{"product_id":"footprints-ai","title":"Footprints AI","description":"\u003cstyle\u003e\n.guidaio-v3 { --gv3-bg:#f6f5fb;--gv3-surface:#fff;--gv3-surface-soft:#fbfaff;--gv3-ink:#14132b;--gv3-ink-2:#2b2a4a;--gv3-muted:#6c6a8a;--gv3-line:#ecebf5;--gv3-line-2:#e0deef;--gv3-brand:#5b3df5;--gv3-brand-2:#7c63ff;--gv3-brand-soft:#efeaff;--gv3-brand-ink:#2c1d8a;--gv3-ok:#0f8a5a;--gv3-ok-soft:#e6f7ee;--gv3-warn:#b16800;--gv3-warn-soft:#fff3dc;--gv3-bad:#b3261e;--gv3-bad-soft:#fde7e6;--gv3-radius-lg:22px;--gv3-radius:16px;--gv3-radius-sm:10px;--gv3-shadow-sm:0 1px 2px rgba(20,19,43,.04);--gv3-shadow:0 12px 30px rgba(53,38,124,.07);\n  background:radial-gradient(1200px 600px at 80% -10%,rgba(124,99,255,.18),transparent 60%),radial-gradient(900px 500px at -10% 5%,rgba(91,61,245,.12),transparent 60%),var(--gv3-bg);\n  color:var(--gv3-ink);font-family:Inter,system-ui,-apple-system,\"Segoe UI\",Roboto,sans-serif;font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;\n  max-width:1240px;margin:0 auto;padding:24px 16px 64px;border-radius:var(--gv3-radius-lg);}\n.guidaio-v3 *,.guidaio-v3 *::before,.guidaio-v3 *::after{box-sizing:border-box}\n.guidaio-v3 a{color:var(--gv3-brand);text-decoration:none}.guidaio-v3 a:hover{text-decoration:underline}\n.guidaio-v3 img{max-width:100%;display:block}\n.guidaio-v3 h1,.guidaio-v3 h2,.guidaio-v3 h3,.guidaio-v3 h4{font-family:\"Space Grotesk\",Inter,sans-serif;letter-spacing:-.01em;margin:0;color:var(--gv3-ink)}\n.guidaio-v3 svg{display:inline-block;vertical-align:middle}\n.guidaio-v3 .hero{position:relative;background:radial-gradient(700px 320px at 90% 0%,rgba(124,99,255,.18),transparent 70%),linear-gradient(180deg,#fff 0%,#fbfaff 100%);border:1px solid var(--gv3-line);border-radius:var(--gv3-radius-lg);box-shadow:var(--gv3-shadow);padding:32px;overflow:hidden}\n.guidaio-v3 .hero-grid{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(280px,1fr);gap:28px;align-items:start}\n.guidaio-v3 .hero-head{display:flex;gap:16px;align-items:flex-start}\n.guidaio-v3 .logo-tile{width:72px;height:72px;border-radius:18px;border:1px solid var(--gv3-line-2);background:#fff;box-shadow:var(--gv3-shadow-sm);display:grid;place-items:center;overflow:hidden;flex:0 0 auto}\n.guidaio-v3 .logo-tile img{width:56px;height:56px;object-fit:contain}\n.guidaio-v3 .eyebrow{display:inline-flex;align-items:center;gap:6px;color:var(--gv3-brand-ink);background:var(--gv3-brand-soft);padding:6px 12px;border-radius:999px;font-size:12px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}\n.guidaio-v3 h1.title{margin-top:12px;font-size:34px;line-height:1.1;color:var(--gv3-ink)}\n.guidaio-v3 .lede{margin:14px 0 0;font-size:17px;color:var(--gv3-ink-2);max-width:60ch}\n.guidaio-v3 .badge-row,.guidaio-v3 .chip-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}\n.guidaio-v3 .badge{display:inline-flex;align-items:center;gap:6px;padding:6px 11px;border-radius:999px;font-size:12px;font-weight:600;background:#fff;border:1px solid var(--gv3-line-2);color:var(--gv3-ink-2)}\n.guidaio-v3 .badge.ok{background:var(--gv3-ok-soft);color:var(--gv3-ok);border-color:#b8e8cc}\n.guidaio-v3 .badge.warn{background:var(--gv3-warn-soft);color:var(--gv3-warn);border-color:#f1d6a3}\n.guidaio-v3 .badge.bad{background:var(--gv3-bad-soft);color:var(--gv3-bad);border-color:#f5c2c0}\n.guidaio-v3 .badge.brand{background:var(--gv3-brand-soft);color:var(--gv3-brand-ink);border-color:#d6cdfb}\n.guidaio-v3 .tbd-row{margin-top:14px;display:grid;gap:10px}\n.guidaio-v3 .tbd-row .label{font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--gv3-muted)}\n.guidaio-v3 .chip{display:inline-flex;align-items:center;gap:6px;padding:5px 11px;border-radius:999px;font-size:13px;border:1px solid var(--gv3-line-2);background:#fff;color:var(--gv3-ink-2)}\n.guidaio-v3 .chip.cat{background:#eef2ff;color:#3730a3;border-color:#c7d2fe}\n.guidaio-v3 .chip.dom{background:#ecfeff;color:#0e7490;border-color:#a5f3fc}\n.guidaio-v3 .chip.prof{background:#fdf4ff;color:#86198f;border-color:#f5d0fe}\n.guidaio-v3 .cta-row{display:flex;gap:10px;flex-wrap:wrap;margin-top:22px}\n.guidaio-v3 .btn{display:inline-flex;align-items:center;gap:8px;padding:11px 16px;border-radius:12px;font-weight:700;border:1px solid transparent;cursor:pointer;font-size:14px}\n.guidaio-v3 .btn:hover{text-decoration:none}\n.guidaio-v3 .btn-primary{background:linear-gradient(135deg,var(--gv3-brand) 0%,var(--gv3-brand-2) 100%);color:#fff;box-shadow:0 14px 28px rgba(91,61,245,.28)}\n.guidaio-v3 .btn-secondary{background:#fff;color:var(--gv3-brand-ink);border-color:#d6cdfb}\n.guidaio-v3 .btn-ghost{background:transparent;color:var(--gv3-ink-2);border-color:var(--gv3-line-2)}\n.guidaio-v3 .affiliate-note{margin-top:10px;font-size:12px;color:var(--gv3-muted)}\n.guidaio-v3 .snapshot{background:#fff;border:1px solid var(--gv3-line);border-radius:var(--gv3-radius-lg);padding:20px;box-shadow:var(--gv3-shadow)}\n.guidaio-v3 .snapshot h3{font-size:13px;text-transform:uppercase;letter-spacing:.08em;color:var(--gv3-brand-ink);margin-bottom:14px}\n.guidaio-v3 .snapshot dl{margin:0;display:grid;grid-template-columns:1fr;gap:12px}\n.guidaio-v3 .snapshot .row{display:grid;grid-template-columns:1fr auto;gap:8px;padding-bottom:12px;border-bottom:1px dashed var(--gv3-line-2)}\n.guidaio-v3 .snapshot .row:last-child{border-bottom:0;padding-bottom:0}\n.guidaio-v3 .snapshot dt{color:var(--gv3-muted);font-size:13px;margin:0}\n.guidaio-v3 .snapshot dd{margin:0;text-align:right;font-weight:700;color:var(--gv3-ink);font-size:13px}\n.guidaio-v3 .snapshot dd small{display:block;font-weight:500;color:var(--gv3-muted);font-size:11px;text-align:right}\n.guidaio-v3 .price-big{font-family:\"Space Grotesk\";font-size:20px;line-height:1}\n.guidaio-v3 .toc{margin:20px 0 24px;padding:10px;background:rgba(255,255,255,.85);border:1px solid var(--gv3-line);border-radius:22px;box-shadow:var(--gv3-shadow-sm);display:flex;flex-wrap:wrap;gap:8px;overflow-x:auto}\n.guidaio-v3 .toc a{padding:8px 14px;border-radius:999px;font-size:13px;font-weight:600;color:var(--gv3-brand-ink);background:#fff;white-space:nowrap;border:1px solid var(--gv3-line-2);box-shadow:var(--gv3-shadow-sm);transition:transform .18s ease,box-shadow .18s ease,background .18s ease,color .18s ease,border-color .18s ease}\n.guidaio-v3 .toc a:hover{background:linear-gradient(135deg,var(--gv3-brand) 0%,var(--gv3-brand-2) 100%);color:#fff;border-color:transparent;transform:translateY(-2px) scale(1.04);box-shadow:0 8px 18px rgba(91,61,245,.25);text-decoration:none}\n.guidaio-v3 .justify{text-align:justify;text-justify:inter-word;hyphens:auto}\n.guidaio-v3 a.chip,.guidaio-v3 a.chip:hover{text-decoration:none}\n.guidaio-v3 a.chip{transition:transform .15s ease,box-shadow .15s ease,filter .15s ease;cursor:pointer}\n.guidaio-v3 a.chip:hover{transform:translateY(-1px);box-shadow:0 4px 10px rgba(53,38,124,.12);filter:brightness(.96)}\n.guidaio-v3 section.block{background:var(--gv3-surface);border:1px solid var(--gv3-line);border-radius:var(--gv3-radius-lg);padding:32px;margin-top:22px;box-shadow:var(--gv3-shadow-sm);scroll-margin-top:90px}\n.guidaio-v3 section.block.soft{background:var(--gv3-surface-soft)}\n.guidaio-v3 section.block .head{margin-bottom:20px}\n.guidaio-v3 section.block .eyebrow + h2{margin-top:10px}\n.guidaio-v3 section.block h2{font-size:24px;color:var(--gv3-ink)}\n.guidaio-v3 section.block .lead{margin-top:8px;color:var(--gv3-muted);max-width:70ch}\n.guidaio-v3 .grid-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}\n.guidaio-v3 .grid-3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}\n.guidaio-v3 .rich p{margin:0 0 14px}.guidaio-v3 .rich p:last-child{margin:0}\n.guidaio-v3 