Moonvalley
Moonvalley builds Marey, a cinematic video model that turns text prompts and still images into footage. Trained solely on licensed material, it offers camera, pose, motion and trajectory controls, and is now sold through enterprise and studio partnerships.
What is Moonvalley?
Moonvalley is a Toronto research lab that calls itself the imagination research company, and Marey is the generative video model it builds. Marey turns a text prompt or a still image into footage, and it is aimed squarely at professional production rather than casual experimentation. The pitch is cinematic detail, believable physics, lighting that stays continuous across frames, and motion that survives colour grading and a large screen.
Its defining claim is legal as much as technical. Marey is presented as the first commercially safe video model, trained only on licensed high-resolution footage, with no scraped content and no user submissions folded into the training set. For a studio or an advertiser that provenance is the difference between a usable asset and a liability, and the terms reinforce it: you keep full ownership and copyright of everything you generate, and your own material is not used to train Moonvalley's models unless you explicitly opt in.
What separates Marey from prompt-and-pray tools is the layer of named controls on top of generation. Camera Control converts a flat image into a 3D environment so you can direct a move. Motion Transfer lifts timing and energy from a reference clip onto a new subject. Pose Control guides performance from reference images or video. Trajectory Control lets you draw a path instead of rewriting a prompt. Keyframing places several reference images on a timeline and fills the transitions. Reference assigns a distinct image to each character or object while preserving depth, lighting and physics. Shot Extension lengthens an existing take without breaking its dynamics.
Access has changed sharply. Moonvalley retired its Standard, Plus and Pro self-serve subscriptions, with renewals stopping on 23 March 2026, and now concentrates on enterprise and studio partnerships arranged through a sales form. Two third-party routes stay open: Marey runs as native API nodes inside ComfyUI and on fal.ai. A public API exists only as a waitlist. The research team behind the model comes largely from DeepMind and Google Research, and the company has raised 154 million US dollars from investors that include General Catalyst, Khosla Ventures, CAA and Comcast Ventures.
What it does
- Generate video from a text prompt or from a single still image
- Direct a camera move by turning a flat 2D image into a navigable 3D scene
- Transfer motion from a reference clip onto an entirely new subject
- Guide a performance by transferring pose and timing from reference images or footage
- Draw a trajectory to move an object without rewriting the prompt
- Extend an existing shot while preserving its motion and scene dynamics
- Run the model inside ComfyUI or on fal.ai as part of an existing pipeline
When to use Moonvalley / When not to
A quick filter to help you decide if Moonvalley is the right fit.
When to use Moonvalley
- Film and television production teams that need directable shots rather than one-off prompt results
- Advertising agencies and brand teams producing campaign film where training-data provenance is contractual
- Post-production crews extending takes, matching lighting continuity and rebuilding camera moves
- VFX and motion design studios integrating Marey into existing ComfyUI or fal.ai pipelines
- Studios and rights holders that require full ownership and copyright over every generated output
When not to use Moonvalley
- Individual creators and small teams, since self-serve Standard, Plus and Pro plans were retired in March 2026
- Anyone who needs a published price, a free tier or a trial before committing to a sales conversation
- Under-18s, who are barred by the terms of service regardless of what the prohibited use policy says
- Teams outside the United States and Canada that depend on local support and local legal compliance
- Projects requiring adult, violent, political-campaign or celebrity-impersonation content, all explicitly prohibited
How to use Moonvalley
A typical end-to-end flow, from setup to results.
