{"product_id":"via-ritzau","title":"Via Ritzau","description":"\u003cstyle\u003e\n.guidaio-v3 { --gv3-bg:#f6f5fb;--gv3-surface:#fff;--gv3-surface-soft:#fbfaff;--gv3-ink:#14132b;--gv3-ink-2:#2b2a4a;--gv3-muted:#6c6a8a;--gv3-line:#ecebf5;--gv3-line-2:#e0deef;--gv3-brand:#5b3df5;--gv3-brand-2:#7c63ff;--gv3-brand-soft:#efeaff;--gv3-brand-ink:#2c1d8a;--gv3-ok:#0f8a5a;--gv3-ok-soft:#e6f7ee;--gv3-warn:#b16800;--gv3-warn-soft:#fff3dc;--gv3-bad:#b3261e;--gv3-bad-soft:#fde7e6;--gv3-radius-lg:22px;--gv3-radius:16px;--gv3-radius-sm:10px;--gv3-shadow-sm:0 1px 2px rgba(20,19,43,.04);--gv3-shadow:0 12px 30px rgba(53,38,124,.07);\n  background:radial-gradient(1200px 600px at 80% -10%,rgba(124,99,255,.18),transparent 60%),radial-gradient(900px 500px at -10% 5%,rgba(91,61,245,.12),transparent 60%),var(--gv3-bg);\n  color:var(--gv3-ink);font-family:Inter,system-ui,-apple-system,\"Segoe UI\",Roboto,sans-serif;font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;\n  max-width:1240px;margin:0 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summary{cursor:pointer;list-style:none;font-weight:700;color:var(--gv3-ink);display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:15px}\n.guidaio-v3 .faq summary::-webkit-details-marker{display:none}\n.guidaio-v3 .faq summary svg{color:var(--gv3-brand)}\n.guidaio-v3 .faq .ans{color:var(--gv3-muted);margin-top:10px;font-size:14px}\n.guidaio-v3 section.block.conclusion{background:radial-gradient(700px 320px at 0% 0%,rgba(124,99,255,.18),transparent 60%),linear-gradient(135deg,#1c163a 0%,#2c1d8a 100%);color:#fff;border-color:#2c1d8a}\n.guidaio-v3 section.block.conclusion .head h2{color:#fff}\n.guidaio-v3 section.block.conclusion .lead,.guidaio-v3 section.block.conclusion .rich p{color:rgba(255,255,255,.88)}\n.guidaio-v3 section.block.conclusion .rich strong,.guidaio-v3 section.block.conclusion .rich b{color:#fff}\n.guidaio-v3 section.block.conclusion .eyebrow{background:rgba(255,255,255,.14);color:#fff}\n.guidaio-v3 section.block.conclusion .btn-secondary{background:rgba(255,255,255,.14);color:#fff;border-color:rgba(255,255,255,.25)}\n@media (max-width:1080px){.guidaio-v3 .hero-grid,.guidaio-v3 .trust-grid,.guidaio-v3 .company-grid,.guidaio-v3 .setup-grid,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@media (max-width:700px){.guidaio-v3{padding:12px 8px 48px}.guidaio-v3 .hero{padding:20px}.guidaio-v3 section.block{padding:20px}.guidaio-v3 .grid-2,.guidaio-v3 .grid-3,.guidaio-v3 .res-grid,.guidaio-v3 .plan-grid,.guidaio-v3 .bestnot,.guidaio-v3 .availability{grid-template-columns:1fr}.guidaio-v3 h1.title{font-size:28px}}\n\u003c\/style\u003e\n\u003cdiv class=\"guidaio-v3\" itemscope itemtype=\"https:\/\/schema.org\/SoftwareApplication\"\u003e\n\u003cmeta itemprop=\"name\" content=\"Via Ritzau: Danish Press Release Distribution with AI\"\u003e\n\u003cmeta itemprop=\"description\" content=\"Via Ritzau sends press releases to 8,000+ Danish journalists, with an AI assistant for rewriting, keywords and Nordic translation. From DKK 2,800\/month.\"\u003e\n\u003cdiv class=\"hero\"\u003e\u003cdiv class=\"hero-grid\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"hero-head\"\u003e\n\u003cdiv class=\"logo-tile\"\u003e\u003cimg src=\"https:\/\/via.ritzau.dk\/data\/images\/static\/logo.png\" alt=\"Via Ritzau logo\" itemprop=\"image\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"name-block\"\u003e\n\u003cspan class=\"eyebrow\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"m12 3-1.9 5.8a2 2 0 0 1-1.3 1.3L3 12l5.8 1.9a2 2 0 0 1 1.3 1.3L12 21l1.9-5.8a2 2 0 0 1 1.3-1.3L21 12l-5.8-1.9a2 2 0 0 1-1.3-1.3Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Media Journalism · Content Automation\u003c\/span\u003e\u003ch1 class=\"title\" itemprop=\"name\"\u003eVia Ritzau\u003c\/h1\u003e\n\u003cp class=\"lede justify\" itemprop=\"description\"\u003eVia Ritzau is the Danish national news agency's press release distribution platform, pairing a media database of \u003cb\u003e8,000+ Danish journalists\u003c\/b\u003e with an AI assistant that drafts headlines, keywords, image alt text and Nordic translations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"badge-row\"\u003e\n\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Active\u003c\/span\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e GDPR compliant\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"22 7 13.5 15.5 8.5 10.5 2 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"16 7 22 7 22 13\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e Subscription\u003c\/span\u003e\u003cspan class=\"badge\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e API available\u003c\/span\u003e\u003cspan class=\"badge brand\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Verified by Guidaio\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tbd-row\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eCategories\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip cat\" href=\"\/collections\/media-journalism\"\u003eMedia Journalism\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/content-automation\"\u003eContent Automation\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/copywriting\"\u003eCopywriting\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/proofreading-editing\"\u003eProofreading Editing\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/translation-language\"\u003eTranslation Language\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/localization-internationalization\"\u003eLocalization Internationalization\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/seo-tools\"\u003eSeo Tools\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/email-automation\"\u003eEmail Automation\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/social-media-content\"\u003eSocial Media Content\u003c\/a\u003e\u003ca class=\"chip cat\" href=\"\/collections\/marketing-analytics-attribution\"\u003eMarketing Analytics Attribution\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"label\"\u003eTarget