Brand Studio
Brand Studio by Stability AI, the successor to DreamStudio, is a creative production platform for professional teams: image and video generation plus precision editing across multiple leading models, sold as a monthly credit subscription.
What is Brand Studio?
Brand Studio is the creative production platform published by Stability AI, contracting as Stability AI Ltd in England and Wales and as Stability AI US Services Corporation in the United States. It is the successor to DreamStudio: the old dreamstudio.ai address now redirects to brandstudio.com, and credits earned on the previous product are carried over into the new one.
The pitch is deliberately narrow. Instead of another AI tool that's supposed to work for everyone, we built a platform that works just for you. Everything starts from your brand. Three pillars carry that promise: Your Brand Identity, with Brand ID models trained on a company's own visual identity; Your Campaign Needs, where mandatories and guidelines are supplied as reference images; and Your Specific Workflows, features built alongside Stability's team. Brand Central is the hub where those customisations and campaigns live, so that outputs follow brand guidelines, while Producer Mode turns a prompt into a step-by-step execution plan. Both sit on the Enterprise tier.
Day to day, the product is a multi-model image and video studio. Curated Model Routing selects the best model for a given creative use case across the industry, and the credit price of each is published: 3 for Stable Image Core, 6.5 for Stable Diffusion 3.5 Large, 8 for Stable Image Ultra, 10 for Imagen 4, 12 for Ideogram V3, 30 for Nano Banana Pro, 42 for Recraft V4.1 Pro, 42.5 for GPT Image 2. Video runs on Veo 3.1 and Omni, billed at market rate by duration. The creation routes cover text-to-image, sketch plus prompt, animating a still into a short clip, and Personalizations, which are presets for characters, styles and objects. Fifteen named tools handle editing: Erase, Inpaint, Guided Inpaint, Instruct, Outpaint, Recolor, Reimagine, Remove Background, Replace Background, Resize, Search and Replace, Structure, Style Guide, Style Transfer and Variations. Shared workspaces, projects, boards, a library, comments and annotations, SSO and role-based access carry the team review side.
The publisher states its own limit plainly: Brand Studio is designed to generate creative, visually compelling images and is not designed to provide accurate historical or real-time data. It is a fully managed web application, desktop only, with Auth0 sign-in and Stripe billing, and commercial use of outputs is allowed subject to the terms.
What it does
- Generate images from a text prompt, a sketch or a reference image
- Edit with precision: erase, inpaint, recolour, replace backgrounds, extend and upscale
- Turn a still image into a short video clip
- Route each brief automatically to the best-suited model across the industry
- Train Brand ID models on your own brand identity
- Produce on-brand campaigns at scale from shared workspaces
- Review, comment and annotate outputs with your team before sign-off
When to use Brand Studio / When not to
A quick filter to help you decide if Brand Studio is the right fit.
When to use Brand Studio
- Brand and creative teams producing visual assets at scale
- Art directors and brand managers who need outputs that stay inside brand guidelines
- Marketing teams building advertising creative campaign after campaign
- E-commerce and visual merchandising teams staging or inserting products in imagery
- Freelance designers and marketers who can work within the 19 USD Creator tier
When not to use Brand Studio
- Anyone after historically accurate or real-time information: the publisher states plainly that this is not what the tool is for
- Mobile-first users, since the app declares mobile unsupported and no iOS or Android application exists
- Teams needing an interface or prompts in any language other than US English
- Developers wanting to embed generation in their own software: Brand Studio exposes no API of its own, the Stability AI API being a separate product
- Organisations requiring European data residency, or a guarantee that their content never feeds model training without having to change a setting
How to use Brand Studio
A typical end-to-end flow, from setup to results.