ul.brand-list{list-style:none;padding:0;margin:0;display:grid;gap:10px}\n.guidaio-v3 ul.brand-list li{position:relative;padding-left:26px;color:var(--gv3-ink-2)}\n.guidaio-v3 ul.brand-list li::before{content:\"\";position:absolute;left:0;top:9px;width:14px;height:14px;border-radius:999px;background:var(--gv3-brand-soft);box-shadow:inset 0 0 0 4px var(--gv3-brand)}\n.guidaio-v3 ol.steps{list-style:none;counter-reset:s;padding:0;margin:0;display:grid;gap:14px}\n.guidaio-v3 ol.steps li{counter-increment:s;position:relative;padding-left:42px;color:var(--gv3-ink-2);min-height:30px}\n.guidaio-v3 ol.steps li::before{content:counter(s);position:absolute;left:0;top:0;width:30px;height:30px;border-radius:999px;background:linear-gradient(135deg,var(--gv3-brand) 0%,var(--gv3-brand-2) 100%);color:#fff;display:grid;place-items:center;font-weight:700;font-size:13px;box-shadow:0 6px 14px rgba(91,61,245,.25)}\n.guidaio-v3 .feature-card{border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:16px;background:#fff;display:grid;gap:8px}\n.guidaio-v3 .feature-card .icbox{width:36px;height:36px;border-radius:12px;background:var(--gv3-brand-soft);color:var(--gv3-brand-ink);display:grid;place-items:center}\n.guidaio-v3 .feature-card .ftitle{font-weight:700;color:var(--gv3-ink);font-size:15px}\n.guidaio-v3 .feature-card .fbody{color:var(--gv3-muted);font-size:13px}\n.guidaio-v3 .pc{border-radius:var(--gv3-radius);padding:20px;border:1px solid var(--gv3-line)}\n.guidaio-v3 .pc.pros{background:var(--gv3-ok-soft);border-color:#b8e8cc}\n.guidaio-v3 .pc.cons{background:var(--gv3-bad-soft);border-color:#f5c2c0}\n.guidaio-v3 .pc h3{font-size:17px;display:flex;align-items:center;gap:8px;margin-bottom:12px}\n.guidaio-v3 .pc.pros h3{color:var(--gv3-ok)}.guidaio-v3 .pc.cons h3{color:var(--gv3-bad)}\n.guidaio-v3 .pc ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}\n.guidaio-v3 .pc li{display:flex;gap:8px;align-items:flex-start;color:var(--gv3-ink-2);font-size:14px}\n.guidaio-v3 .pc li svg{flex:0 0 auto;margin-top:3px}\n.guidaio-v3 .pc.pros li svg{color:var(--gv3-ok)}.guidaio-v3 .pc.cons li svg{color:var(--gv3-bad)}\n.guidaio-v3 .bestnot{display:grid;grid-template-columns:1fr 1fr;gap:16px}\n.guidaio-v3 .bestnot .card{border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:20px;background:#fff}\n.guidaio-v3 .bestnot h3{display:flex;align-items:center;gap:8px;font-size:17px;margin-bottom:12px}\n.guidaio-v3 .bestnot .for h3{color:var(--gv3-ok)}.guidaio-v3 .bestnot .not h3{color:var(--gv3-warn)}\n.guidaio-v3 .plan-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}\n.guidaio-v3 .plan{border:1px solid var(--gv3-line);border-radius:var(--gv3-radius-lg);padding:22px;background:#fff;display:grid;gap:10px;position:relative}\n.guidaio-v3 .plan.featured{border-color:#c7baff;background:linear-gradient(180deg,#fff 0%,#f7f3ff 100%);box-shadow:var(--gv3-shadow)}\n.guidaio-v3 .plan .pill{position:absolute;top:-12px;right:14px;background:linear-gradient(135deg,var(--gv3-brand) 0%,var(--gv3-brand-2) 100%);color:#fff;font-size:11px;font-weight:700;letter-spacing:.06em;padding:5px 9px;border-radius:999px;text-transform:uppercase}\n.guidaio-v3 .plan .pname{font-family:\"Space Grotesk\";font-weight:700;font-size:17px}\n.guidaio-v3 .plan .pprice{font-family:\"Space Grotesk\";font-size:24px;font-weight:700}\n.guidaio-v3 .plan .pprice small{font-size:13px;font-weight:500;color:var(--gv3-muted)}\n.guidaio-v3 .plan ul{list-style:none;padding:0;margin:6px 0 0;display:grid;gap:8px}\n.guidaio-v3 .plan ul li{display:flex;gap:8px;align-items:flex-start;color:var(--gv3-ink-2);font-size:14px}\n.guidaio-v3 .plan ul li svg{color:var(--gv3-brand);flex:0 0 auto;margin-top:3px}\n.guidaio-v3 .pricing-extras{margin-top:16px;display:grid;gap:10px}\n.guidaio-v3 .offer{display:flex;gap:10px;align-items:flex-start;padding:12px 14px;border-radius:12px;background:#fff7e6;border:1px solid #f1d6a3;color:var(--gv3-warn);font-size:14px}\n.guidaio-v3 .offer svg{flex:0 0 auto;margin-top:2px}\n.guidaio-v3 .trust-grid{display:grid;grid-template-columns:2fr 1fr;gap:16px}\n.guidaio-v3 .trust-grid .col{display:grid;gap:14px}\n.guidaio-v3 .trust-card{background:#fff;border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:20px}\n.guidaio-v3 .trust-card h3{font-size:15px;margin-bottom:10px}\n.guidaio-v3 .kv{display:grid;grid-template-columns:180px 1fr;gap:12px;padding:10px 0;border-top:1px solid var(--gv3-line)}\n.guidaio-v3 .kv:first-child{border-top:0;padding-top:0}\n.guidaio-v3 .kv .k{color:var(--gv3-muted);font-size:13px}\n.guidaio-v3 .kv .v{color:var(--gv3-ink);font-size:14px}\n.guidaio-v3 .availability{display:grid;grid-template-columns:1fr 1fr;gap:16px}\n.guidaio-v3 .availability .card{border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);background:#fff;padding:18px}\n.guidaio-v3 .flag-row{display:flex;flex-wrap:wrap;gap:8px}\n.guidaio-v3 .flag{display:inline-flex;align-items:center;gap:5px;padding:5px 10px;border-radius:999px;background:#fff;border:1px solid var(--gv3-line-2);font-size:13px;color:var(--gv3-ink-2)}\n.guidaio-v3 section.block.watch{background:#fffaf0;border:1px solid #f1d6a3}\n.guidaio-v3 section.block.watch .head h2{color:var(--gv3-warn)}\n.guidaio-v3 .setup-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}\n.guidaio-v3 .setup-card{background:#fff;border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:20px}\n.guidaio-v3 .integrations{display:flex;flex-wrap:wrap;gap:8px}\n.guidaio-v3 .integration{display:inline-flex;align-items:center;gap:6px;padding:7px 11px;border-radius:12px;background:#fff;border:1px solid var(--gv3-line-2);color:var(--gv3-ink-2);font-size:13px;font-weight:600}\n.guidaio-v3 .company-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:16px}\n.guidaio-v3 .company-card{border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);background:#fff;padding:20px}\n.guidaio-v3 .timeline{display:grid;gap:8px;margin:8px 0 0}\n.guidaio-v3 .timeline .ev{padding:10px 14px;border-radius:12px;background:var(--gv3-brand-soft);color:var(--gv3-brand-ink);font-weight:600;font-size:14px;display:flex;align-items:center;gap:8px}\n.guidaio-v3 .social-row{display:flex;gap:8px;flex-wrap:wrap}\n.guidaio-v3 .social{width:36px;height:36px;border-radius:12px;border:1px solid var(--gv3-line-2);background:#fff;display:grid;place-items:center;color:var(--gv3-ink-2)}\n.guidaio-v3 .social:hover{background:var(--gv3-brand-soft);color:var(--gv3-brand-ink);border-color:#d6cdfb}\n.guidaio-v3 .res-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}\n.guidaio-v3 .res{display:flex;gap:10px;align-items:center;padding:10px 12px;border-radius:12px;border:1px solid var(--gv3-line);background:#fff;color:var(--gv3-ink-2);font-size:13px}\n.guidaio-v3 .res:hover{border-color:#d6cdfb;background:#fbfaff;text-decoration:none}\n.guidaio-v3 .res svg{color:var(--gv3-brand);flex:0 0 auto}\n.guidaio-v3 .res .url{color:var(--gv3-muted);font-size:11px;word-break:break-all}\n.guidaio-v3 .res .res-text{display:grid}\n.guidaio-v3 .alts{display:flex;flex-wrap:wrap;gap:8px}\n.guidaio-v3 .alt{display:inline-flex;align-items:center;gap:8px;padding:9px 13px;border-radius:14px;background:#fff;border:1px solid var(--gv3-line-2);font-weight:600;color:var(--gv3-ink-2);font-size:14px}\n.guidaio-v3 .alt .av{width:24px;height:24px;border-radius:8px;background:linear-gradient(135deg,#c7baff 0%,#efeaff 100%);display:grid;place-items:center;font-size:12px;font-weight:700;color:var(--gv3-brand-ink)}\n.guidaio-v3 .faq{display:grid;gap:10px}\n.guidaio-v3 .faq details{background:#fff;border:1px solid var(--gv3-line);border-radius:var(--gv3-radius);padding:14px 16px}\n.guidaio-v3 .faq