E.T Editalent
French-language AI editorial suite for newsrooms, communication agencies and local authorities. It bundles twenty modules covering French proofreading and typography, SEO, interview transcription, AI and plagiarism detection, newsletters and social repurposing inside one credit-based workspace.
What is E.T Editalent?
E.T Editalent is a French software-as-a-service platform for what its publisher calls augmented writing. It is operated by DIGITAL PERF CONSEIL, a simplified joint-stock company registered on 7 June 2021 and based at 8 rue Massenet in Nice, with secondary offices in the 17th and 9th districts of Paris. The Editalent trademark was filed with the French patent office on 12 March 2024 and the domain registered three weeks later, so the product is considerably younger than the company behind it.
The application is called the Studio and gathers twenty modules in three families. Production covers proofreading and SEO, rewriting, humanisation, SEO standfirsts, a print mode, social repurposing, newsletters and email campaigns. Analysis covers audio transcription, editorial research, automated monitoring, news alerts, a research notebook, multi-source synthesis, podcast scripts, a document question-and-answer assistant and automatic summaries. Verification covers AI-text detection scored sentence by sentence, plagiarism detection with sources, deepfake detection on images and video, fact-checking and an SEO audit that also measures visibility inside AI answer engines.
What distinguishes it from a general-purpose assistant is the depth of its French typographic work: the corrector applies Imprimerie Nationale conventions and sets italics automatically on work titles, Latin phrases, foreign expressions and ship or aircraft names. Transcription accepts MP3, WAV, M4A, MP4, WebM and YouTube links, then reformats into interview, verbatim or chapter layouts. Exports include HTML, Word, Markdown and InDesign XML.
Usage runs on credits rather than seats alone: one credit per action, two for transcription, premium newsletters, SEO audits and editorial research, with top-up packs that never expire. Six dedicated landing pages address the press, local authorities, freelances, agencies, students and researchers, and book publishers, each with its own vocabulary and use cases — municipal minutes compliant with the French local government code for town halls, manuscript correction for publishers, dissertation checking for academics.
Beyond the web workspace, a documented REST API exposes seventeen endpoints across nine module families, authenticated with a bearer token and already carrying one named partner integration, SWYP Editorial. The site positions the product explicitly against classic French correctors such as ProLexis, Antidote, Cordial and LanguageTool, arguing that those handle language while it handles the whole editorial chain. The publisher states its editorial line plainly: assist, never decide, and invent no facts.
What it does
- Correct French spelling, grammar and Imprimerie Nationale typography at three intensity levels
- Optimise an article for search in real time and generate titles, meta descriptions and JSON-LD
- Transcribe audio, video or a YouTube link with timecodes and speaker identification
- Detect AI-generated text sentence by sentence, plagiarism with its sources, and image or video deepfakes
- Rewrite, shorten or humanise a text and adapt it from one format to another
- Build responsive HTML newsletters and derive posts for seven social platforms
- Export a structured article as XML for Adobe InDesign, or monitor RSS, X and Google News for angles
When to use E.T Editalent / When not to
A quick filter to help you decide if E.T Editalent is the right fit.
When to use E.T Editalent
- Newsroom journalists and freelance reporters who need French copy-editing, live SEO scoring and interview transcription in a single pass
- Communication officers in French town halls and inter-municipal bodies transcribing council meetings into CGCT-compliant minutes and publishing citizen newsletters
- Communication agencies repurposing one piece of content across print, social and email, with per-client billing and white-label options on the quoted tiers
- Book publishers and editorial services running manuscript correction, plagiarism and AI-detection checks before going to print via InDesign export
- Students and academic researchers correcting dissertations, transcribing lectures and synthesising sources with traceable citations
When not to use E.T Editalent
- Anyone working outside French: the interface and the processing modules are French-only, with no English locale served
- Teams that want a native mobile app, since the product is a responsive web application reachable from a browser only
- Buyers who need a signed Data Processing Agreement or a named list of sub-processors before onboarding, as neither is published
- Organisations requiring an audited security certification such as ISO 27001 or SOC 2, none of which is claimed anywhere on the site
- Large groups needing more than thirty seats at a published price, since every tier above that is quoted individually
How to use E.T Editalent
A typical end-to-end flow, from setup to results.
