Deep Care
Isa is a sensor-equipped desk device from German company Deep Care. It reads posture, movement, hydration, focus and air quality, then prompts you at the right moment. The AI runs on the device itself, with no camera or cloud.
What is Deep Care?
Deep Care is a German health-tech company based in Ludwigsburg, Baden-Württemberg, founded by five engineer friends who came from robotics projects at Bosch and Tesla. It sells a single product: Isa, a small device that sits on a desk and that the terms and conditions define as an Intelligent Seating Behaviour Assistant.
At its centre is a 3D sensor that measures distances rather than taking pictures. It reads posture, spinal angle, head position, shoulder asymmetry, postural variability, movement, sit-stand transitions and how the person interacts with their workstation — with no image and no video at any point. Around it sit further sensors for light, air quality and CO2, sound, temperature and humidity. A locally running AI turns that stream into an individual load profile in real time, and Deep Care states that none of it goes to the cloud.
Isa reads eight dimensions in all — posture, movement, sitting and standing, hydration, focus, recovery, environment and energy — and groups its metrics into five families: back and joints, mental balance, muscle activity, working environment and hydration. Two proprietary weekly scores sit on top: Spine Age™, a spinal health indicator, and PMH™ for Positive Mental Health. When something drifts, Isa sends a prompt: drink, stretch, breathe, stand up.
The device ships with a power supply, a USB-C to USB-C cable and twelve mandatory months of subscription. Without an active subscription it falls back to basic tracking and security updates, with no coaching.
For employers, Deep Care adds an annual usage quota, a booking portal, an aggregated impact dashboard and internal communication templates. The company claims more than 300 corporate users and 60,000+ health moments supported every day, and names E.ON, Deutsche Bahn / DB InfraGO, STRABAG, DEKRA, MAHLE, BBBank, Vector Informatik, STILL, a Max Planck Institute and Deutsche Rentenversicherung BW among its customers; the site also mentions use by the Bundeswehr and in a German nuclear power plant. Isa is certified under § 20 SGB V and subsidised by TK, AOK, IKK and several BKK funds, with partnerships covering seven insurers and B-A-D. An extension towards statutory risk assessment (Gefährdungsbeurteilung) is announced, piloted at Phoenix Contact.
What it does
- Reads posture, movement, sit-stand transitions, hydration, focus, mental load and air quality from a single desk device
- Sends real-time prompts at the right moment: drink, stretch, breathe, stand up, air the room
- Calculates weekly Spine Age™ and Positive Mental Health (PMH™) scores
- Serves 180+ exercise videos for office and home office, plus six-week back and neck programmes
- Measures the working environment: light, CO2, noise, temperature and humidity
- Feeds employers an aggregated, anonymised impact dashboard
- Processes everything locally on the device, with no camera and no cloud
When to use Deep Care / When not to
A quick filter to help you decide if Deep Care is the right fit.
When to use Deep Care
- Screen-based employees in offices, home offices and hybrid setups who spend most of the day seated at a desk
- Corporate health and occupational safety teams that need aggregated, measurable impact data rather than anecdotes
- HR departments looking for a health benefit certified under § 20 SGB V and subsidised by German statutory insurers such as TK, AOK, IKK and several BKK funds
- Organisations that cannot open their IT to a new tool: Isa is plug and play, with no software, no Wi-Fi and no system integration
- Large employers already running workplace health programmes — Deep Care claims more than 300 corporate customers and cites E.ON, Deutsche Bahn, STRABAG, DEKRA, MAHLE and a Max Planck Institute
When not to use Deep Care
- People who want a wearable: Isa is built for the screen workstation, not for sleep or for activity away from the desk
- Anyone expecting a medical device or a diagnostic tool — Deep Care makes no clinical claims for Isa
- Managers hoping to monitor individuals: employers only ever receive aggregated, anonymised indicators, never personal health profiles
- Consumers relying on the linked terms and conditions, which apply only to business customers under § 14 BGB; private purchases fall under separate shop terms
- Buyers outside Germany, the EU, Switzerland and the UK, and anyone wanting coaching without a running subscription — Isa then falls back to basic tracking
How to use Deep Care
A typical end-to-end flow, from setup to results.
