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Reetail

Reetail turns an existing Stripe product catalogue into a public online store. Built for small, real-world businesses, it adds a custom domain, local pickup, in-store QR codes and 0% transaction fees on a flat monthly subscription.

Active Free plan · Free trial Freemium No public API 13+ Verified by Guidaio
Overview

What is Reetail?

Reetail is an e-commerce store builder that sits on top of Stripe. It is distributed as an official app on the Stripe App Marketplace, where it is listed as a Verified Partner and Premier Apps Partner, and it is installed from the merchant's own Stripe dashboard rather than set up as a separate platform. Once connected, the products already held in the Stripe account appear automatically as a public storefront — no plugins, no CSV imports, no migration. Orders, customers and taxes carry on being handled inside Stripe, through Stripe Checkout and Stripe Tax.

The product aims squarely at small operators rather than at large retail. The homepage names the baker, the artist, the local maker and the independent consultant, and claims 1,500+ indie and small businesses as users. Its distinguishing features are built for businesses that also exist physically: local pickup, so nearby customers order online and collect in person, and printable QR codes for a counter, a market stall, flyers or packaging. A custom domain replaces the default Reetail address, and five handcrafted themes — Lumen, Noir, Breeze, Titan and Void — can be recoloured and refonted in a live preview editor.

Commercially, Reetail positions itself against Shopify, Gumroad and LemonSqueezy on a single point: it takes no cut of any sale. The merchant pays a flat monthly subscription per store, and only Stripe's own processing charge of 2.9% plus $0.30 per transaction applies. Product counts are unlimited on the free plan as well as the paid one, and a store can sell one-off items, bundles and recurring memberships together, in more than 135 currencies, with Apple Pay and Google Pay at checkout. An orders and reports dashboard shows individual orders and tracks revenue without spreadsheets.

The AI element is narrow and belongs to the paid plan: unlimited AI marketing ideas and unlimited AI ads. Neither is described further anywhere on the site. The publisher, Concurrent Equity LLC, is a United States company, and a public demo store is linked from the homepage for anyone who wants to judge the result before signing up.

What it does

  • Publish an online store from an existing Stripe product catalogue, with no import or migration
  • Take payments through Stripe Checkout, Apple Pay and Google Pay in more than 135 currencies
  • Sell one-off products, bundles and recurring subscriptions from the same store
  • Offer local pickup so nearby customers order online and collect in person
  • Generate in-store QR codes for a counter, a market stall, flyers or packaging
  • Connect a custom domain and restyle the storefront with one of five themes
  • Track orders and revenue in a built-in reporting dashboard
Audience

When to use Reetail / When not to

A quick filter to help you decide if Reetail is the right fit.

When to use Reetail

  • Small merchants already taking payments through Stripe, whose product catalogue can become a storefront without any migration
  • Local makers, bakers and market traders who need online ordering alongside in-person pickup and counter QR codes
  • Independent consultants and freelancers selling services, digital goods or recurring memberships
  • High-volume sellers penalised by per-sale commissions, who would rather pay a flat monthly fee
  • Non-technical owners who want a branded store live in minutes, with no code, no plugins and no CSV imports

When not to use Reetail

  • Merchants who do not use Stripe: Reetail is a Stripe app and cannot run without a Stripe account
  • Developers looking for an API, since no public API or developer documentation is published
  • European merchants with strict GDPR obligations: the site publishes no GDPR statement, no DPA and no subprocessor list
  • Brands needing deep storefront customisation beyond five themes with editable colours and fonts
  • Buyers who require a formal written contract, as the site has no terms and conditions page at all
Get started

How to use Reetail

A typical end-to-end flow, from setup to results.

  1. Make sure you have a Stripe account with your products already created in it
  2. Install the Reetail app from the Stripe App Marketplace, or from the install button on the Reetail homepage
  3. Connect the Stripe account: the existing catalogue is picked up automatically, with no CSV file to prepare
  4. Pick one of the five storefront themes — Lumen, Noir, Breeze, Titan or Void
  5. Adjust brand colours and fonts in the live preview editor
  6. Point a custom domain at the store, or keep the default Reetail address
  7. Turn on local pickup if customers can collect from your location
  8. Generate the store QR code and print it for the counter, flyers or packaging
  9. Add subscription products alongside one-off items if you sell memberships
  10. Follow orders and revenue in the built-in dashboard; the 15-day trial runs without a credit card
Quick read

Pros & Cons

Pros

  • No commission on sales: a flat monthly subscription replaces the per-sale cut charged by the platforms Reetail compares itself to
  • Zero migration — an existing Stripe catalogue becomes the store, with no plugins and no CSV imports
  • Genuinely useful for physical businesses: local pickup and counter QR codes are rare among the competitors named on the site
  • Unlimited products on the free plan as well as the paid one
  • Official Stripe Marketplace app, listed as Verified Partner and Premier Apps Partner
  • 15-day trial with no credit card, and a claimed two-minute setup requiring no technical skill
  • A public demo store lets you judge the finished result before signing up

