Pixelcut
Pixelcut is an AI photo and video editor for e-commerce sellers, creators, brands and small businesses. It removes backgrounds, upscales, retouches and generates images and video on the web, on iOS and Android, and through an API.
What is Pixelcut?
Pixelcut is an AI photo and video editor published by Pixelcut Inc, a company based in Oakland, California and founded in 2020 by Dominique Yahyavi and Prasanth Veerina. The About page claims more than 70 million users, over a billion images processed a year and a presence in 150 countries.
It began as a set of single-purpose utilities, background removal, upscaling and retouching, and has grown into one creative workspace covering stills and video alike. The editing side includes a Background Remover for images and video, an Image Upscaler that reaches 16x, Magic Eraser, Generative Fill, Uncrop and outpainting, AI Shadows, Recolor, Resize, Denoise, Photo Enhancer and Blur Background. The generation side adds an AI Image Generator, an AI Video Generator, an AI Art Generator, a Background Generator, a Logo Generator, a Mockup Generator, a Profile Picture Maker and a family of anime, character, face, portrait, pattern and wallpaper generators. On top of those sit the commerce blocks: Product Showcase, AI Ads, Personas (AI actors), Virtual Try-On and a Bulk Image Editor.
What ties the catalogue together is the Creative Agent. Describe what you want in ordinary language and it writes the prompt, picks the model, runs the edit and chains the steps. Pixelcut describes its cut-out and expand engines as proprietary, while the generative work is farmed out to a long roster of third-party models reachable from the same interface: Nano Banana Pro, Sora 2, FLUX.2, ChatGPT Image, Imagen 3 and 4, Recraft, Ideogram, Seedream, Qwen Image, Luma Photon, Runway Gen4, Veo 3.1, Kling, Hailuo, Seedance, LTX-2, Wan, Pixverse, Grok Imagine, and Topaz for upscaling.
Access runs through the browser, an iOS app, an Android app, a REST API and an MCP server that plugs the toolset into Claude, Cowork and Claude Code. The interface ships in 14 languages.
Two things are worth knowing before signing up. The homepage and the About page display logos under the wording Trusted by creatives at, naming Apple, Google, Nike, Adidas, Airbnb, Chanel, Gucci, H&M, Sephora, Starbucks and Toyota: these point to creatives employed by those brands, not to contractual customers of Pixelcut. And the app was briefly renamed Pixa in February 2026 before returning to Pixelcut in May 2026, with the same application, the same account and the same team throughout.
What it does
- Remove the background from an image or from a video
- Generate images and videos from a plain-language prompt
- Upscale images up to 16x, with a choice of models including Topaz
- Erase unwanted objects, people or text from a photo
- Produce studio product shots and ready-to-run ad creatives
- Edit up to 10,000 images in a single batch
- Drive the whole workflow by conversation, through the Creative Agent or from Claude over MCP
When to use Pixelcut / When not to
A quick filter to help you decide if Pixelcut is the right fit.
When to use Pixelcut
- E-commerce sellers who need clean product cut-outs, white backgrounds and studio-style scenes for marketplace listings
- Fashion and apparel brands running virtual try-on and building catalogues on consistent AI models
- Social creators and marketers turning out thumbnails, posts, Reels, Shorts, TikToks and UGC-style ad videos at volume
- Small businesses with no in-house designer and no photo studio, who can brief the Creative Agent in a single sentence
- Developers and operations teams automating visuals through the public APIs, or pushing up to 10,000 images through a single batch
When not to use Pixelcut
- Retouchers who need manual, layer-based pixel work: no professional layered editor is advertised on the site
- Buyers in strictly regulated environments, since no DPA is published and there is no trust or security page
- Teams that must contractually keep their content out of model training, as no opt-out is documented
- Anyone needing audio editing or a multi-track video timeline: Pixelcut handles the image and the generated clip, nothing beyond
- Users below the age of majority, since the terms require that "the User must be an adult under applicable law"
How to use Pixelcut
A typical end-to-end flow, from setup to results.
