Hotelinking
Spanish hotel technology platform for groups and chains, combining a guest CRM with a WiFi captive portal, WhatsApp and AI concierge messaging, digital check-in and payments, plus round-the-clock network monitoring across the whole property estate.
What is Hotelinking?
Hotelinking is a hotel technology platform published by HOTELINKING S.L., based in the Parc Bit technology park in Palma de Mallorca, Spain. It presents itself as a single environment covering the whole guest cycle, before, during and after the stay, for hotel groups and chains, with the stated aims of increasing direct bookings, reducing dependence on online travel agencies and automating front desk work.
The platform is organised into three suites, one per hotel department. GuestMaker serves marketing: an agentic, multichannel hotel CRM fed by a WiFi captive portal, plus automated WhatsApp messaging, an AI concierge, email campaigns, satisfaction surveys, reputation management and loyalty programmes. WiFiBot serves IT and networks: autonomous monitoring of access points, switches and third-party equipment, a GPON module covering OLT and ONT devices, WAN optimisation, proactive fault detection and expert NOC services. DeskForce serves operations and reception: paperless online pre-check-in, identity document scanning, digital signature, an assisted hybrid mode for the front desk, autonomous check-out, pre-arrival payments, settlement of extras and mobile invoicing. The modules run standalone or connected to one another.
AI is presented as a supporting layer rather than the core of the product: it automates tasks, drafts communications, answers frequent questions, classifies requests and assists conversational service. The vendor's own FAQ states that it is not offered as a replacement for human contact.
The claims published in 2026 include more than 1,000 hotels and chains on the home page, 1,200 on the about page, over 10 million registered guests, more than 30 million euros in saved commissions, 60% penetration among Spanish hotel chains and over 120 active integrations. The first-party partner directory names 83 entries spanning property management systems, CRMs, booking engines, network hardware, guest apps, payment gateways and payment methods. Named testimonials come from Zafiro Hotels, Palladium Hotel Group, Soho Boutique Hotels and Hipotels.
Day-to-day access happens through dedicated web consoles, one per module, for the captive portal, the CRM, network monitoring and automated check-in. There is no published price list: the commercial entry point is a personalised 30-minute demonstration followed by a quote.
What it does
- Capture verified guest data through the WiFi captive portal, with real-time email validation
- Unify PMS, booking engine, WiFi, CRM, loyalty programme and web forms into a single guest database
- Automate email and WhatsApp campaigns before, during and after the stay
- Digitise pre-check-in, check-in, check-out and guest payments
- Answer guest questions continuously through an AI concierge
- Monitor access points, switches, GPON and WAN links around the clock, with alerts and NOC support
- Scan and archive identity documents, capture digital signatures and sync the result back to the PMS
When to use Hotelinking / When not to
A quick filter to help you decide if Hotelinking is the right fit.
When to use Hotelinking
- Hotel groups and chains that want to centralise guest data and communications for every property in one environment
- Marketing and e-commerce teams working to grow direct bookings and cut their dependence on OTA commissions
- Hotel IT and network teams responsible for access points, switches, GPON and WAN links across several sites
- Front desk and operations managers digitising pre-check-in, check-in, check-out and pre-arrival payments
- CRM and loyalty managers looking to enrich a verified guest database captured through the WiFi captive portal
When not to use Hotelinking
- Businesses outside hospitality: the platform is built around PMS, booking engine and captive portal integrations and has no purpose elsewhere
- Teams that expect to sign up on their own: there is no free plan, no free trial and no self-service registration, only a demo and a quote
- Buyers who need to see published pricing before talking to sales, since no rate, tier or range appears anywhere on the site
- Developers who need a public API, as no developer documentation or API reference is published
- Organisations unwilling to commit to an auto-renewing annual subscription with 90 days' non-renewal notice and a non-refundable installation fee per property
How to use Hotelinking
A typical end-to-end flow, from setup to results.
