RowSpeak
RowSpeak is an AI spreadsheet agent that reads messy Excel, CSV, PDF and image tables, then answers business questions in plain English and returns charts, KPI dashboards and report-ready summaries you can inspect and correct.
What is RowSpeak?
RowSpeak is an AI agent for spreadsheet-heavy business work, published by Haozhi Information Technology Co., Ltd. in Guangzhou, China. It was previously called Excelmatic, and a dedicated page documents the rebrand: same product, same accounts, same team, same pricing, with the new name chosen to reflect a scope that now covers analysis, dashboards, reporting and business intelligence rather than spreadsheet automation alone.
The starting point is deliberately a file rather than a clean database. RowSpeak accepts .xlsx, .xls, .xlsm, .xlsb, .xla, .xlam, .csv, .ods, .pdf, .png, .jpg and .jpeg, plus data pasted directly into the workspace. That includes scanned reports, screenshots and image-based tables, which is where it separates itself from tools that assume the workbook is already tidy. Once the file is in, the engine identifies headers, fields, dimensions and measures, infers the likely business meaning, and prepares metrics before any question is asked.
From there the work happens in plain English. Users request cleanup, statistical analysis, trend and anomaly detection, chart generation, KPI dashboard views, or written summaries and variance notes. Output can be exported as a native .xlsx file with the AI logic applied, and charts can be downloaded separately.
The design principle the vendor repeats is reviewable output rather than black-box guesses. A model may confuse refunds with revenue, pick the wrong chart or group a report by the wrong dimension, so the interface lets users switch the revenue field, exclude refunds, change from region to channel, swap a bar chart for a line chart or narrow the analysis window, without rebuilding the whole workflow. A sidebar task history keeps an audit trail of what the AI did.
The product ships as a web application, installable as a desktop app through PWA. Nine feature pages, four industry solutions, a template library and thirty documentation pages surround it. For organisations that cannot send files to shared SaaS, a private deployment option covers on-premises, private cloud and air-gapped environments with a choice of open-source or closed-source models. There is no public API and no native mobile app.
What it does
- Upload Excel workbooks, CSV exports, PDF tables, screenshots or pasted data and get them structured automatically
- Ask business questions in plain English and receive analysis without formulas or pivot tables
- Generate bar, line and pie charts plus KPI visuals from any uploaded table
- Turn spreadsheet exports into dashboard-style KPI views with charts and structured metrics
- Produce report-ready summaries, variance notes and management updates from messy business files
- Convert image and PDF tables into editable Excel in one click
- Correct the assumptions behind a result, revenue field, grouping dimension or chart type, without rebuilding the workflow
When to use RowSpeak / When not to
A quick filter to help you decide if RowSpeak is the right fit.
When to use RowSpeak
- Finance and accounting teams producing recurring management reports, budget-versus-actual reviews and revenue forecasts from exported files
- Sales, RevOps and e-commerce teams working through pipeline exports, GMV, refunds, channel performance and margin from platform reports
- Marketing and growth teams reviewing campaign performance, conversion trends, ROAS and CAC from inconsistent source files
- Operations, supply chain and inventory teams turning weekly stock snapshots and messy operational exports into status dashboards
- Business users with no SQL or BI skills who receive a file, a question and a deadline, and need an output a manager can read
When not to use RowSpeak
- Teams needing continuously refreshed operational dashboards: the vendor states plainly that RowSpeak is not a live real-time dashboard platform
- Organisations replacing a full BI stack, since RowSpeak positions itself as lighter and file-based rather than a warehouse-backed BI tool
- Analysts maintaining highly customised spreadsheet models, where the vendor concedes pivot tables may still be the better instrument
- Departments wanting shared team workspaces, because accounts are strictly individual and the team edition is only announced as in development
- Developers or automation engineers, as there is no public API, no browser extension and no native mobile application
How to use RowSpeak
A typical end-to-end flow, from setup to results.