domains\u003c\/div\u003e\n\u003cdiv class=\"chip-row\"\u003e\n\u003ca class=\"chip dom\" href=\"\/collections\/media-journalism\"\u003eMedia Journalism\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/journalism-news\"\u003eJournalism News\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/marketing-advertising\"\u003eMarketing Advertising\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/government-public-administration\"\u003eGovernment Public Administration\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/publishing-operations\"\u003ePublishing Operations\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/content-writing\"\u003eContent Writing\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/finance-banking\"\u003eFinance Banking\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/education-academia\"\u003eEducation Academia\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/energy-utilities\"\u003eEnergy Utilities\u003c\/a\u003e\u003ca class=\"chip dom\" href=\"\/collections\/translation-services\"\u003eTranslation Services\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\n\u003ca class=\"btn btn-primary\" href=\"https:\/\/via.ritzau.dk\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Visit Via Ritzau\u003c\/a\u003e\u003ca class=\"btn btn-secondary\" href=\"https:\/\/ritzau.com\/book-en-demo\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e Book a demo\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003caside class=\"snapshot\"\u003e\u003ch3\u003eSnapshot\u003c\/h3\u003e\n\u003cdl\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003ePricing model\u003c\/dt\u003e\n\u003cdd\u003eSubscription\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eStarts at\u003c\/dt\u003e\n\u003cdd\u003e\n\u003cspan class=\"price-big\"\u003eDKK2800.00\u003c\/span\u003e\u003csmall\u003eDKK · per month\u003c\/small\u003e\n\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eFree plan\u003c\/dt\u003e\n\u003cdd\u003eNo\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eAPI available\u003c\/dt\u003e\n\u003cdd\u003eYes\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eDeployment\u003c\/dt\u003e\n\u003cdd\u003eWeb app · API\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eLanguages\u003c\/dt\u003e\n\u003cdd\u003eDanish · English · Norwegian · Swedish · +1\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eTool status\u003c\/dt\u003e\n\u003cdd\u003eActive\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdt\u003eCountry of origin\u003c\/dt\u003e\n\u003cdd\u003e🇩🇰 Denmark\u003c\/dd\u003e\n\u003c\/div\u003e\n\u003c\/dl\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cnav class=\"toc\" aria-label=\"Page sections\"\u003e\u003ca href=\"#what\"\u003eWhat is it\u003c\/a\u003e\u003ca href=\"#bestnot\"\u003eWhen to use Via Ritzau \/ When not to\u003c\/a\u003e\u003ca href=\"#how\"\u003eHow to use\u003c\/a\u003e\u003ca href=\"#proscons\"\u003ePros \u0026amp; Cons\u003c\/a\u003e\u003ca href=\"#pricing\"\u003ePricing\u003c\/a\u003e\u003ca href=\"#trust\"\u003eTrust \u0026amp; Privacy\u003c\/a\u003e\u003ca href=\"#watch\"\u003eWatch-outs\u003c\/a\u003e\u003ca href=\"#setup\"\u003eSetup \u0026amp; Integrations\u003c\/a\u003e\u003ca href=\"#company\"\u003eCompany\u003c\/a\u003e\u003ca href=\"#resources\"\u003eResources\u003c\/a\u003e\u003ca href=\"#faq\"\u003eFAQ\u003c\/a\u003e\u003ca href=\"#conclusion\"\u003eConclusion\u003c\/a\u003e\u003c\/nav\u003e\n\u003csection class=\"block\" id=\"what\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOverview\u003c\/span\u003e\u003ch2\u003eWhat is Via Ritzau?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"rich justify\"\u003e\n\u003cp\u003e\u003cb\u003eVia Ritzau\u003c\/b\u003e is the press release distribution platform of Ritzaus Bureau A\/S, Denmark's national news agency. Organisations use it to write, target and send three kinds of announcement: ordinary press releases (pressemeddelelser), company announcements (selskabsmeddelelser, with filing to the Danish OAM) and public authority announcements (myndighedsmeddelelser). You can draft directly in the platform, upload a Word document that the system lays out for you, and attach images, reports or other material.\u003c\/p\u003e\n\u003cp\u003eThe AI here is an \u003cb\u003eassistant inside the editor\u003c\/b\u003e, not an autonomous writer. Wherever a field carries the AI logo, the AI Assistent can be called on for six documented tasks: proposing a headline (overskrift) from the body text, proposing a standfirst (underrubrik), producing a fresh version of the body text (hovedtekst), suggesting keywords (søgeord), generating image alt text from the picture and its caption, and translating the release field by field into another language version — English, Norwegian, Swedish or Finnish. At every step you can accept the suggestion, stop, or ask for a new one. An optional article quality score rates the release from 0 to 10, both before and after sending.\u003c\/p\u003e\n\u003cp\u003eDistribution runs on two rails. Releases go out by email to Ritzau's own media lists — more than 8,000 Danish journalists and editors, filterable by topic and by geography — and, as a paid option, onto Ritzau's news wire, which drops the release straight into the planning systems of newsrooms across Denmark and reaches up to 10,000 news users. Every sender also gets an SEO-optimised newsroom that can be embedded on its own website or pulled in through a public GET API. Nordic distribution and international distribution to around thirty territories are further paid options.\u003c\/p\u003e\n\u003cp\u003eTwo limits shape daily use. Each release is reviewed and approved by Ritzau customer service during opening hours before it goes out, but that review only checks compliance with the terms: \u003ci\u003eRitzau does not correct spelling, grammar or layout\u003c\/i\u003e. And the centre of gravity is Danish — interface, help centre and natural reach alike. Named senders include Ørsted, several ministries, Sikkerhedsstyrelsen, TV 2 Danmark and the universities of Copenhagen, Aarhus and Aalborg.