Marketingový analytik
Marketingový analytik is an AI agent from Czech firm Apertia Tech that reads your sales, ad-platform and CRM data, scores campaign performance, forecasts outcomes and recommends budget moves. Sold as a guided deployment, not self-service.
What is Marketingový analytik?
Marketingový analytik (Marketing Analyst) is one of the 35-plus AI agents in the catalogue of Apertia Tech s.r.o., a Czech AI agency based in Prague, filed under the "Obsah a marketing" (content and marketing) section. Its product page positions it as AI pro datově řízený marketing, AI for data-driven marketing.
The problem it targets, in the publisher's own framing, is fragmented marketing data, decisions taken on intuition, and no link between campaigns and sales. The agent plugs into data you already hold, examines it, and returns an assessment together with a course of action.
Four capabilities are published: performance analysis of campaigns and channels, identification of trends in customer behaviour, ROI optimisation, and predictive modelling that estimates a campaign's success before launch. Six use cases are listed: performance marketing, brand campaigns, product launch, pricing strategy, customer segmentation and attribution modelling. The data it needs is sales figures, advertising-platform data, CRM records and web analytics. Named connections are Google Analytics, Meta Ads and Google Ads; CRM, ERP and BI tools are cited as categories rather than as specific products.
Output takes two forms: a real-time dashboard and automated weekly or monthly reports carrying recommendations. The page shows a sample "Marketing Performance Report - Q4 2025" with ROAS by channel (email marketing 8.5x, up 15 percent; Google Shopping 4.2x; Meta Ads 3.1x, down 8 percent), product insights, customer segments (VIP customers, 12 percent of the base and 45 percent of revenue) and three budget recommendations, including shifting 20 percent of spend from Meta to email. It is a demonstration, not a documented client result. On autonomy the FAQ is explicit: the agent proposes changes, and execution either passes through your approval or is set up as an automation you configure.
Several things belong to the Apertia platform rather than to this agent alone: the GDPR posture, EU-first processing, deployment in closed environments on-premise or in a private cloud, integration with company systems by API, and the delivery sequence of one to two weeks of process analysis followed by a two-to-four-week pilot on real data, then production and support. Preconfigured agents are advertised as deployable in seven days, with a free pilot. There is no self-service signup, no published price, and no English version of the site.
What it does
- Analyse the effectiveness of campaigns and channels, including return on ad spend by channel (Analýza výkonu)
- Identify recurring patterns and trends in customer behaviour (Identifikace trendů)
- Recommend budget reallocations to maximise return on marketing investment (ROI optimalizace)
- Predict how a campaign is likely to perform before it goes live (Prediktivní modelování)
- Produce recurring marketing performance reports with quantified recommendations
- Flag anomalies, such as a competitor cutting its prices
- Segment customers and model attribution across the path to purchase
When to use Marketingový analytik / When not to
A quick filter to help you decide if Marketingový analytik is the right fit.
When to use Marketingový analytik
- E-commerce and retail teams whose sales records, web analytics and ad accounts already exist but sit in separate tools with no consolidated view of channel return.
- Performance marketers and paid-media specialists who need ROAS by channel, attribution modelling and a forecast of how a campaign will do before it launches.
- Marketing analysts and BI analysts who rebuild the same weekly or monthly performance report by hand and would rather receive it with recommendations attached.
- Owners, CEOs, finance and operations directors in companies of roughly 30 to 500 employees, the segment Apertia names as its commercial target.
- Czech- and Slovak-speaking organisations, including production companies, accounting practices, marketing agencies and startups, which Apertia lists as its typical clients.
When not to use Marketingový analytik
- Anyone hoping to sign up and start today. There is no online registration, no public price and no self-service plan: the way in is a contact form and a consultation.
- Readers who do not work in Czech or Slovak. Apertia publishes only cs and sk locales, and there is no English version of the site, the product page, the FAQ or the terms of business.
- Teams with no usable data. The agent needs sales records, advertising-platform data, CRM and web analytics; with nothing to read, it has nothing to analyse.
- Buyers who need a published rate card or a fixed price up front, since every engagement is quoted individually according to the scale of the project.
