Hedyla
Hedyla is a modular logistics platform that uses artificial intelligence to plan routes, track deliveries, run warehouses and simulate supply chains. Spanish-built for mid-sized and large companies with complex distribution operations; access is by demo only.
What is Hedyla?
Hedyla is a Spanish logistics software platform, and its structure is the point: it is sold as "the modular platform that allows you to optimally manage the logistics of your company". The publisher describes itself as "a software company dedicated to optimize logistic processes of medium and large-sized companies through Artificial Intelligence" - optimization is the product here, not a feature bolted onto a classic tool.
Four product modules make up the offer and are combined to order: a TMS for transport management, a Route optimizer, a WMS for warehouse management, and a Supply Chain Simulator. Calling Hedyla "a TMS" would describe one module out of four. Around them sit eight cross-cutting capabilities listed in the navigation - drivers' app, truckload management, delivery tracking, fleet management, document management, customer communication, label management, analytics and reporting - and the features page details thirteen blocks split into two families, "Transportation and distribution" and "Warehousing".
In practice the platform plans the day's rounds against constraints such as time windows, capacities, shifts and breaks, publishes them to the Hedyla Tracking app on Android and iOS where drivers digitize deliveries and incidents, tracks the fleet by GPS and digital tachograph, centralizes fleet documentation, automates carrier billing, and lets planners simulate a fleet change or a demand swing against real history before committing to it.
It is designed to slot into what a company already runs: connection to market ERPs and TMSs - SAP, Oracle, Microsoft Dynamics - or plain Excel, CSV and XML files, with no change to the existing architecture and a go-live the publisher announces in a few weeks. Three arguments carry the positioning: easy to use, modular, customizable. The intellectual property and the development are in-house.
The company was founded in mid-2019 in Viladecans, near Barcelona, by three engineers - Andreu Araque, Guillem Munoz and Ismael Rodriguez - and named after Hedy Lamarr, the actress and inventor behind the techniques underpinning WiFi, GPS and Bluetooth. Named customers shown with logos include Carrefour, Campofrio, Mahou San Miguel, Condis, Torres, Urbaser and Pikolin. The home page claims 30% less route execution time, 90% less planning time, 30% less CO2 and 20% lower logistics costs. In April 2026 the company was acquired by the Italian group Leviahub, together with Master Informatica - a change the site itself never mentions.
What it does
- Plan and automatically optimize multi-drop distribution routes under your own constraints
- Track fleet status and every delivery in real time, across warehouses
- Publish routes to the drivers' mobile app and collect proofs of delivery, signatures, images and incidents
- Optimize vehicle loading for medium- and long-distance transport
- Simulate scenarios - fleet, demand, production, new markets - before applying them
- Calculate and automate the billing of external carriers from their own rates
- Monitor logistics KPIs in customizable dashboards, with real-time anomaly alerts
When to use Hedyla / When not to
A quick filter to help you decide if Hedyla is the right fit.
When to use Hedyla
- Mid-sized and large companies whose logistics operation is complex enough to justify a project-based deployment - the segment Hedyla names as its own target.
- Distribution fleets planning multi-drop rounds under hard constraints: delivery time windows, vehicle capacities, driver shifts and mandatory breaks.
- The sectors Hedyla names on its own pages: HORECA and food service, logistics operators, supermarket chains, retail distribution, last-mile delivery and pharmaceutical distribution, including dangerous goods, refrigerated and oversized transport.
- Operations teams that want optimization plugged into an ERP already in place - SAP, Oracle, Microsoft Dynamics - without rebuilding their architecture.
- Shippers that subcontract to external carriers and need per-carrier rates, filtered cost review and automated pre-invoicing.
When not to use Hedyla
- Anyone expecting self-service. There is no sign-up, no trial and no autonomous download: the only call to action on the entire site is "Book a demo".
- Buyers who need a published price before talking to sales. There is no pricing page; the only figures are project ranges of EUR 2,000 to 40,000 on the Kit Digital page, and they exclude a monthly service fee that is never quantified.
- Developers who want to build on a public API. None is documented, and /api, /api/v1 and /api/health all return real 404 pages.
