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Mimica

Mimica is an AI task mining platform that records desktop clicks and keystrokes across enterprise teams, turns them into end-to-end process maps, and ranks improvement and automation opportunities by return on investment.

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Overview

What is Mimica?

Mimica is a task mining and process intelligence platform published by Mimica Automation Ltd, a British company based at 107 Cheapside in London and founded in 2018. Its premise is that the work worth improving rarely shows up in an ERP log. A recorder installed on employee machines captures clicks, keystrokes and application navigation across the whole desktop, and an AI layer turns those traces into end-to-end process maps.

The suite has three parts. Miner analyses recorded activity, separates value-adding from non-value-adding steps, and ranks improvement opportunities using proprietary scoring metrics covering ROI, automatability and ease of deployment; it also suggests which technology fits, whether GenAI, OCR, IDP or RPA. Mapper builds the process maps themselves, including decision points, exceptions and variants, and measures each step by time spent, cost, application used, frequency and automatability. Measure then tracks processes over time to benchmark productivity, verify conformance and quantify the savings actually realised.

Outputs are deliberately portable: procedure design documents for intelligent automation platforms, BPMN flowcharts for workflow tools, and CSV for analysis elsewhere. Since June 2026 Mapper also generates a complete standard operating procedure from any map in one click, with a process summary, step-by-step instructions, screenshots, the systems used and version history. The recorder runs natively on both macOS and Windows, which Mimica claims makes it the only task mining platform to do so, and scales to 10,000 desktops.

Privacy handling is documented in unusual detail: personally identifiable information is detected through NLP and named-entity recognition then replaced by a one-way hash, screenshots are blurred by the same irreversible method, employees can start, pause or stop recording at will, and administrators can exclude applications or websites beforehand. Mimica reports first insights after roughly one week of observation and a full transformation roadmap in two. It claims more than 30 large enterprise customers, several of them in the Fortune 500.

What it does

  • Record every click, keystroke and application switch across the entire desktop
  • Generate end-to-end process maps complete with decision points, exceptions and variants
  • Score and rank improvement opportunities by ROI, automatability and ease of deployment
  • Produce a full standard operating procedure from any process map in a single click
  • Export findings as PDD, BPMN or CSV for automation platforms and BI tools
  • Measure what a process costs in hours and currency, then track the savings over time
  • Check conformance to process models and productivity benchmarks across a team
Audience

When to use Mimica / When not to

A quick filter to help you decide if Mimica is the right fit.

When to use Mimica

  • Enterprise transformation teams that must put a number on what a process costs in hours and currency before funding an automation programme
  • Shared services and GBS leaders in large organisations hunting for cost savings across finance, operations, IT and customer support
  • RPA, GenAI and IDP programme owners whose real bottleneck is process discovery rather than build capacity
  • Back-office managers running high-volume work such as accounts payable, claims processing, payroll or customs clearance
  • Companies with mixed Mac and Windows fleets, where rival task mining tools leave Apple-based employees out of every recording

When not to use Mimica

  • Managers hoping for individual productivity scores or time-on-task reports: the unit of analysis is the process, never the person
  • Small businesses and individuals who want to sign up online, since there is no self-service tier and no published price
  • Teams that need a mobile app or a documented public API, as neither exists
  • Buyers who require a signed DPA, a subprocessor list or a stated hosting country up front, because none of the three is published
  • Organisations whose work happens away from the desktop, since the recorder only observes desktop applications
Get started

How to use Mimica

A typical end-to-end flow, from setup to results.

  1. Submit the contact form with your name, business email, job title and company, as there is no self-service signup
  2. Attend the introductory call, where the team demonstrates the relevant modules and answers pricing questions
  3. Request the free 14-day proof of concept, or ask for the one-month trial through the SAP Store
  4. Agree with IT, legal and staff representatives which teams will be recorded and over what period
  5. Set the exclusions before recording starts, listing any applications or websites that must never be captured
  6. Wait for the email invitation, then have each participant download and launch the Mimica recorder
  7. Let the recorder run for at least one week; employees can pause or stop it at any moment
  8. Review the generated process maps, with each step measured by time, cost, application and frequency
  9. Work through the ranked opportunity list from Miner to decide what to standardise, eliminate or automate
  10. Export as PDD, BPMN or CSV, generate SOPs in one click, and re-export whenever the process changes
Quick read

Pros & Cons

Pros

  • Desktop-level granularity captures the Excel workarounds and manual handoffs that never reach an ERP event log
  • Short time to value: first insights after about a week of observation, a full roadmap in two
  • Opportunities arrive already scored by ROI, automatability and ease of deployment rather than as raw data
  • Native macOS and Windows recording, which Mimica claims no competing task mining platform offers
  • Open export formats (PDD, BPMN, CSV) keep the findings usable outside Mimica
  • Privacy controls are documented step by step, from one-way PII hashing to employee pause and application exclusion
  • Credible references and analyst recognition: McKesson, Philips, ClearBank, Goodyear, plus Everest Group and a 2026 Gartner market guide

