Superkollege
An AI assistant for travel retail that reads incoming holiday enquiries, understands them in plain language, and returns fully priced, availability-checked package offers by email under the agency's own branding, usually within minutes.
What is Superkollege?
Superkollege — sold under the technical name HolidayOffer, two names for the same product according to adigi's own FAQ — is a German AI service that turns incoming holiday enquiries into finished, priced offers without adding staff at the counter. It is built by Adigi GmbH in Parkstein, Bavaria, and sold to high-street travel agencies, online travel agencies, tour operators, service centres and agency cooperations.
Enquiries reach it three ways: by email, through the BeratungsBox, a free-text field the agency embeds on its own website with a single line of code, and by chat. There are no compulsory form fields. Adigi's in-house travel language understanding, which the service description calls adigi-NLU, reads what the traveller actually wrote, colloquialisms included, and extracts the attributes that matter: travel dates, duration, departure airport, destination, party size, hotel category, a named hotel, recommendation score, budget and beach proximity. When something is missing, the system asks for it and keeps the exchange going.
It then queries the booking systems — Amadeus or Peakwork, including Amadeus hotel recommendation scores — and assembles individually matched offers. The ranking is the part adigi insists on. Rather than returning the cheapest acceptable hotel, its value-for-money sort weighs stars, recommendation scores, beach proximity, facilities for children, direct flights and flight times, recent renovation, board and room type, each balanced against the actual price. Agencies can also select and weight which tour operators are proposed, a setting made during onboarding and changeable at any time. Availability is re-checked immediately before the mail goes out.
The offer leaves in the agency's own design, logo and name; adigi stays deliberately in the background and never appears to the traveller. The agency receives every message in blind copy and can stop, amend or take over a case at any moment, then hand it back later. Follow-ups and further questions are included with no cap on their number.
Coverage is deliberately narrow: package holidays and hotel-only bookings, not holiday rentals and not cruises. Paid extensions add a chatbot, advisor hotel tips, and offers in English, French, Polish, Dutch, Turkish and Russian.
What it does
- Reads inbound holiday enquiries arriving by email, by a free-text form on the agency's website, or by chat
- Understands them in natural language, colloquial wording included, through adigi's own travel-specific model
- Asks the traveller automatically for anything missing, such as a departure airport
- Queries Amadeus or Peakwork and assembles individually matched package offers
- Ranks the results on value for money rather than price alone, using weightings the agency sets
- Re-checks availability immediately before sending and mails the offer in the agency's own branding
- Keeps following up until a booking, a stop instruction or the departure date, with the agency in blind copy
When to use Superkollege / When not to
A quick filter to help you decide if Superkollege is the right fit.
When to use Superkollege
- High-street travel agencies swamped by email enquiries they cannot answer quickly enough
- Online travel agencies wanting to capture free-text enquiries directly inside their own booking engine
- Tour operators and tourism service centres absorbing seasonal peaks without hiring extra staff
- Agency chains and cooperations rolling out one quoting workflow across many branches
- Small agencies with modest volume: adigi says the flat rate pays off from one enquiry a week
When not to use Superkollege
- Agencies selling holiday rentals or cruises, since only package holidays and hotel-only bookings are automated
- Very high-volume operations: adigi may decline processing beyond 100 enquiries a day
- Buyers who want month-to-month flexibility, because the flat rate runs on a twelve-month term
- Teams looking for a permanently free tier, as none exists and the setup fee is never refunded
- Businesses outside tourism, or outside the German-speaking market the site and contract are built around
How to use Superkollege
A typical end-to-end flow, from setup to results.