- Independent drivers or couriers hoping to use the mobile app on their own: "this app can only be used with phone numbers registered by a Hedyla client".
- Teams that need a same-day start or a documented compliance posture. Rollout is an integration project the publisher measures in weeks, and there is no security page, no DPA and no published hosting country.
How to use Hedyla
A typical end-to-end flow, from setup to results.
- Book a demo through the form on the site: it is the only entry point, since there is no self-service sign-up, no trial and no autonomous download.
- Or go through sales directly, on +34 93 170 21 49 or at info@hedyla.com.
- Scope the modules you actually need - TMS, route optimizer, WMS, supply chain simulator - since the platform is taken module by module rather than as a whole.
- If you are a Spanish company, ask about the Kit Digital route: Hedyla is a registered Agente Digitalizador and supports the grant application.
- Agree on the integration path: flat files (Excel, CSV, XML) or a connection to the ERP or TMS already in place.
- Let the publisher map your incoming data; it states that it carries the weight of the integration, works in AGILE iterations and does not modify your architecture.
- Go live - production is announced in a few weeks rather than as a long project.
- Load the day's deliveries and generate optimized routes against your constraints: time windows, capacities, shifts, breaks.
- Review the proposed routes and edit them by hand with the visual aids before publishing them.
- Have drivers register in the Hedyla Tracking app with their phone number alone; they receive routes instantly and return proofs of delivery, signatures, images and incidents.
Pros & Cons
Pros
- Blue-chip references, named and shown with logos: Carrefour, Mahou San Miguel, Campofrio, Condis, Urbaser, Pikolin, Torres.
- Broad, documented functional coverage - thirteen detailed blocks, from route planning to carrier invoicing.
- Genuine modularity: you take the modules you need and add others later, rather than buying a monolith.
- Integration with the ERP or TMS already in place (SAP, Oracle, Microsoft Dynamics) with no architecture rebuild, and plain file import as a fallback.
- A real drivers' app, verified on both stores and published by the legal entity itself.
- Eligibility for the Spanish Kit Digital program, with indicative prices published and grants of up to EUR 6,000 per solution.
- A real, active company, verified in the Spanish commercial register (BORME), with a valid intra-EU VAT number.
Cons
- No pricing page at all - an absence proven, not assumed, by enumerating the 147 URLs of the sitemap, the navigation and robots.txt.
- The only published figures sit on the Kit Digital page as wide project ranges (EUR 2,000 to 40,000) and explicitly exclude a monthly service fee that is never quantified.
- No trial, no free plan, no self-service path of any kind: the demo request is the only door.
- No public API - the probed endpoints return real 404 pages and the sitemap holds no API page - so integration goes through files or a bespoke connector.
- The privacy policy covers the marketing site only and says nothing about the platform delivered to customers: no retention period, no hosting country or region, no DPA, no certification (neither ISO 27001 nor SOC 2).
- Training AI models on customer data is never addressed anywhere, on a product sold on artificial intelligence.
- Editorial slippage that a buyer will notice: three different postal addresses across the site and the register, translation leftovers in the English legal pages ("Cancellazione" for the erasure right, a Security section still in Spanish) and two module descriptions still in Spanish on the English home page.
Pricing & Plans
There is no free plan and no published entry price. Hedyla sells by sales contact: the site carries no pricing page - an absence established by enumerating the 147 URLs of its sitemap, its navigation and its robots.txt - and the only way to a figure is to request a demo. The single source of prices on the whole site is the page devoted to Kit Digital, the Spanish public digitization program, which quotes six solutions as project ranges: Fleet management EUR 2,000 to 10,000; Route optimizer EUR 3,000 to 20,000; BI and analytics EUR 3,000 to 15,000; TMS - transport management EUR 5,000 to 25,000; Warehouse management (WMS) EUR 5,000 to 25,000; Logistics nodes (Supply Chain Simulator) EUR 10,000 to 40,000. These are project budgets, not subscription tiers, and the publisher states beneath the table that "Los precios no incluyen cuota de servicio mensual (acceso cloud + soporte)" - the recurring cloud access and support fee is never quantified. No honest starting price can therefore be published for this tool, and any budget built on these ranges alone is incomplete.