- Developers and mobile-first users: no public API documentation, no product documentation centre, and no iOS or Android application exist.
How to use Marketingový analytik
A typical end-to-end flow, from setup to results.
- Read the agent's page on apertia.ai. The site runs in Czech, with a Slovak locale; there is no English version, so plan for translation.
- Check you hold the inputs it works from: sales data, advertising-platform data, CRM records and web analytics.
- Click "Získat demo" or "Získat bezplatnou konzultaci". Neither opens a live demo: both scroll to the contact form on the same page.
- Fill in the form (first and last name, email, company, phone, message). Apertia advertises a reply within 24 hours.
- Take the free 30-minute introductory consultation: automation opportunities, a proposed solution, an estimate of the time saved, and a demonstration.
- Agree scope and price individually. Quotes are issued per project, with standard payment 14 days from the invoice date.
- Go through the process analysis phase with Apertia's team, budgeted at one to two weeks.
- Run the design and pilot stage on real data in a test environment, budgeted at two to four weeks; preconfigured agents are advertised as deployable in seven days, and the pilot is announced as free.
- Let Apertia integrate the agent with your systems by API (ERP, CRM, email, stock), then move to production with monitoring and tuning.
- In daily use, watch the real-time dashboard, read the weekly or monthly reports, and approve or reject the recommended changes. Support runs through podpora@apertia.cz or the support form (ERP / AI / WEB); sales is info@apertia.ai, +420 772 727 746, Monday to Friday 9:00-17:00.
Pros & Cons
Pros
- A precisely documented scope: four named capabilities, six use cases and a complete sample report published on the page, rather than a general promise of AI for marketing.
- Data sources are named (Google Analytics, Meta Ads, Google Ads) instead of being left as an unspecified integration list.
- A free pilot and a free 30-minute introductory consultation lower the cost of finding out whether it fits.
- Explicit commitments on data: never used to train models, never shared with third parties, with on-premise or private-cloud deployment available if you want the data to stay in your environment.
- The human keeps the decision. The agent recommends; execution stays subject to approval unless you deliberately configure an automation.
- An identifiable publisher: a registered Czech entity with address, company ID, VAT number and court register file published in the footer, processing primarily in the EU under a dated privacy policy.
- Apertia runs the delivery end to end, so no in-house AI team is needed, and preconfigured agents are advertised as live within seven days.
Cons
- No public price at all for this agent: no amount, no tier, no rate card. Everything goes through an individual quote, and the plausible pricing routes (/cenik, /ceny, /pricing, /sluzby) all return a not-found page.
- The site, the product page, the FAQ, the terms and every piece of sales material exist only in Czech and Slovak. There is no English version, which is a real obstacle for an English-speaking buyer.
- No self-service and no autonomous trial: a form and a consultation come before you see the product working on your own data.
- No public API documentation, no product documentation centre, and no mobile application on either the App Store or Google Play.
- The headline figures carry no source or method (200+ clients, 35+ agents, 120 hours saved per month), and the published Q4 2025 report is a demonstration rather than a documented client outcome.
- Nothing is published on the processor side: no sub-processor is named, only categories (IT, accounting, marketing services); no DPA is announced; and no security certification such as ISO 27001 or SOC 2 is claimed.
- Results depend entirely on the quality and completeness of the data you supply, and the site contradicts itself on the company's founding date and on its executives' roles.
Pricing & Plans
No price is published for this agent. The product page displays no amount, apertia.ai has no pricing page, and the four candidate routes (/cenik, /ceny, /pricing and /sluzby) all return a not-found page. Apertia states that prices vary with the type of service and the scale of the implementation, and that they are set individually according to the size of the project (terms of business, section 5). A quote is issued on request. Two commercial forms are announced at platform level: a monthly subscription for Apertia products, or a one-off project. Subscriptions can be billed monthly or annually, with an announced but unquantified discount for annual billing; projects are invoiced in three instalments (deposit, milestone, balance). Standard payment terms are 14 days from the invoice date, by bank transfer or card. What is free: the 30-minute introductory consultation and the pilot advertised on the product page as "Pilot zdarma". No permanent free version of the agent exists. Two figures should not be mistaken for a price: the product page's structured data carries an offer price of 0 CZK, which is an SEO template value rather than a free offer, and the amounts in Czech koruna held in the site's internal dictionary relate to consulting, talks and audits, not to this agent.
