Planmark
Planmark is an AI-assisted ESG data management and sustainability reporting platform from Planmark Oy in Helsinki. It covers CSRD and ESRS, VSME, the EU Taxonomy and GHG Protocol Scope 1-2-3 carbon accounting for corporate sustainability teams.
What is Planmark?
Planmark is a web platform for ESG data management and sustainability reporting, published by Planmark Oy in Helsinki, Finland. It is sold as a set of combinable modules rather than as pricing tiers; the vendor's own phrase is no tiers to outgrow. Twelve modules are announced: Carbon Accounting, ESG data management, CSRD reporting, VSME reporting, Double Materiality Assessment, EU Taxonomy, Data explorer, Visual reports, Organization structures, Value chain management, Automated data requests, and Audit view, which is still marked Coming soon and is therefore not available yet.
The carbon side follows the GHG Protocol across Scope 1, 2 and 3. Planmark advertises a library of more than 200,000 supported emission factors, Exiobase among them, and supports both monetary spend-based and physical activity-based methods. AI handles several steps of the grind: documents can be uploaded so the system extracts, maps and pre-fills the data; smart checks surface gaps and inconsistencies before review; emission factors are matched automatically; carbon data is pulled out of invoices and meter readings; and reports can be translated.
Around that sits the data layer. Custom data points can be defined and imported, collection can be segmented by operating unit, department or site, and permissions are granular by group. Every published figure is linked back to its supporting document, with version history and an activity log. Collaboration runs on task assignment by disclosure, comments in context, and flexible user management with roles scoped per entity. The security features named on the site are SSO through the customer's own identity provider, role-based access scoped by entity, and data held in European data centres. Planmark also says it follows regulatory change, including EFRAG developments.
The home page carries three headline numbers, all prefixed up to: Planmark claims up to 70% less time spent on manual tasks, up to 500h saved, and an end-to-end process up to 3x faster. These are vendor claims, not independent measurements. Fourteen customer logos appear under Trusted by: A. Ahlström, Espoon Asunnot, Groupe iD Rechange, Heka, Kaleva Media, Kiilto, Merus Power, Metropolia, Norex, Raisio, Rapala, Saarioinen, Savonia and Tradeka. They are displayed logos, not published case studies. The marketing site itself exists in five languages.
What it does
- Centralise ESG data from several entities, sites and departments in a single repository
- Calculate Scope 1, 2 and 3 emissions from primary data, aligned with the GHG Protocol
- Produce audit-ready CSRD and ESRS reports, and VSME reports for smaller companies
- Extract activity data automatically from invoices, meter readings and supplier documents
- Run a double materiality assessment and connect its outcome to the disclosures
- Compute EU Taxonomy eligibility and alignment on turnover, CapEx and OpEx
- Ask questions about your own ESG data in plain language through Data Explorer
When to use Planmark / When not to
A quick filter to help you decide if Planmark is the right fit.
When to use Planmark
- Corporate sustainability and CSR teams that have to file CSRD and ESRS disclosures, and smaller companies reporting under the lighter VSME standard
- Multi-entity groups that need a reporting hierarchy covering subsidiaries, sites and departments, with permissions set group by group
- Organisations that must trace every published figure back to its source document because an external auditor will ask for it
- Companies in the seven sectors Planmark addresses with dedicated pages: energy and utilities, real estate and construction, industry and manufacturing, financial services, consumer goods and retail, technology and telecoms, and health and life sciences
- Teams working in English, Finnish, Swedish or French, who want to question their own ESG data in their own language through Data Explorer
When not to use Planmark
- Anyone who needs a mobile app or an on-premise deployment: Planmark is offered as a web application only, with no iOS or Android app published
- Engineering teams that want to move ESG data programmatically: no API and no API documentation appears anywhere on the public site
- Very small businesses with no reporting obligation, for which an entry point of 199 € per month is hard to justify
- Buyers who want a self-service price list: beyond the entry point, the scope of a subscription is assembled case by case with the vendor
- Organisations reporting under non-EU frameworks such as SEC or ISSB rules, which the site never mentions; the product is built around European regulation
How to use Planmark
A typical end-to-end flow, from setup to results.