- project prices
- not tiers
- and all of them exclude a monthly cloud-access and support fee that is never quantified.
- EUR 2
- 000 to 10
- 000 per project. The cheapest entry point into the offer.
- EUR 3
- 000 to 20
- 000 per project.
- EUR 3
- 000 to 15
- 000 per project.
- EUR 5
- 000 to 25
- 000 per project.
- EUR 5
- 000 to 25
- 000 per project.
- EUR 10
- 000 to 40
- 000 per project.
- The four product modules are combined to order
- so modularity takes the place of a plan range.
Data, GDPR & hosting
A consolidated view of how Hedyla handles your data.
GDPR overview
Hedyla applies the GDPR without ever claiming compliance: the policy describes processing "in accordance with the applicable regulations on data protection" rather than asserting conformity. Six rights are listed - access, rectification, erasure, objection, restriction of processing and portability - and are exercised by writing to info@hedyla.com with proof of identity. The supervisory authority is named: "you have the right to file a complaint with the competent supervisory authority, in this case, the Spanish Data Protection Agency (AEPD)". No data protection officer is named; no Article 27 representative is designated, and none is required since the company is established in the EU. Not mentioned anywhere: retention periods, hosting countries, any DPA. The app policy sets a minimum age of 13. The English legal pages also carry translation leftovers - the erasure right is labeled "Cancellazione" and the Security section is still in Spanish.
Who owns the data?
The published privacy policy covers the marketing website only, not the platform delivered to customers. For the website, Hedyla Technologies S.L. is the controller: it collects browsing data and the IP addresses of logged-in users and blog commenters, and states it "will not rent or sell potentially personally-identifying and personally-identifying information to anyone". Disclosure is limited to employees, contractors and affiliated organizations bound by confidentiality, or to answer a legal request. The driver app collects location, including in the background during an active route, and a phone number. No clause anywhere says who owns the logistics data the platform processes - the routes, deliveries, customers and drivers a business feeds into it.
Reuse rights
Website data serves to understand how the site is used, to publish aggregate trends and to send product emails to registered users. Cookies identify and track visitors and remember their preferences, and third-party advertisers may set their own cookies, outside the scope of the policy. Log data - IP address, device name, operating system version, configuration and timestamps - is collected through third-party products when an error occurs. In the app, location is used only to follow a route, and only between its start and its end. Information may be transferred to employees or contractors located outside the user's country, continued use being taken as consent. Two silences matter for an end user: nothing states whether customer data is reused to train models, and no clause grants the customer any stated right to reuse, export or redistribute the data the platform holds without asking.
Data retention & training
Hosting summary
No hosting information is published. Hedyla names no country, no region and no hosting provider anywhere on its site, for either the marketing site or the platform delivered to customers. The only technical clue is the site itself, served behind Cloudflare (IP 104.21.76.201, AS13335, an anycast node) - that is a content delivery network, and reading a data location from it would be a mistake. The privacy policy goes no further than mentioning a possible transfer of information to employees or contractors located outside the user's country, without naming a single one. The one named list of subprocessors covers the mobile app alone: Google Play Services, Google Analytics for Firebase, Firebase Crashlytics and Mapbox. No DPA is published or offered. What can be said is contractual rather than technical: the publisher is a Spanish company and its terms are governed by Spanish law, which places the jurisdiction inside the EU. Jurisdiction is not hosting, though - if the physical location of your logistics data matters, it has to be asked for and written into the contract.
Things to keep in mind
Risks and trade-offs to weigh before adopting Hedyla.
- A change of control the site never mentions: Hedyla Technologies S.L. was acquired in April 2026 by the Italian group Leviahub, at the same time as Master Informatica. Six or more independent press sources report it and the Spanish register corroborates it - an Italian board recorded on 12/01/2026, Andrea Castagnera as chair on 18/06/2026, registered office moved on 21/07/2026 - and the three founders no longer sit on the board. Nothing about any of this appears on hedyla.com.
