Hint
Co-founded by Martha Stewart, Hint is an iPhone app that turns a home address into a living profile of the property, then plans seasonal maintenance, reads your documents, diagnoses problems from a photo and compares insurance and utility offers.
What is Hint?
Hint - branded HINT Home Intelligence - is a home management app published by Home Hub Labs, Inc. and co-founded by Martha Stewart alongside Yih-Han Ma and Kyle Rush. It sets out to remove the guesswork from owning a house by pairing an AI assistant with knowledge gathered from contractors, inspectors, insurance adjusters, designers and builders.
Everything starts with one input: your address. From it the app assembles a picture of the property in under a minute - when it was built, the soil beneath it, the local climate, air quality, drought and elevation, and the flood risk it carries. These are facts drawn from public and risk-prevention records, property tax data included, that most owners would never think to look up.
Around that profile Hint builds four services. The first is a document library: you hand over the inspection report, the warranties, the insurance policy, the handwritten work order left by the previous owner, and the app reads them and returns what you need at the moment you need it. The second is incident handling - a stain on the ceiling, a crack in the foundation, a dead air conditioner in July. Photograph it and Hint says what it is looking at, how urgent it is, who to call, and whether the quote you were given is reasonable. The third is comparison shopping: insurance, utilities and internet in one place, with monitoring for a better offer. The fourth is project support for the kitchen, the basement or the garden.
Between those moments the app stays quiet and watches the calendar, tracking what needs attention each season and flagging renewals before they surprise you. A built-in chat answers homeowner questions in plain language.
Distribution is narrow for now. Hint is an iPhone app only, free to download, running on iOS 18 or later and on Apple Vision under visionOS 2. It is English-only, it still carries a Beta badge in the site logo, and an Android release is announced but not shipped. Version 1.12.0 landed on 25 August and the listing shows 4.0 out of 5 across forty ratings.
What it does
- Build a full profile of your home from its address alone, in about a minute
- Produce a seasonal maintenance plan and a prioritised list of tasks
- Read, file and retrieve inspection reports, warranties, policies and invoices
- Diagnose a problem from a photo and say how urgent it is
- Point you to local professionals and check whether a quote is fair
- Compare insurance, utility and internet offers and watch for a better deal
- Flag renewals and deadlines before they fall due
When to use Hint / When not to
A quick filter to help you decide if Hint is the right fit.
When to use Hint
- New homeowners who have just taken possession and do not yet know what their house needs
- Owner-occupiers of a single-family home who want a seasonal maintenance plan instead of reacting to breakdowns
- Homeowners buried in paperwork - inspection reports, warranties, policies, invoices - who want it read and filed in one place
- People facing an unexpected problem who need to know how urgent it is, who to call and whether the quote is fair
- Households willing to re-shop insurance, utilities and internet whenever a better deal appears
When not to use Hint
- Android users: the app is iPhone-only and Google Play is still announced as coming soon
- Anyone wanting a web dashboard or a desktop tool, since there is no web app and no API
- Non-English speakers, as the app ships in English only
- Homeowners outside the United States, because the property data comes from American public records
- Buyers who need a published rate card before committing, since no price appears anywhere on the site
How to use Hint
A typical end-to-end flow, from setup to results.
- Download Hint from the Apple App Store on an iPhone running iOS 18 or later
- Create an account with your email address, or sign in through Google, Facebook or Apple
- Enter the address of your home
- Wait about sixty seconds while the app builds your home profile from public records
- Upload the documents you already hold: inspection report, insurance policy, warranties, invoices
- Review the seasonal maintenance plan and the task list the app produces
- Photograph anything that worries you and ask the built-in chat what it is
- Check the urgency, the professional to call and the fairness of any quote you received
- Open the comparison section to review insurance, utility and internet offers
- Leave notifications on so renewals and deadlines are flagged before they arrive
Pros & Cons
Pros
- Onboarding needs one piece of information - the address - and returns a result in about a minute
- Surfaces public property data owners would not think to look for, from flood risk to soil
- The expertise behind the advice is named: contractors, inspectors, insurance adjusters, designers, Martha Stewart
- Explicit commitment never to sell your data and never to train models on it
- Free to download, with no in-app purchases declared on the App Store listing
- Scattered paperwork is actually read and centralised, not merely stored
- Payments run through PCI-DSS compliant processors and no card details sit with the publisher
Cons
- iPhone only: the Android app is announced without a date, and there is no web app and no API
- No published pricing at all, although the Terms provide for auto-renewing subscriptions
- The site is three pages long, with no product, pricing, about, contact or FAQ page
- No GDPR mention, no data processing agreement, no named sub-processor, no security certification
- Terms 1.2(a) grants you no rights over data held on the servers and 5.3 gives usage data to the publisher
- Data is hosted in the United States only, and no retention period is ever stated in figures
- English only, and the underlying property records are American
Pricing & Plans
A permanent free tier exists: the iPhone app is free to download and the App Store listing declares no in-app purchases. The Terms nevertheless state that certain parts of the Service are provided for a fee, on auto-renewing subscriptions whose term and amount are presented at enrolment. No price, currency or plan name is published on the website or on the store listing, so the lowest paid entry point cannot be quoted.
Data, GDPR & hosting
A consolidated view of how Hint handles your data.