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:14px;margin-bottom:12px;color:var(--gv3-brand-ink);text-transform:uppercase;letter-spacing:.08em\"\u003eWhat it does\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eSend a press release to Danish newsrooms in a few minutes\u003c\/li\u003e\n\u003cli\u003eHave the AI assistant rewrite the headline, the standfirst and the body text\u003c\/li\u003e\n\u003cli\u003eTranslate a release into four Nordic languages plus English inside the system\u003c\/li\u003e\n\u003cli\u003eTarget journalists by topic and geography across a database of 8,000+ media contacts\u003c\/li\u003e\n\u003cli\u003ePublish an SEO-optimised newsroom and pull it onto your own website through the API\u003c\/li\u003e\n\u003cli\u003eMeasure the effect: open rates, digital displays and an article quality score\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"bestnot\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eAudience\u003c\/span\u003e\u003ch2\u003eWhen to use Via Ritzau \/ When not to\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA quick filter to help you decide if Via Ritzau is the right fit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bestnot\"\u003e\n\u003cdiv class=\"card for\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M7 10v12\"\u003e\u003c\/path\u003e\u003cpath d=\"M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When to use Via Ritzau\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eCommunications and press teams at Danish companies, institutions and local authorities that need to reach national newsrooms\u003c\/li\u003e\n\u003cli\u003eDanish public bodies — ministries, municipalities and agencies — which get a dedicated public authority announcement format\u003c\/li\u003e\n\u003cli\u003eListed companies that have to publish company announcements and file them with the Danish OAM\u003c\/li\u003e\n\u003cli\u003eOrganisations that publish the same announcement in several Nordic languages and want the translation done in the editor\u003c\/li\u003e\n\u003cli\u003eOccasional senders who would rather buy a single distribution than commit to a subscription\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card not\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M17 14V2\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e When not to use Via Ritzau\u003c\/h3\u003e\n\u003cul class=\"brand-list\"\u003e\n\u003cli\u003eTeams chasing coverage outside the Nordics on a flat budget: international distribution is a paid option on top\u003c\/li\u003e\n\u003cli\u003eTight budgets, since there is no free plan on the sending side — entry is DKK 3,900 per release or DKK 2,800 per month\u003c\/li\u003e\n\u003cli\u003eAnyone who needs to publish outside Danish office hours: Ritzau approves releases on weekdays between 9:00 and 15:30, with weekends closed\u003c\/li\u003e\n\u003cli\u003ePromotional content: releases must carry neither prices nor open or disguised advertising that pushes a purchase, and can be refused\u003c\/li\u003e\n\u003cli\u003eWriters expecting an editorial proofread or hands-off content generation — Ritzau checks compliance, not spelling or grammar, and the AI only proposes what a human must approve\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"how\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eGet started\u003c\/span\u003e\u003ch2\u003eHow to use Via Ritzau\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA typical end-to-end flow, from setup to results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003col class=\"steps\"\u003e\n\u003cli\u003eCreate an account on via.ritzau.dk, or take out a subscription through the sales team\u003c\/li\u003e\n\u003cli\u003eWrite the release in the platform, or upload a Word document that the system formats for you\u003c\/li\u003e\n\u003cli\u003eAttach images, reports or any other supporting material\u003c\/li\u003e\n\u003cli\u003eCall the AI Assistent on the marked fields: headline, standfirst, body text, keywords and image alt text\u003c\/li\u003e\n\u003cli\u003ePick recipients from the media database by topic and geography, or import your own contact list\u003c\/li\u003e\n\u003cli\u003eCheck the article quality score from 0 to 10 and adjust if needed, for example by adding a lead image or keywords\u003c\/li\u003e\n\u003cli\u003eCreate a language version and let the AI Assistent translate it field by field\u003c\/li\u003e\n\u003cli\u003eChoose the distribution: email, plus the Ritzau news wire, Nordic or international reach as paid options\u003c\/li\u003e\n\u003cli\u003eSend the release — Ritzau reviews and approves it during opening hours before it goes out, and duplicate addresses are removed so nobody is emailed twice\u003c\/li\u003e\n\u003cli\u003eFollow the statistics afterwards: open rate, digital displays, page views and article quality\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"proscons\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eQuick read\u003c\/span\u003e\u003ch2\u003ePros \u0026amp; Cons\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"grid-2\"\u003e\n\u003cdiv class=\"pc pros\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"m9 12 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Pros\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eDistribution is plugged into the national news agency's own wire, so releases can land in Danish newsroom planning systems rather than in inboxes alone\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eThe media contact database is maintained by the agency itself, which keeps recipients relevant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eThe AI assistant covers six writing tasks and leaves the user in control at every step: accept, stop or ask for another suggestion\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eTranslation