- Sign up through the Start free form on the site, using a work email address and a company name; a confirmation arrives by email
- Or book a demonstration through the Calendly widget on the demo booking page; the vendor says a free trial account can be opened during the meeting
- Explore the product with full access for 30 days, no credit card required
- Choose the data points to track according to your material priorities, and add custom data points where the standard set falls short
- Model the organisation: split collection by operating unit, department or site, and set permissions group by group
- Load existing data from spreadsheets and other systems, including e-receipts, invoices and Excel files
- Send structured data requests out to suppliers and individual sites, and chase the ones that come back missing
- Let the AI extract and pre-fill figures from uploaded documents, then review whatever the smart checks flag as a gap or an inconsistency
- Produce the outputs: structured statutory reports, custom reports, visual reports, and plain-language questions through Data Explorer; when the trial ends, contact the vendor to assemble the package that fits your ESG goals
- One caveat on all of the above: the application itself runs on a separate host that blocks automated access, so no screenshot and no real interface walkthrough could be verified. These steps are the ones the public site describes
Pros & Cons
Pros
- Broad European regulatory coverage inside a single product: CSRD and ESRS, VSME, EU Taxonomy, double materiality and Scope 1-2-3 carbon accounting
- A public, specific entry price of 199 € per month, which is uncommon among ESG reporting vendors
- A full 30-day trial with no credit card required, plus a free pilot offered on two pages of the site
- A modular model the vendor sums up as no tiers to outgrow, and nothing you have to pay for before you need it
- Traceability down to the supporting document, with version history, aimed squarely at an external audit
- A library of more than 200,000 emission factors including Exiobase, usable in both monetary and physical methods
- European data hosting and SSO both announced, and fourteen named customers displayed publicly
Cons
- No terms of service, general conditions or service contract is published anywhere: checked against guessed paths, the full sitemap and the publisher's own llms.txt file
- The privacy policy is the only legal document and it is thin: no retention period, no list of sub-processors, no data processing agreement, no data protection officer and no legal basis for processing. The word GDPR appears nowhere on the site
- Nothing is said about whether customer data may be used to train the AI models, nor about any way to opt out of that
- No security certification is published: no ISO 27001, no SOC 2, no equivalent
- Beyond the 199 € per month entry point there is no detailed price list. No per-module, per-seat, per-user or per-entity price is published, so the real cost is negotiated
- Audit view, the module that promises full traceability of every figure, is still announced as Coming soon
- Thin public presence around the product: no about page (the path redirects to the home page), no team presented, no official social account, no mobile app and no documented API
Pricing & Plans
There is no permanent free plan. Planmark offers a free trial instead: full access for 30 days with no credit card required, and a free pilot is also proposed on the free trial and sustainability reporting software pages. After the trial, the published entry point is from 199 € per month, and that same figure appears identically in all five language versions of the site, with no other amount anywhere. The vendor states that there are no tiers, and that the scope of a subscription is assembled case by case: get in touch and we will put together the package that best fits your ESG goals. No per-module, per-seat, per-user or per-entity price is published, and no annual discount or promotional code is advertised. AI features are subject to a fair use policy, under which excessive, automated or commercially resold use may be limited.
Data, GDPR & hosting
A consolidated view of how Planmark handles your data.
GDPR overview
The word GDPR never appears on Planmark's site. A check of the raw HTML of every page collected returns a single match, the hide_gdpr_banner parameter of an embedded Calendly widget, which is not a compliance statement. No legal basis for processing is cited, and no right is named as a GDPR right. The privacy policy does grant rights in practice: access and rectification through the account (6.a), objection to marketing emails (6.b) and erasure on request (6.c). The publisher is based in Finland, inside the EU, so no Article 27 representative is required or appointed. What is missing is substantial: no retention period, no data processing agreement, no list of sub-processors and no named data protection officer. On hosting, the pricing page states only that all data is kept securely within European data centers.
Who owns the data?
Planmark publishes one legal document, its privacy policy, and it deals with personal data only. The company collects names, email addresses, contact details and information users volunteer, plus usage data such as IP address, browser, device type, pages visited and time spent. Under section 4 it states that it does not share personal information with third parties, apart from service providers described as contractually bound to protect that information, and disclosures required by law. Account holders can see and correct their data by logging in, and can have the account and its personal data deleted by writing to hello@planmark.io. Ownership of the ESG data a customer uploads is never addressed.