- Open the site in a browser, upload an image and pick a tool; the basic tools can be tried without signing up
- Create an account with Sign up, or Log in, once you need the advanced features and the monthly credit balance
- Install the iOS or Android app from the download page if you would rather work from a phone, using the same account
- Describe the result you want in plain language and let the Creative Agent plan the steps, choose the model and run the edit
- Push hundreds or thousands of files through the Bulk Image Editor to apply one edit across a whole catalogue
- Chain tools as nodes in a pipeline, generate then cut out then upscale, to turn a repeated sequence into an automated flow
- For the API, create a key in the developer settings dashboard, read the documentation and call the endpoints; every operation spends credits
- To use Pixelcut inside Claude, open Settings > Connectors > Add Custom Connector and paste the MCP server URL; Claude then discovers the tools on its own
- Invite the team: three seats are included on Pro and ten on Business, with credits pooled across the organisation
Pros & Cons
Pros
- Core tools are free and usable without an account, and exports carry no watermark
- Unusually wide coverage in a single workspace: editing, image generation, video generation, advertising, try-on and mockups
- Pooled access to dozens of leading third-party models without taking out a separate subscription with each of them
- Low entry price at 8 USD a month on annual billing, 10 USD month to month, with a commercial licence included from Pro upwards
- Team seats are included in the price rather than billed per user: three on Pro, ten on Business, with shared credits
- Batch processing up to 10,000 images at a time
- Available on the web, on iOS, on Android, through an API and through an MCP connector, with the interface in 14 languages and a dated public changelog
Cons
- Generation draws on capped monthly credits, 600 on Pro and 3,600 on Business, and model costs are wildly uneven: 3,600 credits buys up to 360 Sora 2 Pro videos but 18,000 Nano Banana Lite images
- The free plan is explicitly labelled Limited on background removal, upscaling, magic eraser and generative fill
- No DPA is published, there is no trust or security page and no certification such as SOC 2 or ISO is displayed
- No documented option to exclude your data from model training
- The privacy policy declares "Sold or Shared: Yes" and "Targeted Advertising: Yes" for several data categories under US law
- No free trial of the paid plans: the free tier is a permanent step, not a trial period
- Support is email only, at support@pixelcut.ai and api@pixelcut.ai, with no phone line and no announced chat; there is no company LinkedIn page and little institutional information beyond the About page
Pricing & Plans
Pixelcut operates on a freemium basis. A permanent free plan is available at no cost, offering limited background removal, limited upscaling and watermark-free exports. The lowest paid entry point is the Pro plan at 8.00 USD per month when billed annually, or 10.00 USD per month on monthly billing; the Business plan is priced at 24.00 USD per month annually and 30.00 USD per month monthly. Paid plans include a capped monthly allowance of AI credits, which are consumed only by the advanced third-party generation models. The API is billed separately through prepaid credit packs at 0.01 USD per credit, ranging from 1,000 credits (10 USD) to 1,000,000 credits (10,000 USD) per month, with volume pricing quoted on request beyond that threshold. Payment is processed through Stripe checkout, or through the App Store and Google Play, and subscriptions may be cancelled at any time. No free trial of the paid plans is mentioned on the site.
- Limited Background Removal
- Limited Upscale and free watermark-free export
- 600 AI credits a month
- access to every AI model
- unlimited background removal
- unlimited upscaling
- a 3-person team
- 1
- 000 batch exports a month and a commercial licence
- flagged Most Popular on the pricing page
- 3
- 600 AI credits a month
- access to every AI model
- unlimited background removal
- unlimited upscaling
- a 10-person team
- 2
- 000 batch exports a month and a commercial licence
- Generative Fill
- Expand
- AI Backgrounds and Pro Eraser run at 300 a day on Pro and up to 1
- 200 a day on Business
- 1
- 000 credits (10 USD)
- 5
- 000 (50 USD)
- 10
- 000 (100 USD)
- 25
- 000 (250 USD)
- beyond one million credits a month
- volume pricing on request by contacting api@pixelcut.ai
Data, GDPR & hosting
A consolidated view of how Pixelcut handles your data.
GDPR overview
The privacy policy carries a dedicated GDPR section rather than a bare compliance claim. It sets out the rights available to European users: withdrawing consent, objecting to processing, access, rectification, restriction, erasure, portability, and lodging a complaint with a supervisory authority. Requests go through the Owner's contact details, in practice support@pixelcut.ai, and the policy undertakes to answer within one month. Transfers outside the EU and the UK are said to rest on the user's explicit consent, given after being informed that no adequacy decision covers the destination, and Google Analytics is described as running with IP anonymisation, truncated within the EU or EEA. Complementary sections address the CCPA and twenty US state laws, plus Brazil's LGPD. Two gaps are visible: no Article 27 EU representative is named anywhere on the site, and no data protection officer is appointed. Effective date: 18 May 2026.
Who owns the data?
Pixelcut Inc, Oakland, California, is the declared controller and answers at support@pixelcut.ai. Users keep ownership of what they upload: the terms have them grant the Owner only a "non-exclusive, fully paid-up and royalty-free license to process such content solely for the operation and maintenance of Pixelcut". Private content is said to stay private, neither shared with third parties nor accessed by the Owner without explicit consent, and the API FAQ confirms that users retain copyright of the images they process. Users do waive moral rights on the content they supply, as far as the law allows, and Pixelcut states it does not screen user content while reserving the right to remove it.
