Grova
Grova is a PPC analytics platform that unifies Google Ads and Meta Ads reporting in a single dashboard, with a built-in AI assistant called Existat that answers plain-English questions and writes automated weekly performance summaries.
What is Grova?
Grova is a web-based analytics and reporting platform for paid search and paid social. It connects a customer's Google Ads and Meta Ads accounts, pulls their performance data on a scheduled basis and presents it through a single dashboard, so that campaign figures no longer have to be exported and reassembled by hand.
Its distinguishing choice is where the data lands. Rather than holding the history inside a closed platform, Grova writes it to a Supabase (PostgreSQL) instance presented as belonging to the customer, protected by row-level security and exportable at any time. The vendor presents this as the answer to tools that are either too expensive for small agencies or too opaque to trust, and the terms of service confirm that the customer retains all rights to their advertising data.
The second component is Existat, an AI assistant included in every plan at no extra cost. Existat queries the customer's database directly rather than going through a rate-limited API, translates a plain-English question into a database query and answers conversationally. It is also proactive: every Sunday it analyses the week, then sends a summary through Slack or email covering what improved, what declined and where budget might move. The vendor states that it relies on advanced language models, naming GPT-4 and comparable systems, reached through secure API calls, and that campaign data is not sent to third-party AI services for training or storage.
Around these two pieces sit anomaly detection with configurable thresholds, cross-platform comparison, interactive charts, custom date ranges, daily and weekly insight digests, role-based access and audit logs.
Two limits should be read alongside the marketing. Only two advertising platforms are actually connected; Snapchat Ads and TikTok Ads are described as planned, not delivered. And while the home page and features page advertise real-time analytics, the about page describes a daily data refresh and the vendor's own public status endpoint reports a low-frequency scheduled job, stating that near-real-time refresh should not be expected.
Grova is sold by subscription from 199 USD per month, and access is arranged through a contact form rather than self-service signup.
What it does
- Bring Google Ads and Meta Ads performance together in one dashboard
- Ask questions about campaigns in plain English and get an immediate answer
- Receive an automated weekly performance summary by Slack or email
- Detect spend drops, conversion anomalies and threshold breaches across campaigns
- Produce client-ready reports without exporting or cleaning spreadsheets
- Compare periods, campaigns and ad groups without building pivot tables
- Keep and export the full campaign history from a database you control
When to use Grova / When not to
A quick filter to help you decide if Grova is the right fit.
When to use Grova
- PPC freelancers who rebuild the same Google Ads and Meta Ads report for every client, every week
- Small paid-media agencies managing between three and ten advertiser accounts
- Performance marketers who want campaign answers without writing SQL or opening a spreadsheet
- Marketing operations staff responsible for recurring client reporting and budget pacing
- Agency teams that want their campaign history kept in a database they own and can export
When not to use Grova
- Advertisers running on Snapchat, TikTok, LinkedIn or Amazon Ads, since only Google Ads and Meta Ads are actually connected
- Teams that genuinely need minute-by-minute data, because the vendor's own status endpoint describes a low-frequency scheduled refresh
- Buyers who want to sign up, pay and start on their own, as every route leads to a contact form and a manual setup by the vendor
- Developers looking for an API or webhooks, as no public API, documentation or developer subdomain exists
- Organisations with procurement or compliance requirements, since no legal entity, registered address or GDPR documentation is published
How to use Grova
A typical end-to-end flow, from setup to results.
