Palazzo
AI virtual staging software for real estate. Upload one photo of any room, empty or furnished, and get a photorealistic staged version in under 60 seconds, furnished with real, shoppable catalog products. Flat $50/month, unlimited rooms.
What is Palazzo?
Palazzo is an AI visualization platform published by Palazzo, Inc., a Delaware company based in New York and founded in 2023 according to the Company Facts sheet on its press page. It was co-founded by Raffi Holzer, who previously built Avvir, a construction-verification technology sold to Hexagon in 2022, and by Venus Williams, who has run V Starr Interiors since 2002 alongside seven Grand Slam singles titles. The idea came from an ordinary frustration: Holzer could not describe to his designer the room he had in mind, because there was no way to show someone a room that does not exist yet.
The platform ships as three products. Spaces stages real estate listings. Studio produces lifestyle product photography for furniture and home brands. Showcase gives retailers interactive product visualization. All three rest on the same principle, and that principle is the differentiator: every piece of furniture shown is a real product from a real catalog, with a price, clickable and buyable, as opposed to tools that drop generated furniture into a room where, in the vendor's words, the couch doesn't exist.
In Spaces, you upload a photo of any room, empty or already furnished, and get a photorealistic staged version in under 60 seconds. Palazzo does not alter the room: same walls, same windows, same layout. It furnishes it, and when the room is occupied it first removes dated or cluttered furniture. Living rooms, bedrooms, dining rooms, home offices, kitchens, bathrooms and open-plan spaces are covered, with nine named styles on Spaces (Grand Elegance, Mid Century Modern, Vintage Casual, Urbanology, New Traditions, Manc + Mason, Modern Refinery, Contemporary Living, American Classics) and 17 in total per the March 2026 changelog. Everything runs in the browser, with nothing to install.
The comparison points the vendor claims are 24 to 48 hours for human-designer services, two to three weeks for physical staging, and $50 a month unlimited against per-image billing elsewhere. SERHANT is a named client, alongside MLS platforms, furniture brands and proptech companies, plus an exclusive partnership with HGTV Home by Sherwin-Williams on its Color Collection of the Year. Palazzo launched to consumers in 2024 and pivoted to B2B in May 2026. Direct MLS publishing is announced but not shipped: today you download the render and upload it yourself.
What it does
- Upload a photo of any room, empty or already furnished
- Generate a photorealistic staged render in under 60 seconds
- Strip out existing furniture and restyle an occupied room
- Pick a design style from a named library, or align it with your target buyer
- Download high-resolution images ready for the MLS, Zillow, Realtor.com and print
- Batch-generate product visuals straight from an inventory feed (Studio)
- Let a shopper click a piece of furniture to see its brand, price and where to buy it (Showcase)
When to use Palazzo / When not to
A quick filter to help you decide if Palazzo is the right fit.
When to use Palazzo
- Solo real estate agents who want every listing staged without eating into the commission, from listing prep to before/after visuals for a listing appointment
- Brokerages and agent teams that need one predictable subscription instead of per-image invoices, plus open-house materials and price-justification visuals for sellers
- Multifamily operators with hundreds of units to stage, monthly tenant turnover and seasonal campaigns to feed
- Developers and homebuilders turning construction-site or model-unit photos into marketing visuals before delivery
- Furniture retailers and home brands that need lifestyle product imagery (Studio) or interactive, shoppable room visualization for shoppers (Showcase)
When not to use Palazzo
- Anyone hoping to change the room itself: Palazzo furnishes, it does not renovate. Same walls, same windows, same layout, so it replaces neither a renovation visualizer nor a floor-plan tool
- Agents expecting one-click publishing: there is no direct MLS integration yet, so every render is downloaded and re-uploaded by hand
- Non-English-speaking teams and phone-only workflows: the interface and documentation are English only, and there is no native iOS or Android app, only a responsive mobile layout
- Homeowners redecorating their own place: this is B2B software, and the services are not intended for anyone under 18
- Developers wanting a self-serve, publicly documented API, or anyone expecting free-form prompting: API access runs through the partner program, and styling goes through a closed library of named styles (9 on Spaces, 17 per the changelog)
How to use Palazzo
A typical end-to-end flow, from setup to results.