- Create an account at dash.rowspeak.ai; no credit card is required to start on the free plan
- Drag and drop an Excel workbook, CSV export, PDF table, screenshot or business report into the workspace
- Make sure the file is not password protected, and that text in PDFs or images is legible enough to be read
- Describe in plain English what you want: cleanup, analysis, a chart, a dashboard view or a report
- Let RowSpeak identify headers, fields and measures, and prepare the metrics behind your question
- Read the generated output and check the assumptions it used, such as which revenue field was chosen
- Correct anything wrong directly in the interface: change the grouping dimension, exclude refunds, switch chart type or narrow the period
- Ask follow-up questions to refine the analysis, then rerun the workflow on the next file
- Export the result as a formatted .xlsx file and download the charts for your report or meeting
- Reopen the task from the sidebar history whenever you need to resume, audit or repeat the same analysis
Pros & Cons
Pros
- Accepts inputs most competitors refuse, including PDF tables, screenshots and image-based tables, not only clean workbooks
- Built explicitly for messy exports with inconsistent headers, missing values and mixed formats rather than tidy data
- Outputs can be inspected and corrected through the interface instead of being re-prompted, with a task history acting as an audit trail
- Clear and consistent position on model training, repeated on three separate pages: customer data is never used to train AI models
- Permanent free plan with no credit card, and a low paid entry point at 9.90 USD per month or 99 USD per year
- Unusual purchasing flexibility for the price bracket: monthly, yearly, a three-year bundle and a one-off Lifetime option, plus a seven-day refund guarantee
- On-premises, private cloud and air-gapped deployment with a choice of model, rarely available at this price level
Cons
- A SOC 2 Type II badge appears on the homepage with no trust page, report, auditor or certificate behind it, and the About page itself promises not to display unverifiable logos
- GDPR compliance is claimed as a badge, yet there is no Article 27 EU representative, no named data protection officer and no standard contractual clauses
- No hosting country or region is disclosed anywhere, and no cloud provider is named
- No subprocessor list is published: the privacy policy names only categories of providers
- The terms of service are governed by the laws of the People's Republic of China, with disputes heard at the vendor's location, which narrows recourse for European buyers
- Accounts are strictly individual and cannot be shared, SSO/SAML is only announced as coming soon, and there is no API or native mobile app
- The privacy policy sets no numeric retention period, and the terms have not been updated since April 2025, before the rebrand
Pricing & Plans
A permanent free plan is available and requires no credit card. It includes 10 AI conversations per month, up to 2 files per chat capped at 5 MB each, 20 image-to-Excel conversions and 3 dashboard generations. The lowest paid entry point is the Essential plan at 9.90 USD per month on monthly billing, or 99 USD per year, which the vendor presents as 8.30 USD per month with a 17% annual discount. Higher tiers are Professional at 29.90 USD per month or 299 USD per year, and Premium at 59.90 USD per month or 599 USD per year. A three-year bundle and a one-off Lifetime licence are also offered, but their amounts are not published on the public site. Private deployment is quoted individually after a demo.
- 10 AI conversations per month
- 2 files per chat capped at 5 MB
- 20 image-to-Excel conversions
- 3 dashboard generations
- 150 messages per month
- 5 files per chat
- 50 MB file limit
- 180-day chat history
- 150 image-to-Excel per month
- 10 dashboards per month
- basic analysis
- all chart types
- everything in Essential plus unlimited messages
- 10 files per chat
- 100 MB file limit
- 360-day chat history
- unlimited image-to-Excel
- 30 dashboards per month
- model analysis and prediction
- custom chart themes
- everything in Professional plus 30 files per chat
- 300 MB file limit
- 100 dashboards per month
- 10 GB storage
- priority ultra-fast processing
- buy two years
- get one free
- amount not published on the public site
- one-off payment for permanent access with no recurring fees
- amount not published on the public site
- on-premises
- private cloud or air-gapped
- quoted individually after a demo
Data, GDPR & hosting
A consolidated view of how RowSpeak handles your data.
GDPR overview
The homepage carries a badge claiming full compliance with GDPR and CCPA, but no trust page, certificate or audit document supports it. The privacy policy does list concrete rights: access, copy, correction, completion, deletion, export, withdrawal of consent, account closure, cookie and marketing management, and an explanation of processing rules, all exercised through product settings or at support@rowspeak.ai, with possible identity verification. Non-essential analytics cookies are enabled only after consent where the law requires it. International transfers are acknowledged, with data processing agreements, encryption and access restrictions cited as safeguards. Crucially, no EU representative under Article 27 is designated, no data protection officer is named, and no standard contractual clauses are mentioned. The terms of service are governed by the laws of the People's Republic of China.
Who owns the data?
The vendor states that uploaded files, prompts and generated results belong to the user, who is described as the sole owner of the task history stored in a private account. Files and outputs remain stored until the user decides otherwise, and any task or file can be deleted from the sidebar history, with immediate and permanent removal from active servers. Account deletion can be requested through product settings or by email, after which personal information and business data are deleted or anonymised, subject to legal retention. The privacy policy explicitly leaves relationships between the user and their own customers or employees outside its scope, placing that responsibility on the user.
Reuse rights
Users keep full reuse rights over their own files and over the charts, dashboards, summaries and exports RowSpeak generates. No permission request is required: results can be exported to a native .xlsx file, charts downloaded, and everything shared or reused inside the business. On the vendor's side, uploaded content is processed only to deliver the requested features, through categories of providers covering cloud infrastructure, storage, CDN, AI models, authentication, payment, email, support, analytics and security. None of these providers is named. The vendor states that files, prompts, analysis results and business outputs are not used to train public or general AI models unless the user grants separate authorisation or actively enables a related feature, and that de-identified or aggregated statistics may be used for service improvement. Personal information is not sold. RowSpeak warns that AI outputs may need business review before being relied upon for financial, legal or operational decisions.