summary{cursor:pointer;list-style:none;font-weight:700;color:var(--gv3-ink);display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:15px}\n.guidaio-v3 .faq summary::-webkit-details-marker{display:none}\n.guidaio-v3 .faq summary svg{color:var(--gv3-brand)}\n.guidaio-v3 .faq .ans{color:var(--gv3-muted);margin-top:10px;font-size:14px}\n.guidaio-v3 section.block.conclusion{background:radial-gradient(700px 320px at 0% 0%,rgba(124,99,255,.18),transparent 60%),linear-gradient(135deg,#1c163a 0%,#2c1d8a 100%);color:#fff;border-color:#2c1d8a}\n.guidaio-v3 section.block.conclusion .head h2{color:#fff}\n.guidaio-v3 section.block.conclusion .lead,.guidaio-v3 section.block.conclusion .rich p{color:rgba(255,255,255,.88)}\n.guidaio-v3 section.block.conclusion .rich strong,.guidaio-v3 section.block.conclusion .rich b{color:#fff}\n.guidaio-v3 section.block.conclusion .eyebrow{background:rgba(255,255,255,.14);color:#fff}\n.guidaio-v3 section.block.conclusion .btn-secondary{background:rgba(255,255,255,.14);color:#fff;border-color:rgba(255,255,255,.25)}\n@media (max-width:1080px){.guidaio-v3 .hero-grid,.guidaio-v3 .trust-grid,.guidaio-v3 .company-grid,.guidaio-v3 .setup-grid,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@media (max-width:700px){.guidaio-v3{padding:12px 8px 48px}.guidaio-v3 .hero{padding:20px}.guidaio-v3 section.block{padding:20px}.guidaio-v3 .grid-2,.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid,.guidaio-v3 .bestnot,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 h1.title{font-size:28px}}\n\u003c\/style\u003e\n\u003cdiv class=\"guidaio-v3\" itemscope itemtype=\"https:\/\/schema.org\/SoftwareApplication\"\u003e\n\u003cmeta itemprop=\"name\" content=\"Footprints AI: In-Store Retail Media \u0026amp; Sales Attribution\"\u003e\n\u003cmeta itemprop=\"description\" content=\"Footprints AI is an omnichannel retail media platform: target shoppers on real purchases, run in-store and online campaigns, measure sales to the SKU.\"\u003e\n\u003cdiv class=\"hero\"\u003e\u003cdiv class=\"hero-grid\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"hero-head\"\u003e\n\u003cdiv class=\"logo-tile\"\u003e\u003cimg src=\"https:\/\/cdn.prod.website-files.com\/63da4a4758edcf3e4716707b\/640efe737e743eaee9bc9ca2_logo_new%404x.png\" alt=\"Footprints AI logo\" itemprop=\"image\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"name-block\"\u003e\n\u003cspan class=\"eyebrow\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"m12 3-1.9 5.8a2 2 0 0 1-1.3 1.3L3 12l5.8 1.9a2 2 0 0 1 1.3 1.3L12 21l1.9-5.8a2 2 0 0 1 1.3-1.3L21 12l-5.8-1.9a2 2 0 0 1-1.3-1.3Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Ads Creative Media Buying · Marketing Analytics Attribution\u003c\/span\u003e\u003ch1 class=\"title\" itemprop=\"name\"\u003eFootprints AI\u003c\/h1\u003e\n\u003cp class=\"lede justify\" itemprop=\"description\"\u003eFootprints AI is an omnichannel retail media platform that lets brands, agencies and retailers target shoppers from \u003cb\u003ereal purchase behaviour\u003c\/b\u003e, run campaigns across in-store screens, apps and the open web, and measure sales impact down to the SKU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"badge-row\"\u003e\n\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Active\u003c\/span\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e GDPR compliant\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e Usage Based\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e API available\u003c\/span\u003e\u003cspan class=\"badge brand\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Verified by Guidaio\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tbd-row\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eCategories\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip cat\" href=\"\/collections\/ads-creative-media-buying\"\u003eAds Creative Media Buying\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/marketing-analytics-attribution\"\u003eMarketing Analytics Attribution\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/market-research\"\u003eMarket Research\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/ecommerce-cro-merchandising\"\u003eEcommerce Cro Merchandising\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/data-integration\"\u003eData Integration\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/api-tools\"\u003eApi Tools\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eTarget domains\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip dom\" href=\"\/collections\/marketing-advertising\"\u003eMarketing Advertising\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/retail-e-commerce\"\u003eRetail E Commerce\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/sales-business-development\"\u003eSales Business Development\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/food-beverage\"\u003eFood Beverage\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/data-ai\"\u003eData Ai\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/finance-banking\"\u003eFinance Banking\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/automotive-mobility\"\u003eAutomotive Mobility\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/real-estate-facilities\"\u003eReal Estate Facilities\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/customer-research-cx\"\u003eCustomer Research Cx\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\n\u003ca class=\"btn btn-primary\" href=\"https:\/\/www.footprints-ai.com\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Discover Footprints AI\u003c\/a\u003e\u003ca class=\"btn btn-secondary\" href=\"https:\/\/www.footprints-ai.com\/launch-your-campaign\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e Talk to a strategist\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003caside class=\"snapshot\"\u003e\u003ch3\u003eSnapshot\u003c\/h3\u003e\n\u003cdl\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003ePricing model\u003c\/dt\u003e\n\u003cdd\u003eUsage Based\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eAPI available\u003c\/dt\u003e\n\u003cdd\u003eYes\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eDeployment\u003c\/dt\u003e\n\u003cdd\u003eWeb app · API\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eLanguages\u003c\/dt\u003e\n\u003cdd\u003eEnglish · Spanish · Polish · Portuguese\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eTool status\u003c\/dt\u003e\n\u003cdd\u003eActive\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eCountry of origin\u003c\/dt\u003e\n\u003cdd\u003e🇷🇴 Romania\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cnav class=\"toc\" aria-label=\"Page sections\"\u003e\u003ca href=\"#what\"\u003eWhat is it\u003c\/a\u003e\u003ca href=\"#bestnot\"\u003eWhen to use Footprints AI \/ When not to\u003c\/a\u003e\u003ca href=\"#how\"\u003eHow to use\u003c\/a\u003e\u003ca href=\"#proscons\"\u003ePros \u0026amp; Cons\u003c\/a\u003e\u003ca href=\"#pricing\"\u003ePricing\u003c\/a\u003e\u003ca href=\"#trust\"\u003eTrust \u0026amp; Privacy\u003c\/a\u003e\u003ca href=\"#watch\"\u003eWatch-outs\u003c\/a\u003e\u003ca href=\"#setup\"\u003eSetup \u0026amp; Integrations\u003c\/a\u003e\u003ca href=\"#company\"\u003eCompany\u003c\/a\u003e\u003ca href=\"#resources\"\u003eResources\u003c\/a\u003e\u003ca href=\"#alternatives\"\u003eAlternatives\u003c\/a\u003e\u003ca href=\"#faq\"\u003eFAQ\u003c\/a\u003e\u003ca href=\"#conclusion\"\u003eConclusion\u003c\/a\u003e\u003c\/nav\u003e\n\u003csection class=\"block\" id=\"what\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOverview\u003c\/span\u003e\u003ch2\u003eWhat is Footprints AI?