Formularizer
Formularizer is a web-based AI assistant for spreadsheets: describe what you need in plain English and it returns Excel or Google Sheets formulas, SQL queries, regular expressions and VBA or Apps Script code, or explains existing ones.
What is Formularizer?
Formularizer is an AI assistant for spreadsheet and data work, published under the name Formularizer from an address in Ho Chi Minh City, Vietnam. There is no marketing site to browse: the root URL redirects straight to /home, which is the application itself, and the opening screen simply invites you to choose an assistant to begin.
Four assistants are offered. The Formula Assistant generates and explains formulas for Excel and Google Sheets. The SQL Assistant generates and explains SQL queries. The Regex Assistant does the same for regular expressions. The Script Assistant covers Excel VBA and Google Apps Script. Each one runs in two modes, Generate and Explain, and every answer can be extended through a follow-up chat.
What separates it from a generic chatbot is the targeting. Before typing anything you pick the platform: Google Sheets, or Excel 365, 2021, 2019, 2016, 2013 or 2010 for formulas; Google Apps Script or the VBA flavour of those same Excel releases for scripts; MySQL, PostgreSQL, SQLite or SQL Server for queries. The answer is then written for that specific version, which matters when a function you would normally reach for does not exist in an older build.
You describe the problem in plain English — the interface offers examples such as sum of column A if greater than 10, or get the total sales for each product — and the tool returns the formula, query, expression or script. An optional table lets you paste sample input values and the output you expect, which the publisher says improves the accuracy of the model. If the result fails, a Not working? loop takes the error message you received and the result you wanted, and tries again. Answers can be copied in one click or downloaded as CSV, then pasted into your own spreadsheet; conversations are kept in a history panel and a new chat can be started at any time.
Pricing runs on credits. Free credits are available even before you create an account, registration opens 100 credits a month, and the Pro plan removes the ceiling. Uploading files and chatting with your own data is announced but still marked coming soon.
What it does
- Generate an Excel or Google Sheets formula from an instruction written in plain English
- Explain an existing formula pasted into the tool, step by step
- Generate and explain SQL queries for MySQL, PostgreSQL, SQLite or SQL Server
- Generate and explain Excel VBA macros and Google Apps Script code
- Generate and explain regular expressions
- Attach sample input values and the expected output to sharpen the answer
- Report a wrong result through the “Not working?” loop and re-run with the error message received
When to use Formularizer / When not to
A quick filter to help you decide if Formularizer is the right fit.
When to use Formularizer
- Spreadsheet users stuck on a formula — nested IFs, SUMIF, VLOOKUP — who would rather describe the problem in plain English than dig through documentation
- Non-technical professionals who occasionally need a SQL query on MySQL, PostgreSQL, SQLite or SQL Server, a VBA macro, a Google Apps Script or a regular expression, without learning the language
- Analysts who inherit a legacy workbook and need the Explain mode to decode a colleague's formula before changing anything
- Occasional, low-volume users who fit inside the permanent free plan of 100 credits a month granted after sign-up
- Teams still running older Excel releases, from 2010 to 2019, since the version selector keeps the answer to functions that build actually supports
When not to use Formularizer
- Users who expect the AI to work inside the spreadsheet: there is no Google Sheets add-on, no Excel add-in and no browser extension, so every answer travels by copy-paste
- Developers and mobile-first users: no public API is offered, and no iOS or Android application exists
- Anyone hoping to upload a workbook and question it, since chatting with your own files is still labelled coming soon
- Enterprise buyers running a procurement or compliance review: no DPA, no sub-processor list and no security or trust page are published
- Heavy daily users on the free tier: past 100 credits a month the application answers “Your monthly usage limit has been exceeded”, and nothing on the site guarantees a generated formula is correct
How to use Formularizer
A typical end-to-end flow, from setup to results.