- Review the three published plans and the account limits attached to each
- Open the contact form, since every call to action on the site leads there rather than to a checkout
- Send your company name, the advertising platforms you run and, if possible, your monthly ad spend
- Wait for the vendor's team to make contact and, if useful, request a personalised demonstration
- Authorise the secure API connections to your Google Ads and Meta Ads accounts
- Let the team provision your database and set up the data pipeline that feeds it
- Complete the guided onboarding and receive your credentials
- Sign in and check that the unified dashboard reflects your accounts and campaigns
- Ask Existat questions in plain English, or read the summary it sends each week by Slack or email
- Set anomaly thresholds so that spend and conversion problems are flagged automatically
Pros & Cons
Pros
- Genuine data ownership: the campaign history sits in a database the customer controls and can export, and the terms explicitly disclaim vendor ownership
- The AI assistant is included in every plan at no additional cost, which the vendor states in writing
- Flat monthly pricing published openly, with no charge per seat, per client or per ad account
- Subprocessors are named in the privacy policy rather than left implicit
- Setup is handled by the vendor, including account connections and pipeline provisioning, so no technical work falls on the customer
- Explicitly built for small agencies and freelancers, a segment often priced out of comparable tooling
- Clear commitment that campaign data is not sent to third-party AI services for training or storage
Cons
- Only two advertising platforms are connected; Snapchat Ads and TikTok Ads remain announced rather than available
- The real-time claim is contradicted by the vendor's own status endpoint, which reports a low-frequency scheduled refresh
- No free trial and no free plan, despite home page buttons labelled "Try for Free" that lead to a contact form
- The entry price of 199 USD per month covers only three client accounts, which is steep for the freelancers the site targets
- No public API, no developer documentation and no mobile application
- No legal entity, registered address, company number or jurisdiction is published anywhere, and the governing law clause is an unedited template
- No GDPR reference, no data processing agreement and no stated hosting country or region
Pricing & Plans
There is no free plan and no free trial. The pricing FAQ answers the question directly, offering personalised demonstrations instead. The lowest paid entry point is the Starter plan at 199 USD per month, which covers up to three client accounts, the Google Ads and Meta Ads integrations, basic AI insights, daily performance reports and email support. The Professional plan is 399 USD per month for up to ten client accounts, adding advanced Existat insights, anomaly detection, weekly insights and priority support. The Enterprise plan is quoted on request. Billing is monthly and may be cancelled at any time, with access retained until the end of the period; no annual option or annual discount is offered, and the terms state that payments are non-refundable except where the law requires otherwise.
- Starter — 199 USD per month
- Professional — 399 USD per month
- Enterprise — custom pricing on request
Data, GDPR & hosting
A consolidated view of how Grova handles your data.
GDPR overview
There is no mention of the GDPR anywhere on the site. Across every page collected, including the privacy policy and the terms of service, the regulation is never named, no legal basis is cited, no data controller is identified, no data protection officer is designated and no Article 27 representative is appointed. The privacy policy does grant rights that resemble the ones the GDPR confers: access, rectification, deletion, revocation of advertising account access and export, exercised by writing to a privacy address. Those rights are stated on the vendor's own initiative rather than under any named regulation. The governing law clause of the terms is an unedited template that refers only to "applicable laws" and designates no jurisdiction, and no company address is published, so there is no identifiable establishment against which such rights could be exercised.
Who owns the data?
The customer owns the data. Section 6 of the Terms of Service states that you retain all rights to your advertising data and that the vendor claims no ownership over it, storing and processing it only to operate the service. In practice the campaign history is written to a Supabase (PostgreSQL) instance presented as belonging to the customer, who can query and export it at any time. The privacy policy adds that the vendor does not sell the data, does not use it for advertising, and does not pass it to third parties beyond what running the service requires. Access can be revoked from the settings page or directly from Google or Meta.
Reuse rights
Reuse is unrestricted on the customer's side. Because the vendor claims no ownership, the customer does not need permission to extract, analyse, republish or migrate their own campaign data, and the pricing FAQ confirms it can be exported at any time. The stated selling point is the absence of lock-in: the data sits in a Supabase database the customer controls rather than inside a closed vendor platform. The vendor's own reuse is narrower. The privacy policy limits processing to running the service, authentication, synchronising and displaying performance data, generating analytics, improving the service and sending service communications. It also declares adherence to the Google API Services User Data Policy, including its Limited Use requirements, and rules out selling the data or using it for advertising.
