Prediggo
Prediggo is an AI-driven e-merchandising platform for online retailers. Five modules — search, recommendations, on-site animation, behavioral analytics and data enrichment — activate independently, aiming to lift conversion and average order value across large product catalogs.
What is Prediggo?
Prediggo is a Swiss e-merchandising platform driven by artificial intelligence and built for e-commerce sites. It was born in the EPFL laboratories in Lausanne and claims more than fifteen years of research in AI and machine learning behind the product. The offer splits into five modules that work on their own and combine freely. Search & Browsing covers internal search and listing pages. Merchandising handles recommendations. Animation drives banners, dynamic badges and seasonal shops. AI & DataMining analyzes visitor behavior and powers ranking. Data Enhance enriches product attributes. Above them sits a three-level merchandising architecture: a default layer applied everywhere, a permanent layer for country, language or device variations, and a temporary layer for seasonal campaigns, with explicit priorities between layers. Everything is piloted from one interface, the Central Manager, which handles catalogs, rules and campaigns across several countries. The architecture is headless and modular, described as API-first and fit for headless, composable or legacy stacks. Infrastructure claims are precise: 99.90% to 99.98% availability, 4,500 automated tests every night, redundant data centers, daily backups and 24/7 monitoring, with hosting in Switzerland, France or Germany presented as GDPR-compliant. Results are claimed rather than documented, and they differ by page. The homepage advertises +80% long-tail sales, +65% interactions through recommendations, +35% conversion rate and +22% average order value. The product pages advertise +4.9% add-to-cart, +10% conversion rate and -21% bounce rate. No methodology, scope or date accompanies any of these figures. Editorially, AI is positioned as the engine that sorts, personalizes, recommends and animates, while the merchant keeps control of staging and message. Commercially, there is no public price: entry runs through a demo request, then a dedicated Customer Success Manager, custom development and a co-created roadmap. Clients named or identified include Intermarché Drive, Tape à l'Oeil, the French Tennis Federation (a client since 2016), Allopneus, Denner, Electro Dépôt, Saint Maclou and Weldom. Offices sit at the EPFL Innovation Park in Lausanne and in Paris. The site is published in French and English, and carries no legal page, no pricing and no API documentation.
What it does
- Run an internal search engine tolerant to typos and phonetic variants, with intelligent autocomplete from the first letters typed.
- Serve personalized product recommendations based on visitor behavior and purchase history.
- Rank listing pages with AI, weighting popularity, margin, stock and conversion.
- Replace out-of-stock products with automatic alternatives, and push cross-sell in the add-to-cart pop-in or inside emails.
- Publish banners across multiple placements from a single upload, and apply dynamic badges (Promo, New, Exclusive, Eco-friendly, Made in France) through business rules.
- Create product attributes and filters with no technical work, and open seasonal shops in a few clicks.
- Run A/B tests and read performance dashboards, including AI compared against manual rules.
When to use Prediggo / When not to
A quick filter to help you decide if Prediggo is the right fit.
When to use Prediggo
- Online retailers with large catalogs, where internal search is a genuine conversion lever rather than a utility.
- Multi-country, multi-language or multi-store retailers who need a global merchandising baseline plus permanent local adaptations and temporary seasonal rules.
- Merchandising and e-commerce teams who want to change banners, badges and product attributes themselves, without opening an IT ticket.
- Food retail and click-and-collect operations that must absorb out-of-stock items through automatic alternative products, as described for Intermarché Drive.
- Companies running headless, composable or legacy stacks, the three architectures the site claims to fit, alongside clients such as Tape à l'Oeil, Allopneus, Denner, Electro Dépôt, Saint Maclou and Weldom.
When not to use Prediggo
- Buyers who need a public price before speaking to sales: there is no rate card and the only entry point is a demo request form.
- Teams looking for a free plan or a self-serve trial, since neither is announced anywhere on the site.
- Developers who want to evaluate the API on their own: the platform calls itself API-first but publishes no documentation.
- Non-commercial projects, or any use case without a product catalog, since every feature is built around e-commerce merchandising.
- Organizations expecting a quick self-install: the model assumes a project with a dedicated Customer Success Manager and custom development, and there is no mobile app and no browser extension.
How to use Prediggo
A typical end-to-end flow, from setup to results.
- Start from the demo request form on the contact page — first name, last name, email, company, remarks. There is no self-serve sign-up.
- Optionally test the promise first through the 'express diagnosis' offered on three product pages: submit one or more keywords, your site name and an email, for a personalized analysis announced within 24 hours.
- Go through the commercial exchange: with no public price and no documentation, scoping happens in conversation.
- Let the team analyze your catalog and your current merchandising set-up.