Cons

  • No published price at all: no pricing page, no amount, no currency and no billing unit, so nobody can size the investment without a sales call
  • No permanent free plan, only a 14-day proof of concept
  • No terms and conditions and no legal notice are published; the sitemap carries the privacy policy alone
  • The GDPR file is incomplete: no DPA, no subprocessor list, no Article 27 EU representative and no stated hosting country
  • Nothing is published about whether Mimica trains its own models on customer data, and no opt-out is documented
  • No public API and no mobile app, which limits how far the platform can be wired into an existing stack
  • Recording employee desktops demands real change management, and most headline savings figures are vendor or customer claims rather than audited results
Pricing

Pricing & Plans

Mimica publishes no price. There is no pricing page, no amount, no currency and no billing unit anywhere on the site, and the contact page indicates only that pricing questions are answered during the introductory call. Access is therefore by sales enquiry alone. The entry point is a free 14-day proof of concept, and a one-month free trial was announced in January 2025 as available on request through the SAP Store. No permanent free plan was identified.

No pricing plans are published
  • Mimica lists no tiers
  • no amounts and no billing units anywhere on its site
Plan 3
  • One-month free trial available on request through the SAP Store
  • announced in January 2025
Plan 4
  • Miner
  • Mapper and Measure are the three modules of the suite
  • not priced tiers
Special offers — Free 14-day proof of concept, available on request through the contact form · One-month free trial available on request through the SAP Store, announced in January 2025 · Two downloadable data sheets, one on task mining and one for shared services and GBS teams, offered on the connect page
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Mimica handles your data.

GDPR overview

Mimica claims GDPR compliance in two places. The homepage FAQ says the company is compliant with ISO 27001, GDPR and other industry-standard security measures, and the privacy policy of 28 July 2026 says Mimica is regulated by the EU General Data Protection Regulation, quoting an exposure to fines of up to EUR 20 million or 4% of worldwide annual turnover. Access, rectification, erasure, restriction and objection rights are offered, with info@mimica.ai as the single contact point. Beyond those statements the file is thin: no data processing agreement is published or offered on request, no subprocessor list appears anywhere, no Article 27 EU representative is designated, no data protection officer is named, and no hosting country or transfer mechanism is mentioned, even though the publisher is established in the United Kingdom.

Who owns the data?

Mimica publishes no terms and conditions, so no contractual clause on data ownership can be examined; the privacy policy dated 28 July 2026 is the only document available. It states that Mimica does not sell, rent or lease personal or process data to third parties, and that the process data collected by Mapper and Miner serves solely to identify processes for automation and to generate procedure design documents. Information may nonetheless be shared with unnamed trusted service providers bound by confidentiality obligations. Customers keep rights of access, rectification, erasure, restriction and objection, exercised by email. Ownership itself is never expressly assigned to either party in any published document.

Reuse rights

No terms of service set out what a customer may do with the output, so reuse is neither granted nor restricted in writing. In practice the product is built around export: process maps, procedure design documents, BPMN flowcharts, CSV files and one-click standard operating procedures are all produced to be used in third-party automation, workflow and business intelligence tools, and Mimica states that generated SOPs can be enriched with human context before or after export. On the vendor side, the privacy policy confines process data to identifying processes and generating PDDs and rules out sharing it with third parties. Mimica publishes no position on whether customer data trains its own models, and documents no opt-out mechanism.

Data retention & training

Retention summary
No retention period is published. The privacy policy explains what is collected and why but never says how long anything is kept, and no terms of service or data processing agreement exists where a duration might otherwise appear. What is documented is the treatment of sensitive content: personally identifiable information is replaced by a digest produced through one-way hashing, so the original text is not retained, and screenshots are blurred by an equally irreversible function. The aggregated process map is described as securely stored to facilitate automation development, with no term attached. Customers can request deletion of their personal data by writing to info@mimica.ai. Anyone with a retention requirement will have to negotiate it directly, since nothing on the site commits Mimica to a limit.
Trains on customer data
Unclear
GDPR contact

Hosting summary

Mimica discloses nothing about where customer data is hosted. No country, no region and no cloud provider is named on any of the pages collected, and a search of both the visible text and the archived HTML returned nothing. The privacy policy says only that the aggregated process map is securely stored to facilitate automation development, without saying where. What is described is the protection rather than the location: encryption, access controls and regular security audits, alongside a claim of ISO 27001 compliance. The publisher, Mimica Automation Ltd, is established in London, which points to a United Kingdom jurisdiction, though nothing on the site confirms that customer data stays there. The public website is served through Cloudflare, but that says nothing about where customer data lives. Anyone with an EU data residency requirement will need to obtain a written answer before contracting.

Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Mimica.