- Decide your route first: a direct Moonvalley partnership, or third-party access through ComfyUI or fal.ai
- For direct access, open the Partner with us form and submit your name, email, organisation and production details
- Wait for the Moonvalley team to respond, since new direct access is now negotiated rather than self-served
- If you already hold an account, sign in at app.moonvalley.com/login instead of the retired signup path
- For the third-party route, install the native Marey nodes in ComfyUI or run the model from fal.ai
- Prepare your inputs: a text prompt, a starting still image, and any reference images or clips you want to drive the shot
- Keep personal data out of every prompt, including your own face, as the platform forbids it outright
- Apply the directorial controls: set the camera move, transfer pose or motion, or draw a trajectory
- Place reference images on the timeline to keyframe a sequence and assign a distinct reference to each subject
- Extend the shot if you need extra duration, then download the result before any billing period ends
Pros & Cons
Pros
- Training data is fully licensed, which removes the intellectual property risk that blocks most generative video in commercial work
- You keep complete ownership and copyright of the outputs and may use them commercially
- Customer content is excluded from model training unless you opt in, a stricter regime than the usual opt-out
- Eight named directorial controls make results repeatable and directable instead of a lottery
- The research team is drawn from DeepMind and Google Research
- Marey is already usable inside established pipelines through ComfyUI and fal.ai
- Security measures are documented: encryption in transit and at rest, access limits, regular audits and an incident response process
Cons
- Self-serve access is gone: Standard, Plus and Pro renewals stopped on 23 March 2026 and accounts lose access at the end of their billing period
- No price is published anywhere, no free plan is described and no trial is offered
- No Article 27 representative in the European Union is named, despite GDPR rights being granted
- No data processing agreement is published and no named subprocessor list exists, only categories of providers
- No hosting country or region is disclosed; the privacy policy mentions only international transfers
- The minimum age contradicts itself: eighteen in the terms of service, thirteen in the prohibited use policy
- Two legal entities and two Toronto addresses appear depending on which document you read
Pricing & Plans
No price is published. Moonvalley operates no public pricing page, the navigation link labelled Pricing returns to the homepage, and the /pricing address returns an error. The Standard, Plus and Pro self-serve subscriptions that previously existed have been withdrawn, with automatic renewals halted on 23 March 2026, and their amounts were never disclosed on the public site. No permanent free plan and no free trial are described. Access is now granted through an enterprise or studio partnership quoted on request via the Partner with us form. Where Marey is consumed through ComfyUI or fal.ai, billing follows those platforms' own rates rather than Moonvalley's.
- former self-serve subscription
- withdrawn
- amount never published
- former self-serve subscription
- withdrawn
- amount never published
- former self-serve subscription
- withdrawn
- amount never published
- the only active offer
- quoted on request
Data, GDPR & hosting
A consolidated view of how Moonvalley handles your data.
GDPR overview
The privacy policy addresses the GDPR directly rather than in passing. Users in the United Kingdom and the European Economic Area are granted access, rectification, erasure, restriction and portability rights, plus the right to withdraw consent and to complain to their supervisory authority. Moonvalley names its legal bases (consent, contract, legal obligation, legitimate interests) and relies on Standard Contractual Clauses approved by the European Commission for transfers out of the UK and EEA. It states it may not be required to appoint a Data Protection Officer but publishes privacy@moonvalley.com and dpo@moonvalley.com, with a thirty-day response target. Two gaps stand out: no Article 27 representative in the European Union is named anywhere, and no data processing agreement is published or offered.
Who owns the data?
Under the terms of service you keep every right in the material you upload, and you retain full ownership and copyright in the outputs you generate. In exchange you grant Moonvalley and its end users an irrevocable, non-exclusive, royalty-free, worldwide and sublicensable licence to reproduce, modify, publish and display that content in order to run the service. One carve-out matters: your content is expressly excluded from training Moonvalley's models unless you give explicit opt-in consent. Usage data is treated separately and licensed to Moonvalley to improve the service and build new products, without compensation. Feedback you send becomes freely exploitable, and any resulting improvement belongs to Moonvalley.
Reuse rights
Yes. The terms state that you may use the outputs generated by the service for your own commercial purposes, such as promoting your own products or services, without asking further permission. What you may not do is resell or share the service itself, including API keys, without written consent. Two warnings sit alongside that freedom. Outputs are not guaranteed to be unique: similar inputs may produce similar results for other users, and Moonvalley does not warrant that a result will be free of elements resembling third-party content. Before publishing anything you are contractually responsible for checking that you hold the necessary rights, licences and authorisations, and access obtained through a distribution partner such as fal.ai or ComfyUI may carry additional limits set by that partner.
