
WordLift
WordLift is an Italian AI platform that turns a website's content and product catalogue into a knowledge graph published as schema.org markup, helping e-commerce, media and travel brands get found by search engines and AI assistants.
What is WordLift?
WordLift is a semantic SEO and AI-discovery platform published from Rome by WordLift S.r.l. It grew out of the Insideout10 studio and began life as a WordPress plugin; today it is a four-product platform whose homepage promises to make brands found and recommended by AI assistants and next-generation search engines.
The mechanism underneath is the same across every product. WordLift reads a site's content and product catalogue, extracts the entities it contains, and assembles them into an RDF knowledge graph. That graph is published back to the site as schema.org markup and as linked open data, so crawlers, answer engines and chat assistants can understand what the pages are about instead of guessing from keywords. The company describes the result as an organisation's long-term memory.
Four product lines carry the idea. Visibility covers Data Connect, sector-specific ontologies, the dynamic knowledge graph and markup optimisation. Product Performance handles content generation, journey and page optimisation, and GS1 Digital Link for product data. Agent supplies a conversational SEO assistant and a brand-controlled customer agent trained on the customer's own graph. Intelligence adds business intelligence, integration work and training.
The technical surface is wide for a company of roughly twenty people. There are REST and GraphQL APIs, a Python SDK installed with a single pip command, a cloud script that drops into the page head, plugins for WordPress and WooCommerce, a Google Sheets add-on, a Botify connector, connectors for Zapier, Power Automate and Looker Studio, a worai command-line tool, a Chrome extension, and an MCP integration exposing WordLift to Claude, ChatGPT, Copilot and Gemini. Eleven free tools, among them an AI visibility audit, run without an account.
Named customers include EssilorLuxottica, Facile.it, BeRebel and Scarosso, with case studies on Eye-oo, SalzburgerLand Tourismus and WindowsReport.com. Partnerships span Microsoft ISV, Google Cloud for Startups, NVIDIA Inception, GS1 Italy and Databricks. The plugin is described as fully open source and the SDKs ship under Apache 2.0. Access starts at €799 a month, and always through a sales conversation.
What it does
- Build an automated RDF knowledge graph from site content and product catalogue data
- Inject schema.org JSON-LD markup across pages
- Audit how visible a site is inside ChatGPT, Perplexity and Google AI Overviews
- Generate content at scale: question-and-answer pairs, product descriptions and paragraphs
- Suggest and automate semantic internal linking
- Run a conversational SEO assistant and a brand-controlled customer agent
- Publish site metadata as linked open data and export it in four RDF formats
When to use WordLift / When not to
A quick filter to help you decide if WordLift is the right fit.
When to use WordLift
- Large e-commerce teams that need product pages and catalogue data structured for search engines and AI shopping assistants
- News and media publishers scaling editorial output while keeping entity-level control over their archive
- In-house SEO and content teams with a budget from €799 a month and someone to own the project
- Agencies and e-commerce enablers reselling measurable organic growth to their own clients
- Technical teams comfortable with a REST and GraphQL API, a Python SDK and WordPress or WooCommerce plugins
When not to use WordLift
- Solo bloggers and small sites: the cheapest published plan starts at €799 a month on an annual commitment
- Anyone wanting to sign up and start the same afternoon, since both plans route through a sales discovery call
- Teams expecting quick wins: WordLift itself says SEO gains take from a few weeks to several months
- Buyers who need a signed DPA, SOC 2 or ISO 27001 before onboarding a vendor, none of which is published
- Mobile-first users, as there is no iOS or Android app — only a Chrome extension
How to use WordLift
A typical end-to-end flow, from setup to results.