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"rich justify\"\u003e\n\u003cp\u003eFootprints AI is a retail media platform built by Footprints for Retail SRL, a Romanian software company based in Bucharest. It serves two audiences from the same system: advertisers who want to reach shoppers, and retailers who want to sell advertising space they may not have realised they owned.\u003c\/p\u003e\n\u003cp\u003eOn the advertiser side, the platform builds audiences from what people have actually bought. It ingests POS transactions, loyalty card records, in-store sensor readings, screen and radio playout logs and mobile app activity, then fuses them into behavioural segments organised around shopping missions, in-store behaviour, life stage, socio-demographics, geo-context and omnichannel journeys. A predictive layer forecasts the next thirty days of shopping missions, product needs and brand affinities, with a claimed accuracy of up to 96% that the vendor explicitly says is not guaranteed. Campaigns then run across in-store digital signage, shelf screens, store radio, checkout screens, store takeovers, retailer apps and websites, and off-site inventory including DOOH, connected TV in beta, email, SMS, WhatsApp, Meta and Google.\u003c\/p\u003e\n\u003cp\u003eWhat sets the product apart is the closing of the loop. Instead of reporting impressions served, it connects ad playback to measured shopper exposure and then to the sales that changed afterwards, at \u003cb\u003eSKU and store level\u003c\/b\u003e, with store-level control groups and A\/B tests available inside the campaign builder.\u003c\/p\u003e\n\u003cp\u003eFor retailers, the same stack is offered white-labelled and multi-tenant, turning a chain's stores, sites, apps and shopper data into a retail media business it runs itself.\u003c\/p\u003e\n\u003cp\u003eThe platform is organised into five module groups: Campaigns, Audiences, Sales and Shopper Insights, In-Store Measurement, and Leads. A conversational assistant, Footprints AI Copilot, handles planning, optimisation and real-time questions, while a Creative Studio produces images, animation and video with channel specifications applied automatically. Audiences, Ads and Reporting APIs are publicly documented, with keys issued on request.\u003c\/p\u003e\n\u003cp\u003eBuyers can work self-service or hand execution to a managed services team. The home page claims 30 retailers, 65 agencies, more than 500 brands, over 50 million shoppers and more than 7,000 campaigns, concentrated in Central and Eastern Europe, with offices in Bucharest, Warsaw and Buenos Aires.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:14px;margin-bottom:12px;color:var(--gv3-brand-ink);text-transform:uppercase;letter-spacing:.08em\"\u003eWhat it does\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eBuild advertising audiences from real purchase behaviour rather than inferred online intent\u003c\/li\u003e\n\u003cli\u003eLaunch one campaign across in-store screens, store radio, retailer apps, websites and off-site media\u003c\/li\u003e\n\u003cli\u003eTarget down to the individual SKU, the individual store and the shopping mission\u003c\/li\u003e\n\u003cli\u003eMeasure sales impact in closed loop: ROAS, uplift, new-to-brand and basket incidence\u003c\/li\u003e\n\u003cli\u003eTrigger delivery on live signals such as stock availability, weather and sales forecasts\u003c\/li\u003e\n\u003cli\u003eTurn a retail network into a white-labelled retail media business the retailer operates itself\u003c\/li\u003e\n\u003cli\u003eAsk the Footprints AI Copilot for campaign planning, optimisation and real-time retail insight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"bestnot\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eAudience\u003c\/span\u003e\u003ch2\u003eWhen to use Footprints AI \/ When not to\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA quick filter to help you decide if Footprints AI is the right fit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bestnot\"\u003e\n\u003cdiv class=\"card for\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M7 10v12\"\u003e\u003c\/path\u003e\u003cpath d=\"M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When to use Footprints AI\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eFMCG brand and category teams selling through grocery, convenience and drugstore chains\u003c\/li\u003e\n\u003cli\u003eNon-endemic advertisers in banking, automotive, telecom or travel who want to reach shoppers inside retail environments\u003c\/li\u003e\n\u003cli\u003eMedia agencies planning and buying retail media across several retail networks at once\u003c\/li\u003e\n\u003cli\u003eRetailers and convenience chains wanting to turn stores, apps and loyalty data into an advertising business\u003c\/li\u003e\n\u003cli\u003eShopping-centre and real-estate operators looking to monetise footfall and customer data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card not\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M17 14V2\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When not to use Footprints AI\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eAdvertisers outside the platform's live markets, who are offered only a demo environment rather than bookable inventory\u003c\/li\u003e\n\u003cli\u003eSmall advertisers with no media budget: there is no free plan and no self-serve trial\u003c\/li\u003e\n\u003cli\u003eTeams wanting a mobile app, since the product ships as a web platform and APIs only\u003c\/li\u003e\n\u003cli\u003eRetailers unable or unwilling to share POS and loyalty data, without which the closed-loop measurement collapses\u003c\/li\u003e\n\u003cli\u003eBuyers who need published contract terms before engaging, as the site carries no terms and conditions or legal notice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"how\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eGet started\u003c\/span\u003e\u003ch2\u003eHow to use Footprints AI\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA typical end-to-end flow, from setup to results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003col class=\"steps\"\u003e\n\u003cli\u003eOpen the self-serve sign-up from the campaign launch page and enter your first name, last name and work email\u003c\/li\u003e\n\u003cli\u003eChoose your country: the platform then tells you whether your market has bookable inventory or only a demo environment\u003c\/li\u003e\n\u003cli\u003eSelect the retail partners you want to advertise with among those offered in your market\u003c\/li\u003e\n\u003cli\u003eComplete the campaign details, then your phone number, company and role (CEO, marketing manager, head of media, brand manager or agency partner)\u003c\/li\u003e\n\u003cli\u003eWait for the login credentials, sent by email, with one set per retailer selected\u003c\/li\u003e\n\u003cli\u003eSize your audience in the Audience Reach Planner and preview unique shoppers before committing any budget\u003c\/li\u003e\n\u003cli\u003eBuild the campaign plan: dates, budget, pacing and SKU, store and audience rules, with A\/B tests and store-level control groups\u003c\/li\u003e\n\u003cli\u003eProduce creatives in Creative Studio or upload your own, letting the platform apply each channel's specifications\u003c\/li\u003e\n\u003cli\u003eSet conditional targeting on live and predictive signals such as stock availability, weather or forecast sales, then launch\u003c\/li\u003e\n\u003cli\u003eRead media and sales metrics in campaign reporting, or automate the whole flow through the Audiences, Ads and Reporting APIs\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"proscons\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eQuick