- Create an account on the Studio with an email address and receive ten free credits, no card required
- Pick a module from the Studio sidebar; each action costs one credit, or two for premium modules
- For correction, paste or import the text, choose Light, Standard or Thorough, then read the diff view before validating
- Copy the result with formatting preserved, or as plain text for a CMS that only accepts raw input
- For transcription, upload an audio or video file or paste a YouTube URL and state the expected number of speakers
- Reformat the transcript as an interview, a verbatim record or a chaptered document, then export to HTML or InDesign XML
- For email campaigns, set the audience, apply your logo and brand colours, generate copy with the built-in assistant and export the HTML to Brevo
- Assign monitoring suggestions to a teammate and track them as pending, in progress or handled
- Top up with a credit pack from the consumption module when the monthly allowance runs out; purchased credits never expire
- For programmatic use, request an API token from the team and call the REST endpoints with a bearer header
Pros & Cons
Pros
- Unusually broad scope for one platform: twenty modules covering monitoring, production, verification and distribution
- Professional French typography applied automatically, which few general-purpose correctors handle
- Contractual commitment in the terms that submitted content is never used to train or improve AI models
- A confidentiality flag that purges content after seven days, plus an immediate purge the user can trigger
- Frictionless entry: ten credits, no bank card, no commitment, and one-click cancellation from the account area
- Fully public pricing up to 499 EUR per month, readable by seat count and credit allowance
- REST API documented endpoint by endpoint with curl examples, error codes and rate limits
Cons
- French only: no locale is served, and there is no English interface or English processing
- No native mobile application, only a responsive web app reachable from a browser
- No Data Processing Agreement is published or offered, which is awkward given the public-sector target
- Sub-processors are described by category alone, so the AI models actually called are identified nowhere
- Hosting claims contradict each other across four first-party pages, and sovereign hosting is sold as a paid option
- The terms of sale are out of date, still naming a Paris registration the company left in April 2025
- No named security certification, no stated minimum age, and no published support email address
Pricing & Plans
A permanent free entry point is available: ten credits usable across every module, with no bank card and no commitment. Prices are quoted in euros and, unusually, inclusive of VAT. The cheapest paid subscription is the Redacteur plan at 29.00 EUR per month for 200 monthly credits. Paid tiers then rise to 59, 149, 299 and 499 EUR per month according to seat count and credit allowance, above which every offer is quoted individually. Credit top-up packs are sold separately at 9, 19 and 49 EUR and do not expire. Subscriptions carry no minimum term.
- 10 credits
- access to every module
- no bank card
- no commitment
- 200 credits
- advanced correction and SEO
- rewriting
- AI and plagiarism detection
- unlimited history
- 400 credits
- editorial monitoring
- transcription
- advanced SEO audit
- premium newsletter
- editorial research
- priority support
- 5 users
- 200 shared credits
- basic team management
- consumption dashboard
- initial training
- 15 users
- 600 credits
- section-based management
- team supervision
- shared writing styles
- dedicated support
- API access
- 30 users
- 1
- 500 credits
- editorial workflow
- custom news alerts
- dedicated account manager
- ongoing training
- negotiable unlimited credits and users
- multi-company
- SSO and SAML
- possible on-premise deployment
- 99.9% SLA
- CMS integration
- per-client billing
- dedicated project spaces
- white-label
- full API
- custom webhooks
- advanced reporting
- 24/7 support
- reinforced GDPR compliance
- sovereign hosting
- annual security audit
- annual billing
- project support
- Credit top-ups — 9 EUR for 50 credits
- 19 EUR for 150
- 49 EUR for 500
- with no expiry date
Data, GDPR & hosting
A consolidated view of how E.T Editalent handles your data.
GDPR overview
GDPR implementation is documented rather than merely claimed. The privacy policy runs to ten sections and cites both the GDPR and the French Data Protection Act of 6 January 1978. It lists the legal basis for each purpose under Article 6, enumerates the six data-subject rights of Articles 15 to 22, and commits to answering within thirty days. A Data Protection Officer is designated by name and reachable at a dedicated address; the CNIL is given as the complaint route. Eight technical measures are listed, including TLS encryption, encryption at rest, JWT authentication and row-level security. Cookies are split into three categories with stated durations and a preference control. Two gaps remain: no sub-processor is named, and no Data Processing Agreement is published or offered.
Who owns the data?
The terms of use state that the user keeps intellectual property over every text submitted to the platform, and that the publisher claims no right over processed content. Users also warrant that they hold the rights to what they upload and indemnify the publisher against third-party claims. For personal data, DIGITAL PERF CONSEIL is named as the controller under the GDPR. The privacy policy states that no personal data is sold to third parties, and the FAQ adds that user content is never shared with third parties. Processing is carried out by technical sub-contractors described only by category, never named.
