{"product_id":"ello","title":"Ello","description":"\u003cstyle\u003e\n.guidaio-v3 { --gv3-bg:#f6f5fb;--gv3-surface:#fff;--gv3-surface-soft:#fbfaff;--gv3-ink:#14132b;--gv3-ink-2:#2b2a4a;--gv3-muted:#6c6a8a;--gv3-line:#ecebf5;--gv3-line-2:#e0deef;--gv3-brand:#5b3df5;--gv3-brand-2:#7c63ff;--gv3-brand-soft:#efeaff;--gv3-brand-ink:#2c1d8a;--gv3-ok:#0f8a5a;--gv3-ok-soft:#e6f7ee;--gv3-warn:#b16800;--gv3-warn-soft:#fff3dc;--gv3-bad:#b3261e;--gv3-bad-soft:#fde7e6;--gv3-radius-lg:22px;--gv3-radius:16px;--gv3-radius-sm:10px;--gv3-shadow-sm:0 1px 2px rgba(20,19,43,.04);--gv3-shadow:0 12px 30px rgba(53,38,124,.07);\n  background:radial-gradient(1200px 600px at 80% -10%,rgba(124,99,255,.18),transparent 60%),radial-gradient(900px 500px at -10% 5%,rgba(91,61,245,.12),transparent 60%),var(--gv3-bg);\n  color:var(--gv3-ink);font-family:Inter,system-ui,-apple-system,\"Segoe UI\",Roboto,sans-serif;font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;\n  max-width:1240px;margin:0 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.res:hover{border-color:#d6cdfb;background:#fbfaff;text-decoration:none}\n.guidaio-v3 .res svg{color:var(--gv3-brand);flex:0 0 auto}\n.guidaio-v3 .res .url{color:var(--gv3-muted);font-size:11px;word-break:break-all}\n.guidaio-v3 .res .res-text{display:grid}\n.guidaio-v3 .alts{display:flex;flex-wrap:wrap;gap:8px}\n.guidaio-v3 .alt{display:inline-flex;align-items:center;gap:8px;padding:9px 13px;border-radius:14px;background:#fff;border:1px solid var(--gv3-line-2);font-weight:600;color:var(--gv3-ink-2);font-size:14px}\n.guidaio-v3 .alt .av{width:24px;height:24px;border-radius:8px;background:linear-gradient(135deg,#c7baff 0%,#efeaff 100%);display:grid;place-items:center;font-size:12px;font-weight:700;color:var(--gv3-brand-ink)}\n.guidaio-v3 .faq{display:grid;gap:10px}\n.guidaio-v3 .faq details{background:#fff;border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:14px 16px}\n.guidaio-v3 .faq summary{cursor:pointer;list-style:none;font-weight:700;color:var(--gv3-ink);display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:15px}\n.guidaio-v3 .faq summary::-webkit-details-marker{display:none}\n.guidaio-v3 .faq summary svg{color:var(--gv3-brand)}\n.guidaio-v3 .faq .ans{color:var(--gv3-muted);margin-top:10px;font-size:14px}\n.guidaio-v3 section.block.conclusion{background:radial-gradient(700px 320px at 0% 0%,rgba(124,99,255,.18),transparent 60%),linear-gradient(135deg,#1c163a 0%,#2c1d8a 100%);color:#fff;border-color:#2c1d8a}\n.guidaio-v3 section.block.conclusion .head h2{color:#fff}\n.guidaio-v3 section.block.conclusion .lead,.guidaio-v3 section.block.conclusion .rich p{color:rgba(255,255,255,.88)}\n.guidaio-v3 section.block.conclusion .rich strong,.guidaio-v3 section.block.conclusion .rich b{color:#fff}\n.guidaio-v3 section.block.conclusion .eyebrow{background:rgba(255,255,255,.14);color:#fff}\n.guidaio-v3 section.block.conclusion .btn-secondary{background:rgba(255,255,255,.14);color:#fff;border-color:rgba(255,255,255,.25)}\n@media (max-width:1080px){.guidaio-v3 .hero-grid,.guidaio-v3 .trust-grid,.guidaio-v3 .company-grid,.guidaio-v3 .setup-grid,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@media (max-width:700px){.guidaio-v3{padding:12px 8px 48px}.guidaio-v3 .hero{padding:20px}.guidaio-v3 section.block{padding:20px}.guidaio-v3 .grid-2,.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid,.guidaio-v3 .bestnot,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 h1.title{font-size:28px}}\n\u003c\/style\u003e\n\u003cdiv class=\"guidaio-v3\" itemscope itemtype=\"https:\/\/schema.org\/SoftwareApplication\"\u003e\n\u003cmeta itemprop=\"name\" content=\"Ello: AI Reading and Math Tutor for Children Aged 4-9\"\u003e\n\u003cmeta itemprop=\"description\" content=\"Ello is a voice AI reading and math tutor for ages 4-9. It listens to your child read and adapts. iOS and Android, free tier, Unlimited at 19.99 USD\/month.\"\u003e\n\u003cdiv class=\"hero\"\u003e\u003cdiv class=\"hero-grid\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"hero-head\"\u003e\n\u003cdiv class=\"logo-tile\"\u003e\u003cimg src=\"https:\/\/cdn.sanity.io\/images\/syk5spr9\/production\/ec494ad4e15d0f28ec8b04d522147735034ba902-1200x630.webp\" alt=\"Ello logo\" itemprop=\"image\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"name-block\"\u003e\n\u003cspan class=\"eyebrow\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"m12 3-1.9 5.8a2 2 0 0 1-1.3 1.3L3 12l5.8 1.9a2 2 0 0 1 1.3 1.3L12 21l1.9-5.8a2 2 0 0 1 1.3-1.3L21 12l-5.8-1.9a2 2 0 0 1-1.3-1.3Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Education · Learning Growth\u003c\/span\u003e\u003ch1 class=\"title\" itemprop=\"name\"\u003eEllo\u003c\/h1\u003e\n\u003cp class=\"lede justify\" itemprop=\"description\"\u003eEllo is an AI reading and math tutor for children aged 4 to 9, on iOS and Android. It listens as a child reads aloud, then adapts the session. Daily activities are free; \u003cb\u003eEllo Unlimited\u003c\/b\u003e costs 19.99 USD monthly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"badge-row\"\u003e\n\u003cspan class=\"badge warn\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Beta\u003c\/span\u003e\u003cspan class=\"badge brand\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 12 20 22 4 22 4 12\"\u003e\u003c\/polyline\u003e\u003crect x=\"2\" y=\"7\" width=\"20\" height=\"5\"\u003e\u003c\/rect\u003e\u003cline x1=\"12\" y1=\"22\" x2=\"12\" y2=\"7\"\u003e\u003c\/line\u003e\u003cpath d=\"M12 7H7.5a2.5 2.5 0 0 1 0-5C11 2 12 7 12 7z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 7h4.5a2.5 2.5 0 0 0 0-5C13 2 12 7 12 