- Order Isa from the online shop, or request one from your employer through the booking portal
- Pick a subscription tier — Core, Pro or Mind — knowing that twelve months are mandatory with the device
- Receive the DHL parcel at the office or at home; dispatch takes three to five working days
- Unpack the device, the power supply and the USB-C to USB-C cable
- Set Isa up yourself using the manual; Deep Care supplies help videos but no on-site installation or training
- Place the device on your desk in the recommended position, following the chaptered onboarding video
- Plug it in and start: no IT integration, no calibration, no Wi-Fi and no terminal, so it runs within minutes
- Adjust the coaching intensity and choose your favourite exercises
- Work as usual and act on the prompts: drink, stretch, breathe, stand up
- Follow weekly reports, analyses and scores in the customer area; employers set an annual quota, communicate internally, watch the aggregated dashboard and renew, reassign or return devices at year end
Pros & Cons
Pros
- All processing happens locally on the device, with no cloud and no camera — the decisive argument in front of a works council
- No IT integration, no Wi-Fi and no software to install, so a rollout takes days rather than months
- A genuine research base: a 2024 UKHD study (43 participants over 12 weeks, +23% active breaks) and a 2025 TUM study (2,325 employees across 50 companies, −56% musculoskeletal absences, +58% productivity)
- Certified under § 20 SGB V, so the cost is covered in whole or in part by several German statutory health insurers
- The device belongs to the buyer and keeps working as a tracker after the first year
- Return and refund are possible during the trial period
- A named scientific advisory board (Fraunhofer IAO, IGD and IOSB, KIT, UC Berkeley, HS Offenburg, HM München), with further studies running at CAU Kiel, KIT and UC Berkeley
Cons
- Hardware is mandatory: €299 on top of the subscription, with no software-only trial available
- Buying the device commits you to twelve months of subscription
- Stop the subscription and Isa drops to basic tracking — no coaching, no prompts, no reports
- The Mind tier is still on pre-order and has not shipped
- No API and no documented third-party integration
- No product-specific subprocessor list — the published one covers the website and shop — and no hosting country is announced for the SaaS side
- Delivery is limited to Germany, the EU, Switzerland and the UK, with North America on a separate shop; the English pages are machine-translated, showing GBP symbols on euro amounts and a trial quoted as both 20 and 30 days
Pricing & Plans
There is no permanent free plan. For private buyers, the Isa device is a one-off purchase of €299 and must be combined with a twelve-month subscription: Core at €4.99 per month, Pro at €7.99 per month or Mind at €9.99 per month. Paying a year in advance gives twelve months for the price of ten, that is €49.90, €79.90 or €99.90 for the first year. For employers the pricing is per head: Isa core from €8.99, Isa PRO from €9.99 and Isa MIND from €12.99 per employee per month, plus a one-off activation fee; the business FAQ quotes a range of €8.99 to €12.99 per employee per month in regular operation. A structured pilot costs approximately €100 per participant for four weeks with around ten participants, and test devices are often supplied free of charge after review. The statutory two-year warranty applies and dispatch takes three to five working days. Shipping is free in Germany above €30 and €9.99 below it, €14.90 within the EU, and €19.90 standard or €29.90 express to Switzerland and the United Kingdom. The cost is frequently covered in whole or in part by partner health insurers.
- Isa device — €299
- a one-off purchase required on top of any consumer tier
- poor-posture detection
- seating coaching
- automatic hydration detection
- 180+ exercises and sit-stand detection
- everything in Core plus Spine Age™
- light analysis
- indoor climate sensors
- noise detection
- six-week back and neck programmes and cognitive load assessment
- everything in Pro plus focus insights
- time in flow
- the PMH score
- breathing guidance and recovery tracking
- €49.90 for Core
- €79.90 for Pro
- €99.90 for Mind in the first year
- Isa core (business) — from €8.99 per employee per month
- plus a one-off activation fee
- Isa PRO (business) — from €9.99 per employee per month
- plus a one-off activation fee
- Isa MIND (business) — from €12.99 per employee per month
- plus a one-off activation fee
- No subscription after the first twelve months — basic tracking
- manual hydration entry and security updates only
Data, GDPR & hosting
A consolidated view of how Deep Care handles your data.
GDPR overview
Deep Care GmbH, Königsallee 43, 71638 Ludwigsburg, represented by Dr Milad Geravand and registered as HRB 769943 at Amtsgericht Stuttgart (VAT DE326604972), is named as controller. The privacy policy, effective 27 August 2026, enumerates its legal bases under Article 6(1)(a), (b), (c), (d) and (f) and Article 7 GDPR, and lists data-subject rights under Articles 15, 16, 17, 18, 20, 21, 7(3) and 77. Security rests on Article 32 measures, encrypted browser-to-server transmission and privacy by design under Article 25. Processing on behalf is covered by Article 28, and transfers outside the EU/EEA by Articles 44 ff., relying on an adequacy decision or standard contractual clauses under Article 46(2)(c). The business page claims "100% GDPR-compliant.", and the terms state that Deep Care complies with the AI Regulation as applicable. No DPO and no Article 27 representative are named; the company is EU-established.
Who owns the data?
Ownership stays with the customer. Under § 8 of the terms, customer content remains the customer's property and Deep Care receives only a usage right to store, transmit and back it up so the service can run. Customers may demand their data at any time and hold a switching right under Article 25 of the Data Act, exercisable with two months' notice. The software, the documentation and any SaaS developments remain Deep Care's property. On the hardware side, Deep Care states that all data stays locally on the device, that the 3D sensor is anonymous and cannot identify anyone, and that only the user sees their own data — employers receive aggregated, anonymised figures only.