Data retention & training
Hosting summary
Moonvalley names no hosting country and no hosting region. The privacy policy says only that staff and service providers are located around the world, and that personal information may therefore be accessed, transferred to, stored or processed outside the user's own jurisdiction, including places whose data protection laws differ. It adds that data may then fall under a foreign law, including one that permits or requires disclosure to that country's government, agencies, courts or law enforcement. The safeguards offered are contractual rather than geographic: Standard Contractual Clauses for UK and EEA users, PIPEDA-compliant measures for Canada, and compliance with United States state laws such as the CCPA, backed by agreements binding each provider. Infrastructure suppliers are described only as a category, cloud hosting services, and never named. The website itself sits behind Cloudflare on an anycast address, which indicates a content delivery node rather than the location of the application data.
Where Moonvalley works
Country-level availability.
Not available in
Things to keep in mind
Risks and trade-offs to weigh before adopting Moonvalley.
- Self-serve access ended on 23 March 2026: once a final billing period closes, the account and everything generated inside it become unreachable, and unused credits are lost
- With no published price and no trial, the only way to learn what it costs is to enter a sales conversation, which favours the vendor and rules out quiet evaluation
- Outputs are not guaranteed to be unique or free of resemblance to third-party work; the terms place that verification burden entirely on you before you publish
- The commercially safe promise covers training provenance, not what you generate: prohibited content rules on impersonation, political campaigning and medical claims still apply and are enforced at Moonvalley's discretion
- Prompts must contain no personal data, including your own likeness, which quietly rules out a whole family of tempting uses
- Disputes go to individual arbitration under Delaware law unless you opt out in writing within thirty days, and liability is capped at 500 US dollars or what you paid
- Two legal entities, two addresses and two contradictory minimum ages across the site's own documents make it hard to know exactly who you are contracting with
Setup & Integrations
Technical difficulty
There is nothing to install. The difficulty is commercial rather than technical: direct access now starts with a partnership form and a sales reply, so expect a delay before you can generate anything. The immediate alternative is a ComfyUI or fal.ai account, which needs no Moonvalley credentials. The public API is a waitlist and no technical documentation is published. Once you are in, the real learning curve is directorial: eight controls to master, plus reference images and trajectories to prepare before a shot behaves as intended.
Deployment
Integrations
Behind Moonvalley
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What exactly is Marey?
What was the model trained on?
Can I use the generated videos commercially?
Is my content used to train Moonvalley's models?
How much does it cost?
Is there an API?
Is there a mobile app?
What is the minimum age?
Where is my data hosted and how long is it kept?
Who is behind Moonvalley?
Should you pick Moonvalley?
Moonvalley has bet on a single idea and executed it seriously: a video model whose training footage is entirely licensed, sold to people for whom that provenance is a contractual requirement rather than a preference. The bet holds up in the paperwork as well as the marketing. You keep full ownership and copyright of what you generate, your own material stays out of the training set unless you opt in, and the eight directorial controls turn generation into something closer to a production tool than a slot machine. A research team drawn from DeepMind and Google Research, and 154 million US dollars from investors including CAA and Comcast Ventures, suggest this is not a weekend project.
The cost of that positioning is access. Moonvalley withdrew its self-serve subscriptions in March 2026 and now works only with enterprise and studio partners, through a sales form and a quote. No price is public, no trial is offered, and independent creators are effectively out unless they reach Marey through ComfyUI or fal.ai. Users of the old plans were warned to download their work before their final billing period closed.
The compliance picture is uneven. GDPR rights, Standard Contractual Clauses and two privacy contacts are in place, but no Article 27 representative is named, no data processing agreement is published, no subprocessor is identified and no hosting jurisdiction is disclosed. Two legal entities and two Toronto addresses appear depending on the document, and the minimum age is eighteen in one policy and thirteen in another. None of this is disqualifying for a studio with a legal department, which is precisely who Moonvalley now sells to. For anyone else, it is a model to watch rather than one to plan around.
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