60sec.site
60sec.site is an AI website builder that turns a one-sentence business description into a live landing page in under a minute, writing the copy, picking the design and generating SEO metadata without any coding.
What is 60sec.site?
60sec.site is a no-code website builder driven by artificial intelligence, published by the British company Merchant Software Solutions Limited. The premise is deliberately narrow: you describe your business in a single sentence, and the AI writes the headline and the feature blocks, picks a design, selects photographs and drafts the SEO meta tags. The result goes live on a .60sec.site subdomain for free, or on a domain of your own once you pay.
The workflow has three steps — describe, customise, publish. Customisation stays intentionally shallow: four themes, fourteen brand colours, more than fifteen layout variants, and the freedom to rewrite any sentence the AI produced. Every page follows the AIDA marketing formula, which the publisher presents as its conversion-first stance. Free SSL, a mobile-first layout, an auto-generated sitemap and CDN hosting come as standard, with nothing to configure.
Four extras sit around that core. An AI blog writer produces three, twenty or fifty articles a month depending on the plan. Automatic translation covers five languages on Pro and an unlimited number on Ultimate. An email capture form feeds a subscriber list that can be exported, on every plan. And an embeddable AI chatbot answers visitor questions in several languages, with its own conversation analytics.
The most distinctive piece is an official Model Context Protocol server at https://60sec.site/api/v1/mcp. Adding that URL to Claude, ChatGPT or Cursor and signing in once through OAuth 2.1 with PKCE — no API key involved — lets the assistant create sites, rewrite copy and design, manage feature cards, FAQs, pricing plans and testimonials, list and inspect existing sites, and publish or unpublish them. Reading is free; creating, editing and publishing require a paid plan or the trial.
Limits are set by plan: one, five or twenty-five sites, and 10,000, 50,000 or unlimited page views a month. The publisher claims 339,669 sites built by 190,361 creators across more than 150 countries, and describes itself as an independent project with no venture capital behind it. Those figures are self-reported and cannot be checked against any independent source.
What it does
- Generate a complete website from a plain-language description of a business
- Write the page copy — headline, feature blocks, FAQ, testimonials, pricing tiers — with AI
- Produce SEO meta tags, titles, descriptions and a sitemap automatically
- Publish in one click to a .60sec.site subdomain or a custom domain, with free SSL
- Write blog articles with AI, from 3 to 50 a month depending on the plan
- Translate the whole site into five languages, or an unlimited number on the top plan
- Create, edit and publish sites from Claude, ChatGPT or Cursor through the MCP server
When to use 60sec.site / When not to
A quick filter to help you decide if 60sec.site is the right fit.
When to use 60sec.site
- Startup founders validating an idea who need a landing page live within the hour
- Freelancers and consultants who want a portfolio or service page without hiring a designer
- Small local businesses — cafés, restaurants, yoga studios — with no in-house technical skills
- Content creators and influencers looking for a link-in-bio or a campaign page
- Marketers who need conversion-oriented landing pages for short-lived campaigns
When not to use 60sec.site
- Teams needing a full CMS with complex multi-page structures and editorial workflows
- Online retailers: Stripe collects payments, but there is no catalogue, cart or stock management
- Developers who want to hand-tune HTML and CSS or export the generated code
- High-traffic publishers, since the two lower plans cap page views at 10,000 and 50,000 a month
- Organisations with a procurement or compliance review, as no terms of service or privacy policy is published
How to use 60sec.site
A typical end-to-end flow, from setup to results.