- No named plan and no rate card are published for this agent
- the price is not public.
- Monthly subscription for Apertia products
- announced as a billing model at platform level.
- One-off project engagement
- the alternative billing model announced at platform level.
- Subscriptions billable monthly or annually
- with a discount announced on annual billing but never quantified.
- a 30-minute introductory consultation and a free pilot.
- In every case the price is set individually according to the scale of the project (terms of business
- section 5).
Data, GDPR & hosting
A consolidated view of how Marketingový analytik handles your data.
GDPR overview
Apertia publishes a policy titled "Zásady zpracování osobních údajů" under a "GDPR Compliance" heading, citing Regulation (EU) 2016/679 explicitly. It has been in force since 1 August 2024. It lists rights of access, rectification and completion, erasure, restriction, portability, objection and withdrawal of consent at any time, exercised by email at info@apertia.cz — note the .cz domain, different from the product domain. The supervisory authority is named: Úřad pro ochranu osobních údajů (uoou.cz). No data protection officer is appointed and no Article 27 representative is designated; as a company established in the Czech Republic, Apertia needs neither. On the product side, the platform FAQ answers the question "Is deploying an AI agent GDPR-compliant?" with "Yes." These are the publisher's own statements at platform level, not a certification, and nothing is published specifically for this agent.
Who owns the data?
Apertia Tech s.r.o., Šlikova 549/4, 169 00 Praha 6, company ID 27117758, names itself as the data controller in its privacy policy. The data it collects covers identification details, contact details, contract and billing records, technical data such as IP address, cookies and logs, and the content of your exchanges. Access is limited to authorised employees and to contracted processors in IT, accounting and marketing services, bound by confidentiality and a processing agreement; public authorities receive data only where the law requires it. No processor is named, only categories. Apertia states it never shares client data with third parties and can deploy agents on-premise or in a private cloud so that business data stays under your control. Nothing is published specifically for this agent.
Reuse rights
The privacy policy sets out what Apertia does with the data. Without consent it processes on three bases: performing the contract and delivering the service (Art. 6(1)(b) GDPR), meeting legal accounting and tax obligations (Art. 6(1)(c)), and legitimate interests such as protecting property, preventing fraud and defending legal claims (Art. 6(1)(f)). Marketing, commercial offers and cookie-based behavioural analysis run on consent (Art. 6(1)(a)), which can be withdrawn at any time. On model training the site is categorical and repeats it three times: customer data is never used to train public models, and the technical FAQ puts it more broadly still, saying the data is not used to train AI models. No opt-out mechanism is documented, because on that reading there is nothing to opt out of. Processing takes place primarily inside the European Union; outside it, Apertia says it relies on the European Commission's standard contractual clauses or other appropriate GDPR safeguards. Nothing published states what you as a customer may do with the agent's outputs: the terms of business cover pricing, payment and liability, not the licensing or reuse of results.
Data retention & training
Hosting summary
Apertia's privacy policy states that personal data is processed primarily within the territory of the European Union. Where processing happens outside the EU, it says it relies on the standard contractual clauses approved by the European Commission or on other appropriate safeguards under the GDPR. No hosting country is named and no data centre is identified. For the agents themselves, the platform FAQ describes deployment in closed environments, either on-premise at the client's site or in a private cloud, so that company and personal data stays under the client's control. Encryption and a secured cloud environment are mentioned, in general terms only. One network fact, not published by the site: apertia.ai resolves to 116.202.193.94, an address operated by Hetzner Online GmbH in Falkenstein, Germany. That describes where the marketing website is hosted. It says nothing about where client data processed by the agent lives, and the two should not be confused. Nothing is published specifically for this agent, and no commitment beyond "primarily the EU" is made in writing.
Things to keep in mind
Risks and trade-offs to weigh before adopting Marketingový analytik.
