Stagery
Dutch AI tool that virtually stages property photos for estate agents: it strips out existing furniture, repairs the room, then furnishes it in up to three styles in about a minute, and supplies the NVM disclosure text for the listing.
What is Stagery?
Stagery is a virtual staging service built by a Dutch company for Dutch estate agents. You upload a photograph of an empty or dated home, and the tool returns a listing-ready image for Funda in roughly a minute, without a stager, a photographer or a Photoshop session.
What the vendor presents as its differentiator is a two-stage pipeline. The first stage, called Clean Base, removes the furniture that is already in the room, repairs finishes, modernises dated wall colours toward neutral tones, restores floors and ceilings and recovers natural light, leaving an empty neutral space. Only then does the second stage furnish it, matching scale, shadow and perspective. The argument aimed at competitors is explicit on the site: other tools paste furniture over existing clutter, which leaves objects showing through the new sofa.
The workflow runs in six steps. Smart Upload takes a batch of photos, recognises each room type, scores image quality and marks duplicates, so ten photos in can become four worth rendering. Rendering takes an advertised 60 seconds, with 45 to 75 seconds given as the average and up to a minute and a half at peak. One render per photo is the default; enabling up to three style variants costs one credit each and renders them side by side. A feedback field then accepts a plain-language correction, and only the element named is re-rendered rather than the whole image. Each property gets its own presentation page with a before/after slider, optional password and client voting without an account, and an email carries the link to the agent and optionally to the seller.
Two things bound the product honestly. Structurally it refuses to move walls, add windows or make a room look larger, which the FAQ describes as a hard technical limit. Legally it generates a suggested disclosure line for the listing under the NVM code of conduct and keeps the originals as evidence. The model itself is described as an in-house fine-tuned diffusion model trained on Dutch interior data. The vendor calls the current release v1, and the interface exists in Dutch only.
What it does
- Furnish an empty or dated room from a single photograph
- Digitally remove existing furniture and rebuild the room before staging it
- Modernise dated finishes: neutral wall colours, repaired floors and ceilings, restored daylight
- Render up to three style variants per room in parallel, in modern, Scandinavian or classic
- Detect the room type automatically, score photo quality and flag duplicates on bulk upload
- Correct a render from a plain-language instruction, re-rendering only the element named
- Generate a shareable before/after presentation page per property, plus the NVM disclosure text
When to use Stagery / When not to
A quick filter to help you decide if Stagery is the right fit.
When to use Stagery
- Independent Dutch estate agents, the audience the Solo plan is explicitly sold to
- Multi-agent agencies needing team seats, white-label branding and bulk upload
- Agency office managers and back-office staff who prepare listings for Funda
- Agents marketing empty, dated or heavily personalised homes that photograph poorly
- Agents listing small flats and starter homes where scale and layout are hard to read
When not to use Stagery
- Anyone working outside the Netherlands: the interface is Dutch only and the model, portals and code of conduct referenced are all Dutch
- Anyone expecting structural edits: walls, windows, doors and floor areas never change, which the FAQ calls a hard technical limit
- Teams that need a CRM or portal connection today, since every named integration is still listed as coming in Q3 2026
- Photographers hoping to skip the shoot: extreme fisheye is unsupported and very dark cellars stay difficult
- Anyone who wants a mobile app, as the product runs in the browser only
How to use Stagery
A typical end-to-end flow, from setup to results.
