Optioryx
Optioryx is warehouse optimization software that layers on top of an existing WMS rather than replacing it. Pulse optimizes picking, slotting, cartonization and palletization; Flux turns a phone into a warehouse data-capture device. Both connect by API.
What is Optioryx?
Optioryx is warehouse optimization software, not a warehouse management system. The claim repeated across the whole site is that this layer sits on top of what a site already runs, whether WMS, TMS, OMS or ERP, and improves the decisions those systems make instead of replacing them. The algorithms are exposed through an API that Optioryx says can be plugged into any WMS, TMS or ERP.
The heart of the offer is Pulse, four process-optimization modules. Pick applies clustering and routing to picking lines, with claimed gains of 20 to 30% picking productivity, up to 50% less walking and 20% lower labor costs, including batching above AutoStore systems. Slot arbitrates fifteen competing objectives, among them velocity, affinity, seasonality, temperature, FEFO, hazard class, weight, stackability, congestion and golden zone, in four modes: an end-of-shift re-slot ranked by impact, a full re-slot from scratch announced at 20 to 40% picking gain, assignment at put-away, and consolidating or splitting locations; the figures quoted are 25% less travel distance, 80% fewer compliance issues and 10% more capacity used. Pack is 3D bin packing, quoted at 15% lower shipping costs, 30% less cardboard and 35% less air shipped, with stacking constraints, diagonal rotation, polybags and adjustable-height cartons. Stack produces 3D pallet plans with step-by-step instructions and counts pallets at order entry so transport can be quoted, claiming 20% lower shipping costs, 15% less damage and 95% pallet-count accuracy.
The second range, Flux, turns a phone or tablet into a dimensioner for SKUs, parcels, pallets, ULDs and irregular shapes such as bags and textiles, and adds cargo inspection, AI vision on labels and documents, order entry from a mailbox, 5S and 6S compliance, returns and background removal on product photos. A field mobile app pairs with a web app where flows are assembled in a drag-and-drop no-code builder; capture works offline and syncs automatically.
The stated limits are just as clear. Pulse manages neither stock nor transactions, and mobile dimensioning needs a depth sensor: iPhone 13 Pro or newer, iPad Pro 2020 or newer, Zebra TC53 or TC58. Optioryx BV, based in Ghent, claims more than 65 warehouses across 28 countries.
What it does
- Sequence and batch picking lines with clustering and routing algorithms that respect aisle direction and physical obstacles
- Give every SKU its best location and propose re-slotting moves ranked by impact
- Compute the optimal carton configuration for each order through 3D bin packing, and estimate the shipping cost before dispatch
- Build stable, well-filled pallets with step-by-step stacking instructions for the operator
- Measure SKUs, parcels, pallets and ULDs with a phone or tablet instead of a fixed dimensioner
- Read labels and documents with AI vision, and pull order data straight out of a mailbox
- Digitize inspections, checklists, 5S and 6S audits and returns as customizable no-code flows
When to use Optioryx / When not to
A quick filter to help you decide if Optioryx is the right fit.
When to use Optioryx
- Warehouse managers running manual, high-volume picking operations who want more output from the same team
- Multi-site third-party logistics providers, the profile of the named customers Bleckmann, Van Moer Logistics and GXO
- E-commerce and fulfillment operations absorbing seasonal peaks without extra hiring, such as the named customer BME Fulfillment
- Manufacturers and distributors shipping in cartons and on pallets, such as the named customer Voltex in Australia and New Zealand
- Teams that already run a WMS or ERP, do not want to replace it, and still handle slotting in Excel or a simple ABC classification
When not to use Optioryx
- Anyone shopping for a warehouse management system: the site states plainly that Pulse is not a WMS and handles neither stock nor transactions
- Sites with no existing WMS, TMS or ERP and no historical order data, since the optimization has nothing to work from
- Buyers who want to sign up on their own and see a price: Pulse has no self-serve trial and no published rate card
- Fully automated warehouses with no manual picking, where the headline saving on walking distance disappears
- Individuals and personal projects: the offer is strictly business-to-business, with forms asking for a work email and a company name
How to use Optioryx
A typical end-to-end flow, from setup to results.