into the four Nordic languages plus English happens inside the system, not in a separate tool\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eAn article quality score from 0 to 10 flags weaknesses before the release goes out\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eRitzau approves every release before distribution, which works as a credibility filter for recipients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eA single release can be bought outright, with no subscription and no commitment\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pc cons\"\u003e\n\u003ch3\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"4.93\" y1=\"4.93\" x2=\"19.07\" y2=\"19.07\"\u003e\u003c\/line\u003e\u003c\/svg\u003e Cons\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe entry price is high and not very granular: DKK 3,900 for one release\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe DKK 2,800 per month subscription covers email distribution only; the news wire is a separate purchase, at DKK 2,300 as a one-off or on quotation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eThe third offer, wire distribution on subscription, carries no public price at all\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eAn extra DKK 1,600 per send applies if you ask Ritzau to key the release in for you\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNatural reach stops at Denmark: Nordic and international distribution are paid options\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNothing goes out on demand — distribution depends on Ritzau's approval and its opening hours\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003eNothing is published about where data is hosted, which subprocessors are used, or whether customer content trains AI models, and the product documentation and interface are largely in Danish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"pricing\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003ePricing\u003c\/span\u003e\u003ch2\u003ePricing \u0026amp; Plans\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp class=\"rich justify\" style=\"color:var(--gv3-ink-2);margin:0 0 18px;max-width:80ch\"\u003eThere is no free plan on the sending side. The lowest recurring price point is \u003cb\u003eDKK 2,800 per month, excluding VAT\u003c\/b\u003e, for an unlimited number of press releases distributed by email; alternatively, a single release can be bought outright for DKK 3,900 excluding VAT. Distribution on Ritzau's news wire is charged separately, at DKK 2,300 excluding VAT as a one-off, while wire distribution on subscription is quoted on request. Having Ritzau key in the release costs a further DKK 1,600 per send. Nordic and international distribution are not publicly priced. No free trial is advertised; a booked demo is offered instead. Receiving press releases, by contrast, is free and open to anyone.\u003c\/p\u003e\n\u003cdiv class=\"plan-grid\"\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eSend enkelt pressemeddelelse nu! — DKK 3,900 per release excluding VAT\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eone-off distribution with full access to the 8\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003e000+ contact media database\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003erecipient targeting\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eWord upload and attachments\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan featured\"\u003e\n\u003cspan class=\"pill\"\u003eMost popular\u003c\/span\u003e\u003cdiv class=\"pname\"\u003eSend et ubegrænset antal pressemeddelelser med et abonnement — DKK 2,800 per month excluding VAT\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ean unlimited number of press releases by email\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ethe Danish newsroom database\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eready-made lists\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eimport of your own contacts and statistics\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003eSend ud på nyhedstjenesten — price on request\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003edistribution directly into the planning systems of newsrooms across Denmark\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eplus a dedicated newsroom that can be embedded on the customer's own website\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003ePlan 4\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eAdd-on\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eone-off distribution on the Ritzau news wire — DKK 2\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003e300 excluding VAT\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003ePlan 5\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eAdd-on\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eNordic and international distribution — price not published\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plan\"\u003e\n\u003cdiv class=\"pname\"\u003ePlan 6\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003eSurcharge\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003erelease keyed in by Ritzau instead of the customer — DKK 1\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003e600 per send\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e \u003cspan\u003ewithin opening hours\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pricing-extras\"\u003e\n\u003cdiv class=\"offer\"\u003e\n\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M2 9a3 3 0 1 1 0 6v2a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2v-2a3 3 0 1 1 0-6V7a2 2 0 0 0-2-2H4a2 2 0 0 0-2 2Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m9 14 6-6\"\u003e\u003c\/path\u003e\u003ccircle cx=\"9.5\" cy=\"9.5\" r=\".5\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"14.5\" cy=\"14.5\" r=\".5\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003cdiv\u003e\n\u003cb\u003eSpecial offers\u003c\/b\u003e — No discount, promotional code or dedicated pricing for students, nonprofits or jobseekers is published anywhere on the site · A free demo can be booked, presented as short and without obligation · A single-release purchase can be converted into a subscription by agreement with Ritzau's sales team\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"affiliate-note\"\u003ePrices and plans listed above may evolve. Always check the official pricing page before subscribing.