- Create an account on the web app; no credit card is required to start
- The free trial opens 10 renders, valid for 90 days
- Drag and drop the photos in bulk, up to 50 at a time, in JPG, PNG or HEIC
- Let the tool recognise each room type, score quality and flag duplicate shots
- Confirm the selection; the photos you keep are rendered in parallel
- Take one render per photo, or switch on up to three style variants at one credit each
- Compare the modern, Scandinavian and classic variants and keep the one that fits the property
- If something is off, type the correction in plain language and only that element is re-rendered
- Share the property presentation link with the seller, with a password if you want one
- Download as JPG or PNG and paste the suggested disclosure line under the listing
Pros & Cons
Pros
- Pricing is published in full, with per-plan render quotas rather than a quote form
- The trial is real: 10 renders over 90 days with no credit card
- Legal paperwork is unusually thorough for a product this young, and all of it is dated
- Eight subprocessors are named individually, each with its region
- Processing is claimed inside the EU, in Frankfurt, with billing the only stated exception
- Renders become the customer's property with explicit commercial use, and NVM compliance is tooled
- Correction rounds are unlimited at no extra cost, and the subscription cancels monthly without a reason
Cons
- The publisher is not yet registered: all three legal pages end with the note that the Dutch Chamber of Commerce registration is still in preparation, although the company calls itself a B.V.
- No postal address is published anywhere, only the city of Amsterdam
- Every named third-party integration is marked coming soon for Q3 2026, so nothing connects to Funda, a CRM or cloud storage today
- Product and interface exist in Dutch only; the five other languages are announced, not shipped
- The site gives two incompatible photo retention rules, one saying uploads are deleted after 30 days and the privacy statement saying they stay as long as they are in your account
- No security certification is claimed, the cookie detail is not published, and the advertised help centre link leads nowhere
- Prices exclude Dutch VAT, a detail stated only in the terms and not on the pricing page
Pricing & Plans
There is no permanent free plan. Stagery offers a free trial of 10 renders valid for 90 days, with no credit card required. The cheapest paid entry point is the Solo plan at EUR 79 per month, or EUR 790 per year when billed annually, which the vendor presents as two months free. Prices are stated exclusive of Dutch VAT in the terms, and payment runs through Stripe by card, SEPA direct debit or iDEAL.
- 10 renders valid 90 days
- 3 variants per render
- unlimited feedback rounds
- email support
- 150 renders per month
- 3 styles per render
- unlimited feedback rounds
- unlimited presentation links
- email support
- marketed to the independent estate agent and flagged as the popular option
- 600 renders per month
- team member invitations
- white-label branding
- bulk upload
- priority support
- aimed at agencies with several agents
- everything in Kantoor plus API access
- SLA and SSO
- a dedicated account manager
- onboarding and training
- aimed at large chains and franchises
Data, GDPR & hosting
A consolidated view of how Stagery handles your data.
GDPR overview
Implementation is unusually complete for a product this young. A twelve-section privacy statement and a thirteen-article data processing agreement are both published and both dated 28 April 2026, and the DPA is contractually part of the terms. The privacy statement lists six processing purposes with their legal bases, names eight subprocessors one by one with their region, sets out seven data subject rights exercised through a single address with a one-month reply commitment, and names the Dutch Autoriteit Persoonsgegevens as supervisory authority. Breach notification is 72 hours to the regulator and 24 hours to the customer. Two gaps remain: the DPA refers to a data protection officer without naming one or giving a dedicated address, and the cookie detail is promised only once a banner is switched on.
Who owns the data?
The customer keeps every right to the original photos they upload, and the generated renders become the customer's property the moment they are created. In exchange, clause 8 of the terms grants Stagery a worldwide, perpetual, non-exclusive licence over those renders for three named purposes: displaying them in the app, keeping them as proof that an image was edited, and anonymous product improvement. The software, the AI model, the design and the brand stay with Stagery. For personal data processed on the agency's behalf, the roles reverse: the data processing agreement makes the agency the controller and Stagery the processor.
Reuse rights
Yes. The FAQ states the generated images are the customer's and are fully usable commercially for Funda, flyers, open-house material and anything else, with no permission to request. One condition attaches: clause 7 of the terms obliges the customer to state in the listing that the images are virtually styled, and Stagery supplies suggested wording for that. Clause 6 also forbids using the output to mislead buyers or tenants about condition, floor area or layout, to hide defects that must legally be disclosed, to infringe third-party rights, or to upload photos of identifiable people without their consent. Final responsibility for complying with the NVM code of conduct rests with the customer, not with Stagery.
