Identrics Annex
Identrics Annex is a narrative intelligence platform that ingests news, social, forum, Telegram and broadcast content, clusters it into narratives, maps who amplifies them and turns the result into analyst-ready reports and API feeds.
What is Identrics Annex?
Annex is the narrative intelligence product of Identrics, a Bulgarian applied AI company based in Sofia. It sits alongside two sibling products in what the vendor calls the Identrics Ecosystem: Pingrid, a knowledge graph of journalists, outlets and influencers, and Emulator, which simulates how a story might travel before it does. Annex is the one that watches the information environment as it moves.
The problem it addresses is fragmentation. Information about any given subject is scattered across news sites, blogs, forums, Telegram channels, X, YouTube, TikTok, Reddit, podcasts and broadcast, duplicated and buried in noise. Annex ingests those streams and rebuilds them as a structured graph of narratives, actors, channels, topics, locations and events, so an analyst can see what is forming, who is driving it, and where it is heading.
The product is organised as four modules, each presented as the interface analysts actually work in. Explore offers full-text search across billions of artifacts, source filters, saved queries and cross-channel discovery. Track surfaces emerging narratives, follows their spread and exposes the actors, entities and coordination patterns behind them. Annotate builds datasets and classifies content against custom taxonomies with human review, including detection of AI-generated text and coordinated propaganda using WASPer, the open-source model Identrics publishes. Report turns the result into visual intelligence products and executive briefings. The vendor also publishes SitReps, dated and signed situation reports combining AI-assisted analysis with expert validation, covering events such as the April 2026 Bulgarian elections.
An Annex API is offered for teams that would rather consume the media and social data, the narrative clusters and the enrichment layers inside their own analytical platforms, with custom queries and structured outputs. No public documentation for it exists; access is arranged through the vendor.
Four audiences are named: government and public institutions, researchers and think tanks, communications teams, and media monitoring organisations. Identrics claims production use by analyst teams at one of Europe's largest disinformation-response exercises, and coverage of more than eleven languages with deliberate attention to non-English performance. The product is delivered as a web application and an API; there is no mobile app, and no price is published.
What it does
- Track how a narrative emerges, spreads and mutates across news, social, forums, Telegram and broadcast
- Map influence networks and identify the actors and communities amplifying a story
- Detect coordinated campaigns, inauthentic behaviour and AI-generated content
- Search billions of information artifacts and cluster them into structured narratives
- Build custom taxonomies and labelled datasets with human review in the loop
- Produce situational reports and executive briefings tailored to each audience
- Feed narrative clusters and enrichment layers into existing analytical platforms through the Annex API
When to use Identrics Annex / When not to
A quick filter to help you decide if Identrics Annex is the right fit.
When to use Identrics Annex
- Government and public-sector intelligence analysts tracking influence operations and coordinated campaigns
- Researchers and think tanks building longitudinal datasets on how narratives form and travel
- Corporate affairs and communications teams that need to read the conversation before they speak into it
- Media monitoring providers wanting to widen source coverage without hiring more analysts
- Risk and compliance teams running adverse-media screening and third-party due diligence
When not to use Identrics Annex
- Buyers who need a published price list: nothing is quoted anywhere on the site
- Anyone hoping to sign up and start alone, since every route runs through a demo request
- Developers who want to read the API documentation before talking to sales
- Teams looking for a free trial of Annex; the only self-service trial on the site belongs to sibling product Pingrid
- Mobile-first users, as the product ships only as a web application and an API
How to use Identrics Annex
A typical end-to-end flow, from setup to results.