- Run the free AI Visibility Audit to see how the site is currently read by AI search interfaces
- Try the free tools — entity extraction, structured data audit, llms.txt generator — without creating an account
- Request a discovery session, as neither published plan can be bought self-serve
- Choose an entry point: the WordPress plugin, the WordLift Cloud script, the Google Sheets add-on or the API
- On WordPress, set the vocabulary URL path during installation — the base path becomes read-only afterwards
- Place the WordLift Cloud bootstrap script in the page head, directly or through Google Tag Manager
- Analyse search demand with the Google Sheets add-on connected to Search Console
- Build the graph with GraphSync, the Product Knowledge Graph Builder or the Botify connector
- Optimise and create with Agent WordLift, the Chrome extension or the MCP link to Claude, ChatGPT, Copilot or Gemini
- Automate and report through Zapier, Power Automate and the Looker Studio connector
Pros & Cons
Pros
- The knowledge graph approach is a genuine differentiator: the structured data stays on the customer's own site
- Ownership of the metadata is stated plainly and backed by exports in RDF/XML, Turtle, N3 and JSON-LD
- Unusually open about subprocessors, with eleven third parties named on the GDPR page
- Data declared stored in the EU and the UK, with the published linked data on servers in Germany
- Broad technical surface: REST and GraphQL APIs, Python SDK, MCP, Chrome extension, Zapier, Power Automate and Looker Studio connectors
- Eleven genuinely free tools usable without an account, including the AI visibility audit
- Human support is part of the product: Business+ includes a dedicated project manager and strategy sessions
Cons
- High entry price: €799 a month on an annual commitment, €999 a month without one
- No free plan and no self-serve purchase — every route goes through a sales call
- The privacy policy was last updated on 4 April 2018 and does not cover the current AI products
- No published DPA, no trust or security page, and no SOC 2 or ISO 27001 certification mentioned
- Nothing documented about excluding customer data from model training
- The displayed price and currency change with the detected region, with no visible selector on the page
- Legacy pages contradict the current offer: the FAQ still promises a 14-day trial and 6 or 12-month packages the pricing page no longer lists
Pricing & Plans
There is no permanent free plan. WordLift publishes two subscriptions: Business+ at €799 per month billed annually, or €999 per month billed monthly, and Enterprise on quotation. The lowest public entry point is therefore €799 per month with an annual commitment. The FAQ states that all subscriptions include a 14-day free trial, although the pricing page does not repeat it. Amounts are shown in the currency of the detected region: the same page returns $879 and $1,100 per month in US dollars. Eleven free tools remain available without an account, outside any subscription.
- 2
- 500 URLs and 5KG total
- plus monthly Smart Credits.
- Enterprise — custom quotation. Everything in Business+
- plus custom knowledge graph and API integrations
- bespoke AI-powered content solutions
- SEO content optimisation
- full access to WordLift's open API
- and dedicated onboarding and support.
- Business+ add-ons — additional licences at €158 (annual) or €198 (monthly)
- and extra URLs at €0.67 (annual) or €0.80 (monthly).
- Business+ at $879 per month billed annually
- $1
- 100 per month billed monthly.
Data, GDPR & hosting
A consolidated view of how WordLift handles your data.
GDPR overview
WordLift is established in Rome, so no Article 27 representative is required or named. It runs a dedicated GDPR page and a rights request form at wordlift.gdprform.io, names eleven third parties that receive data, and describes its access controls: roughly twenty staff, two-factor authentication and IP-restricted access. It claims PCI DSS compliance and a SecurityMetrics recognition. The wording is a commitment of effort rather than a declaration: "We do our best to be fully compliant with the EU's GDPR for all of our EU users." Two caveats matter. The GDPR page says all data is stored in the EU and UK, while the privacy policy separately permits transfers outside the EEA. And that privacy policy carries a single date, 4 April 2018, so it predates the AI products it is meant to cover. No DPA is published.
Who owns the data?
WordLift is explicit that the customer owns what the platform produces. Its FAQ answers the ownership question with a plain "You do!", and the terms of service describe content managed through the service as the customer's private data, adding that the vendor restricts its own visibility into those files. Structured metadata can be exported at any time as RDF/XML, Turtle, N3 or JSON-LD. Metadata published as linked data under data.wordlift.io, or under a custom domain, is stated to be fully licensed to the customer. Third-party datasets reached through the platform, such as DBpedia, stay governed by their own licences and are not covered by that grant.
