There There
There There is an AI-assisted, human-led help desk for support teams. It turns email and website chat into tickets, then drafts replies from your resolved tickets and documentation, keeping every AI feature optional.
What is There There?
There There is a full help desk with AI built into it, made by Spatie, a Belgian software company that also publishes Flare, Mailcoach and Ray. Its stated position is AI-assisted but human-led: the team found existing AI help desks too intrusive, so every AI feature here is optional and the agent keeps the final word.
Work arrives through two kinds of channels, email inboxes and an embeddable support bubble. Each channel has its own address, branding, settings, workflows, team assignments and AI behaviour, so support and sales can share one workspace without blending together. Everything lands in a shared inbox where teams collaborate with internal notes, mentions, roles and per-channel access control.
The centrepiece is the brain, an AI knowledge base fed by your crawled documentation, your articles, your resolved tickets and any connected MCP servers. From it, There There drafts replies in your tone of voice, generates one-line ticket titles, writes personalised greetings, summarises long threads, and answers an agent who joins a conversation late. An assistant called Ask There There is reachable from any page and can search the workspace, look up past tickets and manage tickets on your behalf. Six built-in prompts are editable, so teams can bend the AI to their own style instead of accepting defaults.
Around that sit the operational pieces: no-code workflows triggered when a ticket arrives or changes, AI-written weekly and monthly recaps, a public help centre generated from a brain, customer feedback ratings, merging, tags, saved views, quick replies, custom fields and reporting on volume and resolution times.
The technical surface is unusually wide for a product this young: a documented REST API with an OpenAPI specification, an MCP server that works in both directions, a command-line interface, an agent skill for coding agents, webhooks, and Slack and Discord notifications. An import endpoint backfills history from a previous help desk without firing emails, workflows or notifications. Hosting and storage sit in the EEA, on UpCloud in Finland.
What it does
- Draft a reply to any ticket using your resolved tickets and your own documentation
- Pull the main question out of a ticket so you can triage without reading the whole thread
- Answer visitors directly through a customisable chat bubble on your website
- Route, tag, assign and auto-reply to tickets with no-code workflow rules
- Publish a public help centre built from your knowledge base and answered tickets
- Create tickets and sync data from your own applications through the REST API
- Let an external AI assistant read and act on your help desk through MCP
When to use There There / When not to
A quick filter to help you decide if There There is the right fit.
When to use There There
- Small and mid-sized support teams bringing scattered inboxes into a single shared workspace
- Software companies that want to drive a help desk from an API, a CLI, webhooks or an MCP server
- Teams that already own documentation and a backlog of solved tickets the AI can actually learn from
- European organisations that need EU hosting, a signed DPA and a named list of subprocessors
- Teams leaving Freshdesk, Help Scout, HelpSpot or HubSpot, which all have dedicated migration guides
When not to use There There
- Contact centres that need phone, SMS, WhatsApp or social channels, since only email and chat exist
- Teams wanting a mobile app, as no iOS or Android application is offered
- Buyers who require published security certifications such as SOC 2 or ISO 27001
- Solo users hoping the free plan is enough, as it caps you at one seat and removes every AI feature
- Organisations whose procurement demands public terms of service, which this vendor does not publish
How to use There There
A typical end-to-end flow, from setup to results.
- Start the 14-day trial from the site; no credit card is requested
- Create your workspace, which opens on the Standard feature set with a single seat
- Connect a first channel: an email inbox, set up through DNS records or email forwarding
- Add the support bubble to your website if you also want live chat from visitors
- Point There There at your documentation URL so the brain can crawl and index it
- Invite teammates and assign owner, admin or member roles, then group them into teams
- Let the AI run: features are active as soon as your plan includes them, with no separate setup
- Optionally edit any of the six built-in prompts from workspace settings to match your style
- Build workflows to route, tag, assign and auto-reply without writing code
- Backfill your history through the import endpoint, or follow the guide for your previous help desk
Pros & Cons
Pros
- Hosting and storage inside the EEA, on UpCloud in Finland, which is uncommon in this category
- All six subprocessors named with their role and country in the published DPA
- Pre-signed Data Processing Agreement downloadable without talking to a salesperson
- Every AI feature included in each paid plan, with no surcharge and no announced usage cap
- Fully functional 14-day trial with no credit card, plus a permanent free plan
- Unusually broad technical surface: REST API, OpenAPI, MCP, CLI, agent skill and webhooks
- Built by an established publisher that runs its own support on the product
Cons
- No terms of service published anywhere; the complete sitemap contains no such page
- Prices contradict each other in three places on the site, in two different currencies
- Plan names and channel quotas differ between the pricing page and the documentation
- Only email and chat channels: no phone, SMS, social networks or WhatsApp
- No iOS or Android application
- No published security certification, and no documented way to opt out of model training
- Automatic import tools still described as under construction, with manual migration meanwhile
Pricing & Plans
A permanent free plan is available, limited to one user, two email channels, 150 outbound messages per month and no AI features. The cheapest paid entry point is the per-user plan at 59.00 USD per user per month, billed monthly, which unlocks the full AI feature set. Prices are stated in US dollars, excluding VAT, and payments are handled by Stripe. Please note that the pricing page's own FAQ quotes this plan at 49 EUR per user per month, so the exact amount and currency should be confirmed with the vendor before committing.
- one user
- two email channels
- 150 outbound messages per month
- support bubble without AI Chat
- no AI features
- up to 2 channels
- guests and clients always free
- AI assistant
- workflows
- API
- MCP server
- Slack integration
- quick replies and knowledge base
- everything in the previous plan
- unlimited users
- and removal of the Powered by There There branding
Data, GDPR & hosting
A consolidated view of how There There handles your data.