- Request a personalised demo through the 'Agendar demo' button or the contact page: 30 minutes, no commitment, aimed at hotel groups and chains
- Go through qualification with the sales team, which scopes the hotel's or the chain's needs and issues a proposal
- Accept the integration proposal, which triggers the installation fee due for each property (terms 10.1)
- Receive an account configured by Hotelinking, with access credentials; modules are switched on as they are subscribed (terms 4.1)
- Designate authorised users by name or by role, with tiered access rights and audit logs (terms 4.2)
- Coordinate the integrations with the PMS, the booking engine, the CRM, the loyalty programme and the network hardware
- Go live with Hotelinking's assistance on initial configuration, integration coordination and follow-up
- Expect billing to start at the implementation date, meaning the customer's first login or the completion of the agreed milestones (terms 10.5)
- Run day-to-day operations from the dedicated consoles: campaigns, captive portal, digital check-in and network monitoring
- Raise support through the helpdesk ticketing portal, by phone on +34 871 66 11 11, or through the help centre
Pros & Cons
Pros
- Genuine hospitality specialisation, with native integrations to PMSs, booking engines and network hardware: 83 partners are named in the first-party directory
- Three hotel departments covered by one platform, marketing, IT and operations, instead of three separate vendors
- Legal documentation unusually complete for a vendor of this size: terms in 21 sections, a standalone DPA with two annexes, a security policy, an SLA and a support policy
- Platform hosted exclusively in the AWS EU regions in Ireland, with AES-256 encryption at rest and TLS 1.2 or above in transit
- Subprocessor list published in the DPA, with 20 days' notice before any change and a right to object
- Information security management system declared aligned with ISO 27001 and SOC 2, with a security officer reporting to general management
- Phone and ticket support with round-the-clock reception, out-of-hours calls being transcribed into tickets
Cons
- No public pricing whatsoever: no rate card, no range, no figure, an absence confirmed by the complete 49-URL page sitemap
- Neither a free plan nor a free trial is advertised anywhere
- Auto-renewing annual commitment requiring 90 days' notice not to renew, with a non-refundable installation fee and non-refundable subscription fees (terms 3.1 and 10.7)
- Annual price indexation to the Spanish consumer price index every January, without renegotiation (terms 10.4)
- No documented public API and no developer page
- No native mobile app: no App Store or Google Play link appears anywhere on the site
- No certification held in its own name: the security management system is only declared aligned with ISO 27001 and SOC 2, and the SOC 2, ISO and PCI-DSS certificates quoted on the site belong to AWS
Pricing & Plans
No price is published. The site carries no pricing page, no range and no figure, an absence confirmed by the complete page sitemap of 49 URLs, which contains no pricing path in either Spanish or English. No free plan and no free trial are announced anywhere, so no lowest paid entry point can be stated. The terms of service describe the structure without a single amount (clause 10.1): a one-off installation fee per property, due on acceptance of the integration proposal, plus annual subscription fees invoiced in advance and payable in monthly SEPA direct debits. Invoices are issued at the start of each period and payable within 30 days; late payment carries an indicative flat fee of EUR 25 or 1% monthly interest, whichever is lower (clause 10.2), and all rates exclude VAT (clause 10.6). Obtaining a figure therefore requires a 30-minute personalised demonstration followed by a quote.
Data, GDPR & hosting
A consolidated view of how Hotelinking handles your data.
GDPR overview
GDPR implementation is explicit and documented. The privacy policy names Regulation (EU) 2016/679 and Spain's LOPDGDD 3/2018 and states that the controller complies with both. A standalone Data Processing Agreement is published with eight legal annexes and relies on the EU standard contractual clauses of implementing decision (EU) 2021/914, modules 2 and 3, clause 9 option 2 with 20 days' notice; UK and Swiss addenda exist, and Irish law governs the clauses unless the customer chooses otherwise. An external DPO is named: Consultancy X3 S.L., Palma de Mallorca, dpo@grupox3.es. Breach notification follows articles 33 and 34, with help reporting to the AEPD within 72 hours. Access, rectification, portability, erasure, restriction, objection and consent withdrawal are all listed, as is the right to complain to the AEPD. No article 27 representative is designated, the publisher being established in Spain.
Who owns the data?
Ownership is split by the terms of service. Hotelinking keeps every right to the Services themselves: platform, APIs, software, algorithms, documentation and infrastructure (clause 9.1). The customer keeps all rights to its Customer Data, uploaded content and outputs such as campaign templates and reports (9.1 and 9.4), and grants Hotelinking a non-exclusive, royalty-free licence to process that data solely for contractual purposes (9.2); suggestions sent to the vendor are assigned under a worldwide, irrevocable licence (9.5). Clause 9.4 also lets Hotelinking aggregate or anonymise data from all its customers and keep perpetual rights over it for analysis and product improvement, without revealing identities. Under the DPA the customer is controller and Hotelinking processor.
Reuse rights
Customers may reuse their own data without asking permission. Clause 9.4 confirms that the customer owns the outputs it produces, including campaign templates and reports, and clause 12.3 provides one machine-readable export in CSV or JSON on written request during the retention window that follows termination. Anything beyond that standard export, such as format conversion or custom integration work, may be charged, and migration assistance to another provider requires a separate agreement and professional services fees (12.5). What stays prohibited concerns the software rather than the data: clause 9.3 bars reverse engineering, copying, sublicensing, reselling and timesharing the Services. No clause states whether customer data may be used to train AI models.