7z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Free plan\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e Freemium\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e No public API\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"\u003e\u003c\/path\u003e\u003ccircle cx=\"9\" cy=\"7\" r=\"4\"\u003e\u003c\/circle\u003e\u003cpolyline points=\"16 11 18 13 22 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e 4+\u003c\/span\u003e\u003cspan class=\"badge brand\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Verified by Guidaio\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tbd-row\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eCategories\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip cat\" href=\"\/collections\/education\"\u003eEducation\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/learning-growth\"\u003eLearning Growth\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/storytelling\"\u003eStorytelling\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/voice-assistants\"\u003eVoice Assistants\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eTarget domains\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip dom\" href=\"\/collections\/education-academia\"\u003eEducation Academia\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/language-learning\"\u003eLanguage Learning\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/students-job-seekers\"\u003eStudents Job Seekers\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\u003ca class=\"btn btn-primary\" href=\"https:\/\/www.ello.com\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Discover Ello\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003caside class=\"snapshot\"\u003e\u003ch3\u003eSnapshot\u003c\/h3\u003e\n\u003cdl\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003ePricing model\u003c\/dt\u003e\n\u003cdd\u003eFreemium\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eStarts at\u003c\/dt\u003e\n\u003cdd\u003e\n\u003cspan class=\"price-big\"\u003eUSD19.99\u003c\/span\u003e\u003csmall\u003eUSD · per month\u003c\/small\u003e\n\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eFree plan\u003c\/dt\u003e\n\u003cdd\u003eYes\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eAPI available\u003c\/dt\u003e\n\u003cdd\u003eNo\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eDeployment\u003c\/dt\u003e\n\u003cdd\u003eMobile app · IOS app · Android app\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eLanguages\u003c\/dt\u003e\n\u003cdd\u003eEnglish\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eTool status\u003c\/dt\u003e\n\u003cdd\u003eBeta\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eMinimum age\u003c\/dt\u003e\n\u003cdd\u003e4+\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eCountry of origin\u003c\/dt\u003e\n\u003cdd\u003e🇺🇸 United States\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cnav class=\"toc\" aria-label=\"Page sections\"\u003e\u003ca href=\"#what\"\u003eWhat is it\u003c\/a\u003e\u003ca href=\"#bestnot\"\u003eWhen to use Ello \/ When not to\u003c\/a\u003e\u003ca href=\"#how\"\u003eHow to use\u003c\/a\u003e\u003ca href=\"#proscons\"\u003ePros \u0026amp; Cons\u003c\/a\u003e\u003ca href=\"#pricing\"\u003ePricing\u003c\/a\u003e\u003ca href=\"#trust\"\u003eTrust \u0026amp; Privacy\u003c\/a\u003e\u003ca href=\"#availability\"\u003eAvailability\u003c\/a\u003e\u003ca href=\"#watch\"\u003eWatch-outs\u003c\/a\u003e\u003ca href=\"#setup\"\u003eSetup \u0026amp; Integrations\u003c\/a\u003e\u003ca href=\"#company\"\u003eCompany\u003c\/a\u003e\u003ca href=\"#resources\"\u003eResources\u003c\/a\u003e\u003ca href=\"#faq\"\u003eFAQ\u003c\/a\u003e\u003ca href=\"#conclusion\"\u003eConclusion\u003c\/a\u003e\u003c\/nav\u003e\n\u003csection class=\"block\" id=\"what\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOverview\u003c\/span\u003e\u003ch2\u003eWhat is Ello?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"rich justify\"\u003e\u003cp\u003eEllo is a one-to-one AI tutor for reading and math, built for children aged 4 to 9, roughly pre-K through grade 5. It is published by \u003cb\u003eEllo Technology, Inc.\u003c\/b\u003e, a Public Benefit Corporation based in San Francisco, and it runs as a mobile app on iOS and Android rather than in a browser. The three co-founders are Tom Sayer, a former teacher, Dr. Elizabeth Adams, a clinical child psychologist, and Catalin Voss, a Stanford researcher; six teachers sit on the team and the science advisory board includes Terry Winograd, Tim Shanahan, Alison Mackey, Nick Haber and Michael Auli. The product is voice-first. A child reads a story out loud while Ello listens, catching hesitations and mispronunciations and answering in under a second. That responsiveness comes from an in-house stack rather than a chatbot in disguise: patented speech recognition designed for the way children actually speak, a hierarchical teaching agent and expressive voice generation. Ello reports more than 100,000 hours of child speech in its training data, gathered from volunteering parents and children across US demographics plus a large Kenyan sample, and more than 3.5 million books read with the app. The first session doubles as an assessment: the child reads a story of increasing difficulty while Ello places their level and picks up their interests. After that, each day opens on a \u003ci\u003eQuest\u003c\/i\u003e screen carrying a personalised plan of up to fifteen minutes: a book to read, a phonics lesson, a math problem, a story to invent. Reading follows the Science of Reading, math is aligned to Common Core, and lessons run on an I Do, We Do, You Do progression across a library of 1,200+ decodable books. Stars earned along the way are spent in a Prize Store to grow a learning tree, and parents get a dashboard of work done, skills mastered and milestones. Safety is explicit: real-time filters on what Ello says, a safety classifier on what the child says, escalation to the team and SMS alerts to parents. Availability is the catch. \u003cb\u003eEllo 2.0 is in pre-launch\u003c\/b\u003e, with a waitlist, limited invitations in the United States and Kenya, and public availability announced for late 2026.