- Start a free trial at app.palazzo.ai, no credit card required; a Find my listings tool on the Spaces page also lets you try a render without creating an account
- Photograph the room you want to stage, empty or already furnished, and upload it as a JPG or PNG
- Pick a design style from the library, or align it with the buyer profile you are targeting
- Wait under 60 seconds for the photorealistic render to come back
- Refine with the Vinci actions (Edit, Swap, Reimagine) or erase unwanted objects from the scene
- Download the high-resolution JPG, ready for the MLS, Zillow, Realtor.com and print
- Label the image as virtually staged in the caption, the description or with a watermark before publishing, as every major US MLS requires
- Invite teammates by email with a role attached, and manage seats from the settings
- For Studio: upload a product image, even a cutout or a phone shot, pick a preconfigured scene and download, or import your catalog as a CSV with SKUs and up to three images per product, then publish approved shots straight to Shopify
- For Showcase: connect your existing product feed (SKU, images, price, availability) and drop in the embed code supplied, with no 3D model or CAD file needed
Pros & Cons
Pros
- Real, shoppable furniture from actual catalogs, the only vendor in the site's own comparison table to claim it, which closes the gap between the listing photo and the viewing
- Flat $50 per agent per month for unlimited staging, with no tokens and no credits, against competitors billing $7 to $32 per image
- Renders come back in under 60 seconds, against 24 to 48 hours for services that use human designers
- Free trial on every plan, with no credit card required
- The room's architecture is left alone (same walls, windows and layout), and already furnished rooms are handled, not just empty ones
- Nothing to install: the whole product runs in the browser, with a dedicated mobile layout for phone and tablet
- Unusually complete public documentation: four legal documents, retention periods itemized with figures, published prices for three of the four tiers, a dense public changelog including bug fixes, a named client reference (SERHANT) and a brand partnership with HGTV Home by Sherwin-Williams
Cons
- The MSA (§8(b)) assigns ownership of the renders to Palazzo and leaves the customer a license, broad and perpetual but still a license; identical or similar outputs may be generated for other customers and licensed by Palazzo to third parties
- The Terms of Use and the MSA contradict each other: the former says you keep ownership of the content you create, the latter gives Palazzo the outputs and the Derived Data
- The MSA allows training on Customer Information with no de-identification condition, while the privacy policy limits training to aggregated, de-identified data, and no training opt-out is offered anywhere
- The privacy policy and the Terms of Use describe Palazzo as an AI-powered marketing platform, boilerplate inherited from a generic template that does not match the product actually sold
- SOC 2 Type II is presented as aligned, meaning aligned practices rather than a certification obtained; the subprocessor list and the EU Article 27 representative's details are disclosed on request only
- Functional gaps: no direct MLS publishing (download and re-upload stay manual), no native mobile app, no public API documentation, and an English-only interface
- No permanent free tier, only a trial, and the $50 entry price is per agent per month; team tiers climb fast ($349 for up to 10 agents, $750 for up to 25) and there is no public SLA, availability being promised only on commercially reasonable efforts
Pricing & Plans
There is no permanent free plan. A free trial is offered on every plan and requires no credit card. Pricing starts at USD 50.00 per agent per month on the Starter tier (Solo Agent Plan, Unbranded) and includes unlimited staging, with no per-image fee, no tokens and no credits. Team pricing runs to USD 349 per month for up to 10 agents and USD 750 per month for up to 25; from 26 agents the Scale tier is quoted on request, with volume discounts available. A monthly/annual toggle is offered on the pricing page, plans may be changed at any time with proration on annual billing, and fees are non-refundable unless otherwise stated or legally required. Prices may be changed on 30 days' notice under the Terms of Use, or 45 days ahead of renewal under the MSA. Studio and Showcase carry no published pricing and go through a sales contact.
- unlimited use
- visual staging
- multiple styles
- email support
- unbranded experience
- everything in Starter plus a team workspace
- centralized project and listing management
- shared styles and presets
- priority support
- everything in Growth plus a branded interface
- team analytics
- priority processing and extended support
- unlimited agents
- white-label experience
- custom domain
- advanced analytics
- MLS and CRM integrations
- dedicated support and an SLA
- These tiers cover Palazzo Spaces
- Studio and Showcase are sold through a sales contact
- with no published pricing
Data, GDPR & hosting
A consolidated view of how Palazzo handles your data.