read\u003c\/span\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"pc pros\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Pros\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eTargeting rests on actual purchases, using POS transactions and loyalty data instead of inferred online intent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eSales attribution runs down to the SKU and the individual store, with store-level control groups and A\/B tests\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eOne activation covers in-store, on-site and off-site media across several retailers at once\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eThe rate card is published: four CPM tiers by campaign objective, which is rare in retail media\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eData stays in the EU on Microsoft Azure West Europe, in per-client private clouds with AES-256 encryption\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eOpen, publicly documented APIs and a genuine choice between self-service and fully managed execution\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eAn unusually large body of named customer case studies, alongside a named DPO and data processing agreements\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pc cons\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"4.93\" y1=\"4.93\" x2=\"19.07\" y2=\"19.07\"\u003e\u003c\/line\u003e\u003c\/svg\u003e Cons\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe list of live markets is never published: the sign-up flow only warns you that you may receive a demo environment instead of real inventory\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThere is no terms and conditions page and no legal notice anywhere on the site, so the contractual framework stays private\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003ePricing stops at the CPM rate card, with no minimum budget, no contract conditions, no free plan and no trial\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe site contradicts itself on its own scale figures, which differ across three of its pages\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eStructured data declares a 2019 founding date while the Romanian trade register records registration on 9 October 2017\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe GDPR page conflicts with the privacy statement on biometric data and appears considerably older\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe privacy statement points to a retention schedule table and a last-updated date that do not actually appear on the page\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"pricing\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003ePricing\u003c\/span\u003e\u003ch2\u003ePricing \u0026amp; Plans\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp class=\"rich justify\" style=\"color:var(--gv3-ink-2);margin:0 0 18px;max-width:80ch\"\u003eFootprints AI sells advertising on a published CPM rate card rather than a software subscription. Four price points are set by campaign objective: \u003cb\u003e8 EUR CPM\u003c\/b\u003e for awareness, 12 EUR CPM for lead generation, 16 EUR CPM for sales and 24 EUR CPM for loyalty. The lowest entry point is therefore 8 EUR per thousand impressions. Neither a permanent free plan nor a free trial is advertised, although several advertiser services are stated to be free of charge: media strategy and sales insights, media planning, campaign setup and campaign optimisation. No minimum budget is published, and there is no dedicated pricing page, the rate card being presented on the home page.\u003c\/p\u003e\n\u003cdiv class=\"plan-grid\"\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eBasic, Drive Awareness, 8 EUR CPM\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eaims at brand and ad recall and share of voice\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003edelivers broad reach and visibility in and around the store\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003esimple targeting and setup\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003emedia insights\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003estandard support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan featured\"\u003e\n\u003cspan class=\"pill\"\u003eMost popular\u003c\/span\u003e\u003cdiv class=\"pname\"\u003eAdvanced, Generate Leads, 12 EUR CPM\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eaims at qualified leads\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003euser base growth and product trial\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003edelivers sign-ups\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eregistrations\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eapp installs\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ecoupon downloads and opt-ins\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eoutcome-driven formats such as forms\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eQR and codes with landing page and CRM integration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003ePremium, Boost Sales, 16 EUR CPM\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eaims at incremental SKU sales\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003epenetration and in-store activation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eSKU-level targeting and optimisation on real sales data with closed-loop attribution\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003emedia\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eshopper and sales insights\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003epriority optimisation plus sales reporting\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eUltra, Grow Loyalty, 24 EUR CPM\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eaims at customer lifetime value\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003erepeat purchase and frequency\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ealways-on audiences with 1:1 targeting and loyalty card integration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003emedia\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eshopper and sales insights plus customer details\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ededicated strategist and a quarterly brand growth plan\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pricing-extras\"\u003e\u003cdiv class=\"affiliate-note\"\u003ePrices and plans listed above may evolve. Always check the official pricing page before subscribing.\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"trust\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eTrust \u0026amp; Privacy\u003c\/span\u003e\u003ch2\u003eData, GDPR \u0026amp; hosting\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA consolidated view of how Footprints AI handles your data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-grid\"\u003e\n\u003cdiv class=\"col\"\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eGDPR overview\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eGDPR treatment is documented in unusual detail. A dedicated compliance page sets out the Article 5 principles, privacy by design and by default, the lawful bases, and the controller, processor and joint-controller split. A data protection officer is named and reachable at dpo@footprints-ai.com. Being established in Romania, the company sits inside the EU, so no Article 27 representative is required and none is named. Requests are answered within one month, extendable by two for complex cases. Data processing agreements are offered to clients and signed with every subprocessor. Transfers outside the EEA rely on standard contractual clauses and transfer impact assessments, with the EU-US Data Privacy Framework covering Google and Meta. The Romanian supervisory authority, ANSPDCP, is cited with its address. Alignment with ISO 27001 and ISO 27701 is claimed throughout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eWho owns the data?