Reuse rights
Customers may reuse the metadata they create without asking permission. WordLift invites them to open their datasets publicly under a free or a commercial licence, to feed chat services such as Facebook Messenger or Telegram, and to build content syndication or data-as-a-service models on top of them. Exports are available in RDF/XML, Turtle, N3 and JSON-LD. That freedom stops at third-party Data reached through the platform: the terms forbid publishing it online or passing it to other people beyond what its own licence allows, and make the customer liable for any breach. On the vendor's side, the GDPR page states that WordLift uses only the subscriber's account data and no data from the site where WordLift is active, while the Agent product is marketed as being trained on the customer's own knowledge graph and proprietary SEO data. Nothing published resolves whether customer data can ever feed shared models.
Data retention & training
Hosting summary
WordLift's GDPR page states that all data is currently stored in the EU and the UK, and that the linked metadata it publishes sits on its own servers in Germany. The privacy policy is less restrictive: it warns that collected data may be transferred to and stored at a destination outside the European Economic Area, and processed by staff outside the EEA, with consent taken from the act of submitting the data. Both statements are live on the site at the same time. The hosting infrastructure itself is listed among the third parties that receive data but is never named — visitors are told to contact the company for up-to-date details. No cloud provider or region is identified for the platform. The public website is served behind Cloudflare on an anycast address, which says nothing about where the application actually runs. The company is established in Rome, and its terms place any dispute under Italian law and the courts of Italy.
Things to keep in mind
Risks and trade-offs to weigh before adopting WordLift.
- Structured data is a long-term commitment: on WordPress the vocabulary base path becomes read-only after installation and cannot be changed
- Publishing your knowledge graph as linked open data makes it machine-readable to everyone, competitors included
- Ending the subscription keeps entities and pages on your site but stops their publication as linked open data
- Delegating entity annotation and content generation can erode a team's own grasp of its subject matter and editorial voice
- Optimising for AI assistants chases moving targets: gains depend on third-party algorithms nobody controls
- The privacy policy dates from 2018 and predates the AI features, so it may not describe how the current products handle data
- The consent checkbox on every contact form links to policy pages on a wordlift-website.local address that does not resolve, so you cannot read what you are agreeing to
Setup & Integrations
Technical difficulty
Moderate, and rarely done alone. Three no-code routes exist — the WordPress plugin, a bootstrap script placed in the page head or through Google Tag Manager, and the Google Sheets add-on — alongside a Python SDK installed in one command and REST and GraphQL APIs. The Business+ plan bundles a dedicated project manager, guided implementation and strategy sessions, so onboarding is a supported project rather than a self-serve signup. One irreversible choice matters: on WordPress the vocabulary base path is set during installation and then becomes read-only. Results are announced as taking weeks to months.
Deployment
Integrations
Supported languages
Behind WordLift
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does WordLift actually do?
How much does WordLift cost?
Is there a free plan or a free trial?
Who owns the metadata WordLift creates?
Where is the data hosted?
Does WordLift have an API?
What does WordLift integrate with?
What happens if I stop paying?
Is there a mobile app?
Should you pick WordLift?
WordLift occupies a narrower position than its "AI-powered SEO" label suggests, and that is its strength. The real product is the knowledge graph: the entity layer it builds and publishes back to your own site as schema.org markup and linked data. Text generation, agents and audits sit on top of that layer rather than replacing it, which is why the tool reads convincingly for large catalogues and editorial archives, and much less so for a five-page site.
The price makes the positioning explicit. At €799 a month with an annual commitment, and with no self-serve route to purchase, a buyer is acquiring a project and a project manager as much as software. Organisations that already have traffic, a catalogue and someone to own the work will recognise what they are paying for. For everyone else the entry barrier is decisive.
Two things temper the picture. The technical documentation is current, dated and unusually generous — REST and GraphQL APIs, a Python SDK, an MCP bridge to the main assistants, a published list of subprocessors. The legal documentation is not: the privacy policy still carries a 2018 date, no DPA is published, and nothing addresses whether customer data can be excluded from model training, while the Agent product is sold precisely on training with proprietary data. Several legacy pages, the FAQ above all, still describe plans and offers the pricing page has dropped.
The company itself is small — roughly twenty people, funded with an €800,000 round in 2022 and trading since 2017 — with named references including EssilorLuxottica and Facile.it. For a buyer who needs structured data done properly and can absorb the cost, WordLift is a credible specialist. For a buyer who needs contractual assurances before signing, several documents will need refreshing first.
- Choosing a selection results in a full page refresh.
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