- Open formularizer.com: the root URL redirects to the application, with no marketing page in between
- Pick one of the four assistants — Formula, SQL, Regex or Script — from the “Choose an assistant to begin” screen
- Choose the mode: Generate to obtain new code, Explain to have existing code decoded
- Select the target platform: Google Sheets or an Excel version for formulas, Google Apps Script or Excel VBA for scripts, MySQL, PostgreSQL, SQLite or SQL Server for queries
- Describe what you need in plain English in the input box
- Optionally click the three dots to the left of the input box to add sample data — input values plus the output you expect — which the publisher says improves accuracy
- Read the answer, then copy it in one click or download it as CSV
- Paste the formula, query, expression or script into your own spreadsheet or database client and run it
- If it does not work, use the “Not working?” link, paste the error message or the result you actually got, and state the result you expected
- Continue in the same thread with a follow-up question or open a new chat; sign up with an email address and a password to claim 100 credits a month
Pros & Cons
Pros
- Four languages covered by a single tool: spreadsheet formulas, SQL, regular expressions and scripts
- The exact Excel release is taken into account, down to Excel 2010 — rare, and genuinely useful when a function does not exist in an older build
- Explain mode gets as much attention as Generate, so the tool helps you understand code rather than only produce it
- A permanent free plan of 100 credits a month, plus free credits usable before any account is created
- Low paid entry point: USD 7 per month, or USD 63 per year with an advertised 25% saving
- Two concrete mechanisms for recovering from a wrong answer: the sample data table and the “Not working?” loop
- Nothing to install or configure: no add-in, no extension, no API key, no technical setup
Cons
- No integration with the spreadsheet itself: no Google Sheets add-on, no Excel add-in and no browser extension, so every result has to be copy-pasted by hand
- No public API and no mobile application, on either iOS or Android
- No public pricing page: the grid is visible only inside the in-app Upgrade Your Plan modal, and /pricing returns a 404
- No about page and no full legal identity — the publisher is named only Formularizer, with a city and no company form or registration number
- Terms and privacy policy dated 1 July 2023 and never revised since; the privacy policy is extremely brief and says nothing about model training on user input
- No DPA, no sub-processor list, no security page or certification, and a governing law announced as British while the published address is Vietnamese
- Free plan capped at 100 credits a month, file upload still marked coming soon, and support limited to a generic email address and an in-app form, with no official social channel
Pricing & Plans
Formularizer operates on a freemium credit model. A permanent free plan is available at no cost and grants 100 credits per month after registration, with a smaller allowance of free credits usable before any account is created. The lowest paid entry point is the Pro plan at USD 7.00 per month, or USD 63.00 per year — an annual rate the publisher presents as a 25% saving against monthly billing. Payment is processed through Stripe. No refund policy is published, and no public pricing page exists: the grid appears only in the Upgrade Your Plan modal inside the application.
- Free — USD 0 — presented by the publisher as a generous free plan to get to know Formularizer
- 100 free credits per month after sign-up
- claimed through the Claim 100 Free Credits button
- Pro — USD 7 per month — unlimited credits
- presented as a way to supercharge your productivity
- subscription taken through Stripe
- Pro
- yearly billing — USD 63 per year — the same unlimited credits billed annually
- displayed with a Save 25% mention against the monthly rate
Data, GDPR & hosting
A consolidated view of how Formularizer handles your data.
GDPR overview
The terms carry a section headed GDPR Data Protection Rights (Data Subject Access Request) that lists the six rights of the data subject — access, rectification, erasure, restriction of processing, objection and portability — and undertakes to answer a request within one month, while reserving the possibility of charging a small fee for an access request. Californian CCPA and Shine the Light sections sit alongside it. Beyond that enumeration there is no compliance statement, no data protection officer, no Article 27 EU representative and no data processing agreement; contact@formularizer.com is the only channel published. Both documents are dated 1 July 2023 and name the law of England, Northern Ireland, Scotland and Wales as governing, although the only address shown is in Ho Chi Minh City, Vietnam. Rights are therefore listed rather than compliance claimed.
Who owns the data?
Formularizer publishes no ownership clause at all. Neither the terms nor the privacy policy, both effective 1 July 2023, assigns or claims any right over the prompts you type or over the formulas, queries, expressions and scripts the assistant returns. By omission, nothing is transferred to the publisher and nothing is granted back to you in writing, which leaves users relying on silence rather than on a licence. The privacy policy commits only to collecting personal data when it is genuinely needed, by fair and lawful means, with your knowledge and consent, and states that no personally identifying information is shared publicly or with third parties except where the law requires it. Inside the application, sample data pasted into the table carries a notice that it is never stored or shared with anyone.
Reuse rights
No licence, restriction or attribution requirement is attached to the output. Because the documents say nothing about ownership, nothing in them prevents you from reusing a generated formula, SQL query, regular expression or script in your own workbooks, reports or production systems, commercially or not, without asking permission — but that freedom rests on an absence of wording rather than on an explicit grant, which is legally weaker than a written licence. On the publisher's side, the privacy policy names Google Analytics, Google Fonts and Cloudflare as third-party services used to run the site, and states that no personal information is shared with them; advertising partners are mentioned only in connection with cookies and tracking technologies, again with no claim of personal data sharing. The terms warn that your information is transferred outside Europe, including to Canada and the United States. Whether user input is reused to train models is addressed nowhere, in either direction.