\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 12px\"\u003eFootprints for Retail SRL splits its role in two. It is the data controller only for a narrow set of its own data: platform login credentials, recruitment files and website interactions such as contact forms and newsletter sign-ups. For shopper and campaign data it acts as a data processor, working under the instructions of the retailer or advertiser, who remains the controller; the GDPR page additionally claims a joint-controller role for its Ecosystem Analytics activity. Shopper records are pseudonymised, using hashed identifiers, loyalty numbers and POS transactions. The company states it does not sell, rent or share personal data beyond the scope of its services or its clients' instructions.\u003c\/p\u003e\n\u003ch3\u003eReuse rights\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eThe published documents grant an end user no reuse right over the data held in the platform. Rights flow the other way: for shopper and campaign data the retailer or advertiser is the controller and decides purposes, retention and access through a data processing agreement, while Footprints AI processes strictly on instruction. Subject access requests about that data must be addressed to the client, not to the vendor, which only assists. The company does reserve some use of data for itself, listing the testing of \u003cb\u003enew AI models\u003c\/b\u003e among its processing purposes, although the detailed section attaches that research to in-house Retail Analytics trials in its own offices rather than to client data. Because the documents neither confirm nor deny training on customer data, the vendor's stance is recorded here as \u003ci\u003eunclear\u003c\/i\u003e, and no opt-out mechanism is documented anywhere.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eData retention \u0026amp; training\u003c\/h3\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eRetention summary\u003c\/div\u003e\n\u003cdiv class=\"v justify\"\u003eData is kept only as long as the stated purposes, legal obligations or client instructions require. For shopper and campaign data, where Footprints AI acts as processor, the retention period is set by the client in the data processing agreement, and clients may request earlier deletion. Once a retention period expires, data is destroyed by cryptographic erasure or overwritten in backups within thirty days, unless tax or other law requires it to be kept. Audit logs covering logins, data access and configuration changes are held for at least twelve months, and the privacy statement is reviewed at least annually. One gap is worth noting: the document refers to a retention schedule table setting out periods per operation, but no such table appears on the page, so no per-category duration is actually published.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eTrains on customer data\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge warn\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Unclear\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eSubprocessors disclosed\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e Yes\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eDPA available\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"14 2 14 8 20 8\"\u003e\u003c\/polyline\u003e\u003cpath d=\"m9 15 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Yes\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eGDPR contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:dpo@footprints-ai.com\"\u003edpo@footprints-ai.com\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col\"\u003e\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eHosting summary\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eAll processing and storage takes place inside the European Union, on Microsoft Azure West Europe in the Netherlands, a claim the privacy statement repeats five times. Each client sits in an isolated private cloud, with isolated virtual networks and private endpoints preventing public exposure and no cross-client access. Data is encrypted with AES-256 at rest and TLS 1.2 or above in transit, under role-based access control and multi-factor authentication. Penetration testing is carried out every six months and at each retailer onboarding by accredited third-party firms; audit logs are kept for at least twelve months and security incidents are reported to clients within eight hours. Employee laptops are encrypted with BitLocker or FileVault and hold no local client data. Where a provider processes data outside the EEA, standard contractual clauses and transfer impact assessments apply, with the EU-US Data Privacy Framework covering Google and Meta. Microsoft Azure is described as SOC 2 Type II and ISO 27001 certified, a certification held by the subprocessor rather than by the vendor, which claims alignment with ISO 27001 and ISO 27701.\u003c\/p\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHosting countries\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cdiv class=\"flag-row\"\u003e\u003cspan class=\"flag\"\u003e🇳🇱 Netherlands\u003c\/span\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHosting regions\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cdiv class=\"flag-row\"\u003e\u003cspan class=\"flag\"\u003eEU\u003c\/span\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block watch\" id=\"watch\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eWatch-outs\u003c\/span\u003e\u003ch2\u003eThings to keep in mind\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eRisks and trade-offs to weigh before adopting Footprints AI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"brand-list\" style=\"grid-template-columns:repeat(2,1fr);display:grid;gap:12px 24px\"\u003e\n\u003cli\u003eAvailability is opaque: nothing tells you before sign-up whether your market carries real, bookable inventory\u003c\/li\u003e\n\u003cli\u003eNo contractual terms are published, so obligations, liability and notice periods stay unknown until a contract is negotiated\u003c\/li\u003e\n\u003cli\u003eHeadline results such as 5x to 8x ROAS or a 390% sales uplift come from selected case studies, not from any guaranteed service level\u003c\/li\u003e\n\u003cli\u003ePredictive accuracy of up to 96% is explicitly presented as not guaranteed\u003c\/li\u003e\n\u003cli\u003eRetailers hand over POS and loyalty data, yet the documents never settle whether that data may train the vendor's models, and no opt-out is offered\u003c\/li\u003e\n\u003cli\u003eThe company's own published facts disagree with each other on founding date, scale figures and biometric data collection\u003c\/li\u003e\n\u003cli\u003eAdvertising built on real purchase histories raises shopper-consent questions that fall on the retailer as controller rather than on the platform\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"setup\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eSetup\u003c\/span\u003e\u003ch2\u003eSetup \u0026amp; Integrations\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-grid\"\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eTechnical difficulty\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eLow for advertisers, substantial for retailers. An advertiser signs up self-service, picks a country and retail partners, and receives login credentials by email; the site promises audience, formats and budget set up in minutes with no sales call, and nothing is installed because the platform runs in a browser. A retailer, by contrast, must connect POS systems, loyalty data, in-store sensors, screens, radio and mobile apps, which is an integration project rather than a sign-up. Technical teams can bypass the interface through the Audiences, Ads and Reporting APIs, and a managed services team can run everything instead.