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:14px;margin-bottom:12px;color:var(--gv3-brand-ink);text-transform:uppercase;letter-spacing:.08em\"\u003eWhat it does\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eListen to a child read aloud and pick up hesitations and mispronunciations word by word\u003c\/li\u003e\n\u003cli\u003eAssess a child's reading level from the first session, using a story of increasing difficulty\u003c\/li\u003e\n\u003cli\u003eGenerate a personalised daily plan, the Quest, mixing reading and math in up to fifteen minutes\u003c\/li\u003e\n\u003cli\u003eDeliver phonics lessons and a math curriculum aligned to Common Core\u003c\/li\u003e\n\u003cli\u003eWrite original stories with the child at their own reading level through Story Creation\u003c\/li\u003e\n\u003cli\u003eGive parents a dashboard of progress, skills mastered and milestones reached\u003c\/li\u003e\n\u003cli\u003eFilter conversations in real time and alert an adult when a sensitive topic comes up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"bestnot\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eAudience\u003c\/span\u003e\u003ch2\u003eWhen to use Ello \/ When not to\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA quick filter to help you decide if Ello is the right fit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bestnot\"\u003e\n\u003cdiv class=\"card for\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M7 10v12\"\u003e\u003c\/path\u003e\u003cpath d=\"M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When to use Ello\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eParents of 4 to 9-year-olds who are learning to read and need daily practice at home\u003c\/li\u003e\n\u003cli\u003eParents of struggling readers, including children with special needs or working below grade level\u003c\/li\u003e\n\u003cli\u003eElementary teachers and school librarians, who get a free Classroom Mode with no account and no identifying data\u003c\/li\u003e\n\u003cli\u003eMultilingual families and children learning English as a second language, addressed by a dedicated approach\u003c\/li\u003e\n\u003cli\u003eSpeech therapists and reading specialists looking for pronunciation and fluency assessment driven by speech recognition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card not\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M17 14V2\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When not to use Ello\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eTeenagers and adults: the content stops at grade 5 and is recommended for ages 4 to 9\u003c\/li\u003e\n\u003cli\u003eSchools and districts after an institutional contract: Ello does not contract with schools or education authorities and does not declare itself a School Official under FERPA\u003c\/li\u003e\n\u003cli\u003eUsers in European Union member states and in Quebec, where the service is explicitly not offered\u003c\/li\u003e\n\u003cli\u003eDevelopers looking for an API: no API documentation is published\u003c\/li\u003e\n\u003cli\u003eFamilies outside the United States and Kenya, or without a recent smartphone or tablet: Ello 2.0 is a waitlist pre-launch and the supported device list is narrow, with Kindle Fire only announced as coming soon\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"how\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eGet started\u003c\/span\u003e\u003ch2\u003eHow to use Ello\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA typical end-to-end flow, from setup to results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003col class=\"steps\"\u003e\n\u003cli\u003eSign up for the Ello 2.0 waitlist on the website, where invitations are limited\u003c\/li\u003e\n\u003cli\u003eWait for Ello to reach out, which happens as soon as a slot opens up\u003c\/li\u003e\n\u003cli\u003eDownload the app on iOS or Android using a supported device: an iPhone 11 or newer, or a recent iPad on iOS\/iPadOS 26, or a recent Android phone or tablet\u003c\/li\u003e\n\u003cli\u003eCreate the parent account with a name, email, mobile number, then the child's first name, grade level and interests\u003c\/li\u003e\n\u003cli\u003eGive verifiable parental consent under COPPA, and decide whether to switch on General Service Improvement\u003c\/li\u003e\n\u003cli\u003eRun the first session: the child reads a short story aloud while Ello listens and places their reading level\u003c\/li\u003e\n\u003cli\u003eOpen the Quest screen each day and work through the plan, which lasts up to fifteen minutes\u003c\/li\u003e\n\u003cli\u003eSpend the stars earned in the Prize Store to grow the learning tree\u003c\/li\u003e\n\u003cli\u003eCheck the parent dashboard for progress, skills mastered and milestones\u003c\/li\u003e\n\u003cli\u003eMove to Ello Unlimited for the full activity library, several child profiles and parent reports\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"proscons\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eQuick