- Decide which of the three Identrics products fits the problem, since Annex covers narrative tracking rather than media contacts or scenario simulation
- Submit the Request a demo form, naming the product, the use case and who the output is for
- Add the sources, sample documents or rough monthly volumes you want the demo run against, plus the languages that matter
- Indicate your timeline and how far along you are, from exploratory to procurement
- Attend the tailored walkthrough, prepared on data close to your own
- Scope a pilot against a defined use case if the fit looks right, and validate accuracy, latency and coverage on your data
- Start in the Explore module, searching the artifact corpus and saving the queries that matter
- Move to Track to follow the narratives those queries surface and see who is amplifying them
- Use Annotate to build the taxonomies and labelled datasets your own analysis depends on
- Deliver through Report, or wire the Annex API into your existing analytical stack
Pros & Cons
Pros
- One coherent workflow from search to tracking to annotation to reporting, rather than four disconnected tools
- An API sold as a first-class route, designed to slot into analytical platforms a team already runs
- European vendor with a designated DPO and lawful bases set out article by article
- Deliberate focus on non-English coverage, particularly Balkan and Central European languages
- Verifiable public evidence: dated and signed SitReps, quantified case studies, and WASPer released as open source
- Published editorial standards, with named authorship, domain-lead review, source disclosure and a documented data window
- Independent recognition through Stevie, AMEC and WealthBriefing awards
Cons
- No public pricing at all: no page, no tier, no figure anywhere across the site's 102 indexed URLs
- The API is sold but undocumented publicly, so technical evaluation cannot begin before a sales conversation
- No free trial of Annex; the one self-service trial on the site belongs to sibling product Pingrid
- The privacy policy explicitly covers the marketing website only, leaving platform data handling undocumented
- The FAQ page still describes an earlier product generation and contradicts the current pages on language coverage
- No named security certification, no certificate number and no certifying body anywhere on the site
- No mobile application; the product is web and API only
Pricing & Plans
There is no free plan and no published price. Identrics does not operate a pricing page, and no figure for Annex appears anywhere on the site. Every commercial path runs through Request a demo or Speak to an expert, with the vendor stating that a tailored quote follows. The only description of how charging works sits on the FAQ page, which still reflects an earlier generation of the product line: enrichments billed per API call or per volume tier, other products per seat plus data volume, and situational reports or bespoke research scoped per engagement. The same page mentions scoped pilots of typically four to eight weeks against a defined use case, without ever saying whether such a pilot is free of charge. One figure should be ignored entirely. The structured data on the Annex page declares an offer at a price of 0 USD pointing at the demo form. That is a markup artefact, not a price, and it does not describe anything the vendor sells.
Data, GDPR & hosting
A consolidated view of how Identrics Annex handles your data.
GDPR overview
Implementation is documented but uneven in scope. Identrics is established in Bulgaria, so no Article 27 representative is needed or named. A Data Protection Officer is designated and reachable at privacy@identrics.ai, with a postal address in Sofia. The policy lists each lawful basis under Article 6, enumerates access, rectification, erasure, restriction, objection, portability and consent withdrawal rights, and names the Bulgarian Commission for Personal Data Protection as the supervisory authority. The FAQ adds that Identrics signs DPAs with clients and supplies records of processing activities on request. Two caveats belong in the same breath. The document covers the marketing website, not the Annex platform, so contractual facts drawn from it are revocable. And it carries a Last Updated date of 20 May 2018 while describing Google Analytics 4 and the EU-US Data Protection Framework, both later than that date.
Who owns the data?
The published policy is narrow, and that matters. It governs the marketing website only, covering what visitors type into the Contact us and Get access forms. Identrics acts as controller for that material, names a Data Protection Officer reachable at privacy@identrics.ai, and states that personal information may be shared inside the wider A Data Pro Group for service delivery, sales, support and product development, as well as with authorities on lawful request or in a merger or sale. No published document describes who owns or controls the client data processed inside the Annex platform itself. Anyone contracting for the product should settle ownership, licensing and reuse in the commercial agreement rather than infer it from the website policy.
Reuse rights
For website data, the stated purposes are answering enquiries, marketing and event communications, and surveys or polls where you have given explicit consent. Identrics sets out its legal bases article by article: contract for demo and sales enquiries, consent for non-essential cookies and newsletters, legitimate interests for security and B2B relationship management, and legal obligation for accounting and tax. It commits never to process data revealing race, health, sexual orientation, or political, philosophical or religious views. Website subprocessors are named: HubSpot for CRM and marketing automation, Google for Analytics 4, and LinkedIn for its Insight Tag, with transfers outside the EEA resting on the EU-US Data Protection Framework and standard contractual clauses. On the product side the picture is thinner. Identrics says it blends its own models with client data and subject expertise to tune systems for specific use cases, but never states whether that tuning stays confined to the client who supplied the data. There is no published statement on customer reuse rights over the platform's outputs, and no opt-out from model training is described.