\u003c\/p\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eDeployment\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eWeb app\u003c\/span\u003e\u003cspan class=\"flag\"\u003eAPI\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eIntegrations\u003c\/h3\u003e\n\u003cdiv class=\"integrations\"\u003e\n\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Google\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Facebook\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Meta\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e LinkedIn\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Campaign Monitor\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Telcor\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eSupported languages\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eEnglish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eSpanish\u003c\/span\u003e\u003cspan class=\"flag\"\u003ePolish\u003c\/span\u003e\u003cspan class=\"flag\"\u003ePortuguese\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"company\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eCompany\u003c\/span\u003e\u003ch2\u003eBehind Footprints AI\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"company-grid\"\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCompany name\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cb\u003eFootprints for Retail SRL\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eFounded\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCountry of origin\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇷🇴 Romania\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHeadquarters\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e108 Eminescu Street, 1st Floor, District 2, Bucharest, Romania\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eDan Marc\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eDomain registrar country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇺🇸 United States\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eSupport contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:support@footprints-ai.com\"\u003esupport@footprints-ai.com\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;gap:14px\"\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eFundraising\u003c\/h3\u003e\n\u003cdiv class=\"timeline\"\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e EUR 2.3 million round announced on 25-26 February 2025, led by Catalyst Romania\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Catalyst Romania contributed EUR 1.5 million and the equity crowdfunding platform SeedBlink EUR 100,000, with all previous investors taking part\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Proceeds earmarked for international expansion, advanced AI, automation, scalability and data security\u003c\/div\u003e\n\u003cdiv class=\"ev\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z\"\u003e\u003c\/path\u003e\u003cpath d=\"m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Reported by press coverage rather than by the vendor: the site itself publishes nothing about its funding\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eSocial\u003c\/h3\u003e\n\u003cdiv class=\"social-row\"\u003e\n\u003ca class=\"social\" href=\"https:\/\/www.linkedin.com\/company\/footprints-ai\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"18\" height=\"18\"\u003e\u003cpath d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-4 0v7h-4v-7a6 6 0 0 1 6-6z\"\u003e\u003c\/path\u003e\u003crect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\u003e\u003c\/rect\u003e\u003ccircle cx=\"4\" cy=\"4\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/a\u003e\u003ca class=\"social\" href=\"https:\/\/www.youtube.com\/@footprintsai\" target=\"_blank\" rel=\"noopener\" aria-label=\"YouTube\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"18\" height=\"18\"\u003e\u003cpath d=\"M22.54 6.42a2.78 2.78 0 0 0-1.94-2C18.88 4 12 4 12 4s-6.88 0-8.6.46a2.78 2.78 0 0 0-1.94 2A29 29 0 0 0 1 11.75a29 29 0 0 0 .46 5.33A2.78 2.78 0 0 0 3.4 19c1.72.46 8.6.46 8.6.46s6.88 0 8.6-.46a2.78 2.78 0 0 0 1.94-2 29 29 0 0 0 .46-5.25 29 29 0 0 0-.46-5.33z\"\u003e\u003c\/path\u003e\u003cpolygon points=\"9.75 15.02 15.5 11.75 9.75 8.48 9.75 15.02\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"resources\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOfficial links\u003c\/span\u003e\u003ch2\u003eResources\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eAll the official URLs gathered for verification and reference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"res-grid\"\u003e\n\u003ca class=\"res\" href=\"https:\/\/www.footprints-ai.com\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20\"\u003e\u003c\/path\u003e\u003cpath d=\"M2 12h20\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eHomepage\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.footprints-ai.com\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.footprints-ai.com\/retailers\/platform\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"12 2 2 7 12 12 22 7 12 2\"\u003e\u003c\/polygon\u003e\u003cpolyline points=\"2 17 12 22 22 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"2 12 12 17 22 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eFeatures\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.footprints-ai.com\/retailers\/platform\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.footprints-ai.com\/about-us\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12.01\" y2=\"8\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eAbout\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.footprints-ai.com\/about-us\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.footprints-ai.com\/contact-us\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003crect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"m22 7-10 5L2 7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eContact\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.footprints-ai.com\/contact-us\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.footprints-ai.com\/launch-your-campaign\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eDemo\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.footprints-ai.com\/launch-your-campaign\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/www.footprints-ai.com\/privacy-statement\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003ePrivacy policy\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003ewww.footprints-ai.com\/privacy-statement\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/apidocs.footprints-ai.com\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eAPI documentation\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eapidocs.footprints-ai.com\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"alternatives\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eCompare\u003c\/span\u003e\u003ch2\u003eAlternatives\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eTools that compete with or complement Footprints