- Book a discovery call: Optioryx demonstrates the Pulse modules you care about and reviews the data needed to run a simulation
- Hand over the operational data so Optioryx can build the business case, simulating the gain on your own figures and returning a price
- Run a pilot in live operations, measured against your own baseline, before deciding on a wider rollout
- Configure the operational rules, for instance which handling unit goes with which trolley or pallet type
- Connect Pulse in one of three ways: manual file import and export, flat CSV or SFTP files, or a direct API link to the WMS, TMS or ERP
- Move into daily operation, then keep improving with what-if scenarios on layout or trolley fleet
- For Flux, sign up for the free trial and take the 30-minute setup call, with a reply announced within one business day
- Design your flow in the drag-and-drop builder by choosing exactly which data has to be captured
- Scan in the field with the simple modules or the advanced AI vision ones, offline if needed, with automatic sync on reconnection
- Export and share: data is centralized, exported to Excel or shared through the API, with roles, permissions and device fleet managed per warehouse
Pros & Cons
Pros
- Does not replace the WMS, so it deploys without rebuilding the information system around it
- Fully modular: each optimization runs alone or combined, for example picking with palletization in a pick-to-pallet flow
- Results are quantified module by module and two public ROI calculators let you test the case before any commitment
- The business case is simulated on your own data at zero cost and with no obligation, then the pilot is measured against your own baseline
- European vendor under Belgian law, ISO 27001 claimed with a public trust center, and terms and conditions that act as the Article 28 data processing agreement
- Flux has a public rate card, a 7-day free trial and runs on consumer hardware rather than a static dimensioner priced at 15,000 to 70,000 dollars, live in 1 to 2 days against 4 to 8 weeks
- Belgium-based support with published response times by priority, down to 4 business hours for priority 1, and public API documentation
Cons
- No public price for Pulse: it is quoted on four factors, namely number of sites, volume, modules chosen and integration mode
- No self-serve sign-up for Pulse either, and the site contradicts itself on the trial, since the home page FAQ announces free trials with guided setup while the Pulse pricing FAQ answers "Not a sign up trial"
- Mobile dimensioning is limited to devices with a depth sensor: iPhone 13 Pro or newer, iPad Pro 2020 or newer, Zebra TC53 or TC58
- No hosting country or region is published, the hosting provider is deferred to an unpublished contractual annex, and the subprocessor list announced in that same annex and on the trust center is not publicly readable
- No support email address is published anywhere: every request goes through a form
- Nothing is said about whether customer data feeds model training and no opt-out mechanism is documented, the privacy policy sets no numeric minimum age, and site and interface exist in English only
- Flux is billed per device, per completed flow and per AI module call, so cost tracks volume, and the headline gains vary from page to page for the same module, with picking quoted at 20%, 25% and 20 to 30% depending on where you look
Pricing & Plans
There is no permanently free plan; the cheapest published tier is a paid one. The lowest published entry point is Flux Ripple at EUR 120 per month, the amount displayed by default on the Flux pricing page. A second tab on that same page shows EUR 150 for the same tier, the two tab labels being "Monthly" and "Yearly (3 months free)", and the published page does not make it possible to establish which label carries which amount. Flux is offered with a 7-day free trial in live conditions, preceded by a setup call. Pulse carries no public amount at all: its price is built after a discovery call and a business case described as zero cost and no obligation, on four factors, namely the number of warehouses, the volume processed, the modules selected and the integration method. Prices stated in the commercial proposal are exclusive of VAT under article 18.2 of the terms and conditions. Two public ROI calculators, one for picking and one for pallet building, allow a first estimate.
- 1 device
- 500 completed flows
- 250 AI module calls
- email support
- 5 devices
- 2
- 500 completed flows
- 1
- 250 AI module calls
- email support
- 10 devices
- 5
- 000 completed flows
- 2
- 500 AI module calls
- priority support
- unlimited devices
- unlimited flows
- unlimited AI module calls
- SSO and dedicated support
- the price is established after a discovery call and a business case
- based on number of sites
- volume
- modules and integration mode
Data, GDPR & hosting
A consolidated view of how Optioryx handles your data.
GDPR overview
Implementation is concrete and documented. Optioryx BV is established in Belgium, so the GDPR applies directly and no Article 27 representative is required or appointed. The privacy policy, last updated 05.06.2026, separates the controller and processor roles, names a DPO reachable at info@optioryx.com, and lists the full set of rights, including complaint to a supervisory authority. Article 15 of the terms and conditions is presented as the data processing agreement under Article 28: Annex 1 carries the Article 28 information, Annex 2 the technical and organisational measures, and the article covers confidentiality, subprocessors, assistance with rights requests and DPIAs, breach notification, and destruction or return of personal data at the end of the contract. No transfer outside the EEA without prior written consent or adequacy safeguards. The Belgian Data Protection Authority is named as the supervisory authority. ISO 27001 is claimed.
Who owns the data?
The terms and conditions are explicit: performing the agreement changes nothing about who owns what (art. 14.1). The client keeps ownership of Client Data, Optioryx keeps ownership of Optioryx Data (art. 14.2), and the client remains responsible for the accuracy and legality of its data and for any third-party permissions attached to it (art. 14.3). For personal data the client is the controller and Optioryx the processor (art. 15.2); the privacy policy adds that Optioryx is controller only for its own website and account data, and processor for whatever customers capture through Flux. If Optioryx were to discontinue, the client obtains access to its data, passwords and encryption keys (art. 19.4).