Reuse rights
The privacy policy lists what is collected: email address, first and last name, usage data, payment data, trackers, purchase history and whatever a user communicates while using the service. Stated purposes cover registration and authentication, platform services and hosting, payments, contact and message handling, backend infrastructure, A/B testing, analytics, support, infrastructure monitoring, advertising, tag management, and transfers outside the EU and the UK. Processing is carried out by computer, with possible access by administration, sales, marketing, legal and system administration staff, plus external providers appointed as processors. The policy names each third party individually: Google LLC, Apple Inc., Meta Platforms Inc., Stripe Inc., MixPanel Inc., AppsFlyer Ltd, Functional Software Inc. (Sentry), Wildbit LLC and Help Scout Inc. It also warns that "the updated list of these parties may be requested from the Owner at any time", which means the published list is not presented as exhaustive. Under US state law the policy marks identifiers, network activity and commercial information as "Sold or Shared: Yes" and "Targeted Advertising: Yes". On the output side, users retain copyright of the images they process and a commercial licence is included from the Pro plan upwards, so generated visuals can be reused commercially without asking further permission. The policy was last updated on 18 May 2026.
Data retention & training
Hosting summary
Pixelcut Inc is based in Oakland, California, and the privacy policy states that data is processed at the publisher's operating offices and anywhere else the parties involved are located. Every third-party service named in the policy is declared with a processing location in the United States: Google LLC, Apple Inc., Meta Platforms Inc., Stripe Inc., MixPanel Inc., Functional Software Inc. (Sentry), Wildbit LLC and Help Scout Inc. One explicit exception stands out, AppsFlyer Ltd, whose processing location is Israel. The backend infrastructure cited is Google's: Firebase Cloud Functions, Firebase Cloud Storage and Firebase Realtime Database, all in the United States. For a European user, the jurisdiction is therefore American. Transfers outside the EU and the UK are said to rest on the user's explicit consent, given after being informed that no adequacy decision covers the destination, which is a workable but comparatively fragile legal basis. No hosting region can be chosen and no EU data residency option is offered.
Things to keep in mind
Risks and trade-offs to weigh before adopting Pixelcut.
- Monthly credits are capped and model costs are very uneven, with video credits counted per five seconds of generated footage, so price the exact model you plan to use before subscribing
- The free plan is explicitly Limited on the key functions, so a workflow prototyped for nothing may not survive contact with real volume
- The privacy policy classifies several data categories as "Sold or Shared: Yes" and "Targeted Advertising: Yes" under US law: what you upload sits inside an advertising-funded data flow
- No DPA, no security certification and no trust page, which is a procurement blocker in regulated environments
- No documented opt-out from model training, and no clear statement either way on whether user content is used to train models
- Purchases made through the App Store or Google Play fall under those stores' terms, which take precedence over Pixelcut's own
- Governing law and jurisdiction are those of the publisher's California seat, except for European, UK, Swiss, Norwegian and Icelandic consumers; liability is capped at the amount paid over the previous twelve months, and Pixelcut states that it does not moderate user content
Setup & Integrations
Technical difficulty
Very low for everyday use: nothing to install, and the basic tools can be tried straight from a browser without an account. The mobile apps install from the App Store and Google Play. The Creative Agent takes plain language, the homepage claiming that no special prompting is required, and node pipelines automate chains of operations without code. Only two paths ask for more: the API, where you create a key in the developer dashboard and call documented REST endpoints, and the MCP connector, a three-step setup inside Claude with no API key to manage.
Deployment
Apps stores
Integrations
Supported languages
Behind Pixelcut
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Is Pixelcut free?
How much do the paid plans cost?
What is a credit?
How does team access work?
Are there mobile apps?
Is there an API?
Can I use Pixelcut inside Claude?
Who keeps the rights to the images?
Can I cancel my subscription?
Are Pixa and Pixelcut the same thing?
Should you pick Pixelcut?
Pixelcut is best read as a broad AI creative suite pointed at product photography and advertising, rather than as a professional pixel editor. Its strength is coverage: cut-outs, upscaling, clean-up, image and video generation, ads, mockups, personas and virtual try-on all live in one workspace, and an entry subscription at 8 USD a month on annual billing opens pooled access to dozens of leading third-party models that would otherwise each require their own subscription. Team seats are included rather than billed per head, batches run to 10,000 images, and the same account works on the web, on iOS, on Android, through a REST API and through an MCP connector for Claude.
The weaknesses sit on two axes. Compliance documentation is thin: no DPA, no certification on display, no trust page, no documented way to keep content out of model training, and a privacy policy that marks several data categories as sold or shared and used for targeted advertising under US law. The credit economy also needs watching, since monthly allowances are capped and video models burn through them at a very different rate from image models, so it pays to price the exact model you intend to use before subscribing.
Signs of vitality are good: a dated public changelog, model releases roughly every month, maintained mobile apps and an up-to-date MCP connector. The recent brand wobble, renamed Pixa in February 2026 and back to Pixelcut in May 2026, is worth noting but changed nothing for users.
A sound choice for e-commerce sellers, marketers, creators and small teams who want volume visual output at a low fixed cost. Less suitable for regulated procurement, for retouchers who need layered manual control, and for anyone whose budget depends on predictable per-generation pricing.
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