Pixevia
Pixevia is a Lithuanian computer-vision platform for physical retail. It runs fully autonomous, cashier-free stores and turns existing security cameras into spatial intelligence, covering checkout, theft alerts, shelf availability and shopper analytics. Pricing is quote-only.
What is Pixevia?
Pixevia is an artificial intelligence platform for physical retail, built by the Lithuanian company Magma Solutions, UAB and presented on its own site as an AI platform for retail. It comes in two distinct lines. The first is the Autonomous Store: a shop that trades 24/7 with no cashiers and no queues. Shoppers tap any payment card, phone or watch wallet at the gates, take items and put them back while ceiling cameras and AI recognise every action and assemble a virtual basket, then review that basket on a screen at the exit and tap to pay. There is no barcode scanning and no app download, the receipt arrives instantly, and the company claims a visit can take fifteen seconds. The second line is Pixevia Catalyst, also called Retail Catalyst, a spatial intelligence layer that runs on the cameras a retailer already owns and is described as anonymous by default. It covers shelf monitoring for on-shelf availability and planogram compliance, retail media that turns physical screens into a measurable channel with impressions tied to real footfall, and operational intelligence on how people move, dwell and decide, plus queue lengths, stockouts, staff allocation and incidents. A third page covers camera-based loss prevention, with real-time feeds on any device, mobile alerts carrying short clips, internal storage and playback, and AI analytics that surface patterns. The autonomous store suite bundles twelve applications, among them real-time checkout, door and gate control, theft alerts, voice communication, automated age verification, a store layout editor, 3D analytics, inventory management and integrations with cash, coffee and tobacco machines. Everything sits on Pixevia Core, developed in-house and used in mission-critical work since 2017. Hardware is deliberately ordinary: small ceiling cameras, regular shelving fitted with in-house sensors, servers from off-the-shelf components. Formats run from 18-40 m² kiosks and container shops to 100-400 m² express stores. The technology has been live since 2019, when the Vilnius store opened as the first AI-driven convenience store in Europe, and it now runs several IKI Go shops for the REWE-owned Lithuanian chain.
What it does
- Recognises every item shoppers pick up or put back and builds a virtual basket in real time
- Charges customers without scanning or checkout, using a card, phone or watch at the gates
- Detects theft and unusual behaviour and raises alerts with short video clips
- Monitors on-shelf availability and planogram compliance from ordinary video cameras
- Measures footfall, movement, dwell time and queue length inside the store
- Forecasts demand and triggers replenishment, assortment and ordering decisions
- Verifies shopper age automatically and controls doors, gates and in-store equipment
When to use Pixevia / When not to
A quick filter to help you decide if Pixevia is the right fit.
When to use Pixevia
- Convenience store chains that want to keep trading around the clock without cashier staff
- Fuel retailers and forecourt operators running small kiosk or container formats of 18 to 40 m²
- Express supermarkets of 100 to 400 m² handling several hundred transactions a day
- Retailers already covered by security cameras who want shelf and shopper analytics without buying new hardware
- Loss prevention teams looking to cut shrinkage with automated theft and unusual-behaviour alerts
When not to use Pixevia
- Buyers who need to compare published prices before ever speaking to a salesperson
- Pure online businesses, since the platform only reads what happens in a physical space
- Developers hoping to build on a public API, as none is documented anywhere on the site
- Small independents unwilling to fit ceiling cameras, sensor shelving and on-site servers
- Anyone who needs a vendor they can reach today, since pixevia.com currently returns a server error
How to use Pixevia
A typical end-to-end flow, from setup to results.
- Read the two product pages to decide between a full autonomous store and camera-only Catalyst analytics
- Send an enquiry through the Request a demo form, the only entry point the company offers
- Discuss with the sales team which format applies, from an 18 m² container to a 400 m² express store
- Agree whether to fit out a brand new autonomous store or upgrade an existing shop
- For Catalyst, confirm that the cameras already installed can be reused, which avoids new hardware
- Plan the installation: ceiling cameras, shelving fitted with sensors and on-site servers
- Connect the in-store equipment to be controlled, such as gates, cash, coffee and tobacco machines
- Set up the store layout and planogram in the editor so the system knows the shelf plan
- Open the shop: customers tap a card, phone or watch at the gate, take what they need and walk out
- Start with a single use case, then extend to the others on the same system as the model improves
Pros & Cons
Pros
- Genuinely deployed since 2019, with the first AI-driven convenience store in Europe rather than a prototype
- Named, checkable references with IKI Go shops belonging to the REWE group
- Shoppers need no app and no scanning, a payment card alone is enough to enter and pay
- Catalyst reuses cameras already installed, so analytics can start without new hardware
- One system stretches from an 18 m² kiosk to a 400 m² express store without redeploying the stack
- Broad functional coverage on a single platform, from checkout through to demand forecasting
- Adoption can start with one use case and expand gradually across the same installation
Cons
- The official site is offline: every pixevia.com address returns an HTTP 500 error and the files subdomain has an expired certificate
- No public pricing, no plans and no trial, so nothing can be budgeted without contacting sales
- No terms and conditions and no legal notice are published anywhere on the site
- The only privacy policy dates from 2021 and covers visitors to the Vilnius store, not the retailers who buy the software
- GDPR is never mentioned, and no processing agreement, subprocessor list or hosting location is disclosed
- Training on customer data is declared, yet no opt-out is documented
- No public API, no developer documentation and no support email, only a contact form
Pricing & Plans
No price is published. The site carries no pricing page, no plan, no amount and no currency, and an exhaustive review of every address ever recorded for the domain confirms that a pricing page has never existed. There is no permanent free plan and no free trial. Commercial terms are handled entirely through the Request a demo form, and the cost of any deployment will depend on the store format and the hardware involved.