- Try the product first without ordering, by sending a test enquiry through the public BeratungsBox demo on the adigi site
- Order the travel agency flat rate from the pricing page, or book a thirty-minute call with adigi beforehand
- Pay the one-off setup fee, from EUR 90, which covers the installation work carried out by adigi
- Attend the personal introduction held by video conference, included in the flat rate
- Choose during setup which tour operators may be offered, and weight them to suit your margins
- Register one or several default departure airports so enquiries without one are still processed
- Paste the single line of code supplied for the BeratungsBox into your website, following the step-by-step guide
- Let the system work: it answers, follows up and sends every message to you in blind copy
- Step in manually whenever you want to stop, amend or take over a case, and hand it back afterwards
- Order the paid extensions separately if you need chat, personalised hotel tips or offers in other languages
Pros & Cons
Pros
- A public, readable price for a B2B tool: EUR 60 a month all-inclusive, with every follow-up included
- The agency keeps control, receiving a blind copy of everything and able to take over any case
- No technical resources needed beyond pasting one line of code for the enquiry box
- A German publisher under German law, acting contractually as a processor, with a downloadable data processing agreement
- A verifiable installed base: over 500 agencies named, with chains and cooperations listed by name
- Outside recognition: second place at the Travel Technology Award 2021 and support from the federal LIFT tourism programme
- A live self-service demo lets you judge the output before committing anything
Cons
- A twelve-month commitment, with a setup fee from EUR 90 that stays payable even if you cancel within the 14-day window
- Scope limited to package holidays and hotel-only bookings: no holiday rentals, no cruises
- The flat rate is sized for roughly 250 enquiries a year, and adigi may decline beyond 100 a day
- No permanently free plan, and the prices of the extensions and of the sister product are only given on request
- No public API documentation, although the FAQ claims an open API
- No security certification is held, and no hosting country or region is published anywhere on the site
- The site is German throughout apart from one English summary page that is visibly out of date
Pricing & Plans
There is no permanently free plan. The lowest published price point is the travel agency flat rate at EUR 60.00 per month, described as all-inclusive, to which a one-off setup fee starting at EUR 90.00 must be added; the term is twelve months and all amounts are net of statutory VAT. A 14-day return guarantee applies to the monthly fee, though the setup fee remains payable if the contract is cancelled during that period. Prices for the sister product HolidayService, and for the optional extensions such as multilingual offers, are quoted on request only.
- EUR 60.00 per month all-inclusive
- plus a one-off setup fee from EUR 90.00
- on a twelve-month term
- net of VAT
- a 30 percent discount on the monthly flat rate applies for each branch of the same agency
- subject to a single billing address and a shared brand
Data, GDPR & hosting
A consolidated view of how Superkollege handles your data.
GDPR overview
Adigi is a German company working under German law, and the homepage claims the product is "made in Germany and 100 percent GDPR-compliant" — a vendor statement, not a certification. Concrete measures do exist: the terms cast adigi as a processor with the travel company as controller, a data processing agreement is published for download, and the tech stack page describes encryption of all data through AWS KMS. The privacy policy names Adigi GmbH and Nicolas Götz as controller and lists the expected rights: withdrawal of consent, complaint to the regional supervisory authority, portability, access, rectification, restriction and erasure. No data protection officer is designated, and no Article 27 representative is required since the company is established in the EU. The policy carries no effective date and still invokes the Privacy Shield, invalidated in 2020.
Who owns the data?
Adigi's terms are explicit: wherever it can access personal data belonging to the customer, it acts solely as a processor and uses that data only to perform the contract, while the travel company remains the controller under the GDPR. The product FAQ puts it more plainly still, stating that all customer data belongs to the travel agency alone. Offers leave in the agency's own name, logo and colour scheme, with adigi staying deliberately invisible to the traveller. A data processing agreement covering these obligations can be read and downloaded from the FAQ, and the terms oblige both parties to conclude the data protection arrangements the law requires.
Reuse rights
The contract restricts reuse rather than permitting it. Adigi may process the travel company's data only to perform the contract, and the FAQ answers the question head-on with "never": addresses and other customer data are never used for any other purpose, and adigi only writes to travellers on the agency's behalf. Sub-licensing is forbidden, and the service may not be used for anything other than holiday advice to the end customers of the agency's own brand, with one account required per brand. In the other direction the agency keeps full use of its data: it is copied on every message sent and can take any case over at will. The enquiry attributes that feed an offer, such as dates, departure airport, destination, party size, hotel category and budget, are matched against the Amadeus and Peakwork systems.