read\u003c\/span\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"pc pros\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Pros\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eA genuinely free tier: daily reading and math activities with no credit card and no advertising\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eA specialised technical stack, with patented speech recognition trained on more than 100,000 hours of child speech\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eSolid academic backing: Science of Reading, Common Core alignment and a board of recognised university researchers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eChild-centred safety design: real-time filters, redirection to a trusted adult, and an explicit refusal to play the role of a friend\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eShort retention of raw recordings, deleted after 30 days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eTraining on a child's data is strictly opt-in and can be withdrawn\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eA free classroom mode for teachers and librarians that needs no account, and full free access in Kenya funded by non-profit partners\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pc cons\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"4.93\" y1=\"4.93\" x2=\"19.07\" y2=\"19.07\"\u003e\u003c\/line\u003e\u003c\/svg\u003e Cons\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eClosed access: Ello 2.0 sits behind a waitlist with limited invitations, and public availability is only announced for late 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eVery narrow geographic footprint: the United States and Kenya in beta, with the service explicitly not offered in the EU or in Quebec\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNo pricing page: the price only shows up in one answer of the homepage FAQ\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNo App Store link published on the website, even though the iOS app is announced\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eSystematic recording of the child's voice, which is inherent to how the product works\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eA narrow age band of 4 to 9, which children outgrow quickly\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eDemanding hardware requirements, and no DPA, subprocessor list or API published\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"pricing\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003ePricing\u003c\/span\u003e\u003ch2\u003ePricing \u0026amp; Plans\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp class=\"rich justify\" style=\"color:var(--gv3-ink-2);margin:0 0 18px;max-width:80ch\"\u003eEllo offers a permanently free tier covering daily reading and math activities, with no credit card required and no advertising. The only paid tier documented is Ello Unlimited, at 19.99 USD per month, which adds the full activity library, multiple child profiles and parent reports. Access is entirely free in Kenya, funded by non-profit partners. No time-limited free trial is advertised, since the model rests on a permanent free tier rather than a trial. Subscriptions renew automatically, no refund is granted for a period already paid, and payments are handled through Stripe and Apple Pay.\u003c\/p\u003e\n\u003cdiv class=\"plan-grid\"\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eFree plan\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003edaily reading and math activities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eno credit card\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eno advertising\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan featured\"\u003e\n\u003cspan class=\"pill\"\u003eMost popular\u003c\/span\u003e\u003cdiv class=\"pname\"\u003eEllo Unlimited\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003e19.99 USD per month\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ewith the full activity library\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003emultiple child profiles and parent reports\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eKenya\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003efully free access\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003efunded by non-profit partners\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eEllo Classroom Mode\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003efree version for teachers and librarians\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ewith no account required\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pricing-extras\"\u003e\n\u003cdiv class=\"offer\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M2 9a3 3 0 1 1 0 6v2a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2v-2a3 3 0 1 1 0-6V7a2 2 0 0 0-2-2H4a2 2 0 0 0-2 2Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 14 6-6\"\u003e\u003c\/path\u003e\u003ccircle cx=\"9.5\" cy=\"9.5\" r=\".5\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"14.5\" cy=\"14.5\" r=\".5\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003cdiv\u003e\n\u003cb\u003eSpecial offers\u003c\/b\u003e — Kenya: fully free access, funded by non-profit partners · Ello Classroom Mode: a free version for teachers and librarians, with no account and no identifying data · Philanthropic initiatives: iPads donated to public libraries in Washington DC, and more than 100,000 USD of books given to US non-profits · No student, unemployed or other conventional discount scheme is advertised on the website\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"affiliate-note\"\u003ePrices and plans listed above may evolve. Always check the official pricing page before subscribing.