  • Recording clicks and keystrokes on employee machines is a workplace surveillance question before it is a technical one: consult staff representatives and inform people in advance, as national law usually requires
  • The vendor devotes an entire article to distinguishing itself from employee monitoring, which tells you the concern surfaces in practically every deployment
  • PII anonymisation is described by Mimica alone; no third-party audit of the mechanism is published
  • ISO 27001 is claimed without a certificate number or a named certification body being shown
  • No data processing agreement is published, so demand one before any personal data is processed
  • No subprocessor list and no hosting country are disclosed, and the publisher sits in the United Kingdom, a third country since Brexit with no transfer mechanism mentioned
  • Process maps make individual variation visible even when the stated purpose is aggregate: govern who sees the output, or a discovery tool quietly turns into a performance review
Setup

Setup & Integrations

Technical difficulty

Technically light. Mimica promises that you simply download and launch the recorder, with no new infrastructure and no InfoSec hurdles, and a ClearBank engineering director confirms that implementation required no infrastructure work. The only configuration described is setting application and website exclusions before recording begins. The real effort is organisational rather than technical: deploying software on employee machines means coordinating IT, legal and staff representatives, and the recording itself needs at least one week before any insight appears.

Deployment

Desktop app

Integrations

SAP UiPath
Company

Behind Mimica

Company name
Mimica Automation Ltd
Founded
22/03/2018
Country of origin
🇬🇧 United Kingdom
Headquarters
107 Cheapside, London, EC2V 6DN
UBO
INFORMATION_NOT_FOUND
UBO country
INFORMATION_NOT_FOUND
Domain registrar country
🇺🇸 United States
Support contact

Fundraising

2019: first seed round through Episode 1 Ventures; the amount is not published by the company
2021: Series A led by Khosla Ventures. The site gives only the year and the investor; third-party press reports USD 6 million, a figure not confirmed by any first-party source
24 September 2025: Series B of USD 26.2 million led by Paladin Capital Group, with continued backing from Khosla Ventures, LGVP and Entrepreneurs First
Nazo Moosa, Managing Director at Paladin Capital Group, joined Mimica's board at the Series B
Metrics published alongside the Series B: ARR up more than 570% over 18 months and more than 30 large enterprise customers, several of them Fortune 500

Social

Official links

Resources

All the official URLs gathered for verification and reference.

FAQ

Frequently asked questions

What does Mimica actually do?
It installs a recorder on employee desktops, captures clicks, keystrokes and application navigation, then uses AI to turn that activity into end-to-end process maps and a ranked list of improvement and automation opportunities.
Who is Mimica designed for?
Any organisation can use it, but the company states it excels with large enterprises that have complex processes spanning Finance, Customer Support, Operations, IT and Shared Services, and ambitious transformation goals.
Is there a free trial?
Yes. Mimica offers a free 14-day proof of concept, requested through the contact form. A one-month free trial was also announced as available on request through the SAP Store in January 2025.
How much does Mimica cost?
No price is published. There is no pricing page and no amount anywhere on the site; pricing questions are answered during a call with the sales team.
How long before it produces results?
After an email invitation, the team downloads and launches the recorder. Mimica states that as little as one week of observation is enough to generate insights, and that a full roadmap arrives in about two weeks.
Which operating systems does the recorder support?
Both macOS and Windows, natively and with the same application. Mac and Windows users can record into the same project side by side, and Mimica claims to be the only task mining platform offering this.
Is this employee surveillance?
Mimica argues not: the unit of analysis is the process rather than the person, the output is a process map rather than a performance report, and personal applications and password fields are never captured.
What protects employee privacy?
Personally identifiable information is detected and replaced by a one-way hash, screenshots are blurred irreversibly, employees can start, pause or stop recording at any time, and administrators can exclude applications or websites before recording begins.
In what formats can findings be exported?
Procedure design documents, BPMN flowcharts and CSV files. Mapper can also generate a complete standard operating procedure from any process map in a single click.
Does Mimica integrate with other tools?
Two integrations are named on the site: SAP, where the solution is listed on the SAP Store and Mimica belongs to the SAP PartnerEdge programme, and UiPath, into which BPMN diagrams can be imported directly.
Conclusion

Should you pick Mimica?

Mimica occupies a narrow and well-defended position. Where classic process mining reads event logs from systems that already know what happened, Mimica watches the desktop and captures the part nobody logs: the spreadsheet workaround, the copy-paste step, the manual handoff between two applications. That granularity is the whole argument, and the product is built to convert it quickly into something usable, with first insights after roughly a week and exports that open in UiPath, SAP or a BI tool rather than staying locked inside the platform. Native macOS and Windows recording is a genuine differentiator in a category that has long assumed Windows.

The reservations are not about the product but about what the company chooses not to publish. There is no price anywhere, no terms and conditions, no legal notice, no data processing agreement, no subprocessor list, no stated hosting country, no retention period and no position on whether customer data trains Mimica's own models. For a tool that records what employees do all day, that is a substantial amount of silence, and a procurement or privacy team will have to extract every one of those answers in conversation. The savings figures on display, impressive as they are, are vendor and customer claims rather than audited results.

The verdict follows from the shape of the offer. Mimica is worth a serious look if you run a transformation programme in a large organisation, have a real automation backlog and can carry the change management that desktop recording requires. It is not a tool you evaluate quietly on your own: everything, starting with the price, goes through a conversation.