- Open 60sec.site and describe your idea or business in the field on the home page — no account is needed to try it
- Or start from one of the suggested examples: coffee shop, portfolio, SaaS product, yoga studio
- Let the AI generate the headline, the feature blocks, the photographs and the SEO meta tags
- Create an account with Google OAuth, or an email address and a password, to keep the site
- Pick one of the four themes and one of the fourteen brand colours, then adjust the layout variant
- Rewrite the generated copy wherever it does not match your voice
- Choose the main action: email capture form, booking link or custom button
- Publish in one click to your .60sec.site subdomain
- On a paid plan, connect your own domain and remove the 60sec branding
- Optionally add the MCP server URL to Claude, ChatGPT or Cursor, authorise it once, then drive the site by conversation
Pros & Cons
Pros
- Extremely short time to publish — under a minute is the claim — and you can try it with no account and no card
- A permanent free plan: one site published on a .60sec.site subdomain, with no payment details required
- Low entry price at 9 USD a month, against the 16 to 50 USD the site quotes for comparable builders
- No learning curve: no block editor, no plugins, no template to fill in
- SEO, SSL, sitemap and responsive layout delivered by default, with nothing to configure
- An official MCP server drives the whole site from Claude, ChatGPT or Cursor — still rare among website builders
- Prices displayable in 24 currencies, a 14-day refund window and cancellation at any time
Cons
- No privacy policy and no terms of service are published anywhere: thirteen candidate paths all return 404
- Nothing is said about where data is hosted, how long it is kept, which subprocessors are involved, or whether customer content trains any model
- No postal address on the site, no contact page, and a single generic email address
- Fifteen of the twenty announced integrations are still marked coming soon; only five are live
- The changelog stops at November 2023, although the product has clearly moved on since
- Page views are capped at 10,000 a month on Starter and 50,000 on Pro
- The pricing page contradicts itself: its FAQ still describes an Advanced plan absent from the grid, and credits Pro with 5 blog articles where the comparison table says 20
Pricing & Plans
A permanent free plan is available: building a site and publishing it on a .60sec.site address costs nothing and requires no payment card. The lowest paid entry point is the Starter plan at 9 USD per month, or 86 USD per year on annual billing, which the publisher presents as a 20% saving. Every paid plan opens with a 7-day free trial that does require a card, and may be cancelled before day seven at no charge. Payments are processed through Stripe, and a full refund is announced within 14 days of purchase on request to support. Prices can be displayed in 24 currencies, but the reference amounts are quoted in US dollars.
- Free — one site published on a .60sec.site subdomain
- no payment card required
- Starter
- 9 USD per month or 86 USD per year — 1 site
- custom domain
- 60sec branding removed
- SSL certificate
- all themes and colours
- email capture and export
- AI blog writer (3 articles a month)
- Pro
- 19 USD per month or 182 USD per year — 5 sites
- everything in Starter
- photo uploads
- AI blog writer (20 articles a month)
- translation into 5 languages
- advanced analytics
- priority email support
- Ultimate
- 49 USD per month or 470 USD per year — 25 sites
- everything in Pro
- AI blog writer (50 articles a month)
- unlimited translations
- custom AI graphics
- 24/7 premium support
- unlimited page views
- A 7-day free trial opens every paid plan
Data, GDPR & hosting
A consolidated view of how 60sec.site handles your data.
GDPR overview
The site carries exactly one GDPR statement, in a feature bullet on the chatbot page: Bank-grade encryption, GDPR compliance, and data privacy controls keep your information secure. Nothing backs it up. No privacy policy is published — thirteen candidate paths were probed and all returned 404, and neither the sitemap, the footer nor the signup form links to one. There is no data protection officer, no Article 27 representative, no subprocessor list, no retention period, no mention of transfers outside the European Union and no dedicated data protection address; the only email exposed anywhere on the site is a generic one. The publisher is registered in the United Kingdom, so it falls under the UK GDPR rather than the EU regulation. In practice, the level of documented GDPR implementation is close to nil, whatever the marketing bullet claims.
Who owns the data?
60sec.site publishes no terms of service and no privacy policy: a probe of thirteen likely paths returned 404, and neither the sitemap, the footer nor the signup form links to any legal document. Ownership of the sites, of the copy the AI generates and of the subscriber lists gathered through capture forms is therefore governed by no publicly readable contract. Nothing states whether the publisher claims any right over user content, what it may do with that content, or with whom it may share it. Anyone with a commercial or regulatory stake should request these terms in writing before signing up.
Reuse rights
With no published terms, there is no published rule on reuse. Nothing on the site grants or restricts the right to reuse the pages, the AI-written copy or the blog articles produced on the platform, and nothing says whether they may be repurposed elsewhere. The one adjacent and verifiable fact is that every plan includes an Export subscribers feature, so the email addresses collected through a site's capture form can be exported and used by their owner for marketing or communication. Beyond that, the reuse question can only be settled by asking the publisher directly.