- Create an account through Auth0 and verify your email address
- Accept the terms of service and the privacy policy, and confirm that you are at least 18
- Start on the free Trial, which covers your first 1,000 credits
- Open the Create tab, type your prompt in the prompt window and click Create
- Write descriptively, naming the elements, colours and subjects you want, for better results
- Adjust how many images you get in the Images box under the prompt; two are produced by default
- Open Style Presets and Advanced Settings for finer control, or click the dice icon beside the prompt window for a sample prompt
- Upload your own picture by drag and drop: webp, jpeg or png, under 10 MB, 64 to 4096 px per side, aspect ratio between 9:21 and 21:9
- Hover an image to reveal its options menu, click the pencil icon to open Image Details, then pick a tool from the top menu
- To keep your content out of training, open your avatar menu, go to Settings, then the User Preferences column, and switch Training: Improve the Model for Everyone to Off
Pros & Cons
Pros
- Several leading models reachable from one interface, with automatic routing between them
- Credit rate card published model by model and edit by edit, so a generation's cost is known before running it
- Broad precision editing suite, fifteen named tools covering erasing, inpainting, background work, resizing and restyling
- Ownership of the outputs assigned to the user, with commercial use permitted subject to the terms
- Training opt-out documented step by step and specific to Brand Studio
- Free trial announced at 1,000 credits, with no card requirement mentioned
- Identifiable publisher with dated legal documents and a Trust Center, and built-in team collaboration through workspaces, annotations and SSO
Cons
- The features that carry the brand promise, Brand Central, Producer Mode, governance and SSO, are Enterprise-only, at a price that is not public
- Monthly credits do not roll over, and two expiry rules coexist: 30 days for subscription credits in the FAQ, one year for service credits under clause 7 of the terms
- No refund on cancellation, which simply takes effect at the end of the billing cycle
- Interface and prompts in US English only
- Desktop only: the app declares mobile unsupported, and there is no iOS or Android application
- Training on customer content is on by default, and opting out takes a deliberate action in the settings
- Data is processed on servers outside the EEA, Switzerland and the UK, notably in the United States, and Brand Studio itself exposes no API
Pricing & Plans
There is no permanently free plan, but a free Trial is offered: it covers the first 1,000 credits and ends once they are spent. The lowest paid entry point is the Creator plan at 19.00 USD per month, which includes 2,000 credits. Pricing follows a monthly credit subscription in US dollars: every generation and every edit consumes credits at a published rate, monthly credits do not roll over from one month to the next, renewal is automatic on the card on file, and additional Premium credits can be bought in whole dollars. Premium credits do not expire, and subscription credits are always consumed before them.
- Free - everything included in the Core plan
- up to the first 1
- 000 credits
- the trial ends once they are used
- and an upgrade is required to buy credits
- 2
- 000 credits per month with no roll-over
- end-to-end generation and editing
- precision tools
- essential customer support
- optional credit purchases
- 5
- 000 credits per month with no roll-over
- Curated Model Routing
- end-to-end generation and editing
- precision tools
- customer support
- optional credit purchases
- everything in Core plus Brand Central
- Producer Mode
- enterprise governance including SSO and project access controls
- white-glove support
- unlimited seats and a tailored credit bundle
- sales contact through stability.ai/enterprise
Data, GDPR & hosting
A consolidated view of how Brand Studio handles your data.
GDPR overview
Stability AI never claims GDPR compliance in so many words, yet its privacy policy, effective 31 July 2025, puts the regulation's machinery in place. Controllers are named: Stability AI Ltd for the EEA, the UK and Switzerland, Stability AI US Services Corporation elsewhere. Data subject rights are listed, including access, rectification, erasure, objection, portability, withdrawal of consent and complaint to a supervisory authority, and are exercised by email to privacy@stability.ai, with identity checks and a right of appeal. Transfers outside the European Region rest on adequacy decisions (Article 45) and the Commission's standard contractual clauses (Article 46), with their UK and Swiss equivalents. No Article 27 representative and no data protection officer are named. A Vanta Trust Center exists but its content could not be verified.
Who owns the data?
Stability AI's terms draw a line between Inputs and Outputs. You keep ownership of the Inputs you submit and remain responsible for holding the rights to them; anything you feed into a LoRA counts as your own content, at your own risk. For Outputs, Stability assigns you all of its right, title and interest (if any), so as between Stability and you, you own what the tool produces, to the extent applicable law allows. That assignment covers your own Outputs only, not those of other users or third parties, and similar Inputs may yield similar results for different people. One caveat: if your account belongs to an organisation, its administrator can view and control it, Inputs and Outputs included.
Reuse rights
Outputs can be reused without asking anyone: commercial use is permitted subject to the terms of service, and Stability assigns you its rights in them. On its own side, Stability collects account identifiers (name, email address), generated identifiers, device and browser information and IP addresses, and uses them to deliver the service, answer customer requests, improve and develop the platform, conduct research, train and improve its models, build new features, comply with the law, enforce its terms and maintain security. Inputs and Outputs may feed model training, with a documented opt-out. Third-party models and APIs are embedded in the service, OpenAI being named explicitly, and Inputs may be passed to them. For website visitors, data may be shared with advertising, analytics and social media partners, which can qualify as a sale or a share under the CCPA; Stability states it does not sell or share personal data for money and honours Global Privacy Control where the law requires it. Data may also change hands in a merger, bankruptcy or asset sale, and be disclosed to authorities and law enforcement.