- Three postal addresses coexist. The legal pages give Av. Segle XX1, 31, 4o 1a, Viladecans, Barcelona - the 2019 incorporation address, retained here because the legal pages take precedence, and reproduced with the publisher's own typos. The contact page gives Viladecans Business Park, Edificio Canada, Calle Tecnologia 17. The register has recorded Rambla de Catalunya 60, top floor, door 2a, Barcelona since 21/07/2026. On this point the site's legal pages are simply out of date - check which entity and address your contract names.
- The Kit Digital prices exclude a monthly service fee covering cloud access and support, and that fee is never quantified anywhere. Any budget built on those ranges alone is incomplete, and the total cost of ownership cannot be estimated from public information - ask for it in writing, over three years.
- The headline gains - 30% less route execution time, 90% less planning time, 30% less CO2, 20% lower logistics costs - are the publisher's own claims, with no published methodology, scope or measurement period. Treat them as marketing rather than a baseline: the optimizer proposes, and the manual editing aids exist precisely because a planner still has to check what it proposes. Handing route judgment over wholesale, and losing the in-house feel for the network, is a real risk over time.
- Mahou San Miguel is both a customer, featured as a success story, and a shareholder since 2022. That testimonial is not the word of an independent third party.
- The privacy policy covers the marketing site only. Nothing states how the logistics data a business feeds into the platform - customers, addresses, drivers, deliveries - is processed, retained or hosted, and whether it may serve to train models is never addressed. On an AI-sold product, that silence deserves an explicit contractual clause. Note also that the drivers' app collects location in the background throughout an active route: that is employee tracking, with the works-council and consent questions that come with it.
- Smaller signals worth reading: both published email addresses are obfuscated by Cloudflare tokens, so they exist but are invisible to a plain reading of the page; the English legal pages carry translation leftovers ("Cancellazione" for the erasure right, a Security section still in Spanish); and the domain was registered on 10/03/2019, 81 days before the company was recorded on 30/05/2019 - a normal sequence, not a red flag, but one not to confuse with the company's actual age.
Setup & Integrations
Technical difficulty
Moderate, and project-based rather than self-service. Deployment goes through an integration project: either flat files (Excel, CSV, XML) or a connection to an existing ERP or TMS such as SAP, Oracle or Microsoft Dynamics. The publisher states that it carries the weight of the integration, works in AGILE iterations, maps incoming data itself and does not alter the customer's architecture, and it announces production in a few weeks. On the ground the effort is minimal: drivers register in the app with their phone number alone, and the publisher claims little prior training or knowledge is needed.
Deployment
Apps stores
Integrations
Behind Hedyla
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What exactly is Hedyla?
How much does Hedyla cost?
Is there a free trial or a free plan?
Is there an API?
How do you integrate Hedyla without an API?
Which systems does it connect to?
Is there a mobile app?
Where is the data hosted?
Is customer data used to train AI models?
Who publishes Hedyla?
Should you pick Hedyla?
Hedyla is a mature, well-documented product backed by references most vendors of this size cannot show: Carrefour, Mahou San Miguel, Campofrio, Condis and Urbaser are named on the site with their logos. The real subject is modularity. You do not subscribe to Hedyla, you buy modules - a TMS, a route optimizer, a WMS, a supply chain simulator - and you add to them. That is what makes the tool interesting for a mid-sized or large distribution operation that already runs an ERP and does not want to rebuild anything, and what makes it unsuitable for anyone hoping to sign up this afternoon.
Two reservations should shape the conversation with sales. The first is pricing opacity, and it is deliberate: no pricing page, prices published only through the Kit Digital scheme, as wide project ranges that explicitly exclude a recurring monthly fee never put in figures. A budget cannot be built from public information alone. The second is thin transparency on compliance: no certification, no DPA, no declared hosting location, and no position at all on whether customer data feeds model training - a notable silence for a platform sold on artificial intelligence.
One more thing a buyer should know, and it is not on the site: in April 2026 Hedyla Technologies S.L. was acquired by the Italian group Leviahub, alongside Master Informatica. The register shows the traces - an Italian board, a new chair, a change of registered office - and the founders have left the board. The product remains fully active, but roadmap, support and pricing after an ownership change are fair questions to ask.
In short: a credible, proven European logistics platform, worth shortlisting, on condition that the total cost, the data clauses and the post-acquisition commitments are written into the contract.
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