- Integrate the modules you need into the existing stack via the headless, modular, API-first architecture, without rebuilding the site.
- Go live: the site describes an analyze, integrate, launch sequence run without interrupting operations, in days rather than months.
- Set the merchandising baseline in the Central Manager — catalogs and default rules first, then permanent adaptations by country, language or device.
- Layer temporary rules for seasonal campaigns on top, following the stated priorities between levels.
- Let business teams change banners, badges and product attributes themselves, with real-time preview and no IT involvement.
- Track results with A/B tests and dashboards, alongside a dedicated Customer Success Manager, regular strategic reviews and shared KPIs.
Pros & Cons
Pros
- Five modules that activate separately, so a retailer deploys only the bricks it actually needs.
- A three-level rule architecture that reconciles a global baseline with local and seasonal specifics without duplicating rules country by country.
- Hosting in Switzerland, France or Germany, which is uncommon and worth noting in this market segment.
- Availability that is quantified and bounded (99.90% to 99.98%), with 4,500 automated tests per night and redundant data centers.
- Real autonomy claimed for business teams: banners, badges and attributes change without IT, with real-time preview.
- Academic pedigree and genuine seniority: an EPFL spin-off with 15 years of claimed research, a domain dating back to 2008, and the French Tennis Federation as a client since 2016.
- Structured human support — dedicated Customer Success Manager, custom development, co-created roadmap — with integration announced on headless, composable or legacy stacks without a site rebuild.
Cons
- No public pricing at all: no rate card, no range, no entry price, and no pricing page in the sitemap.
- No privacy policy, no terms of use and no legal notice are published, so the GDPR compliance claimed on the site rests on no consultable document.
- No contact email anywhere on the site: the only channel is a form, and no link to any social profile (LinkedIn, YouTube, Instagram) exists.
- API-first positioning without any public API documentation, on a thin 12-page showcase site that carries no documentation section.
- Performance figures (+80%, +65%, +35%, +22%, +4.9%, +10%, -21%) are claimed with no methodology, no scope and no date.
- Some figures disagree between pages for the same metric: +35% conversion rate on the homepage against +10% on the product pages.
- No security certification is cited, neither SOC 2 nor ISO 27001, no sub-processor list and no DPA are announced, and no free trial or free plan is offered.
Pricing & Plans
Prediggo publishes no price. There is no pricing page in the sitemap, and both /pricing and /tarifs return the site's standard 404, so no entry price and no currency can be reported. No free plan and no free trial are announced. Access is through assisted sales: the single call to action across the whole site is a demo request. The offer is presented as building blocks activated according to need, but no block is ever costed. The contact page carries a residual Framer template heading, 'Simple pricing. Serious productivity', which is followed by no amount whatsoever.
Data, GDPR & hosting
A consolidated view of how Prediggo handles your data.
GDPR overview
GDPR compliance is claimed explicitly in three places: the fourth pillar of the homepage, the 'Données protégées' panel on the platform page, and its 'Sécurité béton' security section. The claim travels with a hosting statement — servers in Switzerland, France or Germany — and the publisher is Swiss, headquartered in Lausanne, with an office in Paris. Nothing else supports it. There is no privacy policy, no terms of use and no legal notice anywhere on the site. No EU representative is designated under Article 27, no DPO is named and no GDPR contact address is given. No DPA is published or announced as available on request, and no sub-processor list exists. The claim is therefore a marketing statement rather than a documented compliance position, and every element a controller needs for its own accountability file has to be requested directly.
Who owns the data?
No answer can be sourced from contract documents, because Prediggo publishes none: the site carries no privacy policy, no terms of use and no legal notice, an absence confirmed against the full sitemap and by probing the usual URLs. Consequently, no clause states who owns the product catalog data or the visitor behavioral signals — clicks, searches, cart additions, purchase history — that the platform processes on a merchant's behalf. What the site does assert is operational rather than proprietary: servers in Switzerland, France or Germany, described as GDPR-compliant, with daily backups, encrypted protocols and secured access. Ownership, license scope and return of data at term therefore remain to be settled in the contract itself.
Reuse rights
Nothing contractual is available here either: no published document describes what Prediggo may do with the data it processes, nor whether a customer may reuse, export or redistribute it without asking. The site only describes functional uses, on its product pages. Behavioral analysis covers clicks, search reformulations and real-time buying trends. Dynamic segmentation builds groups such as new customers, VIPs and cart abandoners. Ranking strategies weigh popularity, margin and stock, and recommendations are personalized from purchase history. Catalog attributes are enriched in Prediggo data layers kept independent of the merchant's PIM. Training models on customer data is never mentioned in either direction: the site neither claims it nor rules it out. Any reuse right, retention limit or export guarantee therefore has to be negotiated and written into the agreement.