Data retention & training
Hosting summary
Adigi publishes very little about where data physically sits. Its tech stack page states that the company is completely in the cloud with Amazon Web Services, and it names the services used, among them ECS/Fargate, RDS, S3, Lambda, EC2, SES, CloudFront and KMS, adding that all data is encrypted with KMS and that databases run on MySQL. No AWS region, and no country, is named anywhere on the site. The terms of business refer to a data centre without ever locating it. The homepage claim "made in Germany" describes the origin of the publisher, not the location of the data. For completeness, the marketing website itself resolves to an address hosted by Hetzner Online in Falkenstein, Germany, but that is a network measurement of the WordPress site and says nothing about where the product processes travel enquiries. No list of subprocessors is published either. Anyone with a hosting requirement should obtain the region in writing before signing.
Things to keep in mind
Risks and trade-offs to weigh before adopting Superkollege.
- Advisors can lose the habit of building offers themselves; adigi's own image of a colleague who handles everything nobody feels like doing describes precisely the skills that stop being practised
- Travellers are never told a machine wrote the offer, since mails go out in the agency's name and adigi stays deliberately invisible: the reputational risk of a wrong answer sits with the agency
- Ranking is a commercial lever as much as a service one, because agencies can weight tour operators to maximise their own yield and the traveller sees nothing of that weighting
- Only package holidays and hotel-only enquiries are automated; everything else quietly returns to the human queue, so a team that stops watching the inbox will miss requests
- Data ownership is contractually clear, but it rests on a processing agreement signed through a third-party e-signature service: read it in full before relying on it
- The privacy policy is undated, still cites the Privacy Shield invalidated in 2020, and covers only the marketing website rather than the product itself
- Commercial small print bites: the setup fee is not refunded even within the 14-day return window, the term is twelve months, and processing may be declined beyond 100 enquiries a day
Setup & Integrations
Technical difficulty
Very low for the agency. Adigi states that it takes care of every technical detail, and the only intervention required is pasting a single line of code into the website for the enquiry box, with a step-by-step guide provided. A personal introduction by video conference is included, and the initial configuration of tour operators, weightings and default departure airports is done during a paid setup carried out by adigi. Updates and changes are managed centrally and create no work for the agency. A named contact handles both technical and travel-side support.
Deployment
Integrations
Supported languages
Behind Superkollege
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Are Superkollege and HolidayOffer two different products?
What does it cost?
Is there a free trial?
Which kinds of trips can it handle?
Who owns the customer data?
Can the agency decide which tour operators are offered?
Does the agency lose sight of what is being sent?
How fast does a traveller get an offer?
Is there an API?
Which languages can offers be sent in?
Should you pick Superkollege?
Superkollege is a narrow tool that knows exactly what it is for. It handles one task, quoting package holidays and hotel-only stays, for one industry, and it says plainly what it does not cover: no holiday rentals, no cruises, and a flat rate sized for a typical agency of around 250 enquiries a year. That focus is its strength. The value-for-money ranking, the operator weighting an agency controls itself, the availability check before every send and the blind copy on every message are the marks of a product built with people who have worked a counter.
The commercial terms are unusually transparent for B2B software: EUR 60 a month, published on a page linked straight from the main menu, at a moment when most vendors in this bracket say "contact sales". The reservations are in the small print rather than the headline. The setup fee is not refunded even inside the 14-day return window, the term is twelve months, and every extension — multilingual offers, the chatbot, personalised hotel tips — is priced on request only.
The legal framing is solid on paper. Adigi contracts as a processor, the agency stays controller, and the data processing agreement can be downloaded before signing. The published documentation around it is weaker: the privacy policy carries no date, still cites the Privacy Shield struck down in 2020, and covers only the marketing website rather than the product. No hosting country is named, no subprocessor list is published, and an open API is claimed without a single page documenting it.
For a German-speaking agency drowning in enquiries, the case is easy to make and cheap to test, since the live demo costs nothing. Ask for the hosting location, the subprocessor list and the API documentation before you sign.
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