GDPR overview
GDPR compliance is claimed explicitly and backed by concrete artefacts rather than a slogan. A pre-signed Data Processing Agreement, framed on Article 28, is published as a downloadable PDF: the customer completes and signs it, then returns it to privacy@there-there.app. It names six subprocessors with their role and country, commits to breach notification within 24 hours, grants the customer an on-site audit right at its own cost, and places disputes under Belgian law before the courts of Antwerp. Six data subject rights are listed: access, rectification, erasure, objection, restriction and portability. No Data Protection Officer is appointed, which the DPA states openly; privacy questions go to the same address. No Article 27 representative is needed, the publisher being established in Belgium. The privacy policy was last updated on 28 August 2026.
Who owns the data?
Customers keep ownership of the personal data they push through the platform. Under the Data Processing Agreement the customer is the data controller and There There, operated by Spatie bv, is only the processor, acting exclusively on the customer's instructions. The privacy policy states that personal information is never sold, traded or rented, and that sharing is limited to four cases: with your consent, with service providers, to meet legal obligations, and to protect rights or safety. The vendor reserves one narrow reuse: anonymised data may be shared with third parties, and only for public-interest archiving, scientific or historical research, or statistics. When the contract ends, data is returned or erased on request.
Reuse rights
Within their own workspace, customers reuse their material freely and without asking permission: resolved tickets, imported documentation and crawled help pages feed the brain that drafts replies, answers agent questions and powers the public chat widget. Customers can publish that same knowledge as a public help centre, export and create tickets through the REST API, and pipe everything into their own systems via the CLI, webhooks or an MCP server. On the vendor's side, use is bounded by the DPA: processing only on the customer's instructions and only for the purposes listed in its annex. The vendor does not state whether customer content is used to train the underlying AI models, which is the one reuse question the documents leave open.
Data retention & training
Hosting summary
Hosting, database and object storage take place within the European Economic Area, on UpCloud in Finland. The Data Processing Agreement names all six subprocessors with their role and country: UpCloud in Finland for hosting, Facade BV (Flare) in Belgium for error tracking, and four US-based providers, namely Postmark for inbound and outbound email, OpenAI for AI features, Stripe for payments and Fathom for marketing-site analytics. The vendor states that it is in the process of enabling OpenAI's EU region. Where data is processed outside the EEA, Standard Contractual Clauses and additional safeguards are applied. The DPA forbids processing outside the EEA by other parties without the customer's prior written consent, signing the agreement being the consent to the listed subprocessors. Data is encrypted in transit and at rest. Note that the website's own IP address resolves to Frankfurt, Germany, on UpCloud's network, which concerns the site rather than the declared location of personal data storage.
Things to keep in mind
Risks and trade-offs to weigh before adopting There There.
- No terms of service are published, so the contractual relationship is undocumented before you sign up
- Pricing appears in three incompatible forms on the same site, in USD and EUR; verify the real amount before paying
- Plan names and channel quotas differ between the pricing page and the documentation, making comparison unreliable
- Nothing documents how to exclude your content from AI model training, and the vendor states no position on it
- Despite the EU hosting message, US subprocessors handle AI, transactional email, payments and analytics
- Leaning on AI drafts can erode an agent's own writing judgement, and a fluent wrong answer is harder to catch than an awkward one
- The AI answers from your own documentation, so stale or incorrect internal pages will be repeated confidently to customers
Setup & Integrations
Technical difficulty
Low to moderate. Creating a workspace, inviting the team and building workflows require no code, and the AI needs no separate configuration: features switch on as soon as the plan includes them. The one genuinely technical step is connecting an email channel, which means either DNS records or email forwarding, and adding the support bubble means pasting a widget onto your site. Beyond that, importing historical tickets and using the REST API, MCP server, CLI or agent skill assume a developer, but none of these are required to run the product day to day.
Deployment
Integrations
Behind There There
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement There There.
Frequently asked questions
What makes There There different from other AI help desks?
Where is my data stored?
How much does There There cost?
Is there a free trial, and do I need a credit card?
Do AI features cost extra?
Which channels does There There support?
Can I connect my own tools?
Can I migrate from my current help desk?
Is a Data Processing Agreement available?
Is there a mobile app?
Should you pick There There?
There There is a coherent product that knows exactly what it refuses to be. The AI-assisted, human-led line is not marketing varnish: AI features stay optional, the six system prompts are editable, and nothing pushes you toward letting a bot answer unsupervised. For a team that already has documentation and a history of solved tickets, that material becomes genuinely useful rather than decorative.
Its strongest argument is data governance, an area where most competitors stay vague. Hosting sits in the EEA on UpCloud in Finland, the six subprocessors are named with role and country, and the Data Processing Agreement is pre-signed and downloadable without a sales call. Including every AI feature in each paid plan, with no surcharge or usage cap, is equally unusual. The technical surface is wider than the product's age suggests: REST API, OpenAPI specification, MCP server, CLI, agent skill and webhooks.
The reservations are real. No terms of service are published anywhere on the site, which is a genuine gap for procurement. Pricing contradicts itself in three places and in two currencies, and plan names and channel quotas do not match between the pricing page and the documentation, so the exact commitment needs confirming in writing. Channels are limited to email and chat, there is no mobile app, no security certification is published, and nothing documents how to keep your content out of model training. The product is also very young, its domain having been registered in December 2025.
It suits small and mid-sized support teams, particularly European ones and those in software, who value EU hosting and an API-first design over channel breadth. Teams needing telephony, social channels or audited certifications should look elsewhere. Confirm the price and the contractual terms before committing.
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