Reuse rights
Client Data stays the client's, so it can be reused freely: Flux centralizes what is captured, exports it to Excel and shares it through the API without asking anyone. On termination Optioryx hands over the last backup of Client Data, but in a format Optioryx chooses and subject to payment of outstanding amounts plus retrieval fees (art. 20.2 iii). What the client cannot reuse is the software itself: art. 6 and art. 8 grant a licence to use, not to copy, modify, decompile, republish or distribute, and art. 8.2 and art. 22 forbid derivative works without prior written consent. On its side Optioryx may use and disclose Client Data to perform the contract, and in aggregated, non-identifiable form for internal usage statistics, service improvement and communication (art. 14.4 ii); art. 15.6 bars any other processing for its own or a third party's purposes. Clients are told not to send special categories of data or anything not strictly necessary (art. 15.5). Website visitors keep the full set of GDPR rights: access, rectification, erasure, portability, objection and restriction.
Data retention & training
Hosting summary
No hosting country or region is published. Article 10.1 of the terms and conditions commits Optioryx to hosting the software either on its own servers or with a professional third-party provider; article 10.2 states that the current third-party hosting provider is listed in Annex 3 to the agreement, an annex that never appears on the site, and that Optioryx may change provider at any time by notifying the client. Article 14.4 (iii) is equally open, allowing Client Data to be transferred or stored within and/or outside the European Economic Area under applicable law, so no region is actually committed to. The safeguards are contractual: article 15.7 forbids any transfer of personal data outside the EEA without the client's prior written consent or without an adequacy decision, binding corporate rules or standard contractual clauses, and the privacy policy repeats that transfers only go to countries judged adequate by the European Commission or under agreements guaranteeing an adequate level. Technical and organisational measures sit in Annex 2, also unpublished. ISO 27001 is claimed, with a trust center whose contents could not be read. The site's IP address is a Cloudflare anycast node and says nothing about where customer data lives.
Things to keep in mind
Risks and trade-offs to weigh before adopting Optioryx.
- Reliance on an optimization layer nobody can see into: operators follow picking sequences and stacking instructions without the underlying logic being visible, and hands-on judgement about the site can quietly erode
- The published gains, from 20 to 30% productivity to 15% lower shipping costs, are vendor figures measured at other customers; they are not guaranteed for a given operation and they vary from one page of the site to another for the same module
- Slotting and routing tuned for productivity can intensify the pace of work, so the physical load on pickers is worth watching as the optimization takes hold
- No hosting location is published, so any organization under sovereignty or residency requirements needs to obtain the contractual annex before signing rather than after
- The subprocessor list can be changed with 30 days' notice, with objection limited to serious and legitimate data protection grounds; Client Data is kept for twelve months after termination, its return is chargeable and its format is chosen by Optioryx, and aggregated anonymized statistics remain usable afterwards
- Handwritten signatures captured through Flux: Optioryx argues they are not biometric data, but the customer, as controller, is the one who has to obtain valid consent
- Practical lock-in, since once picking, slotting and packing are driven by the layer, going back to the WMS alone means rediscovering rules nobody wrote down; and the mobile app installed on personal or shared devices collects geolocation, IP address and device identifiers
Setup & Integrations
Technical difficulty
Two very different levels. Flux is easy: a 30-minute setup call, a first flow built with you in a drag-and-drop no-code builder, live in one or two days, and no integration needed to start. The only obstacle is hardware, since dimensioning requires a depth-sensor device. Pulse is a project: operational rules to configure, order history to supply for the simulation, and integration ranging from manual file exchange to CSV or SFTP through to a direct API link with the WMS, TMS or ERP. The API is publicly documented and support is Belgium-based, with results announced within weeks.
Deployment
Integrations
Behind Optioryx
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Is Pulse a warehouse management system?
Which systems does it connect to?
Are the modules independent?
Is there a free trial?
How much does it cost?
Do I need a specific device?
Is Flux only a mobile app?
Who owns the data, and how long is it kept?
What are the compliance credentials?
Should you pick Optioryx?
Optioryx holds one line from end to end of its site: optimize the warehouse without replacing the system that runs it. That positioning is unusually disciplined, and it is what makes the product easy to evaluate. Pulse takes over the four decisions that cost the most on a manual site, namely picking sequence, slotting, carton choice and pallet build, and it plugs into an existing WMS, TMS or ERP through files, SFTP or an API.
The offer runs at two speeds. Flux is close to self-service, with a published rate card starting at EUR 120 per month, a 7-day free trial and a setup call. Pulse is a guided sale: discovery call, business case simulated on your own data at zero cost, then a pilot measured against your own baseline. Evidence is put forward rather than implied, with named customers and their figures, two public ROI calculators, review-platform badges and an ISO 27001 claim.
Two areas remain genuinely opaque, and both matter at signature time. Pulse has no public price. And no hosting country or region is published anywhere: the hosting provider and the subprocessor list are deferred to a contractual annex that the site never shows. Against that, the legal frame is solid for a European buyer, with Optioryx BV in Ghent, Belgian law, terms and conditions doing duty as the Article 28 data processing agreement, and a twelve-month post-contract retention that is stated plainly.
This is a young company, incorporated on 15 April 2022, with a minority strategic investment taken in August 2024. One practical condition deserves checking before any commitment: mobile dimensioning only works on devices with a depth sensor, which may mean buying hardware for the field teams.
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