Data retention & training
Hosting summary
Identrics states that it operates from the European Union and supports EU data residency for clients with regulatory or sovereignty requirements, adding that government and defence deployments can be hosted in dedicated environments. That is the only hosting statement made about the platform, and it names a region rather than a country. A separate and narrower statement concerns the marketing website: the database holding every form submission is hosted in the European Union, in Ireland. This should not be read as the hosting location of Annex itself, since the policy explicitly ties it to the website. Three website service providers established in the United States receive personal data: HubSpot for CRM and marketing automation, Google for Analytics 4, and LinkedIn for its Insight Tag. Those transfers rest on the EU-US Data Protection Framework adequacy decision and, where required, on standard contractual clauses, with copies of the safeguards available on request. No subprocessor is published for the platform.
Things to keep in mind
Risks and trade-offs to weigh before adopting Identrics Annex.
- This entry covers Annex only, while the same website also sells Pingrid and Emulator; check which product a quote actually covers
- The FAQ page and the llms.txt file describe an earlier product generation and define Annex differently from the current product pages
- Language coverage is stated three incompatible ways across the site: more than eleven, more than forty, and more than fifty
- The registered company today is Identrics AD, while the site's legal page still names Identrics Ltd., the form it held before a 2018 legal-form change
- Interface figures shown in the product screenshots are demonstration data, not measured client results
- Narrative and coordination scores are analytical judgements about people and organisations, and acting on them without human review carries real reputational and legal risk
- The privacy policy governs the marketing website only, so any compliance assurance drawn from it may not extend to the platform
Setup & Integrations
Technical difficulty
There is no self-service onboarding, so the effort is commercial before it is technical. Access begins with a scoped demo run on data close to yours, and typically continues through a pilot against a defined use case. The application itself is web-based and needs no installation. API integration is a different matter and assumes engineering capacity on your side, though the vendor describes webhook, batch and streaming delivery and says most integrations go live within a few weeks. Custom taxonomies are trained on your own classification scheme, which adds a scoping and annotation phase before results become usable.
Deployment
Supported languages
Behind Identrics Annex
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What is Identrics Annex?
Which sources does Annex cover?
How much does it cost?
Is there a free trial?
Is there an API?
How many languages does it support?
Who is behind Annex?
Where is the data hosted?
Is there a mobile app?
Does Identrics sign a Data Processing Agreement?
Should you pick Identrics Annex?
Annex is a serious instrument for a narrow professional audience. The problem it takes on, seeing how a story forms and who is pushing it, is genuinely hard, and Identrics addresses it with an architecture that holds together: search the corpus, track what surfaces, label and classify it, then deliver something an executive can act on. The evidence the vendor puts in public is better than most in this field. SitReps are dated and signed, editorial standards are published, case studies carry figures, and WASPer is released as open source rather than merely described.
What the buyer does not get is commercial transparency. There is no price, no tier, no published API documentation, and no way to evaluate the product without first booking a demo. For a government agency or a media intelligence provider that is normal procurement; for a small research team it is a wall.
The site itself needs reading with care. A FAQ page still in the main navigation describes an earlier product line and defines Annex as something it no longer is, while announcing a language count the current pages contradict. The privacy policy covers the marketing site rather than the platform, and carries an update date earlier than facts it states. None of this suggests bad faith, but it does mean a prospective buyer should confirm in writing what the website appears to promise, particularly on data handling, language coverage and anything touching a Data Processing Agreement.
Judged on substance rather than presentation, Annex looks like a capable, EU-based platform for teams whose work is understanding the information environment. Judged on how easy it is to assess before committing, it asks for a good deal of trust up front.
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