Data retention & training
Hosting summary
Stability AI's privacy policy states that it processes personal data on servers located outside the European Economic Area, Switzerland and the UK, including on its servers in the US. The United States is the only hosting country named anywhere in the documents collected: no other country, region or data centre is identified, and no European data residency option is offered. Transfers out of the European Region rest on the European Commission's adequacy decisions and its standard contractual clauses, together with their UK and Swiss equivalents. Two controllers share the responsibility, Stability AI Ltd, a UK company, for users in the EEA, the UK and Switzerland, and Stability AI US Services Corporation for everyone else. No verifiable list of sub-processors could be obtained: a Vanta Trust Center is published at trust.stability.ai, but its content is rendered entirely in JavaScript and could not be read, so certifications, any data processing agreement and the sub-processor list all remain unconfirmed.
Things to keep in mind
Risks and trade-offs to weigh before adopting Brand Studio.
- The historic dreamstudio.ai address redirects straight to brandstudio.com with no explanation page: anyone looking for DreamStudio lands on a different product without being told
- Training on your Inputs and Outputs is on by default, and the opt-out is an action you must take in the settings; if your account belongs to an organisation, its administrator can see those Inputs and Outputs
- Credit rules cut several ways: monthly credits are lost if unused, two expiry rules coexist (30 days for subscription credits in the FAQ, one year for service credits under clause 7), there is no refund on cancellation or on termination for breach, and Stability will not process a refund claim once a chargeback has been opened with your bank
- The features that justify the product's name, Brand Central, Producer Mode, SSO and governance, sit behind an Enterprise tier whose price is not public
- Data is processed in the United States with no European residency option, GDPR compliance is nowhere claimed in writing, and no certification could be verified because the Trust Center is not readable without JavaScript
- The legal terms are demanding: Californian law, mandatory arbitration and a class action waiver for the United States and Canada, with a 30-day opt-out window by email to legal@stability.ai, and liability capped at the greater of 100 USD or the sums paid over the previous six months
- Do not lean on it for facts: the publisher says the tool is not built to give accurate historical or real-time information, third-party model terms apply on top (including a ban on using outputs to train a competing model), and there is no support email, only the Knowledge Base portal
Setup & Integrations
Technical difficulty
Very low for one person. Brand Studio is a web application with nothing to install: create an account through Auth0, verify your email, accept the terms and confirm you are 18, and the free 1,000-credit trial starts; no card requirement is mentioned. Generating and editing need no technical skill; onboarding is assisted by a Tutorials & Demos page, a prompt guide, keyboard shortcuts and a sample prompt generator. A desktop browser is required. Effort rises for a team: workspaces, projects, roles and SSO need configuring, and Brand ID models and Producer Mode go through Stability's team on the Enterprise tier.
Deployment
Integrations
Supported languages
Behind Brand Studio
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
How do credits work in Brand Studio?
What happens when I run out of credits?
Is there a free plan or a free trial?
What is the cancellation policy?
Can I use the generated images commercially?
Is my content used to train the models?
Which languages does Brand Studio support?
Is there a mobile app?
Why was my request flagged by moderation?
What happened to DreamStudio?
Should you pick Brand Studio?
Brand Studio is a real, running product, backed by an identifiable company and by legal documents dated 31 July 2025. Its value proposition is easy to state: several of the industry's leading image and video models plus a fifteen-tool precision editing suite, all in one interface, with a credit rate card published model by model so the cost of a generation is known before it runs. For a designer or a marketer who wants breadth without juggling four subscriptions, the Creator tier at 19 USD a month is a reasonable entry point, and the 1,000-credit trial makes the trial cheap in every sense.
The main reservation concerns the very thing the product is named after. The brand promise, Brand Central, Brand ID models trained on your identity, Producer Mode, governance and SSO, is delivered on the Enterprise tier, whose price is not published. Anyone below that tier is buying a competent multi-model studio rather than the brand platform the marketing describes.
Secondary reservations are worth weighing before committing: training on customer content is on by default and opting out is a setting you must find; data is processed in the United States with no European residency option; the interface and prompts are US English only; there is no mobile app; and monthly credits are lost if unused.
One point of context deserves stating outright. Brand Studio succeeds DreamStudio, whose domain now redirects here without an explanation page. Anyone arriving from an old link or an old bookmark is landing on a different product, with legacy credits carried over for a limited window. It is not a flaw in the tool, but it is worth knowing before you assume you are looking at what you were looking for.
- Choosing a selection results in a full page refresh.
- Opens in a new window.