Xtremepush
CRM and loyalty marketing platform for sports betting and gaming operators, built on a real-time customer data platform. InfinityAI adds predictive churn and value models, while XpertOS runs governed AI agents that build and check campaigns.
What is Xtremepush?
Xtremepush is a customer engagement platform built around a real-time customer data platform, aimed squarely at sports betting and gaming operators. It ingests events from an operator's player account management back end through an API or Kafka, and behavioural signals from web, iOS and Android SDKs, and merges them in milliseconds into what it calls a single player view. On top of that data layer sit campaign orchestration across push, email, SMS, in-app messaging, web inbox, onsite content, microsites and ad retargeting, a gamification engine offering native free-to-play games such as spin wheels and scratch cards, a loyalty module built on missions, challenges, levels and operator currencies, and a business intelligence layer with an SQL query builder.
Two of those components carry the AI story. InfinityAI is the predictive layer. It ships six families of models covering propensity, value, forecasting, AI-built audiences, send optimisation and affinity, and it predicts churn across five time horizons, models progression between tiers and scores responsible gambling risk. Its selling point is transparency: the platform evaluates several candidate models against each customer's own data rather than applying one shared model, and exposes the drivers and metrics behind the choice instead of returning a black-box score. Ready-made models can be deployed once data is mapped; a service option puts the vendor's data scientists on a bespoke model.
XpertOS is the newer agentic layer, described as an AI-native operating system for regulated customer engagement. It comes in three escalating tiers: Xpert Assistant, a natural-language interface over CRM data; Xpert Flows, visual workflows with human approval gates; and Xpert Crews, teams of specialist agents in which an independent QA agent reviews every campaign before it reaches draft. Its architecture deliberately separates the decisioning layer where agents reason from a governed data layer that holds consent, suppression and regulatory logic, so that compliance is enforced by the engine rather than by the agent. Neither module is sold separately; both run inside the Xtremepush platform, which is offered in cloud, private cloud and on-premises form.
What it does
- Unify player data from PAM back ends and front-end SDKs into a real-time single player view, in milliseconds
- Predict player churn across 7, 14, 28, 90 and 180 day horizons and act on the result
- Identify likely VIPs early and score responsible gambling risk before a campaign goes out
- Run omnichannel campaigns across push, email, SMS, in-app, web inbox, onsite messages and social
- Let governed AI agents find overlooked segments, draft campaigns and check them before a human approves
- Deploy native free-to-play games and mission-based loyalty mechanics without a development project
- Test campaigns in A/B/n and let the platform select the winner automatically
When to use Xtremepush / When not to
A quick filter to help you decide if Xtremepush is the right fit.
When to use Xtremepush
- CRM and retention teams at online sports betting or casino operators working in regulated markets
- Operators that need player events ingested from a PAM back end in milliseconds, through an API or Kafka, rather than in nightly batches
- Companies trying to replace a stack of separate CDP, campaign, gamification and loyalty vendors with a single data layer
- Organisations bound by data residency rules, since private cloud and on-premises deployments are offered alongside the standard cloud
- Small CRM teams under pressure to run far more campaigns without hiring, which is the explicit promise of the XpertOS agent tiers
When not to use Xtremepush
- Anyone who wants to sign up and pay online: there is no public price list, no free plan and no free trial anywhere on the site
- Small businesses or solo marketers, since every commercial path runs through a sales demo and an onboarding measured in weeks
- Teams that need to read the full contract before engaging, because no terms of service or master services agreement is published
- Buyers outside betting, gaming, eCommerce, finance and publishing, as the product, the vocabulary and the case studies are built around iGaming
- Organisations that require a documented way to exclude their data from AI model training, which the site never describes
How to use Xtremepush
A typical end-to-end flow, from setup to results.
- Book a demo through the vendor's request form, or explore the self-paced interactive demo and the on-demand video first
- Discuss scope and pricing with sales, since no rate card is published and contracts are described as custom
- Map the player account management back end onto the Xtremepush data structure
- Connect the ingestion pipeline through the API or a Kafka stream for transactional events
- Install the web, iOS and Android SDKs on the operator's own properties to capture behavioural data
- Work through onboarding with the dedicated account manager, budgeted by the vendor at six to eight weeks
- Deploy InfinityAI plug-and-play models once data is mapped, or commission an adaptive model for a specific use case
- Build audiences and journeys in the campaign builder, and add free-to-play games or loyalty mechanics
- Start with Xpert Assistant, then move to Xpert Flows and finally Xpert Crews as confidence in delegation grows
- Use the public documentation and API reference for configuration, and the ticket desk for account-specific support
Pros & Cons
Pros
- Genuine consolidation: data platform, campaigns, gamification and loyalty share one data layer, removing several vendor integrations
- Millisecond ingestion instead of daily batches, which makes same-session triggers possible rather than theoretical
- Compliance enforced at engine level and independently of the AI, a meaningful design choice in regulated markets
- Explainable AI: InfinityAI exposes model drivers and accuracy instead of returning an opaque score
- Private cloud and on-premises deployment are available, which competitors in this space do not always document
- Public API documentation and a full developer portal, unusual for an enterprise platform of this kind
- A detailed public Data Processing Agreement, plus a vulnerability disclosure policy with a safe harbour for researchers
Cons
- No public pricing of any kind: no rate card, no plan names, no figures, and the vendor's own FAQ confirms contracts are custom
- Neither a free plan nor a free trial is mentioned anywhere, so the product cannot be evaluated without sales involvement
- No terms of service or master services agreement is published, although the public Data Processing Agreement refers to one
- The sub-processor list exists but is supplied only on request, so it cannot be assessed before contracting
- The public privacy policy is very short, carries no effective date and describes website visitors rather than player data
- The site contradicts itself on scale and footprint, quoting both 250+ and 400+ customers and listing offices that differ between pages
- The InfinityAI page still advertises a feature as coming later in 2024, and XpertOS is described as an early adopter programme
Pricing & Plans
No pricing is published. There is no pricing page on the site, and the candidate paths for one return genuine 404 responses. The vendor addresses the point directly in its own FAQ, stating that publicly listed pricing for enterprise iGaming CRM platforms is rare because contracts are custom. The only first-party pricing fact concerns InfinityAI, which is sold as a seat-based subscription rather than per model, so that operators are not charged for each predictive model they use; no amount is attached to that subscription. Neither a permanent free plan nor a time-limited free trial is mentioned. Onboarding and a dedicated account manager are presented as included. Every commercial route leads to a sales demo.
Data, GDPR & hosting
A consolidated view of how Xtremepush handles your data.
GDPR overview
GDPR implementation is documented well beyond a compliance badge. A full Data Processing Agreement is published, splitting controller and processor roles, incorporating the EU Standard Contractual Clauses of decision 2021/914 and the UK ICO addendum B.1.0 for transfers. It names the Irish Data Protection Commission as competent supervisory authority, sets Ireland as governing jurisdiction and forum, requires breach notification within twenty-four hours, and grants an annual audit right. A Data Protection Officer is reachable by email and by post at the Dublin registered office. The company also claims ISO 27001 certification for itself, without giving a certificate number or certifying body. Two gaps remain: the sub-processor list is supplied only on request, and the public privacy policy is short, undated and covers website visitors rather than player data.
Who owns the data?
The published Data Processing Agreement makes the customer the controller and Xtremepush only a processor. Xtremepush undertakes to act solely on the customer's documented instructions and is contractually barred from using or disclosing the data for anything outside the services and the direct business relationship. Under the CCPA section the customer is the business and Xtremepush the service provider, with an explicit ban on selling personal data. On written request the customer chooses within forty-five days between a full export through the Xtremepush APIs or deletion of all copies, confirmed by a certificate signed by a senior representative. Sub-processors may be used under a general prior consent, with notice and a thirty-day objection window.
Reuse rights
Customers keep the right to retrieve and reuse their own data at any time: the agreement provides for a final export through the Xtremepush APIs without needing further permission, and the platform is designed around the customer feeding and querying its own player records. Xtremepush itself is confined to what the services require. The nuance worth noting concerns AI: InfinityAI trains predictive models on the customer's own dataset, and the vendor even offers data scientists to build a proprietary model on it. Nothing on the site suggests those models or that data are pooled across customers, but nothing states the opposite either, and no opt-out from model training is documented anywhere.
Data retention & training
Hosting summary
No hosting country, provider or cloud region is named anywhere on the site, so the precise location of customer data is not public. What is committed contractually is a regional boundary: the Data Processing Agreement bars Xtremepush from processing personal data governed by European law outside the European Economic Area or the United Kingdom without the customer's prior written consent, and then only under an appropriate transfer agreement. International transfers rely on the EU Standard Contractual Clauses of decision 2021/914, with Ireland set as both governing jurisdiction and forum, and on the UK information transfer addendum for British data. The Irish Data Protection Commission is named as the competent supervisory authority. Operators subject to data residency rules are offered private cloud and on-premises deployment. One caution: the marketing site itself sits behind a content delivery network with United States addressing, which says nothing about where customer data is actually stored.
Things to keep in mind
Risks and trade-offs to weigh before adopting Xtremepush.
- The platform's entire purpose is to make gambling engagement more effective, and the same churn and value models that drive retention can intensify play for vulnerable users; the responsible gambling scoring is a control only if the operator chooses to act on it
- Governance is enforced by the engine, but the human approval gate is still a human one, and teams under pressure to ship more campaigns are exactly the teams most likely to approve without reading
- AI agents that discover segments and draft campaigns can quietly erode the judgement they were meant to support, leaving a team that no longer knows why an audience was chosen
- InfinityAI trains models on customer data and no opt-out from that training is documented anywhere on the site
- The contract's Schedule 1 describes only the customer's own employees and authorised users, not the end players whose data the platform ingests at scale, which is a gap worth raising before signing
- Certifications and gambling licences shown on the partners page belong to the partners, notably Bede Gaming, and the prominent customer names are clients, not statements about the vendor
- The company's founding date cannot be established: the site declares one year, the web archive shows an earlier first capture, and the Irish register gives a third, so no date should be relied on
Setup & Integrations
Technical difficulty
Substantial, and clearly an engineering project rather than a sign-up. The player account management back end must be mapped onto the platform's data structure and connected through an API or a Kafka stream, and SDKs installed on the operator's web and mobile properties. The vendor budgets six to eight weeks for onboarding, includes a dedicated account manager, and cites one customer live within a month. Once data is mapped, InfinityAI's ready-made models are said to deploy in minutes, and an SQL query builder is offered so that computed attributes do not require a data scientist. Maintaining the ingestion pipeline remains the customer's responsibility.
Deployment
Integrations
Behind Xtremepush
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Xtremepush.
Frequently asked questions
What are XpertOS and InfinityAI?
How much does it cost?
Is there a free plan or a free trial?
Does it offer an API?
Where is customer data hosted?
Is a Data Processing Agreement available?
Are the sub-processors disclosed?
How long does implementation take?
What does it integrate with?
Who publishes the tool?
Should you pick Xtremepush?
Xtremepush is a mature enterprise platform rather than a tool you try out. Its domain has been registered since 2013, it operates from Dublin with offices on three continents, and industry press reports roughly 47 million dollars raised. XpertOS and InfinityAI are not standalone products but the AI layer of that platform, and they only make sense on top of its real-time data foundation.
The technical proposition is coherent and unusually well documented for this market. Millisecond ingestion from player account management systems genuinely enables things batch platforms cannot do, and the decision to enforce suppression and regulatory logic in a governed data layer, independent of any AI decision, is the right architecture for operators who must answer to a regulator. Public API documentation, a detailed Data Processing Agreement and a vulnerability disclosure policy with a safe harbour all point to a vendor comfortable being inspected.
The reservations are commercial and contractual rather than technical. Nothing about price is public, and the vendor says plainly that contracts are custom, so budgeting is impossible without sales. No terms of service are published at all, the sub-processor list is available only on request, and the public privacy policy covers website visitors rather than the player data the platform actually processes. Smaller details reinforce the impression of a site that has outrun its own maintenance: the InfinityAI page still promises a feature for 2024, customer counts differ between pages, and XpertOS remains an early adopter programme.
For a regulated betting or gaming operator with the scale to negotiate, this is a serious candidate. For anyone else, the absence of pricing, trial and published terms will settle the question quickly.
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