\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"trust\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eTrust \u0026amp; Privacy\u003c\/span\u003e\u003ch2\u003eData, GDPR \u0026amp; hosting\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA consolidated view of how Ello handles your data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-grid\"\u003e\n\u003cdiv class=\"col\"\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eGDPR overview\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eThere is no claim of GDPR compliance. The privacy policy states the opposite: Ello does not offer its services in EU member states, on the grounds that it is not compliant with local law there. The texts it does cite are COPPA in the United States and the Data Protection Act in Kenya, where Ello is registered as a data controller with the ODPC. No Article 27 EU representative and no Data Protection Officer are named, and support@ello.com is the single contact for privacy matters. The rights offered - access, copy, objection, restriction, erasure, rectification, portability, withdrawal of consent and account deletion - resemble GDPR rights but rest on those other statutes. Ello states legal bases of contract performance, consent, legal obligations and legitimate interests, a 30-day response time (7 days in Kenya), breach notification to the competent authorities, and an incident response plan reviewed annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eWho owns the data?\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 12px\"\u003eEllo, or its licensors, holds all rights in the Services and the content it supplies, and retains all rights in the machine learning models, algorithms and derivative works trained on user-generated content. Families keep the rights to their own User Content, and Ello gains no ownership beyond the licence granted to it: worldwide, non-exclusive, royalty-free and sub-licensable only to providers acting for Ello. It covers running and improving the Services, generating personalised books, and user-initiated sharing, and lasts while the content stays on the Services plus a reasonable purge window. Content carrying a child's name, image, voice or identifying data is used only to deliver the service or as the privacy policy allows.\u003c\/p\u003e\n\u003ch3\u003eReuse rights\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eThe licence granted to the user is personal, worldwide, royalty-free, non-assignable and non-exclusive, and it covers personal, non-commercial use only. Reselling, commercially exploiting or otherwise redistributing the site and the services is not permitted under it. Books a child builds in Story Creation are generated in real time from their own conversation and stay within that same personal scope. On the data side, families can ask for an export of their personal data in a transferable format, and can close the account by following the instructions set out in the terms of service.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eData retention \u0026amp; training\u003c\/h3\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eRetention summary\u003c\/div\u003e\n\u003cdiv class=\"v justify\"\u003eRaw audio recordings are deleted 30 days after a session, unless they are flagged for a safety reason. Session transcripts and learner profiles are kept for the length of the subscription plus three years of inactivity. The child profile (first name, age, grade), parent contact details, the consent record, and payment and support history are kept for the subscription plus five years of inactivity. Usage and performance analytics are anonymised or deleted five years after an active subscription. An account is treated as inactive after 24 months with no active subscription and no meaningful interaction. If General Service Improvement is switched on, recordings and transcripts are kept for five years after the active subscription. Ello states that no data is kept indefinitely and that data is deleted or anonymised once its purpose is gone, while noting that complete deletion is sometimes impossible for technical or legal reasons.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eTrains on customer data\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge warn\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Configurable\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eTraining opt-out available\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e Yes\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eGDPR contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:support@ello.com\"\u003esupport@ello.com\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col\"\u003e\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eHosting summary\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eEllo states that its services are hosted and operated in the United States. Data may be stored and processed on servers located in the United States or in other jurisdictions where its service providers operate, and users outside the United States consent to their data being transferred and stored outside their own jurisdiction. For Kenya, transfers out of the country require explicit consent along with contractual and technical safeguards under the Data Protection Act. For Canada, Ello warns that data transferred out of the country is subject to local law and to access by local authorities. Third-party providers cover hosting, storage, analytics and IT support, and are bound by contractual confidentiality obligations, but no named subprocessor list and no data processing agreement are published. On the security side, Ello describes encryption in transit and at rest, multi-factor authentication, restricted access controls and annual internal audits. A technical check shows the website resolving to an Amazon IP address (AS16509) located in the United States.