GDPR overview
There is no GDPR implementation to report. Searching the whole site, raw HTML included, returns zero occurrences of GDPR, of any data processing agreement, of any named sub-processor and of any Article 27 representative. The Privacy Policy, last updated on 2 June 2026, sets out no legal bases, no list of data subject rights and no supervisory authority. Its only European provision is a transfer clause: visitors from the EEA are told their information goes to servers in the United States, that staff outside the EEA may process it, that those countries may not protect data as comprehensively, and that supplying the data amounts to express agreement to the transfer. The only territorial section addresses California residents. Children under 16 are said not to be collected. Questions go to a single mailbox.
Who owns the data?
Under the Terms, HINT claims no ownership over the content you submit: your documents, photos and messages remain yours. In exchange you grant the company a paid-up, royalty-free, worldwide, perpetual, irrevocable and sublicensable licence to use, copy, modify, translate and publish that content - including your name, voice and likeness - both to run the Service and to promote it. Two clauses cut the other way: section 1.2(a) states you have no rights to data stored on HINT's servers, and section 5.3 assigns all diagnostic, technical and usage data to the company outright. Feedback you send is assigned as well.
Reuse rights
You can keep using and re-using the content you put into Hint without asking anyone: the Terms confirm it remains yours and the licence you grant is non-exclusive. What you cannot freely reuse is what the platform builds around it. Usage data - diagnostics, technical signals, behaviour - belongs exclusively to Home Hub Labs, and any feedback you send is assigned to the company. The Privacy Policy adds that your information goes to home service partners whenever you ask for an insurance, repair or utility offer, and that AI tools process it to order recommendations, summarise documents and answer questions, with human review before any material determination. Hint states it never sells personal data and never uses it to train models.
Data retention & training
Hosting summary
Hint hosts user data in the United States. The Privacy Policy is explicit: visitors from the European Economic Area are told they are sending information to the United States, where the platform's servers are located, and that personnel operating outside the EEA may process it. The Terms repeat that personal information may be transferred to and processed in the United States. The policy also warns that data may move on from the United States to other countries depending on its type and how it is stored, and that such jurisdictions may not protect it as comprehensively as the user's own. No hosting provider is named, no alternative region is offered and there is no data residency choice. The website itself is delivered through Cloudflare, the domain resolving to an anycast address in that network, but this is content delivery rather than declared storage. No jurisdiction other than the United States is mentioned anywhere on the site.
Things to keep in mind
Risks and trade-offs to weigh before adopting Hint.
- The homepage promises that your data is yours while the Terms deny you any right over data held on HINT's servers and assign all usage data to the publisher
- The licence you grant over uploaded content is perpetual, irrevocable and sublicensable, usable for promotion and covering your name, voice and likeness
- Advice sits next to a referral business: your details reach insurance, repair and utility partners as soon as you explore one of their offers
- Users in the United States accept binding individual arbitration and waive class actions and jury trial
- No price is public, yet the Terms allow your payment card to be authorised for up to a month of service as soon as you register
- Leaning on an app that stays quiet can dull the habit of looking at your own house; its silence is only as reliable as what it was told
- The minimum age is inconsistent - 18 in the Terms, 16 in the Privacy Policy, 4+ on the App Store - and a Facebook tracking pixel loads on the homepage although no analytics tool is named in the policy
Setup & Integrations
Technical difficulty
Setup is consumer-grade and requires no technical skill. Download the app from the App Store, create an account with an email address or through Google, Facebook or Apple, and type in the address of your home; the profile is built in roughly a minute. There is nothing to install on a computer, no API key, no server setting and no integration to configure. The only real constraint is hardware: an iPhone running iOS 18 or later, or an Apple Vision headset on visionOS 2.
Deployment
Apps stores
Integrations
Supported languages
Behind Hint
Fundraising
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Which devices does Hint run on?
How much does Hint cost?
How do I get started?
What does Hint know about my house before I tell it anything?
Is my data used to train AI models?
Where is my data hosted?
What is the minimum age?
Does Hint publish a DPA or a list of sub-processors?
How do I contact the company?
Is Hint a finished product?
Should you pick Hint?
Hint arrives with an unusually clear idea: a house is a set of facts - its age, its soil, its climate, its flood risk, the documents that came with it - and most owners never assemble them. Turning an address into that picture in under a minute, then converting it into a seasonal plan, is genuinely useful, and building the product with contractors, inspectors and insurance adjusters gives the advice a provenance most consumer apps cannot claim.
The product is young. The first App Store version shipped in July, the site logo still carries a Beta badge, and the listing shows 4.0 out of 5 across forty ratings - encouraging, but a small sample. Distribution is narrow too: iPhone only, English only, and property data drawn from American public records.
The reservations have less to do with the app than with what surrounds it. The website is three pages long. No price is published anywhere, even though the Terms describe auto-renewing subscriptions and allow the card to be authorised for up to a month of service at sign-up. There is no postal address, no GDPR mention, no data processing agreement, no named sub-processor and no security certification. And the homepage promise that your data is yours sits awkwardly beside Terms that grant you no rights over data held on the servers and hand all usage data to the publisher.
None of that makes Hint a poor choice for an American homeowner with an iPhone, and the free download makes trying it cheap. It does mean the fine print deserves a careful read before documents as sensitive as an inspection report and an insurance policy are handed over.
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