AI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"alts\"\u003e\n\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eT\u003c\/span\u003e Topsort\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eC\u003c\/span\u003e Criteo\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eT\u003c\/span\u003e Tesco Retail Media\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eC\u003c\/span\u003e CitrusAd\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eK\u003c\/span\u003e Kevel\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eW\u003c\/span\u003e Walmart Connect\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eG\u003c\/span\u003e Grocery TV\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eU\u003c\/span\u003e Unlimitail\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eV\u003c\/span\u003e VusionGroup\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eG\u003c\/span\u003e GoWit\u003c\/span\u003e\u003cspan class=\"alt\"\u003e\u003cspan class=\"av\"\u003eO\u003c\/span\u003e Osmos\u003c\/span\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"faq\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFAQ\u003c\/span\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cdetails\u003e\u003csummary\u003eWho is behind Footprints AI? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eThe platform is operated by Footprints for Retail SRL, a Romanian limited liability company trading as Footprints AI, registered at 108 Eminescu Street, 1st Floor, District 2, Bucharest. It also keeps offices in Warsaw and Buenos Aires.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow much does Footprints AI cost? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eAdvertising is sold on a CPM rate card by campaign objective: 8 EUR CPM for awareness, 12 EUR for lead generation, 16 EUR for sales and 24 EUR for loyalty. There is no dedicated pricing page; the rate card sits on the home page.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs there a free plan or a free trial? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNeither is advertised. Several advertiser services are stated to be free of charge, namely media strategy and sales insights, media planning, campaign setup and campaign optimisation, but they accompany a media buy rather than forming a free tier.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhere is the data hosted? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eExclusively in the European Union, on Microsoft Azure West Europe in the Netherlands, in per-client private clouds with AES-256 encryption at rest and TLS 1.2 or above in transit.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eDoes Footprints AI offer an API? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eYes. Audiences, Ads and Reporting APIs are documented publicly at apidocs.footprints-ai.com, and an API key is issued on request by writing to the support address.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs the platform available in my country? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNot necessarily. The sign-up flow checks your country and warns that it may not yet be fully live in your market, in which case you receive a demo environment with real examples and benchmarks instead of bookable inventory. The list of live markets is not published.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhich competitors does the site compare itself with? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eEleven, each on its own comparison page: Criteo, Topsort, CitrusAd, Kevel, Walmart Connect, Tesco Retail Media, Grocery TV, Unlimitail, VusionGroup, GoWit and Osmos.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhich third-party services does it integrate with? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eThe GDPR page names Facebook, Google and LinkedIn for remarketing and reporting, plus Telcor and Campaign Monitor for email and SMS delivery. Audience segments can also be imported from and exported to customer and data management platforms.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs a data processing agreement available? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eYes. Data processing agreements are offered to clients and are stated to be signed with every subprocessor. Privacy questions and subject access requests go to the named data protection officer at dpo@footprints-ai.com.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs there a mobile app? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNo. Footprints AI ships as a web platform with APIs; no App Store or Google Play listing appears anywhere on the site.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block conclusion\" id=\"conclusion\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eConclusion\u003c\/span\u003e\u003ch2\u003eShould you pick Footprints AI?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich justify\" style=\"max-width:80ch\"\u003e\n\u003cp\u003eFootprints AI is a serious and unusually well-documented retail media platform with a clear thesis: advertising should be aimed at people whose purchases you can actually see, and judged by the sales that follow. Everything in the product serves that idea, from audiences built on POS and loyalty records to SKU- and store-level attribution with control groups. For FMCG brands, media agencies and retail chains in Central and Eastern Europe it is a credible option, and the published CPM rate card, from 8 to 24 euros by campaign objective, is a welcome piece of transparency in a market that rarely offers any.\u003c\/p\u003e\n\u003cp\u003eThe engineering commitments are equally concrete. Data stays in the European Union on Azure West Europe, in per-client private clouds with AES-256 encryption, six-monthly penetration testing and a named data protection officer. The Audiences, Ads and Reporting APIs are publicly documented. Dozens of named customer case studies give a buyer plenty to check.\u003c\/p\u003e\n\u003cp\u003eThe gaps are about paperwork and consistency rather than capability. There is no terms and conditions page and no legal notice anywhere on the site, so the contractual framework stays invisible until you negotiate. The list of live markets is never published, and the sign-up flow only warns you afterwards that you may receive a demo environment. Three pages give three different sets of scale figures. Structured data claims the company was founded in 2019 while the Romanian trade register shows registration in October 2017. The GDPR page contradicts the privacy statement on biometric data, and the retention schedule table the privacy statement promises is simply absent.\u003c\/p\u003e\n\u003cp\u003eNone of this undermines the product, but a buyer should ask for the contract, the live market list and the retention schedule \u003cb\u003ein writing\u003c\/b\u003e before committing budget.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\n\u003ca class=\"btn btn-primary\" href=\"https:\/\/www.footprints-ai.com\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Visit Footprints AI\u003c\/a\u003e\u003ca class=\"btn btn-secondary\" href=\"https:\/\/www.footprints-ai.com\/launch-your-campaign\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e Watch the demo\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Footprints for Retail SRL","offers":[{"title":"Default Title","offer_id":58389621440843,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0905\/7099\/files\/official-footprints-ai-by-guidaio_7a855597-f941-4f9b-acff-1e2e4832fe0e.png?v=1788730487","url":"https:\/\/guidaio.com\/products\/footprints-ai","provider":"Guidaio","version":"1.0","type":"link"}