Data retention & training
Hosting summary
No hosting country, region or jurisdiction is stated anywhere on the site. The privacy policy names the subprocessors rather than the locations: Supabase for authentication and database hosting, the Google Ads and Meta Ads APIs for data synchronisation, and Vercel for hosting and deployment. Campaign data is described as living in a Supabase PostgreSQL instance belonging to the customer, isolated by row-level security, with encrypted transmission over HTTPS/TLS and encrypted storage of access and refresh tokens. Independent inspection confirms the public site itself is served by Vercel from an anycast edge network, which indicates the delivery layer but says nothing about where the customer database physically sits. Anyone with a data residency requirement should treat this as unresolved and ask directly, since neither a country, a region nor a data centre is committed to in writing.
Things to keep in mind
Risks and trade-offs to weigh before adopting Grova.
- Decisions made on stale numbers: the interface is presented as real-time while the vendor's own status endpoint describes a low-frequency refresh, so budget changes may be made on data that is older than it appears
- Marketing language that contradicts the sales terms: buttons promise a free trial that the pricing FAQ denies, which is a poor signal to carry into a commercial relationship
- No identifiable counterparty: with no legal entity, address or jurisdiction published, there is no clear party to hold responsible if the service degrades, loses data or simply stops
- The contact addresses printed in the legal pages are on a domain with no mail records, so a privacy or deletion request sent there may silently go nowhere
- Automation bias: an assistant that writes the weekly summary and recommends where to move budget makes it easy to stop checking the underlying campaigns, and to lose the feel for an account that catches problems a threshold never will
- Delegating the client relationship: reports written by the tool and forwarded unread are a fast way to be caught out by a question the sender cannot answer
- Concentration of access: the platform holds live credentials to the advertising accounts it reads, so account hygiene and prompt revocation matter as much as the vendor's own security posture
Setup & Integrations
Technical difficulty
Low for the customer, but not immediate. Nothing is self-service: access begins with a contact form, after which the vendor's team connects the Google Ads and Meta Ads accounts, provisions the database and builds the data pipeline. No SQL knowledge or development resource is required, and the assistant is queried in plain English. The practical cost is scheduling and waiting on a third party, plus granting API access to live advertising accounts. Note that the home page advertises setup in five minutes, which does not match a process routed through a form and a manual configuration step.
Deployment
Integrations
Supported languages
Behind Grova
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Which advertising platforms does Grova actually connect to?
Is there a free trial or a free plan?
How much does Grova cost?
Does the AI assistant cost extra?
Who owns the campaign data?
How do I get an account?
How fresh is the data?
Does Grova offer an API?
Is Grova's data used to train AI models?
What is published about the company behind Grova?
Should you pick Grova?
Grova is a young, deliberately narrow product with one genuinely uncommon strength: it gives the customer the database. Campaign history lands in a Supabase instance presented as theirs, the terms disclaim vendor ownership, export is unrestricted, and the AI assistant that reads that data is included in every plan rather than sold as an upgrade. For a freelancer or a small agency already running Google Ads and Meta Ads and losing several hours a week to manual reporting, that combination is a reasonable proposition at 199 USD per month.
The reservations are equally concrete. Only two advertising platforms are connected, so the product covers part of most media plans. The promise of real-time analytics is contradicted by the vendor's own public status endpoint, which describes a low-frequency scheduled refresh and warns that near-real-time updates should not be expected — the about page's "daily refresh" is the more honest figure. Several buttons invite you to start a free trial that the pricing FAQ says does not exist, and nothing can be bought without going through a contact form and a manual setup.
The weakest point is not the product but its paperwork. No legal entity, registered address, company number or jurisdiction is published anywhere on the site, the governing law clause is an unedited template, the GDPR is never mentioned, no data processing agreement is offered and no hosting location is declared. The two contact addresses printed in the legal pages sit on a domain with no mail records at all, while the only working address belongs to a different company.
Worth a demonstration if the scope fits. Worth asking hard questions about identity, refresh frequency and data location before signing anything.
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