\u003c\/p\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHosting countries\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cdiv class=\"flag-row\"\u003e\u003cspan class=\"flag\"\u003e🇺🇸 United States\u003c\/span\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"availability\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eAvailability\u003c\/span\u003e\u003ch2\u003eWhere Ello works\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eCountry-level availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"availability\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3 style=\"font-size:15px;display:flex;align-items:center;gap:8px;margin-bottom:10px;color:var(--gv3-ok)\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20\"\u003e\u003c\/path\u003e\u003cpath d=\"M2 12h20\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Available in\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"flag\"\u003eKEN\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3 style=\"font-size:15px;display:flex;align-items:center;gap:8px;margin-bottom:10px;color:var(--gv3-bad)\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"4.93\" y1=\"4.93\" x2=\"19.07\" y2=\"19.07\"\u003e\u003c\/line\u003e\u003c\/svg\u003e Not available in\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eEuropean Union member states: the service is explicitly not offered there\u003c\/span\u003e\u003cspan class=\"flag\"\u003eQuebec (Canada): the service is explicitly not available\u003c\/span\u003e\u003cspan class=\"flag\"\u003eEvery country outside the United States and Kenya: Ello 2.0 has not opened there yet, and wider rollout is announced only after the full launch\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block watch\" id=\"watch\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eWatch-outs\u003c\/span\u003e\u003ch2\u003eThings to keep in mind\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eRisks and trade-offs to weigh before adopting Ello.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"brand-list\" style=\"grid-template-columns:repeat(2,1fr);display:grid;gap:12px 24px\"\u003e\n\u003cli\u003eContinuous recording of a young child's voice, a sensitive category of data by nature, even when encrypted and deleted after 30 days\u003c\/li\u003e\n\u003cli\u003eSession transcripts and learner profiles kept for the life of the subscription plus three years of inactivity, and recordings kept for five years if General Service Improvement is switched on\u003c\/li\u003e\n\u003cli\u003eEmotional attachment of a young child to an AI voice, despite the guardrails Ello puts forward\u003c\/li\u003e\n\u003cli\u003eSubstitution for shared reading with an adult, which Ello itself frames as a complement rather than a replacement for real relationships\u003c\/li\u003e\n\u003cli\u003eAdditional screen time for children aged 4 to 9\u003c\/li\u003e\n\u003cli\u003eSpeech recognition errors depending on accent or a speech difficulty, with the risk of a correction the child did not deserve\u003c\/li\u003e\n\u003cli\u003eStory Creation content generated without human review before the child reads it, and an auto-renewing subscription with no refund for a period already started\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"setup\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eSetup\u003c\/span\u003e\u003ch2\u003eSetup \u0026amp; Integrations\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-grid\"\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eTechnical difficulty\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eSetup requires no technical skill: download a mobile app and create a parent account. The real barrier is access rather than difficulty, since you first sign up for the waitlist and wait for an invitation. Hardware is the other constraint: an iPhone 11 (2019) or newer, an iPad 8th generation or equivalent running iOS or iPadOS 26, or a recent, capable Android device. Verifiable parental consent has to be given during signup, and a working microphone is essential because the child reads aloud. There is no server install, no integration work and no API.\u003c\/p\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eDeployment\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eMobile app\u003c\/span\u003e\u003cspan class=\"flag\"\u003eIOS app\u003c\/span\u003e\u003cspan class=\"flag\"\u003eAndroid app\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eApps stores\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\u003ca class=\"flag\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ellotechnology.learn\" target=\"_blank\" rel=\"noopener\"\u003eGoogle Play\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eSupported languages\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\u003cspan class=\"flag\"\u003eEnglish\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"company\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eCompany\u003c\/span\u003e\u003ch2\u003eBehind Ello\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"company-grid\"\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCompany name\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cb\u003eEllo Technology, Inc.