Hosting summary
The site says nothing about data hosting. No jurisdiction, no country, no region and no subprocessor is named anywhere, and there is no privacy policy or terms of service in which to look; a search for SOC 2, ISO 27001, HIPAA or CCPA came back empty as well. What can be observed is purely technical: the domain resolves to 188.114.97.0, an anycast node on Cloudflare's network (AS13335). That is a content delivery point of presence, not a storage location, and it says nothing about where user data actually sits. Cloudflare is also the domain registrar, in the United States. The changelog notes that generated sites are served from faster CDN servers with better caching, without naming a provider. Payments run through Stripe, and the publisher is a company registered in the United Kingdom. The most precise security claim on the whole site is a feature bullet on the chatbot page — bank-grade encryption, GDPR compliance and data privacy controls — which names no mechanism and is backed by no document.
Things to keep in mind
Risks and trade-offs to weigh before adopting 60sec.site.
- No privacy policy and no terms of service: you hand over account data, and your visitors' email addresses, with no readable contract behind it
- Subscriber lists gathered by the capture forms sit on the platform with no published retention or deletion rule
- Nothing says whether customer content is used to train models, and no opt-out is documented
- Until you pay, the site lives on a .60sec.site subdomain: leaving later without your own domain costs you the audience you built
- Copy, design and SEO are entirely generated, so pages risk looking interchangeable with every other site in the same sector
- The AI also writes the blog: publishing without reading it through exposes you to plain factual errors under your own name
- The headline numbers — 339,669 sites, 4.8 out of 5 from 500 reviews — are self-reported and verifiable from no independent source
Setup & Integrations
Technical difficulty
Close to zero. You type a sentence and the AI produces the site; the home page lets you try it with no account and no card. Signing up takes one click through Google OAuth, or an email and password. Nothing is installed, no plugin is added and no hosting is managed. The only step that can catch someone out is pointing a custom domain at the platform, which means editing DNS records — the publisher says it takes minutes. One optional step is more technical: adding the MCP server URL to Claude, ChatGPT or Cursor and authorising it through OAuth.
Deployment
Integrations
Supported languages
Behind 60sec.site
Fundraising
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement 60sec.site.
Frequently asked questions
What is 60sec.site?
How much does it cost, and is there a free plan?
Is there a free trial?
Can I use my own domain name?
How much of the design can I change?
Which tools does it integrate with?
Can I build my site from an AI assistant?
How many languages can my site be translated into?
Where are the terms of service and the privacy policy?
Who publishes 60sec.site?
Should you pick 60sec.site?
60sec.site takes the shortest route available between an idea and a page that exists on the web. Type one sentence, wait a minute, and a landing page with copy, layout, photographs and SEO meta tags is live. For a founder testing a positioning, a freelancer who needs a portfolio by tonight, or a café owner with no technical help, that is a real answer — and the permanent free tier on a subdomain means the first attempt costs nothing at all.
Two things separate it from a crowded market. The entry price of 9 USD a month sits well below what the site quotes for its competitors, and the official MCP server — connect it once to Claude, ChatGPT or Cursor and drive the whole site by conversation — is something very few builders offer.
The reservations are serious, and they all sit in the same place. The publisher, a small independent British company with no outside funding, publishes no terms of service and no privacy policy at all. Nothing states who owns the generated content, how long the subscriber lists gathered by capture forms are kept, where data sits, or whether it feeds any model. There is no postal address, no contact page and one generic email. For a personal page that hardly matters; for a business site, or for any purchase that passes through a compliance review, it is a stopping point.
Smaller signals point the same way: fifteen of the twenty announced integrations are still unreleased, the changelog stopped in November 2023, and the pricing page contradicts itself in places. 60sec.site is best read as what it plainly is — a fast, cheap, well-executed generator of simple pages, worth trying for exactly that, and worth questioning before anything that matters is entrusted to it.
- Choosing a selection results in a full page refresh.
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