GDPR overview
Palazzo documents GDPR compliance explicitly. The privacy policy (v1.0, effective 26 February 2026, owned by the COO & Legal) devotes section 8.3 to EU/EEA and UK residents: access, rectification, erasure, restriction, objection, portability, and objection to automated decision-making. Stated legal bases are contractual necessity, legitimate interest, consent and legal obligation. A DPO is reachable at legal@palazzo.ai, with a right to complain to a national authority; breaches are notified to the regulator within 72 hours. EU and UK transfers to the US rely on Standard Contractual Clauses and the IDTA. A DPA is available on request, covering GDPR, CCPA, LGPD and PIPL, and subprocessors are bound by processing agreements, with change notice and an objection right for enterprise customers. Two gaps: the EU and UK representatives are designated but not named, with details only available upon request, and the subprocessor list is not published. Responses are generally within 30 days.
Who owns the data?
Two documents disagree. The Terms of Use (§6.3, effective 26 February 2026) say you retain ownership of the content, data and materials you upload or create, licensing Palazzo to host, store, process, display and use them. The Master Services Agreement (v2.0, effective 15 July 2026), which governs customers under a SOW, reverses this for outputs: Palazzo owns all right, title and interest in Platform Outputs and grants you only a perpetual, irrevocable, worldwide, royalty-free, transferable license, surviving termination (§12(d)). Identical or similar outputs may be generated for other customers and licensed to third parties. Palazzo also owns all Derived Data: models, weights, embeddings, analytics (§9(b)).
Reuse rights
On the customer side, reuse needs no further permission: the MSA license covers using, reproducing, displaying, distributing, publishing and creating derivative works from the Platform Outputs generated for you, for any lawful business purpose, and it survives termination. The limits are behavioral rather than permission-based: renders must not misrepresent a property, virtually staged imagery must be labeled where law, MLS or platform rules require it, and you indemnify Palazzo for claims arising from publication. On the vendor side, two documents pull apart. MSA §9(a) grants Palazzo a sublicensable license, including to subprocessors, to host, copy, process, transmit, display and create derivative works from Customer Information, expressly including (iii) developing, testing, training, improving and enhancing its platform, models and algorithms, with no de-identification condition attached. The privacy policy is narrower: inferred attributes and derived insights feed features and improve the AI models but are not sold (§2.4), and Customer Data is not used to train generalized models for the benefit of other customers except in aggregated or de-identified form (§2.5), on a legitimate-interest basis (§4). De-identified data may be created, used and disclosed for any lawful purpose during and after the term (§9(c)), and rights over information already absorbed into a model training survive termination (§9(d)). No personal data is sold, and no training opt-out is documented anywhere on the site. Do Not Track signals are not honored; Global Privacy Control signals are, for California.
Data retention & training
Hosting summary
Palazzo, Inc. is headquartered in the United States, and the privacy policy (§9) states that data from users located outside the US may be transferred there and processed there or in other jurisdictions. Cloud infrastructure providers are cited by way of example as AWS and GCP (§5.1), with no region specified, and the MSA (§2(d)) confirms that subprocessors include cloud hosting providers and third-party AI model vendors. DNS resolution points to Amazon's AS16509 network, geolocated in the United States. The marketing site itself is hosted by Framer B.V. in Amsterdam, the Netherlands (cookie policy §9), which covers the showcase site rather than product data. Transfer safeguards are Standard Contractual Clauses and the UK IDTA for EU and UK flows to the US, PIPEDA clauses for Canada, LGPD chapter V for Brazil, and PIPL standard contracts with CAC-filed security assessments for China. Announced security measures are TLS/SSL in transit, AES-256 at rest, role-based access control, internal MFA, and regular third-party audits and penetration tests, with practices described as SOC 2 Type II-aligned, that is aligned rather than certified. No data residency option or choice of region is offered.
Things to keep in mind
Risks and trade-offs to weigh before adopting Palazzo.