Data retention & training
Hosting summary
All Hotelinking services run exclusively in the Amazon Web Services EU regions, in Ireland: section 4.1 of the security policy, clause 6.4 of the terms and section 12.1 of the data processing agreement all agree, placing storage and processing inside the European Economic Area. Any transfer outside the EEA, the United Kingdom or Switzerland is framed by the EU standard contractual clauses of implementing decision 2021/914, by the UK addendum, the Swiss addendum or binding corporate rules; the clauses are governed by Irish law and Irish courts unless the customer is established in another member state. Two subprocessors are named in the DPA: Amazon Web Services for infrastructure and hosting, mainly in Ireland, and Zendesk for support ticketing. Technical measures include AES-256 encryption at rest through AWS KMS with automatic key rotation, TLS 1.2 or above in transit, isolated virtual private clouds and multi-factor authentication. The data centre certifications quoted are AWS's own, not Hotelinking's. The marketing website itself is hosted separately, in France.
Where Hotelinking works
Country-level availability.
Not available in
Things to keep in mind
Risks and trade-offs to weigh before adopting Hotelinking.
- Clause 9.4 gives Hotelinking perpetual rights over aggregated and anonymised data drawn from all its customers, for analysis and product improvement, a right that outlives the contract
- Whether customer data feeds AI model training is addressed nowhere: it is neither permitted nor excluded, and no opt-out mechanism is documented, so the buyer signs without knowing
- The WiFi captive portal collects data from guests who are not Hotelinking's contracting customers, and the burden of obtaining GDPR consent falls on the hotel (terms 19.3), which is easy to underestimate
- DeskForce handles identity documents and payment data, a high-risk perimeter where a misconfiguration costs far more than a marketing mistake
- The annual commitment renews tacitly unless 90 days' notice is given, amounts paid are non-refundable, and prices index to the Spanish consumer price index each January, so the bill rises without renegotiation
- Only 30 days of retention follow termination before permanent deletion: the export window is short, and missing it means losing the guest database for good
- An AI concierge answering guests on its own can be wrong, and staff can grow complacent about checking it; the vendor itself frames it as a support layer, not a substitute for human contact
Setup & Integrations
Technical difficulty
Moderate to high, and never self-service. There is no sign-up: Hotelinking configures the account and issues credentials after subscription (terms 4.1), and an installation fee per property marks a genuine project phase. Integrations must be coordinated with the PMS, the booking engine, the CRM, the loyalty programme and the network hardware. WiFiBot assumes an existing network estate and an IT counterpart; DeskForce assumes PMS synchronisation and, depending on the country, a link to government guest registration systems. The vendor's FAQ says timing depends on the modules and integrations chosen, with assistance through go-live.
Deployment
Integrations
Behind Hotelinking
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What is Hotelinking?
Which hotels is it aimed at?
How much does it cost, and is there a free plan or a free trial?
How do I get a demo?
Does it integrate with my PMS?
Where is guest data hosted?
Is a data processing agreement available?
How long is data kept after termination?
Does Hotelinking train AI models on customer data?
Is there a public API or a native mobile app?
Should you pick Hotelinking?
Hotelinking is a vertical tool rather than a general-purpose one: outside hospitality it has no use. Its strength is breadth within that vertical, one platform covering marketing, IT and front desk operations, sitting on an unusually thick ecosystem of hotel integrations with 83 partners named in its own directory. AI here is a supporting layer, an AI concierge, generated communications and request classification. It is not the heart of the product, and the vendor's own FAQ says it is not meant to replace human contact.
The legal and security paperwork sits well above the sector average: a contract in 21 sections, a standalone DPA with annexes, a security policy, an SLA and a support policy, hosting confined to the AWS EU regions in Ireland, AES-256 at rest, TLS 1.2 or above in transit, and a published subprocessor list with a right to object. That said, Hotelinking holds no certification of its own: its management system is declared aligned with ISO 27001 and SOC 2, and the certificates quoted on the site belong to AWS.
The reservations are real. Pricing is entirely opaque, with no page, no range and no figure, and the only way in is a demonstration followed by a quote. The commitment is annual and auto-renewing, with 90 days' notice, non-refundable fees and yearly indexation to the Spanish consumer price index. There is no public API and no native mobile app, and the terms never say whether customer data may feed AI model training. The publisher operates from Palma de Mallorca and claims a decade of activity since a foundation announced in 2016. For a hotel group already running a PMS and a booking engine, it is a credible consolidation candidate, provided the buyer accepts negotiating price blind.
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