Reuse rights
The privacy policy, effective 27 August 2026, lists the categories processed: inventory, contact, content, contract, payment, usage and meta/communication data. The declared purposes are running the online offering, performing the contract and serving customers, answering enquiries, marketing and market research, and security measures. The booking portal collects an email address, a preferred start date, an Isa colour and a delivery address with recipient name, which are passed to DHL to produce shipping and return labels; an anonymous questionnaire is emailed at the end of the usage period. Usage and content data may feed an advertising profile used to display product information. IP geolocation is server-side only, with the last octet of IPv4 addresses set to zero and a 24-hour cache, and is stated to involve no profiling and no advertising. Nothing on the site addresses whether customer data is used to train AI models; it asserts only local, cloud-free processing.
Data retention & training
Hosting summary
Deep Care draws a clear line between the device and the SaaS side. Everything Isa senses is said to be processed and stored locally on the device itself: the homepage and the business FAQ both state that there is no cloud, no personalised tracking and no camera. The SaaS side is a different matter. Deep Care runs daily backups with weekly rotation, overwritten after four weeks, and § 8 of the terms defines the handover point as the exit of the router at "DEEP CARE's data centre", with a target availability of 99.8% on annual average for paid services. That data centre is never located: no hosting country and no hosting region is named anywhere on the site. Transfers outside the EU/EEA are framed by Articles 44 ff. GDPR, relying on an adequacy decision or standard contractual clauses under Article 46(2)(c). For reference, the website itself resolves to 217.160.0.183, hosted by IONOS SE (AS8560) in Frankfurt am Main, Germany — but that is a network observation about the site, not a statement by Deep Care about where user data lives.
Where Deep Care works
Country-level availability.
Available in
Not available in
Things to keep in mind
Risks and trade-offs to weigh before adopting Deep Care.
- The site contradicts itself about the app: the business FAQ says Isa works "completely automatically and without an app", while § 3 of the terms describes a free app to download from Google Play or the App Store — and no store link is published anywhere
- The trial length is stated twice, differently, on the same page: the shop page offers both "Try Isa for 30 days" and "Test for 20 days", while the homepage says 20 days. Get the figure confirmed in writing before ordering
- The terms and conditions linked in the footer apply only to business customers under § 14 BGB. A private purchase falls under separate shop terms, which is where consumers should actually read their rights
- The English pages are machine-translated and prices are shown with a GBP symbol although the amounts are in euros. Check the currency before paying
- Business pricing starts higher than consumer pricing, from €8.99 per employee per month against €4.99, which the site explains by additional features. Compare tier contents, not headline prices
- The "no cloud" claim covers the device. No hosting country is stated for the SaaS side, whose backups Deep Care runs itself, so the data-location question is only half answered
- Identity details are scattered: the US address belongs to Deep Care US Inc., a separate entity mentioned only on the About page; the imprint email sits on the neighbouring deep-care.de domain; and no incorporation date is published — the 2011 first web capture used as a fallback predates a 2024 press release that says the company was founded in Waiblingen in 2020
Setup & Integrations
Technical difficulty
Very low. Isa is plug and play: no IT integration, no calibration, and no dependency on software, Wi-Fi or a particular terminal. It ships with a power supply and a USB-C to USB-C cable, and Deep Care states it is running within minutes. Customers install it themselves using the manual, helped by a chaptered onboarding video covering where to place the device, how to set the coaching intensity and how to choose exercises; Deep Care provides no on-site installation or training. On the employer side a rollout takes a few days, with Deep Care handling shipping and evaluation.
Deployment
Supported languages
Behind Deep Care
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Does Isa film me?
Where does my data go?
What does my employer actually see?
Does deploying Isa require IT integration?
How much does Isa cost?
Can I try Isa before committing?
What happens after the first year?
Do German health insurers contribute to the cost?
What evidence is there that it works?
Where does Deep Care ship Isa?
Should you pick Deep Care?
Isa occupies a rare position. In a workplace-health market dominated by apps and wearables, Deep Care ships real hardware with the AI running on it, and can therefore claim that nothing reaches the cloud. In Germany that is not a marketing detail: it is the argument that gets a tool past a works council, and it comes with a § 20 SGB V certification, statutory-insurer subsidies and a carefully drafted privacy policy.
The scientific backing is real but partly unfinished. Two studies are cited with figures, UKHD in 2024 and TUM in 2025 across 2,325 employees, while three more at CAU Kiel, KIT and UC Berkeley are still running. Read the published numbers as promising rather than settled.
The commercial model deserves a second look. There are two layers, hardware plus subscription, and two price lists: €299 and from €4.99 a month for individuals, from €8.99 per employee per month for companies. The lock is plain — stop the subscription and Isa becomes a basic tracker, with no coaching, no prompts and no reports.
The English site is a machine translation and shows it: the trial is quoted as both 20 and 30 days on the same page, euro amounts carry GBP symbols, and the linked terms and conditions in fact bind only business customers. None of that changes what the device does, but it means the commercial terms should be confirmed in writing before ordering.
For employers who want measurable, privacy-safe ergonomics without touching their IT, Isa is a serious candidate. For individuals, the €299 entry ticket makes it a considered purchase rather than an impulse one.
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