\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eFounded\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e14\/04\/1997\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCountry of origin\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇺🇸 United States\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHeadquarters\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e24 Shotwell St, San Francisco, CA 94103, USA\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eDomain registrar country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇺🇸 United States\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eLegal contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:support@ello.com\"\u003esupport@ello.com\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eSupport contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:support@ello.com\"\u003esupport@ello.com\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;gap:14px\"\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eFundraising\u003c\/h3\u003e\n\u003cdiv class=\"timeline\"\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e September 2023: 15 million USD Series A led by Goodwater Capital\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Series A participants: Reed Hastings, Common Sense Growth, Homebrew, Ravensburger and existing investors\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Earlier rounds led by Project A, alongside Y Combinator, WndrCo, Reach Capital, Visible Ventures and Khosla Ventures\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Board seats taken by Coddy Johnson (Goodwater) and Anton Waitz (Project A)\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e These figures come from press coverage rather than from ello.com, which mentions no fundraising at all, and should be verified before being relied on\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eSocial\u003c\/h3\u003e\n\u003cdiv class=\"social-row\"\u003e\n\u003ca class=\"social\" href=\"https:\/\/www.linkedin.com\/company\/elloinc\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"18\" height=\"18\"\u003e\u003cpath d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-4 0v7h-4v-7a6 6 0 0 1 6-6z\"\u003e\u003c\/path\u003e\u003crect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\u003e\u003c\/rect\u003e\u003ccircle cx=\"4\" cy=\"4\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/a\u003e\u003ca class=\"social\" href=\"https:\/\/www.instagram.com\/learnwithello\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Instagram\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"18\" height=\"18\"\u003e\u003crect x=\"2\" y=\"2\" width=\"20\" height=\"20\" rx=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z\"\u003e\u003c\/path\u003e\u003cline x1=\"17.5\" y1=\"6.5\" x2=\"17.51\" y2=\"6.5\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"resources\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOfficial links\u003c\/span\u003e\u003ch2\u003eResources\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eAll the official URLs gathered for verification and reference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"res-grid\"\u003e\n\u003ca class=\"res\" href=\"https:\/\/www.ello.com\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20\"\u003e\u003c\/path\u003e\u003cpath d=\"M2 12h20\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eHomepage\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ello.com\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ello.com\/how-it-works\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"12 2 2 7 12 12 22 7 12 2\"\u003e\u003c\/polygon\u003e\u003cpolyline points=\"2 17 12 22 22 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"2 12 12 17 22 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eFeatures\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ello.com\/how-it-works\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ello.com\/about\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12.01\" y2=\"8\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eAbout\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ello.com\/about\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ello.com\/contact\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003crect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"m22 7-10 5L2 7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eContact\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ello.com\/contact\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ello.com\/legal\/terms-of-service\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"14 2 14 8 20 8\"\u003e\u003c\/polyline\u003e\u003cline x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\u003e\u003c\/line\u003e\u003cpolyline points=\"10 9 9 9 8 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eTerms\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ello.com\/legal\/terms-of-service\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.ello.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003ePrivacy policy\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.ello.com\/legal\/privacy-policy\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ellotechnology.learn\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eGoogle Play\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eplay.google.com\/store\/apps\/details\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"faq\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFAQ\u003c\/span\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat age is Ello for? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eEllo is recommended for children aged 4 to 9, with content running from pre-K to grade 5.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow much does Ello cost? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eDaily reading and math activities are free, with no credit card required. Ello Unlimited costs 19.99 USD per month and adds the full activity library, multiple child profiles and parent reports. In Kenya, the app is entirely free.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhich countries is Ello 2.0 available in? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eThe pre-launch is limited to a small group of families in the United States and Kenya. Ello says other countries will follow after the full launch.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhen can I get access? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eAccess is by invitation from the waitlist. Public availability is announced for late 2026.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhich devices do I need? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eAn iPhone 11 (2019) or newer, or a recent iPad, both running iOS or iPadOS 26, or most recent Android phones and tablets. Kindle Fire is announced as coming soon.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eDoes Ello record my child's voice? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eYes, and it is necessary for the app to work. Recordings are encrypted and deleted after 30 days, unless they are flagged for a safety reason.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs my child's data used to train the models? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eOnly if the parent switches on General Service Improvement, which requires verifiable consent and can be withdrawn. In that case, recordings are kept for five years.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs my data sold? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNo. Ello states that it never sells a child's data and runs no targeted advertising inside the app.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhat happens if my child raises a sensitive topic? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eReal-time filters step in, the child is redirected to a trusted adult, the Ello team is alerted, and parents are notified by SMS depending on severity.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs there a version for the classroom? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eYes. Ello Classroom Mode is free for teachers and librarians, and works with no account and no identifying data.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block conclusion\" id=\"conclusion\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eConclusion\u003c\/span\u003e\u003ch2\u003eShould you pick Ello?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich justify\" style=\"max-width:80ch\"\u003e\u003cp\u003eEllo is a deliberately narrow product: one job, reading and math for children aged 4 to 9, served by an AI stack built for the way young children actually speak rather than a general chatbot wrapped in a prompt. The educational credibility is unusual for a consumer app, with teachers on the team, a university science advisory board, a reading curriculum grounded in the Science of Reading and math aligned to Common Core. The commercial model is equally readable: a real free tier with no credit card, a single paid tier at \u003cb\u003e19.99 USD per month\u003c\/b\u003e, and full free access in Kenya through non-profit partners. Safety is not left implicit either, with a dedicated AI safety page, stated compliance with California's SB 243, real-time filters and parent alerts. The reservations are just as clear. The first is availability: Ello 2.0 is a waitlist pre-launch, invitations are limited to families in the United States and Kenya, and public availability is only announced for late 2026, so most readers cannot try it today. The second is regulatory: there is no GDPR compliance claim and the service is deliberately closed in EU member states, as well as in Quebec. The third is inherent to the product itself, since a child's voice is recorded on every session, even with encryption and a 30-day deletion window for raw audio. Ello is worth the wait for parents of a 4 to 9-year-old learning to read, especially where a child is behind or needs daily one-to-one practice that a family cannot always provide. Teachers and librarians get a free, account-free classroom mode with no identifying data, which is a low-risk way to test the approach. Everyone else, from EU families to schools wanting an institutional contract or developers looking for an API, should look elsewhere.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\u003ca class=\"btn btn-primary\" href=\"https:\/\/www.ello.com\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Visit Ello\u003c\/a\u003e\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Ello Technology, Inc.","offers":[{"title":"Default Title","offer_id":58253299712331,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0905\/7099\/files\/official-ello-by-guidaio_1c3d6967-072f-4ac1-b6c2-ca5d5b3846b0.png?v=1787692635","url":"https:\/\/guidaio.com\/products\/ello","provider":"Guidaio","version":"1.0","type":"link"}