- You do not own the renders: MSA §8(b) gives Palazzo title to Platform Outputs and gives you a license, perpetual and transferable but still a license, and identical or similar renders may be produced for other customers and licensed by Palazzo to third parties
- Training on your material: MSA §9(a)(iii) lets Palazzo train and improve its models on Customer Information with no de-identification condition, against a privacy policy that limits training to aggregated, de-identified data; no opt-out is documented, and §9(d) keeps Palazzo's rights over information already absorbed into a training after the contract ends
- The gap between the render and the visit: MSA §1(a)(viii) forbids renders that misrepresent a property's condition, features or dimensions, and leaning on staging to compensate for a property's weak points sets an expectation the viewing has to meet
- Disclosure is a legal duty you carry: every major US MLS requires virtually staged photos to be labeled, in the caption, the description or with a watermark, and failing to do so exposes you to fines, listing removal and ethics complaints
- Regulatory responsibility stays with you under MSA §1(a)(vi-vii), covering fair housing, advertising, consumer protection and real estate licensing, and §16(a) makes you indemnify Palazzo for claims arising from the publication or commercial use of the renders; the Terms of Use (§2 and §5.2) also prohibit use where it would violate US export controls or sanctions programs, without naming a country, and the product is built around US market rules (MLS disclosure, Zillow, Realtor.com, fair housing), which is a market focus rather than a technical restriction
- No warranty on outputs: Terms of Use §12 and MSA §14 disclaim any accuracy, completeness, originality or legal compliance; liability is capped at the greater of twelve months' fees or $100 (Terms §13), beta features at $100, disputes go to AAA arbitration in Delaware with a class-action waiver, fees are non-refundable and renewal is automatic unless canceled 30 days ahead (MSA)
- Read the trust signals literally: SOC 2 Type II is announced as aligned, not certified; there is no public SLA, only commercially reasonable efforts under MSA §11 unless a SOW provides one; subprocessors and the EU representative are disclosed on request only; and the privacy policy and Terms describe an AI-powered marketing platform citing Salesforce, HubSpot, Meta Ads, Google Ads, LinkedIn and TikTok, visibly generic boilerplate rather than documents written for this product
Setup & Integrations
Technical difficulty
Very low for the core product. Nothing to install: Palazzo runs in the browser, sign-up is online and the free trial needs no card; a tool on the Spaces page stages a room without an account. The vendor claims a three-step flow with nothing to learn, and Studio adds an onboarding assistant. Teams are set up by email invitation with a role. Showcase plugs into an existing product feed with a supplied embed code, no 3D or CAD files; Studio imports catalogs by CSV. Only the partner API needs integration work, through sales. One friction: MLS upload stays manual.
Deployment
Integrations
Behind Palazzo
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Palazzo.
Frequently asked questions
What is Palazzo Spaces?
How much does Palazzo cost?
Is there a free trial?
How is Palazzo different from other AI staging tools?
Which rooms can Palazzo stage, and can it handle an occupied home?
Do I have to disclose that a photo was virtually staged?
Which design styles are available?
Which file formats does Palazzo accept and return?
Is there a mobile app or an API?
Is my data used to train Palazzo's models?
Should you pick Palazzo?
Palazzo is unusually legible on its market: a flat subscription in an industry that bills per image, and a differentiator that can actually be verified, since the furniture comes from existing catalogs and stays buyable. The publisher is credible too: founders are named and traceable, client references are named, press coverage runs from 2024 to 2026, and the changelog is public and dense, bug fixes included. Retention periods are itemized with figures, and three of the four Spaces tiers carry a published price.
The reservations are contractual rather than technical, and they matter at scale. The MSA assigns ownership of the renders to Palazzo and leaves the customer a license, a broad, perpetual and transferable one, but a license, while the Terms of Use say the opposite about the content you create. The same MSA grants a training license over Customer Information with no de-identification condition, where the privacy policy limits training to aggregated, de-identified data, and no opt-out exists. Subprocessors and the EU Article 27 representative are disclosed on request only, and SOC 2 Type II is described as aligned, meaning aligned practices rather than a certification obtained. A documentary hole underlines the point: the privacy policy and the Terms of Use describe an AI-powered marketing platform that bears no relation to the product being sold.
The functional gaps are acknowledged rather than hidden: no direct MLS publishing, no native mobile app, no publicly documented API, English only.
The verdict: a strong fit for anyone producing a high volume of listings who wants out of per-image billing, and a genuine time saver at under 60 seconds a render. Read the MSA closely before committing a brokerage or an enterprise deployment, because that is where the real cost of this tool sits.
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