Cons

  • Total dependency on Stripe: no Stripe account, no store
  • No terms and conditions page anywhere on the site, so the contractual relationship is undefined
  • The pricing table advertises 15 per month while the FAQ on the same page says $20 per month
  • No GDPR statement, no DPA, no subprocessor list and no stated hosting country
  • No public API and no developer documentation
  • No postal address, no phone number and no social accounts; support is one email address, and the FAQ gives a different domain from the homepage
  • The official blog is unreachable — a TLS failure over HTTPS and a 403 over HTTP as of 23 August 2026
Pricing

Pricing & Plans

A permanent free plan is available, with unlimited products, and the paid tier is named Pro. The lowest paid entry point shown in the pricing table is 15.00 USD per month, per store, or 150 USD per year per store. The FAQ on the same page quotes 20 USD per month, a discrepancy the site does not resolve. A 15-day free trial is offered without a credit card. Reetail applies no transaction fee of its own; Stripe's processing charge of 2.9% plus $0.30 per transaction applies separately.

Plan 1
  • Free — permanent free plan with unlimited products
  • described in the FAQ but absent from the pricing table
Plan 3
  • Pro (Yearly) — 150 per year per store
  • with the same feature list as the monthly plan
Plan 4
  • 15-day free trial
  • no credit card required
Special offers — 15-day free trial, with no credit card required · Permanent free plan with unlimited products · Annual billing at 150 per year against 15 per month, the equivalent of two months free
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Reetail handles your data.

GDPR overview

There is no GDPR implementation to report. Across every page collected — homepage, privacy policy, demo store and the Stripe listings — the words GDPR, CCPA and data processing agreement do not appear once. The privacy policy, dated 26 October 2024 and produced with a free generator, states no legal basis for processing, grants no explicit access, rectification, erasure or portability rights, designates no Article 27 EU representative and no data protection officer, and names no transfer mechanism such as standard contractual clauses. International transfers are covered by a single sentence treating the user's submission of data as agreement to the transfer. The only age provision is that the service does not address anyone under 13. Every privacy request goes to one address, support@reetail.store. Read this as an absence of documented compliance, not as a claim of it.

Who owns the data?

Reetail publishes no terms and conditions, so ownership of a merchant's catalogue, orders and customer records is defined nowhere on the site. The only legal document is a privacy policy dated 26 October 2024, produced with a free policy generator, which names Concurrent Equity LLC as the company and gives the United States as the country. It covers only the personal data Reetail itself collects — email address, first and last name, and usage data — and permits sharing with service providers, affiliates, business partners and any acquirer. Products, orders and payments are stated to arrive directly in the merchant's own Stripe account.

Reuse rights

The site sets no reuse conditions for a merchant's own content, because it publishes no terms and conditions. In practice the catalogue, orders and payments stay inside the merchant's Stripe account, which Reetail reads rather than replaces, so the merchant keeps the operational copy of that data and can do with it what Stripe's own terms allow. For the personal data Reetail collects itself, the privacy policy claims a broad licence of use: providing and improving the service, managing accounts, performing the contract, contacting users by email, telephone, SMS or push notification, sending news and offers unless the user objects, analysing usage trends and measuring promotional campaigns. Sharing is permitted with service providers, affiliates, business partners, other users in public areas of the service, and any acquirer in a merger or asset sale. Nothing in the document mentions using customer data to train AI models, in either direction.

Data retention & training

Retention summary
No retention period is given in figures. The privacy policy states only that personal data is kept for as long as is necessary for the purposes it describes, and longer where needed to meet legal obligations, resolve disputes or enforce agreements. Usage data is said to be kept for a shorter period, except where it serves to strengthen security, improve the service, or where the law requires a longer term. Nothing is said about anonymisation. No account-deletion procedure and no erasure deadline are described, and there is no self-service control: a request has to go to the single support address. In practice a merchant cannot tell from the published document how long their own data, or their customers' data, will be held.

Hosting summary

Reetail publishes no hosting information. No country, no region and no provider is named on the site, and the privacy policy says only that data is processed at the company's operating offices and in any other place where the parties involved in the processing are located — a formulation that commits to nothing. The same document defines the country as the United States and states that data may be transferred to, and kept on, computers outside the user's own jurisdiction, with the submission of data treated as agreement to that transfer. No standard contractual clauses or equivalent mechanism is named. Technically, the domain resolves to an address geolocated in the United States on Amazon's network, but that is an anycast node describing the marketing site's infrastructure, not a commitment about where merchant or customer data is stored. Payment and order data stays inside the merchant's own Stripe account, under Stripe's hosting terms. A merchant with a data-residency requirement should assume nothing here and ask the publisher directly.

Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Reetail.

