ImmoFlash
ImmoFlash is a French SaaS tool that cross-references an estate agency's property catalogue with its buyer database, scores every prospect-property pair out of 100 and drafts the matching proposal email in seconds.
What is ImmoFlash?
ImmoFlash is a French software-as-a-service application built for one job: matching the buyers already sitting in an estate agency's database against the properties already in its portfolio. It is organised around three objects, properties, prospects and matchings, with generated emails, reports and a conversational assistant built on top of them. The core mechanism is a compatibility score out of 100, and the publisher sets out how it is calculated. Sixty points are awarded objectively: budget against asking price carries 25 points, property type 20 and location 15. The remaining forty are assigned by Claude, Anthropic's model, which reads the free-text notes held on the buyer and the sales description of the property to weigh lifestyle fit, energy rating, intended use and urgency. A published reading grid interprets the result: 85 to 100 is an excellent match to call first, 70 to 84 very good, 55 to 69 a workable basis, below 40 largely irrelevant for that buyer. The pitch rests on a distinction with conventional agency CRM software. A CRM filters strictly, so a property five per cent over a stated budget or one room short never surfaces at all. ImmoFlash scores instead of eliminating, and the publisher is explicit that it sits on top of the existing system rather than replacing it. Each result carries the matching strengths, the points needing attention and a written recommendation for the negotiator. One click then produces a personalised HTML email with the property photographs, arguments tied to that buyer's criteria and the caveats stated openly. It stays fully editable and leaves through the agency's own SMTP server, from its own address and visual identity. A conversational agent answers plain-language questions about the entire portfolio, and the catalogue synchronises automatically from Hektor and Primmo every six hours, or arrives by CSV and Excel import. Everything runs in the browser with no installation, agencies are told to expect to be operational in under twenty-four hours, and the tool is published by Bendiaf Noa, trading as Nowa, a sole trader registered in Montauroux in southern France.
What it does
- Score every buyer-property pair in the portfolio out of 100, combining hard criteria with an AI reading of free-text notes
- Write a personalised HTML proposal email for a given buyer and property, photographs and caveats included
- Send that email through the agency's own SMTP server, from its own address and branding, and keep a per-prospect history
- Answer plain-language questions about the whole portfolio through a conversational assistant
- Synchronise the property catalogue automatically from Hektor and Primmo every six hours
- Import properties and prospects from CSV or Excel using a supplied template
- Produce monthly and per-prospect reports covering matchings run, emails sent, score distribution and activity by agent
When to use ImmoFlash / When not to
A quick filter to help you decide if ImmoFlash is the right fit.
When to use ImmoFlash
- Estate agencies of one to ten negotiators, which is exactly the range the three plans cover
- Independent agents and self-employed property canvassers, the audience the entry plan names explicitly
- Networks and multi-branch groups, which can hold up to three offices in a single account with a consolidated dashboard
- Agencies running Hektor or Primmo, whose catalogue synchronises automatically every six hours
- Agencies sitting on an ageing buyer file they have never systematically re-crossed against current stock
When not to use ImmoFlash
- Private buyers and sellers: access is restricted to property professionals holding a subscription
- Agencies looking to replace their CRM, since the tool adds a matching layer and handles neither mandates, accounting nor portal listings
- Teams working outside French, as the interface and the conversational assistant are published in French only
- Anyone needing a mobile app, offline access or a public API to plug the tool into another system
- Buyers of software who require a permanently free tier, as only a ten-day trial is offered
How to use ImmoFlash
A typical end-to-end flow, from setup to results.
- Receive your credentials by email, as the account is opened by the ImmoFlash team during the demo or on subscription, then change the temporary password
- Set up the agency profile: name, PNG or JPG logo, primary hexadecimal colour, postal address and telephone number, all of which appear in outgoing emails
- Enter your SMTP settings so emails leave from your professional address: server, port 587 for TLS or 465 for SSL, username, application password and sender name
- Check the automatic test email arrives before going any further
- Load the portfolio, either from the supplied CSV or Excel template, or by pointing the platform at an XML or FTP feed from your business software, or by typing properties in one at a time
- Create prospects with the four required fields, name and email, maximum budget, property type and target town, then add the optional criteria
- Fill the free-text notes field carefully, since it is what the AI reads for the qualitative part of the score
- Run a matching from the Matchings screen, choosing by prospect, by property or a global pass across the whole base, which the documentation suggests weekly
- Read the results sorted by descending score, treating anything above 70 out of 100 as a priority, and open the strengths, caveats and recommendation
- Click Generate the email, reread and adjust it, then send it and follow the outcome in the dashboard and the monthly report
Pros & