CropUp
CropUp turns ordinary RGB drone photographs into centimetre-level weed maps and ready-to-use spray maps, so farmers, contractors and crop advisors can spot-spray with the machinery they already own. The Danish vendor reports an average 75% cut in herbicide use.
What is CropUp?
CropUp is a Danish software platform that turns ordinary drone photographs into weed maps precise enough to spray from. A farmer, contractor or crop advisor flies a field with an off-the-shelf mapping drone, uploads the images, and an AI model separates soil, crop, root weeds, grass weeds and other weed categories down to the level of individual plants and leaves. The result becomes a prescription map that a conventional sprayer can follow, so herbicide is applied only where weeds actually are. The vendor, Akson Robotics ApS, reports an average 75% reduction in chemical use across more than 500 farms, and up to 90% in the best fields. The platform deliberately works from standard RGB imagery. Multispectral sensors are optional, which the vendor says lets a field be surveyed up to three times faster; a DJI Mavic 3 Enterprise covers 40 to 100 hectares per hour, and a Matrice 300 or 350 with a Zenmuse P1 roughly twice that. Processing takes between three and seventy-two hours. Four products are sold, each priced per hectare: AI Weed Mapping, an NDVI thresholding tool for variable-rate application maps, a plant counting system that highlights weak establishment zones, and manual measurement tools for documenting field damage or insurance cases. A fifth module, AI Satellite Prediction, works before the season starts: it reads historical multispectral satellite imagery to predict relative weed pressure one to two years ahead and splits a field into low, medium and high pressure zones. Supported crops include grass and clover, grass seed production, most row crops such as beet, spinach, beans and potatoes, mature cereals, wheat and spring barley. Maps export to more than ten terminal formats and to ISOXML, GeoTIFF and shapefile, and field boundaries can be pulled in from John Deere Operations Center, CNH Industrial or the Danish agricultural agency Landbrugsstyrelsen. The work happens in a web application at app.cropup.ai, available in English, Danish, German and Brazilian Portuguese, and usage is paid with prepaid credits. Around it sits a network of more than sixty partners across Denmark, Germany, Poland, Italy, the Netherlands, Austria, Czechia, Finland, Latvia and the United Kingdom, so a farm can start without owning a drone.
What it does
- Detect and map weeds, crop, soil and tramlines from standard RGB drone imagery
- Build prescription maps with a chosen dose, buffer size and grid resolution
- Export spray maps to more than ten machine terminal formats, plus ISOXML, GeoTIFF and shapefile
- Predict relative weed pressure one to two years ahead from historical satellite imagery
- Create variable-rate application maps from multispectral imagery using NDVI thresholds
- Count plants across a field and locate weak establishment zones for spot seeding
- Measure distances and areas on drone maps to document field damage or insurance cases
When to use CropUp / When not to
A quick filter to help you decide if CropUp is the right fit.
When to use CropUp
- Arable farmers running a sprayer capable of section control or variable-rate application, who want to cut herbicide without buying new machinery
- Crop production advisors and farm consultancies that already fly drones for their members or clients
- Agricultural drone pilots and mapping contractors looking for a processing platform that turns flights into billable deliverables
- Machinery contractors treating fields for several farms and needing exports for many terminal brands
- Growers of grass and clover, grass seed, row crops such as beet, spinach, beans and potatoes, wheat and spring barley, who face persistent weed patches
When not to use CropUp
- Anyone expecting to sign up and pay online: there is no self-service checkout, you have to contact the vendor or go through a partner
- Farms with no access to a supported mapping drone, since flying through a service provider costs two to three times more per hectare
- Operators who need an answer while still in the field, as processing takes between three and seventy-two hours
- Growers of crops outside the supported list, which the vendor still describes as expanding
- Buyers who require published sub-processor lists, a declared hosting country or a security certification before signing
How to use CropUp
A typical end-to-end flow, from setup to results.
- Plan the flight using CropUp's mission planning tools, or book a drone pilot from the partner map
- Fly the field with a supported mapping drone, following the crop and camera setup guides
- Upload the JPEG, DNG or TIFF images, or drag in a whole folder, and attach them to the mission
- Import the field boundaries from a shapefile, from Landbrugsstyrelsen, or from a connected John Deere or CNH account
- Check the automatic image quality warnings, which flag unsupported cameras, low shutter speed, high ISO, unfixed RTK or an incorrect gimbal angle
- Wait for the AI analysis, which takes three to seventy-two hours and reports its status in the mission list
- Review the detected weed, crop and soil layers on the field map
- Set the dose, buffer size and grid resolution matched to the boom width, and mark any no-spray zones
- Generate the prescription map and add it to the export cart, merged or separate
- Export to the machine terminal format, or push the result back to John Deere Operations Center or CNH
Pros & Cons
Pros
- Works from standard RGB imagery, so no multispectral sensor is required and mapping is up to three times faster
- Prices are published openly per hectare for all four products, in euros on the international site and in Danish kroner on the Danish one
- Documented results per case: 89% less herbicide on a 17-hectare wheat field, 82% in beet, 75% in spinach, 72% and 74% in Italian ryegrass
- Fits existing machinery through exports to more than ten terminal formats and integrations with John Deere and CNH
- A partner network of more than sixty drone pilots, advisors and contractors makes it possible to start without buying a drone
- Contractual 99.5% monthly availability, a full data processing agreement inside the terms, and credits that do not expire
- Interface in four languages, with automatic image quality checks that catch bad camera settings before processing
Cons
- No free trial and no free plan are advertised anywhere on the site
- The credit price is never published: only the per-hectare rates are, and credit rates can be changed by the vendor at any time
- Credits are non-refundable and non-transferable, and any unused balance is forfeited on termination
- The terms explicitly allow customer data to be used to train the vendor's models, with no documented opt-out
- No sub-processor list, no declared hosting country or region, and no published security certification
- The registered address differs between the terms, the site's contact block and the privacy policy, the latter still showing the address the company left in October 2025
- The legal documents live on the publisher's own domain and are not linked from any page of the product site
Pricing & Plans
No free plan and no free trial are advertised. Pricing is published per hectare processed rather than per user or per month: AI Weed Mapping at 10 EUR/ha, the Plant Count System at 6.5 EUR/ha, the NDVI Thresholding Tool at 4.6 EUR/ha and the Manual Measurement Tools at 4 EUR/ha on the international site, corresponding to 75, 50, 35 and 30 DKK/ha on the Danish site. Usage is settled with prepaid credits purchased inside the application through Stripe, with automatic volume discounts; the price of a credit itself is not published, and the vendor reserves the right to change credit rates by customer, account type, geography or configuration. All amounts are stated exclusive of VAT. Flying through a service provider rather than in-house is said to cost two to three times more per hectare.
- AI Weed Mapping — 10 EUR/ha (75 DKK/ha)
- Plant Count System — 6.5 EUR/ha (50 DKK/ha)
- NDVI Thresholding Tool — 4.6 EUR/ha (35 DKK/ha)
- Manual Measurement Tools — 4 EUR/ha (30 DKK/ha)
- Farm account — credits usable within a single farm account (no published price)
- Farm+ account — credits also usable by authorised users on neighbouring or related farm properties (no published price)
- Advisory (Consultant) account — credits usable across the farms and end customers managed under the advisory account (no published price)
Data, GDPR & hosting
A consolidated view of how CropUp handles your data.
GDPR overview
The GDPR is addressed concretely rather than in passing. The privacy policy names Akson Robotics Aps, CVR 43482041, as controller, states that all personal data is processed in accordance with the GDPR and the Danish Data Protection Act, lists the legal bases relied on, sets out the rights of access, rectification, erasure, objection, restriction and portability, and names Datatilsynet as the supervisory authority. Schedule 1 of the terms is a full processing agreement: documented instructions, technical and organisational measures, staff confidentiality, breach notification without undue delay, assistance with data subject requests, deletion or return at the end of the contract, and a right of audit. Transfers outside the EEA are permitted under the European Commission's standard contractual clauses. No sub-processor list is published.
Who owns the data?
The terms and conditions are explicit: the customer keeps ownership of its Customer Data, including the images and field information it uploads. Akson Robotics receives a worldwide, limited-term licence to host, copy, use, transmit and display that data in order to run the service. Everything derived from the operation of the platform stays with the vendor: the software, system performance data, usage analytics, the machine learning models and algorithms, and any aggregated or de-identified outputs and insights. Akson Robotics undertakes not to disclose a customer's non-aggregated data to other customers except where the service, the contract or the law requires it.
Reuse rights
Customers may use the maps and exports they generate freely in their own operations, since they retain ownership of their data and no clause restricts internal reuse; the terms only remind them that they alone are responsible for the conclusions they draw from the maps. The reverse direction is more open than many buyers will expect: clause 9 lets Akson Robotics access, analyse and compile customer data, including maps, images and uploads, in order to develop, train and improve its services, products, features and models. No opt-out from that training is documented anywhere, and the vendor does not state that one is unavailable. Customers are also barred from submitting special-category or criminal-offence personal data without prior written agreement, and are asked to avoid uploading imagery containing identifiable people.
Data retention & training
Hosting summary
Nothing is declared. Neither the terms, the privacy policy nor any page of the site names a hosting country, a region or a data centre location; the terms refer only to "Akson Robotics's data centres" without locating them. What the privacy policy does say is that collected data may be transferred to and stored at a destination outside the European Economic Area, and processed by staff operating outside the EEA, with the European Commission's standard contractual clauses cited as the safeguard. That is a transfer clause, not a hosting statement, and it should not be read as one. The only jurisdictional anchors that are certain are the vendor's own: Akson Robotics ApS is registered in Denmark under CVR 43482041, the contract is governed by Danish law with the Danish courts having non-exclusive jurisdiction, and Datatilsynet is named as the supervisory authority. Technical signals such as the site's DNS and content delivery arrangements say nothing reliable about where customer imagery is stored, and buyers who need a hosting commitment will have to obtain it in writing.
Things to keep in mind
Risks and trade-offs to weigh before adopting CropUp.
- The terms let Akson Robotics use uploaded imagery and maps to train its own models, and no opt-out is offered: field boundaries and cropping patterns are commercially sensitive, so read clause 9 before uploading years of history
- The vendor explicitly disclaims any warranty that the generated maps are accurate or that weeds are marked correctly, while the maps drive real herbicide decisions with agronomic and regulatory consequences
- Trusting the map over your own eyes is a genuine risk: the vendor itself says the satellite prediction does not replace scouting, and skipping field inspection because a screen looks convincing is how good tools produce bad seasons
- The reported savings of 75% on average and up to 90% are vendor claims that have not been independently audited, and the per-case figures come from fields the vendor chose to publish
- Nothing is published about where data is hosted or which sub-processors are used, and the privacy policy allows transfers outside the EEA under standard contractual clauses
- Prepaid credits are non-refundable and are forfeited entirely if the contract ends, while credit rates can be changed by the vendor at any time, so buying a large balance in advance carries real exposure
- The company's registered address appears in three different forms across the terms, the contact block and the privacy policy, and the legal documents are hosted on a separate corporate domain that no page of the product site links to
Setup & Integrations
Technical difficulty
There is nothing to install: the platform is a web application. The real effort is on the ground. You need a supported mapping drone and correct camera settings, since the platform rejects or flags images taken with unfixed RTK, low shutter speed, high ISO, digital zoom or an incorrect gimbal angle. Field boundaries are imported from a shapefile, from Landbrugsstyrelsen or from a connected John Deere or CNH account, and ISOXML or GeoTIFF exports require a horizontal track direction. Vendor guides cover crop selection and drone setup, and the flying step can be delegated to a partner.
Deployment
Integrations
Supported languages
Behind CropUp
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does CropUp actually do?
Do I need to own a drone?
Which drones and cameras are supported?
Is a multispectral camera required?
How much does it cost?
How long does processing take?
Which machines can receive the spray maps?
Is my field data used to train the models?
Is there an API?
Which languages does the platform speak?
Should you pick CropUp?
CropUp is a narrow, well-executed tool rather than a general agricultural platform, and that focus is its main strength. It solves one problem end to end: getting from a drone flight to a prescription map that an existing sprayer can actually read. The published per-case results, between 72% and 89% less herbicide, are specific enough to be checked in the field, and the decision to work from ordinary RGB imagery removes the usual multispectral overhead. The surrounding ecosystem matters too: more than sixty partners across ten countries and named institutional collaborators such as the Danish Technological Institute, SEGES Innovation and DLF make it realistic to start without owning a drone. The vendor is young. Akson Robotics ApS was entered in the Danish register on 1 September 2022 and reported eleven employees in 2026, yet its contractual documentation is unusually complete for that size: detailed SaaS terms, an embedded data processing agreement with audit rights, and a 99.5% availability commitment. Three things deserve a direct conversation before signing. First, the terms allow customer imagery to be used to train the vendor's models, with no opt-out documented anywhere. Second, nothing is published about where data is hosted or which sub-processors are involved. Third, pricing is transparent per hectare but opaque per credit, and unused credits are forfeited on termination. Add the fact that three different registered addresses appear across the terms, the contact block and the privacy policy, and the picture is of a fast-moving company whose paperwork has not entirely caught up with it. For a farm or advisory business already flying drones, the value proposition is concrete; the questions to ask are commercial and contractual, not technical.
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