Reuse rights
Because the user retains ownership of submitted texts and the publisher claims no right over them, outputs can be reused freely, with no permission to request. The terms nonetheless place the editorial responsibility back on the user: generated content is probabilistic and must be checked before publication. On the publisher's side, the data collected — sign-up email, optional display name and picture, IP address, browsing data, submitted texts, processing history and preferences — is used to run and improve the service, manage accounts, communicate updates and answer support. The legal bases are contract, consent, legitimate interest and legal obligation. Article 5.3 of the terms commits the publisher not to use submitted content to train or improve AI models.
Data retention & training
Hosting summary
Hosting is asserted inconsistently by the publisher. The privacy policy, which is the compliance document, states that data is hosted on secure servers in Europe and describes the hosting sub-contractor only as secure cloud infrastructure with European servers. The legal notice names OVH SAS in Roubaix, France. The pricing page and the machine-readable summary both claim French hosting outright. A separate prerendered version of the legal notice names Lovable as the host. Independent measurement does not settle it in the publisher's favour: the site is served from an anycast content delivery node, and the documented application backend runs on a hosted database platform whose region is not published. Sovereign hosting is also sold as a distinguishing feature of the quoted institutional tier, which implies it is not the default. No single country can therefore be established. Only the European region is affirmed by a contractual document, and a buyer with a jurisdiction requirement should have it confirmed in writing.
Things to keep in mind
Risks and trade-offs to weigh before adopting E.T Editalent.
- Deskilling risk: a corrector that applies typography, style and SEO automatically can erode the writer's own command of French usage if its suggestions are accepted without reading them
- Fact-checking and AI detection are presented by the vendor itself as decision aids requiring human verification; treating either score as a verdict would be a misuse the tool warns against
- Sub-processors are named nowhere, so a newsroom cannot tell which AI providers see its unpublished copy, nor where those providers operate
- Hosting statements contradict each other across four of the publisher's own pages, and the served infrastructure is a content delivery network with a hosted backend, so the French-hosting claim should be confirmed contractually
- No Data Processing Agreement is offered, which is a real obstacle for local authorities and newsrooms processing citizen or source data
- The site loads advertising and analytics pixels from several third parties on pages where public bodies may submit draft content
- Source protection deserves thought: transcription of interviews and council meetings sends identifiable audio to a third-party pipeline whose retention default is two months unless the confidentiality flag is set
Setup & Integrations
Technical difficulty
Setup is minimal. There is nothing to install: an account is created on the web Studio with an email address, ten credits are available immediately, and any modern browser will do. Optional configuration covers custom editorial guidelines and, on team tiers, shared writing styles. Programmatic use is heavier: the API token is not self-service and must be obtained from the vendor's team, while CMS integration and on-premise deployment are announced only on the quoted press-group offer.
Deployment
Integrations
Supported languages
Behind E.T Editalent
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement E.T Editalent.
Frequently asked questions
What exactly is E.T Editalent?
How do I try it before paying?
What does it cost?
How are credits consumed?
Are my texts used to train AI models?
How long is my data kept?
Is there an API?
Which file formats does it handle?
Is there a mobile app, and which languages are supported?
Can I cancel easily?
Should you pick E.T Editalent?
E.T Editalent is a deliberately narrow product, and that is its strength. Rather than competing with general-purpose assistants, it addresses one market — French-language editorial work in the press, local government, communication agencies and publishing — and covers it end to end, from monitoring to multi-channel publication. The typographic depth of its corrector and the council-minutes use case are things a generic tool will not replicate.
Two commitments stand out for anyone weighing trust. The terms state contractually that submitted content is never used to train models, and a confidentiality flag purges sensitive material after seven days. Pricing is genuinely public up to 499 EUR per month, entry costs 29 EUR, and cancellation takes one click.
The reservations are equally concrete. Hosting is described four different ways across the publisher's own pages, and sovereign hosting appears as a paid option on the institutional tier — an odd position for a vendor whose marketing leads on French hosting. No sub-processor is named, so the AI models actually invoked remain unknown. There is no Data Processing Agreement, no named security certification and no stated minimum age, which will matter to any town hall or newsroom running a procurement checklist. The terms of sale still name a registration the company left in April 2025.
The publisher is a very small structure: 1,000 EUR of share capital and one declared employee, against a target list that includes press groups and public institutions. That gap is worth weighing. For an individual journalist or a small communication team, the free tier makes the assessment cheap and quick. For an institutional buyer, the compliance paperwork should be requested before signing.
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