- The founding date is unreliable. The site itself circulates three incompatible values: the homepage structured data says 2015, the about-page structured data says 2014, and the about-page text says the company was founded in January 2019. The apertia.ai domain was registered on 30 March 2024, later than all three, so no founding date is stated here.
- The site contradicts itself elsewhere too: the about page presents David Strejc as CTO and co-founder with Eva Strejcová as CEO, while the consulting page and the structured data present him as CEO and founder; two LinkedIn URLs are published, of which the one on the contact page returns 404; and the terms of business name the provider "Apertia.ai" while every legal mention names Apertia Tech s.r.o.
- The product page's structured data declares an offer price of 0 CZK. No free version of the agent exists; this is an SEO template value, and any automated comparison reading it would report the tool as free.
- Treat the recommendations as hypotheses, not verdicts. The agent proposes budget shifts derived from data you supply, and a confident dashboard with a stated confidence percentage invites you to stop asking why. Keep the approval step, and keep someone who can tell a genuine causal signal from a correlation.
- The performance figures used to sell it are unsourced: 200+ clients, 35+ agents, 120 hours saved per month, up to 70 percent of time saved. The Q4 2025 report displayed on the page is a demonstration, not a client case study with a verifiable outcome.
- Data governance is asserted rather than documented: no sub-processor is named, no data processing agreement is offered, and no security certification is claimed. The GDPR and support contacts also live on apertia.cz, a different domain from the product site apertia.ai, which is worth knowing before you dismiss a legitimate email as suspicious.
- The page titled "Jak chráníme data" does not describe how Apertia protects your data. It is a catalogue of cybersecurity services Apertia sells (SOC, Fortinet, NIS2 compliance, SIEM/SOAR). Reading it as a security posture statement for this agent would be a mistake.
Setup & Integrations
Technical difficulty
Low on the client side, by design. Apertia states you need no AI team, no in-house developers and no data scientists: one person who knows the process and can grant access to the systems is enough, since Apertia Tech's implementation team handles the integration and provides training and support. The real prerequisites are usable data (sales, ad platforms, CRM, web analytics) and systems that expose an API. Expect one to two weeks of process analysis plus a two-to-four-week pilot; preconfigured agents are advertised at seven days, simple integrations in days, complex projects in weeks to months.
Deployment
Integrations
Supported languages
Behind Marketingový analytik
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What data does the agent need to work?
In what form do the insights arrive, and how often?
Can the agent change my campaigns on its own?
How much does it cost?
Is there a free trial?
How long does it take to get running?
Which systems does it connect to?
Will my data be used to train AI models?
Where is my data processed?
Which languages does the tool work in?
Should you pick Marketingový analytik?
Marketingový analytik is a narrow, unusually well-described product sold in a way that will suit some buyers and rule out others on the spot. Functionally it is specific: four capabilities, six use cases, named connections to Google Analytics, Meta Ads and Google Ads, a real-time dashboard, recurring reports and a full sample output published on the page. That is more than most AI marketing tools disclose before a sales call.
Commercially it is opaque. There is no price, no pricing page, no signup and no autonomous trial. You start with a form, take a free 30-minute consultation and, if it goes further, buy a project: one to two weeks of process analysis, a two-to-four-week pilot, then API integration and production. A free pilot and seven-day deployment for preconfigured agents are advertised, but what you eventually pay is set case by case.
The privacy commitments are the clearest part of the package: processing primarily in the EU, a dated GDPR policy, an explicit statement that client data is never used to train models and never shared with third parties, and closed-environment deployment on-premise or in a private cloud if you want it. What is missing is the paperwork procurement asks for: no named sub-processor, no announced DPA, no ISO or SOC 2 certification.
For an English-speaking reader there is one structural obstacle. The site, the FAQ and the terms exist only in Czech and Slovak, so expect to run the whole engagement in Czech.
Worth a conversation if your marketing data is already scattered across ad platforms, CRM and analytics and you want it tied back to sales. Check for yourself: the price, the exact scope of the free pilot, whether a DPA is available, and who the sub-processors are.
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