Reuse rights
The privacy policy declares three purposes: running the service and keeping the site working, communicating with users through updates and newsletters, and improving the service by analysing how it is used. Cookies and similar technologies track interactions and are managed through browser settings. Nothing on the site says whether customer data may be reused to train AI models, and no opt-out is documented anywhere. On the commercial side, the pricing page applies a fair use policy to the AI features: excessive, automated or commercially resold use may be limited. Because no terms of service are published, the rights an account holder has to export, reuse or redistribute the data they load into the platform are not set out in any document a prospect can read before buying.
Data retention & training
Hosting summary
On hosting, the site says one thing and only one thing. The pricing page, under Organization and security, states that data is stored in Europe and that all data is kept securely within European data centers. No specific country is named, no hosting provider is named, and no sub-processor is named. No region outside Europe is mentioned anywhere. One distinction matters here. The public marketing site is delivered through a Fastly anycast content delivery network, and the node that answers resolves in the United States; that describes how the public web pages are served, not where customer data lives, which the site places in European data centres. The two should not be confused. Beyond that single sentence, nothing is documented: no list of sub-processors, no data processing agreement and no standard contractual clauses are published. A buyer with a data residency requirement will have to obtain those details from the vendor directly.
Things to keep in mind
Risks and trade-offs to weigh before adopting Planmark.
- No terms of service are published, so the service contract cannot be read before buying. What you sign will only be visible once the vendor sends it to you
- The privacy policy is generic and short: no retention period, no list of sub-processors, no data processing agreement and no named data protection officer
- The site never claims GDPR compliance, and never denies it either, even though the product is designed to hold company data and social indicators including HR figures
- Nothing indicates whether customer data is used to train the AI models, or how a customer would object to it
- Beyond 199 € per month the real cost depends on a quote, so a budget cannot be predicted from the site alone
- Audit view is listed among the capabilities but announced as Coming soon, so the full traceability it promises should not be counted on at signature
- The site contradicts itself on savings: the meta description of the CSRD reporting page advertises 90% of reporting time saved, a figure absent from the page body, while the home page claims up to 70%. All three home page figures, 70%, 500h and 3x, are up-to maximums claimed by the vendor and not backed by any published study
Setup & Integrations
Technical difficulty
Low technical difficulty, moderate configuration effort. Planmark is a web product: nothing to install, and no on-premise mode is offered. Sign-up is self-service through a form, and the vendor systematically offers a demo and hands-on onboarding, including opening a trial account during the meeting. The real work is configuration, not technology: selecting data points against your material priorities, modelling entities, sites and departments, setting group permissions, and importing existing data from spreadsheets. SSO is available and will involve your IT department. No public technical documentation and no API exist, so integration with your own systems is undocumented.
Deployment
Integrations
Supported languages
Behind Planmark
Fundraising
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What is Planmark?
Which reporting frameworks does Planmark cover?
How much does Planmark cost?
Is there a permanent free plan?
How do I get started?
Where is the data hosted?
Does Planmark offer an API?
Which languages does Planmark support?
Is there a minimum age to use Planmark?
Are there terms and conditions to read before subscribing?
Should you pick Planmark?
Planmark is a specialised product, and a coherent one. Everything on the site points at the same job: turning scattered ESG data into European regulatory disclosures, whether that means CSRD and ESRS, VSME, the EU Taxonomy, double materiality or Scope 1-2-3 carbon accounting, with AI taking on the tedious parts of extraction, mapping and checking. For a sustainability team inside a multi-entity group, the modular pricing and the traceability back to source documents answer a real problem.
Two things make evaluation unusually easy in this market. The entry price is public and specific, 199 € per month, and the trial gives full access for 30 days without a credit card. A buyer can test the fit before talking money, which few ESG reporting vendors allow.
The weakness is just as clear, and it is documentary. Planmark publishes no terms of service at all, verified against guessed paths, the full sitemap and the publisher's own llms.txt. Its privacy policy is the only legal document, and it says nothing about retention, sub-processors, a data processing agreement or a data protection officer. The word GDPR never appears. No security certification is published. For a product meant to hold a group's environmental, social and governance data, that gap deserves a direct conversation with the vendor before signing anything.
Two caveats close the file. The application itself runs on a host that blocks automated inspection, so this review covers what the public site says rather than the product experience. And the headline gains, up to 70%, up to 500h and up to 3x, are vendor claims prefixed with up to, not measured results; the fourteen customer logos are logos, not case studies. For European reporting duties, Planmark is worth a trial, provided you read the contract you will be sent.
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