Data retention & training
Hosting summary
Prediggo states that its servers are hosted in Switzerland, France or Germany, and presents that hosting as GDPR-compliant. Around it, the platform page lists daily automatic backups, encrypted protocols and secured access, redundant data centers, permanent monitoring and 4,500 automated tests every night, with monthly availability announced between 99.90% and 99.98%. Beyond that, the picture is thin. No hosting provider is named. The choice between the three countries is neither explained nor presented as configurable by the client, so which jurisdiction applies to a given deployment is a question for the contract. Two limits matter further. There is no privacy policy, no terms and no legal notice, so none of these statements is contractually anchored. And the site itself is served by Framer through a CDN node whose IP resolves in the Netherlands on an Amazon AS: that concerns the marketing site only, not the platform where merchant and visitor data are processed. The two should not be read as evidence about one another.
Things to keep in mind
Risks and trade-offs to weigh before adopting Prediggo.
- No public legal document at all: no privacy policy, no terms of use, no legal notice. Ask for all three in writing before signing anything.
- GDPR compliance is asserted three times on the site but supported by nothing consultable: no DPA is announced, no sub-processor list exists, and no EU representative is designated under Article 27.
- No security certification is cited, neither SOC 2 nor ISO 27001, although the platform processes visitor behavioral data on the merchant's behalf.
- No public pricing, so no budget can be framed before the commercial conversation, and the modular scope makes the final cost entirely negotiated.
- Performance figures come with no methodology, scope or date, and contradict each other across pages (+35% conversion on the homepage against +10% on the product pages). Treat them as marketing claims and ask for the underlying cases.
- The legal entity is never published: the site shows only 'Copyright Prediggo 2025' in its footer, and no email address exists, which leaves little written traceability before the relationship starts.
- Handing catalog ranking to an AI that optimizes popularity, margin and stock can quietly narrow what shoppers see and erode a team's own merchandising judgment. Keep the A/B comparison against manual rules running rather than trusting the automation by default.
Setup & Integrations
Technical difficulty
Moderate, and largely handled for the client. Integration is announced without rebuilding the existing site, through a headless, modular, API-first architecture said to fit headless, composable or legacy stacks; the FFT testimonial describes the solution following the federation from Magento to Proximis. The sequence is analyze, integrate, launch, in days rather than months and without interrupting operations, with a dedicated Customer Success Manager and custom development available. Day-to-day operation is claimed to need no IT: banners, badges and attributes change with real-time preview. The caveat sits upstream: no public API documentation, so no technical assessment is possible before contact.
Deployment
Integrations
Behind Prediggo
Fundraising
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What is Prediggo?
Which modules does it include?
How much does Prediggo cost?
Is there a free trial?
Where is the data hosted?
Is Prediggo GDPR-compliant?
Is there an API?
How long does deployment take, and what availability is announced?
Who uses Prediggo?
How do I contact the team?
Should you pick Prediggo?
Prediggo is an established, focused player rather than a newcomer: a domain dating back to 2008, an EPFL origin, and reference clients across food retail, fashion, DIY, sport and auto equipment — Intermarché Drive, Tape à l'Oeil, the French Tennis Federation, Allopneus, Denner, Electro Dépôt, Saint Maclou, Weldom. The offer is coherent and genuinely modular: five blocks covering the whole e-commerce merchandising chain, from internal search to product data enrichment, driven from a single Central Manager and layered so that a global baseline, local adaptations and seasonal campaigns coexist without duplicated rules. Two things differentiate it. Hosting in Switzerland, France or Germany, which few competitors in this segment commit to publicly. And a structured human model — dedicated Customer Success Manager, custom development, co-created roadmap — that suits retailers looking for a partner rather than a subscription. The main reservation is documentary opacity, and it is complete. No price, no privacy policy, no terms, no legal notice, no API documentation. The GDPR compliance claimed three times on the site is backed by nothing a reader can check. The performance gains are asserted without methodology and do not even agree with each other: +35% conversion on the homepage against +10% on the product pages. The practical consequence is that nothing here can be evaluated independently. No trial, no free plan, no self-serve sign-up, no documentation: every question — scope, cost, data handling, API surface — goes through the commercial conversation. That is a legitimate model for enterprise merchandising, but it moves the whole burden of due diligence onto the buyer. Ask for the legal documents, a DPA, the reference cases behind the figures and the API specification in the very first meeting, and judge Prediggo on those answers rather than on its homepage.
- Choosing a selection results in a full page refresh.
- Opens in a new window.