Data retention & training
Hosting summary
No hosting country or region is disclosed anywhere on the site. The vendor states only that its infrastructure runs on industry-leading cloud services with reliable storage and regular backups, without naming a single provider. The privacy policy acknowledges that information may be processed or stored outside the user's own country or region, citing data processing agreements, encryption and access restrictions as safeguards. Security measures listed include HTTPS/TLS in transit, access control, data isolation, appropriate encryption, least-privilege permissions, log audits, monitoring, backups and vulnerability remediation, and the security page describes an isolated private workspace per session. The domain resolves to a Cloudflare anycast node in the United States, which reflects the CDN only and says nothing about where data actually lives. The publisher is based in Guangzhou, China, and the terms of service are governed by Chinese law. Organisations needing control over hosting are directed to private deployment, on-premises, private cloud or air-gapped.
Things to keep in mind
Risks and trade-offs to weigh before adopting RowSpeak.
- Trust claims outrun the evidence: the SOC 2 Type II badge has no certificate, report or auditor behind it, and the GDPR claim coexists with no EU representative, no DPO and no standard contractual clauses
- You cannot know where your files physically sit: no hosting country, region or cloud provider is disclosed, while the privacy policy confirms data may be processed outside your own country
- Chinese governing law with arbitration or court at the vendor's location materially narrows what recourse a European or American buyer actually has
- Uploading operational and financial spreadsheets means handing sensitive business data to a third party, so a habit of dropping in whole exports without redacting them is a real exposure
- The tool is designed to be corrected, which quietly assumes you will check it; accepting a chart or a variance note without verifying which revenue field was used is how a wrong number reaches a board pack
- Leaning on plain-English analysis can erode the spreadsheet and statistical fluency needed to notice when the output is confidently wrong
- Commitment risk on the commercial side: the Lifetime and three-year offers ask for money up front from a brand whose domain was registered in March 2026 and whose company has published no incorporation date
Setup & Integrations
Technical difficulty
Very low for normal use. You create an account, drag a file into the workspace and ask a question in plain English. There is nothing to install, no plugin, no data warehouse and no BI configuration, and no credit card is needed to start. Files simply must not be password protected, and PDFs or images work best when the text is legible. The only learning curve is phrasing requests well, which a command-writing guide and a prompt library address. Private deployment is a different matter entirely: it is an infrastructure project with hardware sizing, architecture review, model selection and a proof of concept.
Deployment
Supported languages
Behind RowSpeak
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement RowSpeak.
Frequently asked questions
What kinds of files can RowSpeak actually read?
How is RowSpeak different from asking ChatGPT or Gemini about a spreadsheet?
Is my business data used to train AI models?
How long is my data kept, and can I delete it?
Is there a free plan, and what does the cheapest paid tier cost?
Can my team share a single account?
Can RowSpeak run inside our own infrastructure?
Does RowSpeak offer an API or a mobile app?
Where is the data hosted, and which law applies?
Who is behind RowSpeak, and was it called something else?
Should you pick RowSpeak?
RowSpeak is a focused, unusually well-documented product on a narrow but real problem: the messy business export that has to become a report someone will actually read. Its genuine differentiator is the input side. Where most competitors assume a clean workbook, RowSpeak takes PDF tables, screenshots and image-based tables, then lets you correct the assumptions behind the answer through the interface rather than by rewording a prompt. The position on model training is clear, consistent and repeated across three separate pages, which is more than many rivals manage.
The reservations are concentrated in trust and governance. A SOC 2 Type II badge sits on the homepage with no trust page, report or auditor behind it, which is awkward given the About page explicitly promises not to decorate itself with unverifiable logos. GDPR compliance is asserted as a badge, yet there is no Article 27 EU representative, no named data protection officer, no disclosed hosting country and no subprocessor list, and the terms are governed by Chinese law with disputes heard at the vendor's location. The terms themselves read as a generic template last updated in April 2025, before the rebrand.
Practical limits matter too: accounts are strictly individual with no team edition, SSO is announced but absent, and there is no API. The brand is very young, its domain registered in March 2026, though the product itself has been running as Excelmatic since at least March 2025.
The fit is clear enough. For an individual or a small team working on ordinary business data, at 9.90 USD a month with a permanent free tier to test first, RowSpeak is a reasonable and inexpensive bet. For regulated data, or for anything requiring documented compliance, the private deployment route, or another vendor, deserves serious consideration.
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