Data retention & training
Hosting summary
The privacy statement says all personal data and uploaded photos are processed and stored on servers inside the European Union, in Frankfurt, Germany, and the footer repeats the claim on every page. The data processing agreement goes further and commits to processing within the European Economic Area only, stating that the current stack requires no transfer outside it apart from Stripe, which handles billing data and may transfer it to the United States under the EU-US Data Privacy Framework. Eight subprocessors are named with their regions: Vercel for app and API hosting, AWS for render storage and compute in eu-central-1, Supabase for the database in eu-west, plus Clerk, Stripe, Resend, Sentry and Inngest. Security measures listed include TLS 1.3 in transit, AES-256 at rest, role-based access control, staff two-factor authentication, access audit logging, point-in-time recovery over 35 days and periodic penetration testing. One line contradicts itself: Vercel's region is given as iad1 and Frankfurt together, and iad1 is a United States region. No hosting certification is claimed.
Things to keep in mind
Risks and trade-offs to weigh before adopting Stagery.
- A digitally furnished room can make a property look larger or better kept than it is. The terms forbid that use, but the responsibility for not misleading a buyer sits with the agent
- The disclosure line is only a suggestion the agent has to paste in; nothing in the product enforces that it reaches the listing
- Photos of occupied homes may show identifiable people, which the DPA acknowledges, while the terms push the burden of obtaining their consent onto the agent
- Property addresses are treated as personal data in the DPA, so a breach would expose information about residents who are not customers
- The perpetual worldwide licence the terms reserve over your renders survives the end of the subscription
- Depending on a very young supplier that is not yet registered, holds no certification and publishes no postal address concentrates real business risk
- Leaning on generated interiors can dull the habit of shooting well, something the vendor's own guide warns about when it says good photography remains the basis
Setup & Integrations
Technical difficulty
Very low. Nothing is installed: you create an account in the browser and upload a photo, and the vendor advertises ten free renders within ten minutes with no card. There is no connection to configure, since the CRM and portal integrations are still unreleased. The only real skill required is photographic: straight shots at eye level with enough daylight, and a one-page shooting guide is offered for agency staff. API access exists but only on the Enterprise plan and implies a project. The genuine barrier outside the Netherlands is linguistic, as the interface is Dutch only.
Deployment
Supported languages
Behind Stagery
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Who is Stagery built for?
How long does a render take?
Is there a free trial, and what does it include?
What does the cheapest paid plan cost?
Who owns the generated images?
Can it change the structure of a property?
Is it compliant with the NVM code of conduct?
Where is the data hosted, and how long are photos kept?
Are my photos used to train the model?
Does it integrate with Funda or a CRM today?
Should you pick Stagery?
Stagery does one job for one market, and does it with more care than its age would suggest. Everything is aimed at the Dutch estate agent preparing a Funda listing: the model is fine-tuned on Dutch interiors, the disclosure wording follows the NVM code of conduct, and the two-stage pipeline that clears a room before furnishing it is a genuine answer to the usual complaint about ghost objects showing through virtual furniture. The plain-language correction loop, unlimited and free of per-round charges, is the feature most likely to save real time.
Commercially it is unusually transparent. Quotas and prices are published, the trial gives 10 renders over 90 days without a card, and the subscription cancels monthly. The legal set is complete too, with a privacy statement, terms and a data processing agreement all dated April 2026 and eight subprocessors named with their regions.
The reservation is maturity. The domain was registered in April 2026, the Internet Archive holds no capture of the site at all, the vendor calls the current release v1, and all three legal pages state that the company's Dutch Chamber of Commerce registration is still in preparation while presenting the company as a B.V. No postal address is published, no security certification is claimed, the announced help centre link goes nowhere, and every third-party integration is still a promise for Q3 2026. The site also contradicts itself on how long photos are kept.
For a Dutch agent who wants faster listing images and can live with a young supplier, the trial costs nothing to judge. Outside the Netherlands the case is weak while the interface remains Dutch only. Anyone signing a business on it should ask about the registration and the retention rule first.
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