\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"trust\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eTrust \u0026amp; Privacy\u003c\/span\u003e\u003ch2\u003eData, GDPR \u0026amp; hosting\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eA consolidated view of how Via Ritzau handles your data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-grid\"\u003e\n\u003cdiv class=\"col\"\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eGDPR overview\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eImplementation is concrete and documented. The cookie and privacy policy, version 1 dated 23 October 2025, is written under the GDPR (EU) 2016\/679 and the Danish Data Protection Act (lov nr. 502 of 23 May 2018), and the product page claims the platform is \u003cb\u003e100% GDPR compliant\u003c\/b\u003e. Rights are listed in full: access, rectification, erasure, restriction, objection to legitimate-interest processing, withdrawal of consent and portability, with gdpr@ritzau.dk as the contact point and Datatilsynet named as the supervisory authority for complaints. Transfers outside the EU\/EEA are covered by the European Commission's standard contractual clauses, an adequacy decision or Article 49(1), and a data processing agreement is concluded wherever the law requires one. As the controller is established in Denmark, no Article 27 representative applies. One gap: the policy lists five covered Ritzau sites and does not name via.ritzau.dk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eWho owns the data?\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 12px\"\u003eThe terms put content squarely on the customer: you carry full responsibility for the release you submit, including that all information is correct and rights to text, images and other material are cleared. Ritzau disclaims liability for errors, omissions and legal consequences of what it distributes, and the public portal states permanently that releases are relayed for third parties, who should be contacted about their content. The media contact database works the other way round: it stays Ritzau's property, usable only to select recipients — copying information out of it can bring exclusion, damages and legal action. Ritzau acts sometimes as controller, sometimes as processor when it makes its platforms available to customers.\u003c\/p\u003e\n\u003ch3\u003eReuse rights\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0\"\u003eReuse is asymmetric. You may use the media database to pick recipients, but you may not copy information out of it, so those contacts cannot be reused elsewhere without permission. On its own side, Ritzau states that it processes names, phone numbers, email and postal addresses, job titles and employers, unique identifiers and device data, IP addresses, browsing history and documents uploaded with a job application. The declared purposes are account and subscription management, communication with partners and suppliers, customer service, recruitment, optimisation of its sites and platforms, developing the customer relationship, statistics and analysis, satisfaction surveys, newsletters and marketing on consent, distributing content on social media and complying with the law. The legal bases cited are GDPR Article 6(1)(b), (c), (f) and (a). Sensitive data is not processed in principle, unless a user supplies it themselves. Cookies fall into necessary, statistical, preference and marketing categories, the last only on explicit consent, and Ritzau states that marketing cookies serve neither the resale of data nor the building of individual cross-platform profiles. IT subprocessors are used for operation and support but none is named. \u003cb\u003eNowhere on the site is there any statement about customer content being used to train AI models, and no opt-out is documented.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eData retention \u0026amp; training\u003c\/h3\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eRetention summary\u003c\/div\u003e\n\u003cdiv class=\"v justify\"\u003eThe stated rule is that personal data is deleted as soon as it is no longer needed for the purpose it was collected for, and kept for as long as the relationship with the customer lasts. A user profile is deleted at the latest \u003cb\u003esix months\u003c\/b\u003e after a subscription is deactivated, a delay Ritzau justifies by the possibility of reopening the account quickly. CRM records are kept while they remain relevant to an existing or potential customer relationship. Internal guidelines set retention periods per type of data, based on legal documentation and audit obligations, but those periods are not published. Session cookies are erased when the browser is closed; persistent cookies last a varying number of months from the last visit and are extended each time you return.