h3\u003e\n\u003cdiv class=\"timeline\"\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Series C: USD 130 million led by Spark Capital, with Tiger Global Management joining existing investors Bessemer Venture Partners, Accel, FirstMark Capital and Burst Capital\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Total funding raised: USD 200 million, at a USD 1.2 billion valuation, which the company presents as Canadian unicorn status\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e At the time of that announcement the company reported nearly sixfold revenue growth in under three years and 1.5 billion automated brand interactions\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e No later round is announced on the site; the media centre instead claims doubled year-over-year growth and expansion into Europe and APAC\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eSocial\u003c\/h3\u003e\n\u003cdiv class=\"social-row\"\u003e\n\u003ca class=\"social\" href=\"https:\/\/www.linkedin.com\/company\/ada-cx\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"18\" height=\"18\"\u003e\u003cpath d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-4 0v7h-4v-7a6 6 0 0 1 6-6z\"\u003e\u003c\/path\u003e\u003crect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\u003e\u003c\/rect\u003e\u003ccircle cx=\"4\" cy=\"4\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/a\u003e\u003ca class=\"social\" href=\"https:\/\/www.youtube.com\/@ada_cx\" target=\"_blank\" rel=\"noopener\" aria-label=\"YouTube\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"18\" height=\"18\"\u003e\u003cpath d=\"M22.54 6.42a2.78 2.78 0 0 0-1.94-2C18.88 4 12 4 12 4s-6.88 0-8.6.46a2.78 2.78 0 0 0-1.94 2A29 29 0 0 0 1 11.75a29 29 0 0 0 .46 5.33A2.78 2.78 0 0 0 3.4 19c1.72.46 8.6.46 8.6.46s6.88 0 8.6-.46a2.78 2.78 0 0 0 1.94-2 29 29 0 0 0 .46-5.25 29 29 0 0 0-.46-5.33z\"\u003e\u003c\/path\u003e\u003cpolygon points=\"9.75 15.02 15.5 11.75 9.75 8.48 9.75 15.02\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"resources\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOfficial links\u003c\/span\u003e\u003ch2\u003eResources\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eAll the official URLs gathered for verification and reference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"res-grid\"\u003e\n\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20\"\u003e\u003c\/path\u003e\u003cpath d=\"M2 12h20\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eHomepage\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/pricing\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"2\" x2=\"12\" y2=\"22\"\u003e\u003c\/line\u003e\u003cpath d=\"M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003ePricing\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\/pricing\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/platform\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"12 2 2 7 12 12 22 7 12 2\"\u003e\u003c\/polygon\u003e\u003cpolyline points=\"2 17 12 22 22 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"2 12 12 17 22 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eFeatures\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\/platform\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/why-ada\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12.01\" y2=\"8\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eAbout\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\/why-ada\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/demo\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003crect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"m22 7-10 5L2 7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eContact\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\/demo\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/demo\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eDemo\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\/demo\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/legal\/customer-terms-of-use\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"14 2 14 8 20 8\"\u003e\u003c\/polyline\u003e\u003cline x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\u003e\u003c\/line\u003e\u003cpolyline points=\"10 9 9 9 8 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eTerms\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\/legal\/customer-terms-of-use\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ada.cx\/legal\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003ePrivacy policy\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ada.cx\/legal\/privacy-policy\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/docs.ada.cx\/reference\/introduction\/overview\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eAPI documentation\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003edocs.ada.cx\/reference\/introduction\/overview\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"faq\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFAQ\u003c\/span\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cdetails\u003e\u003csummary\u003eWhich channels does Ada cover? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eVoice, email and messaging. The messaging side includes web chat, SMS, WhatsApp, Facebook Messenger, Instagram, in-app conversations and custom channels, all driven by the same Reasoning Engine.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow many languages does Ada support? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eAda claims 60 languages on messaging and email. For voice, the site lists 42 natively supported languages explicitly, from English, French, German and Spanish through to Arabic, Hindi, Japanese, Korean, Thai and Vietnamese.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow much does Ada cost? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNo price is published. Billing is usage-based: you pay per conversation between your AI agent and an end user, with a resolution-based alternative for enterprises with specific needs. The amount is fixed in a negotiated order form.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs there a free plan or a free trial? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eThe site mentions neither, in either direction. The only free item announced is the initial consultation with an ACX expert. There is no self-service sign-up.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs customer data used to train AI models? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNo. The customer terms forbid Ada's model providers from training or fine-tuning on Customer Data, and Ada enforces zero data retention with every LLM provider. Aggregated and de-identified information, however, may be used to improve Ada's own models.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWho owns the data? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eThe customer owns all right, title and interest in its Customer Data. Ada holds a licence to use it to run and improve the service, and separately owns the services, the Ada models and any aggregated, de-identified information derived from customer data.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhere is the data hosted? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eOn Amazon Web Services, in regions including the United States, Canada, Ireland and Germany. Microsoft Azure is available as an option for database hosting. Data is encrypted in transit with TLS 1.2+ and at rest with AES-256.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhich certifications does Ada hold? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eSOC 2 Type II certification, plus stated GDPR, HIPAA, PCI DSS and AIUC-1 compliance. CCPA, CPRA and PIPEDA badges also appear on the homepage. A data processing addendum and a subprocessor list are published.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eDoes Ada offer an API? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eYes. Public documentation covers an API reference, an MCP server with its tools, chat SDKs for web, iOS, Android and React Native, Salesforce and Zendesk blocks, and an OpenAPI specification.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eCan I try the product before signing anything? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eOnly the voice agent. Ada publishes a demo agent, Goldie, reachable on +1 833-573-6312. Everything else goes through the consultation form.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block conclusion\" id=\"conclusion\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eConclusion\u003c\/span\u003e\u003ch2\u003eShould you pick Ada?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich justify\" style=\"max-width:80ch\"\u003e\u003cp\u003eAda is a mature, enterprise-grade product rather than a tool you try over a weekend. Its strongest argument is architectural: one reasoning layer serves voice, messaging and email, so what a team fixes on one channel takes effect on all of them, and the Coaching loop turns that into steady improvement instead of a rebuild. Its second strongest argument is governance. The customer keeps ownership of its data, model providers are contractually barred from training on it, zero data retention applies across every LLM provider, and the compliance posture — SOC 2 Type II, GDPR, HIPAA, PCI DSS, AIUC-1, a public trust centre, a dated subprocessor list — is unusually well documented for this category. The reservations are real too. Nothing on the site lets a buyer estimate cost: no grid, no range, no entry price, only a usage-based model described in words. There is no free plan, no trial and no self-service route in, so evaluating the product means engaging a sales cycle. The contract renews annually with a built-in 10% increase unless notice is given. Aggregated and de-identified information sits outside the customer's ownership and may be used freely, including to improve Ada's models, and inputs judged generic may be reused for other customers. No Article 27 representative is designated despite the publisher being outside the European Union, general retention periods are not quantified, and the published data processing addendum is nearly three years older than the privacy policy. The honest summary is that Ada suits customer experience organisations in large, multilingual companies with the volume to justify the investment and the team to run the agent themselves. Smaller structures, and anyone who needs a price before a meeting, should look elsewhere.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\n\u003ca class=\"btn btn-primary\" href=\"https:\/\/www.ada.cx\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Visit Ada\u003c\/a\u003e\u003ca class=\"btn btn-secondary\" href=\"https:\/\/www.ada.cx\/demo\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e Watch the demo\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Ada Support Inc.","offers":[{"title":"Default Title","offer_id":58428063187275,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/guidaio.com\/products\/ada-cx","provider":"Guidaio","version":"1.0","type":"link"}