Data retention & training
Hosting summary
Formularizer publishes no hosting, security or infrastructure page, so the location of its servers is never declared as such. The only statement in its documents is a transfer clause in the terms, warning that user information is transferred outside Europe, including to Canada and the United States. That is a transfer notice rather than a hosting commitment, and it names no data centre, region or provider. The privacy policy lists Cloudflare among the third-party services used to run the site, alongside Google Analytics and Google Fonts, while stating that no personal information is shared with them. No sub-processor list, no data processing agreement and no certification accompany these mentions. For information only, and outside anything the site itself declares, a network check on the day of collection resolved the domain to 216.24.57.15, an address operated by Render and geolocated in the United States. Anyone with a data residency requirement should treat Canada and the United States as the working assumption and ask contact@formularizer.com for written confirmation before committing.
Things to keep in mind
Risks and trade-offs to weigh before adopting Formularizer.
- A generated formula, SQL query or regular expression is a draft, not a verified answer: test it on your own data before it feeds a reported figure or a production system
- Leaning on the tool to produce what you do not understand slowly erodes the spreadsheet skill it is meant to support; the Explain mode exists for that reason and is worth using even when Generate would be quicker
- Whether your prompts are reused to train models is addressed nowhere in the documents, in either direction, and no opt-out is offered — keep confidential figures, personal records and client data out of the input box
- The terms announce that your information is transferred outside Europe, including to Canada and the United States
- Terms and privacy policy both carry the effective date of 1 July 2023 and have not been revised since; the governing law named is that of England, Northern Ireland, Scotland and Wales, which does not match the Vietnamese address shown
- The publisher is identified only by a trading name and a city, with no company form, no registration number and no about page, which would make recourse difficult if something went wrong
- No DPA, no sub-processor list and no certification are published, and prices appear on no public page: you have to enter the application before you can see what you would be paying
Setup & Integrations
Technical difficulty
Very low. Formularizer is a web application: opening the domain loads the tool directly, with nothing to install, no Google Sheets add-on or Excel add-in to authorise, no API key and no configuration. Free credits let you run a first request without an account, and signing up requires only an email address and a password. The only real friction is operational rather than technical — copy-pasting results between the browser and your spreadsheet, and remembering to pick the right Excel version in the selector so the answer uses functions your build actually supports.
Deployment
Behind Formularizer
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does Formularizer do?
Which platforms and dialects does it cover?
Do I need to install an add-on in Excel or Google Sheets?
Can I try it without creating an account?
Is the free plan permanent?
How much does the paid plan cost?
Is there an API or a mobile app?
What if the formula it returns does not work?
Is my data kept?
Who publishes Formularizer, and is there a minimum age?
Should you pick Formularizer?
Formularizer is a narrow tool that knows exactly what it is: four languages — spreadsheet formulas, SQL, regular expressions and scripts — two modes, and nothing else. That focus is its strength. The platform selector, which lets you name the exact Excel release down to 2010, and the Not working? loop, which takes the error message and the result you expected and tries again, are its two genuine differentiators. Both address the moment a generated formula fails inside a real workbook, where general-purpose assistants leave you.
The commercial terms make it easy to test. Free credits are available without an account, registration opens a permanent allowance of 100 credits a month, and the paid plan starts at USD 7 a month or USD 63 a year. The cost of finding out whether it suits you is close to nothing.
The counterweight is transparency. The publisher is identified only by the trading name Formularizer and a city, Ho Chi Minh City, with no company form, no registration number and no about page. The terms and privacy policy have carried the same effective date, 1 July 2023, since publication, name English law as governing while the address is Vietnamese, announce transfers of data to Canada and the United States, and say nothing about whether prompts are used to train models. There is no DPA and no sub-processor list, which places the tool outside most enterprise procurement checklists.
For everyday use, the real friction is different: nothing runs inside the spreadsheet. There is no Google Sheets add-on, no Excel add-in and no extension, so every answer travels by copy-paste, and file upload remains marked coming soon. Formularizer works best as a cheap, precise companion window next to your workbook — provided you still check the result on your own data.
- Choosing a selection results in a full page refresh.
- Opens in a new window.