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eDPA available\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cspan class=\"badge ok\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"14 2 14 8 20 8\"\u003e\u003c\/polyline\u003e\u003cpath d=\"m9 15 2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Yes\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eGDPR contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:gdpr@ritzau.dk\"\u003egdpr@ritzau.dk\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col\"\u003e\u003cdiv class=\"trust-card\"\u003e\n\u003ch3\u003eHosting summary\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eNo hosting jurisdiction is declared. Neither the privacy policy, nor the terms of business, nor any product page states in which country or region customer data is stored. The nearest statement is that transfers outside the EU\/EEA may occur when third-party services are used, framed by the European Commission's standard contractual clauses, an adequacy decision or Article 49(1); the policy also notes that subprocessors may provide support from outside the EU even when the data itself stays inside it. No named list of subprocessors is published, and no security certification — ISO 27001, SOC 2 or ISAE — is claimed anywhere. One technical observation, not a publisher statement: the via.ritzau.dk site resolves to 52.222.136.88, an Amazon address (AS16509) geolocated in Ashburn, United States. That is where the public portal is served from and says nothing about where customer data or press release content is stored. Anyone with hosting requirements should ask Ritzau directly and have the answer written into the data processing agreement.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block watch\" id=\"watch\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eWatch-outs\u003c\/span\u003e\u003ch2\u003eThings to keep in mind\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eRisks and trade-offs to weigh before adopting Via Ritzau.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"brand-list\" style=\"grid-template-columns:repeat(2,1fr);display:grid;gap:12px 24px\"\u003e\n\u003cli\u003eThe AI assistant can misread the source text — Ritzau's own help pages warn that a proposed translation must be read carefully before it is accepted, and a press release that has gone out to newsrooms cannot be recalled\u003c\/li\u003e\n\u003cli\u003eNo AI model provider is named anywhere, so you cannot know which technology processes your draft or where that text is handled\u003c\/li\u003e\n\u003cli\u003eNothing is published about whether customer content is used to train models, and no opt-out is documented: that is silence, not a guarantee\u003c\/li\u003e\n\u003cli\u003eLeaning on the assistant for headlines, keywords and body text can quietly erode the in-house writing craft that makes a release distinctive; every suggestion still needs an editor's judgement\u003c\/li\u003e\n\u003cli\u003eYou own both the content and the liability: Ritzau does not proofread, and disclaims responsibility for errors, omissions and legal consequences in the material it distributes\u003c\/li\u003e\n\u003cli\u003eThe media database is Ritzau's property, and copying contacts out of it exposes you to exclusion, damages and legal action\u003c\/li\u003e\n\u003cli\u003eSmall governance signals worth weighing: the privacy policy names five covered Ritzau sites but not via.ritzau.dk, calls the publisher both Ritzaus Bureau A\/S and Ritzau A\/S, and still carries two unreplaced placeholder links\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"setup\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eSetup\u003c\/span\u003e\u003ch2\u003eSetup \u0026amp; Integrations\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-grid\"\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eTechnical difficulty\u003c\/h3\u003e\n\u003cp class=\"justify\" style=\"color:var(--gv3-ink-2);margin:0 0 14px\"\u003eLow for everyday use. Nothing to install: it is a browser application you reach after creating an account, and buyers of a single release can self-register on via.ritzau.dk. Ritzau calls the editor easy and intuitive, and its introduction video says sending a release should take under three minutes; a Word file can be uploaded and the system handles the layout. A public help centre offers video guides, mostly in Danish. The one genuinely technical step is wiring the newsroom into your own site through the GET API, which needs a developer. Subscriptions and wire access go through sales, not self-service.\u003c\/p\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eDeployment\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eWeb app\u003c\/span\u003e\u003cspan class=\"flag\"\u003eAPI\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"setup-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eIntegrations\u003c\/h3\u003e\n\u003cdiv class=\"integrations\"\u003e\n\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Flickr\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e YouTube\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Vimeo\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e GlobeNewswire\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Business Wire\u003c\/span\u003e\u003cspan class=\"integration\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M6.3 20.3a2.4 2.4 0 0 0 3.4 0L12 18l-6-6-2.3 2.3a2.4 2.4 0 0 0 0 3.4Z\"\u003e\u003c\/path\u003e\u003cpath d=\"m2 22 3-3\"\u003e\u003c\/path\u003e\u003cpath d=\"M7.5 13.5 10 11\"\u003e\u003c\/path\u003e\u003cpath d=\"M10.5 16.5 13 14\"\u003e\u003c\/path\u003e\u003cpath d=\"m18 3-4 4h6l-4 4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e ACCESS Newswire\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:15px;margin:14px 0 10px\"\u003eSupported languages\u003c\/h3\u003e\n\u003cdiv class=\"flag-row\"\u003e\n\u003cspan class=\"flag\"\u003eDanish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eEnglish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eNorwegian\u003c\/span\u003e\u003cspan class=\"flag\"\u003eSwedish\u003c\/span\u003e\u003cspan class=\"flag\"\u003eFinnish\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block soft\" id=\"company\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eCompany\u003c\/span\u003e\u003ch2\u003eBehind Via Ritzau\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"company-grid\"\u003e\n\u003cdiv class=\"company-card\"\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCompany name\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003cb\u003eRitzaus