  • No terms and conditions exist, so nothing contractually protects your catalogue, your orders or your customer list if the service changes hands or stops
  • The GDPR is never mentioned: a European merchant using Reetail processes customer data through a vendor that documents no compliance and offers no data processing agreement
  • Two different monthly prices appear on the same page — check what you will actually be billed before subscribing
  • Uninstalling the Stripe app cancels the subscription immediately, with no grace period, so a store you depend on can be taken down by an ordinary bit of dashboard tidying
  • Support is a single email address and the FAQ points to a different domain from the homepage; there is no phone number and no postal address to fall back on
  • Continuity signals are mixed: the official blog is offline, a second live domain carries a product of the same name, and the publisher's register entry is shown as delinquent
  • The AI features sold with the paid plan are named but never described; treat marketing ideas and generated ads as drafts to check, not as advice to publish unread
Setup

Setup & Integrations

Technical difficulty

Very low. Reetail is installed from the Stripe dashboard and reads the products already in the account, so there is no data import, no plugin and no CSV file to prepare. The publisher claims a store is ready in two minutes and that anyone who can use a smartphone can run one. Theme, colours and fonts are set in a live preview editor. The only step that can call for help is pointing a custom domain at the store, which means editing DNS records; keeping the default Reetail address avoids it entirely.

Deployment

Web appPlugin

Integrations

Stripe Stripe Checkout Stripe Tax Apple Pay Google Pay

Supported languages

EnglishFrench
Company

Behind Reetail

Company name
Concurrent Equity LLC
Founded
02/11/2022
Country of origin
🇺🇸 United States
UBO
INFORMATION_NOT_FOUND
UBO country
INFORMATION_NOT_FOUND
Domain registrar country
🇺🇸 United States
Support contact

Fundraising

No funding round is publicly known: the site has no investor page and no announcement, and no round was found in public sources.
A public LinkedIn post by the original founder announced the sale of reetail.store around October 2024; the amount was not disclosed and no acquirer was named publicly.
Official links

Resources

All the official URLs gathered for verification and reference.

Compare

Alternatives

Tools that compete with or complement Reetail.

S ShopifyG GumroadL LemonSqueezy
FAQ

Frequently asked questions

Do I need a Stripe account to use Reetail?
Yes. Reetail is a Stripe app that adds online-store capability to your Stripe dashboard, and it cannot be used without a Stripe account.
How much does Reetail cost?
The pricing table advertises 15 per month per store, or 150 per year, on top of a permanent free plan. The FAQ on the same page quotes $20 per month, so confirm the figure with the publisher before committing. A 15-day trial is available without a credit card.
Does Reetail take a percentage of my sales?
No. Reetail charges no transaction fee. Stripe's own processing charge of 2.9% plus $0.30 per transaction still applies.
How many products can I sell?
Unlimited, on the free plan as well as the paid one.
Can I sell subscriptions as well as one-off products?
Yes. One-off items, bundles and recurring subscription products can all be sold from the same store.
What happens if I uninstall the app?
Uninstalling the Reetail app from the Stripe dashboard cancels the subscription immediately, with no charge for the next billing cycle. The publisher states that a subscription can be reactivated on request.
Is Reetail GDPR compliant?
The site makes no GDPR claim at all. No GDPR statement, data processing agreement, subprocessor list or Article 27 EU representative is published, and the privacy policy has not been updated since 26 October 2024.
How do I contact support?
By email only. The homepage and the privacy policy give support@reetail.store, while the site's own FAQ gives support@concurrenteq.com, on a different domain. There is no phone number, postal address or contact form.
Can I see a store before signing up?
Yes. A public demo store is linked from the homepage and can be browsed without an account.
Conclusion

Should you pick Reetail?

Reetail answers a narrow question well: how does a business that already takes payments through Stripe put its catalogue online without handing over a share of every sale? The answer is a flat monthly subscription per store, an automatic pickup of the existing Stripe products, and a setup that genuinely requires no code. What raises it above a generic store builder is the attention paid to businesses that also exist physically — local pickup and printable counter QR codes are not decoration, they are the reason a bakery or a market stall would choose this over Gumroad.

The weaknesses are documentary rather than functional. There is no terms and conditions page, so nothing defines the contractual relationship. The privacy policy comes from a free generator, has not been updated since October 2024, and mentions the GDPR nowhere: no legal basis, no data processing agreement, no subprocessor list, no EU representative. The pricing table and the FAQ on the same page disagree about the monthly price, 15 against $20. The official blog no longer resolves, and the publisher is a small United States LLC whose entry in the Colorado register is shown as delinquent by third-party sources.

The practical reading is straightforward. For a small merchant already inside Stripe, selling modest volumes and comfortable with a light contractual framework, Reetail is a fast and inexpensive way to open a real storefront, and the free plan and 15-day trial make the test cheap. For a European merchant with GDPR obligations, for anyone needing an API, or for a business that requires a signed contract and a named data processor, the gaps are too wide to ignore. Confirm the monthly price, and the continuity of the service, before committing a catalogue to it.