Data, GDPR & hosting
A consolidated view of how Pixevia handles your data.
GDPR overview
The words GDPR, RGPD and BDAR appear nowhere on the site, on any page or in any archived version. That silence is worth stating plainly: there is no compliance claim, no data protection officer, no processing agreement, no subprocessor list and no statement about transfers outside the European Union. What can be established is that the publisher, Magma Solutions UAB, is established in Lithuania and therefore falls under the GDPR by virtue of its establishment, which also makes an Article 27 representative unnecessary. The one privacy document, written for visitors to the Vilnius store, rests on explicit consent and grants a deletion right without ever citing the regulation. Data questions go to store@pixevia.com.
Who owns the data?
The site publishes no terms and conditions, so ownership of a retailer's data is never addressed. The only legal document is the privacy policy of the Vilnius store, dated 2021, and it governs shop visitors rather than software customers. Under it, consent is the lawful ground, and Magma Solutions UAB collects raw video, individual customer images, name, surname, email and purchase data. Visitors may ask for deletion, though the company warns that its services may then become unavailable and that some records are kept where the law requires. Nothing states who owns footage captured in a client's own store.
Reuse rights
No terms and conditions exist, so the site never says whether a customer may reuse, export or redistribute the data the system produces. What is documented concerns visitors to the Vilnius store: their data serves to complete purchase transactions, to improve the shop technology Pixevia develops, to run analytics, and to protect the premises and stock from damage. Visitors may also receive occasional updates and be contacted about specific actions taken inside the shop. Individually saved images are said to carry no traceable link to the real person. There is no mention of advertising use or resale to third parties, and no reuse rights are granted to anyone.
Data retention & training
Hosting summary
The site names no country and no region where customer data is held. The only relevant statement comes from the Vilnius store privacy policy, which says data sits in a secure database protected by passwords and, where applicable, restricted physical access, with rights limited to a small number of clearly identified people on a strictly need-to-know basis. No jurisdiction is attached to that database. The product architecture points largely on-premise rather than to a cloud region: servers are assembled from off-the-shelf components and installed in the shop itself, and processing runs at the edge on NVIDIA Jetson modules, which suggests much of the video never leaves the store. One infrastructure clue exists but should not be over-read: the website itself resolved to a Lithuanian address in Vilnius, on a Lithuanian autonomous system, with Lithuanian name servers and mail exchanger. That describes where the site was hosted, not where client data is processed, and the company makes no commitment on the point.
Things to keep in mind
Risks and trade-offs to weigh before adopting Pixevia.
- The official website has been returning an HTTP 500 error on every address, so confirm the company is still trading before making contact
- The files subdomain carries an expired TLS certificate, a further sign of unmaintained infrastructure
- No terms and conditions, no legal notice and no postal address are published, leaving little to rely on contractually
- The only privacy policy dates from 2021 and covers shop visitors, saying nothing about how retailers' own data is handled
- Customer data is explicitly used to improve the models, and no opt-out is documented anywhere
- Raw video of shoppers is kept for a year, and equipped premises are filmed continuously, so informing customers falls to the retailer
- Handing checkout, theft detection and stock decisions to one automated system concentrates operational risk on a single vendor
Setup & Integrations
Technical difficulty
Setup difficulty splits sharply by product. A full autonomous store is a construction project: ceiling cameras, regular shelving augmented with in-house sensors, on-site servers, plus physical integrations for gates, cash, coffee and tobacco machines. The vendor calls it easy to install and operate, but nothing is self-service and an existing shop can be upgraded rather than built new. Catalyst is far lighter, since it reuses cameras already in place. With no public API or developer documentation, all integration runs through the vendor's team, and every deployment begins with a sales conversation.
Deployment
Integrations
Behind Pixevia
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What exactly is Pixevia?
How does a customer pay in an autonomous store?
Does the system require new hardware?
Which store sizes are supported?
How much does Pixevia cost?
Is there an API for developers?
Is the technology actually in use?
What happens to video of shoppers?
Is the website currently reachable?
Who should be contacted about personal data?
Should you pick Pixevia?
Pixevia is one of the rare autonomous retail platforms that can point to years of real trading rather than a pilot. The Vilnius shop opened in 2019 as the first AI-driven convenience store in Europe, and the technology now runs several IKI Go stores for the REWE-owned Lithuanian chain, in formats ranging from petrol station containers to express supermarkets. The functional reach is genuinely wide: scan-free checkout, theft alerts, shelf and planogram monitoring, shopper analytics, forecasting and ordering, all on one system. The Catalyst line is the most accessible entry point, since it runs on cameras a retailer already owns and lets a buyer start with a single use case. Against that stands a striking lack of transparency. There is no published price, no plan and no trial, so no budget can be framed without a sales conversation. There are no terms and conditions and no legal notice at all, no postal address, and the sole privacy policy dates from 2021 and covers visitors to one shop rather than the retailers who license the software. GDPR is never named, no processing agreement or subprocessor list exists, training on customer data is declared without any documented opt-out, and no hosting location is disclosed. The decisive caveat is more immediate: as of 30 August 2026 the whole of pixevia.com returns a server error, the files subdomain carries an expired certificate, and the last valid archive capture dates from June 2026. Everything described here therefore reflects the site as archived, not as it stands. The engineering record deserves attention, and buyers in convenience or forecourt retail may still find the approach compelling, but anyone considering it should first establish directly whether the company is still trading before committing to anything.
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