Bureau A\/S\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eFounded\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e29\/03\/2012\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eCountry of origin\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇩🇰 Denmark\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eHeadquarters\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eStore Kongensgade 14, 1264 København K, Denmark\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eUBO country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003eINFORMATION_NOT_FOUND\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eDomain registrar country\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e🇩🇰 Denmark\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kv\"\u003e\n\u003cdiv class=\"k\"\u003eSupport contact\u003c\/div\u003e\n\u003cdiv class=\"v\"\u003e\u003ca href=\"mailto:kundeservice@ritzau.dk\"\u003ekundeservice@ritzau.dk\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;gap:14px\"\u003e\u003cdiv class=\"company-card\"\u003e\n\u003ch3 style=\"font-size:15px;margin-bottom:10px\"\u003eSocial\u003c\/h3\u003e\n\u003cdiv class=\"social-row\"\u003e\u003ca class=\"social\" href=\"https:\/\/www.linkedin.com\/company\/viaritzau\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"18\" height=\"18\"\u003e\u003cpath d=\"M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-4 0v7h-4v-7a6 6 0 0 1 6-6z\"\u003e\u003c\/path\u003e\u003crect x=\"2\" y=\"9\" width=\"4\" height=\"12\"\u003e\u003c\/rect\u003e\u003ccircle cx=\"4\" cy=\"4\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"resources\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eOfficial links\u003c\/span\u003e\u003ch2\u003eResources\u003c\/h2\u003e\n\u003cp class=\"lead\"\u003eAll the official URLs gathered for verification and reference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"res-grid\"\u003e\n\u003ca class=\"res\" href=\"https:\/\/via.ritzau.dk\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20\"\u003e\u003c\/path\u003e\u003cpath d=\"M2 12h20\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eHomepage\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003evia.ritzau.dk\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/ritzau.com\/abonnement-pa-via-ritzau\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"2\" x2=\"12\" y2=\"22\"\u003e\u003c\/line\u003e\u003cpath d=\"M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003ePricing\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eritzau.com\/abonnement-pa-via-ritzau\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/ritzau.com\/udsend-pressemeddelelse\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"12 2 2 7 12 12 22 7 12 2\"\u003e\u003c\/polygon\u003e\u003cpolyline points=\"2 17 12 22 22 17\"\u003e\u003c\/polyline\u003e\u003cpolyline points=\"2 12 12 17 22 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eFeatures\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eritzau.com\/udsend-pressemeddelelse\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/ritzau.com\/pressemeddelelser\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"10\"\u003e\u003c\/circle\u003e\u003cline x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"8\" x2=\"12.01\" y2=\"8\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eAbout\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eritzau.com\/pressemeddelelser\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/app.ritzau.com\/kontakt-mig-med-et-tilbud\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003crect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"m22 7-10 5L2 7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eContact\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eapp.ritzau.com\/kontakt-mig-med-et-tilbud\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/ritzau.com\/book-en-demo\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eDemo\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eritzau.com\/book-en-demo\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/ritzau.com\/forretningsbetingelser\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\u003e\u003c\/path\u003e\u003cpolyline points=\"14 2 14 8 20 8\"\u003e\u003c\/polyline\u003e\u003cline x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\u003e\u003c\/line\u003e\u003cpolyline points=\"10 9 9 9 8 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eTerms\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eritzau.com\/forretningsbetingelser\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/ritzau.com\/cookie-privatlivspolitik\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003ePrivacy policy\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003eritzau.com\/cookie-privatlivspolitik\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003ca class=\"res\" href=\"https:\/\/support.ritzau.dk\/article-category\/api\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpath d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\u003e\u003c\/path\u003e\u003cpath d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cdiv class=\"res-text\"\u003e\n\u003cdiv\u003eAPI documentation\u003c\/div\u003e\n\u003cdiv class=\"url\"\u003esupport.ritzau.dk\/article-category\/api\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block\" id=\"faq\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFAQ\u003c\/span\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat is Via Ritzau? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eIt is a press release distribution platform run by Ritzaus Bureau A\/S, the Danish national news agency. Senders write their announcement in the platform, choose recipients from Ritzau's media database, and distribute by email and, optionally, on the agency's news wire.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhat exactly does the AI do? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eThe AI Assistent works on the fields marked with its logo. It proposes a headline, a standfirst, a new version of the body text, keywords and image alt text, and it translates the release field by field. Every suggestion is yours to accept, refuse or replace with another.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhich languages can the AI translate into? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eEnglish, Norwegian, Swedish and Finnish, working from Danish or from another language version you have already entered.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow much does it cost? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eDKK 3,900 excluding VAT for a single release, or DKK 2,800 excluding VAT per month for an unlimited number of email distributions. The news wire is billed separately, at DKK 2,300 excluding VAT as a one-off or on quotation.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs there a free plan? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNot for senders. Receiving press releases is free, though: anyone can subscribe to the public feed, pick topics and a geographical filter, and choose real-time delivery or two daily digests.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs there an API? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eYes. A documented GET API returns JSON and is used to display your newsroom on your own website, with publisher, channels and filters parameters.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow many media contacts does the database hold? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eMore than 8,000 Danish journalists and editors, and Ritzau states the news wire reaches up to 10,000 news users.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs my release published immediately? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNo. Ritzau customer service reviews and approves it first, Monday to Thursday from 9:00 to 16:00 and Friday from 9:00 to 15:30.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eDoes Ritzau correct my text? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eNo. Ritzau does not read the text for spelling, grammar or layout; it only assesses whether the content complies with its terms and approves it on that basis.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs my content used to train AI models? \u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cline x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cdiv class=\"ans justify\"\u003eThe site never addresses the question, in either direction. There is no statement that content is used for training and no documented opt-out, so this is one to raise with Ritzau directly.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"block conclusion\" id=\"conclusion\"\u003e\u003cdiv class=\"head\"\u003e\n\u003cspan class=\"eyebrow\"\u003eConclusion\u003c\/span\u003e\u003ch2\u003eShould you pick Via Ritzau?\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich justify\" style=\"max-width:80ch\"\u003e\n\u003cp\u003eVia Ritzau is a tool with a narrow geography, and that is precisely its point. Its value lies in being wired into the news feed of Denmark's national press agency — an integration no foreign competitor can replicate — and in a media contact database the agency maintains itself. If your audience is Danish newsrooms, ministries or universities, there is very little to compare it with.\u003c\/p\u003e\n\u003cp\u003eThe AI, on the other hand, is a convenience rather than the product. The AI Assistent helps with six writing tasks — headline, standfirst, body text, keywords, alt text and translation — always with a human accepting or rejecting each suggestion. It is genuinely useful, particularly the in-system translation into the four Nordic languages plus English, but it is not what makes the tool. Anyone shopping for an AI writing platform should look elsewhere; anyone shopping for Danish media distribution will find the AI a welcome extra.\u003c\/p\u003e\n\u003cp\u003eTwo reservations deserve weight. First, opacity: no model provider is named anywhere, nothing is published about where data is hosted or which subprocessors are used, and the question of whether customer content trains AI models is never addressed in either direction. Second, pricing: DKK 3,900 for a single release or DKK 2,800 a month is a high, fragmented entry point, and the floor price covers email distribution only — the news wire, Nordic reach and international reach are all separate purchases, and one tier has no public price at all.\u003c\/p\u003e\n\u003cp\u003eSet against that is institutional solidity. Ritzau has been a news agency since 1866, has been owned by Danish newspapers since 1947 and by ten media houses today, and counts ministries, agencies and universities among its senders. For Danish communications teams, that combination of reach and credibility is the argument; the AI is the bonus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cta-row\"\u003e\n\u003ca class=\"btn btn-primary\" href=\"https:\/\/via.ritzau.dk\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"16\" height=\"16\"\u003e\u003cpath d=\"M15 3h6v6\"\u003e\u003c\/path\u003e\u003cpath d=\"M10 14 21 3\"\u003e\u003c\/path\u003e\u003cpath d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Visit Via Ritzau\u003c\/a\u003e\u003ca class=\"btn btn-secondary\" href=\"https:\/\/ritzau.com\/book-en-demo\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"14\" height=\"14\"\u003e\u003cpolygon points=\"6 3 20 12 6 21 6 3\"\u003e\u003c\/polygon\u003e\u003c\/svg\u003e Watch the demo\u003c\/a\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Ritzaus Bureau A\/S","offers":[{"title":"Default Title","offer_id":58390504079691,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0905\/7099\/files\/official-via-ritzau-by-guidaio_5542384c-89af-4bf7-aa52-4f8e563d2ca4.png?v=1788748942","url":"https:\/\/guidaio.com\/products\/via-ritzau","provider":"Guidaio","version":"1.0","type":"link"}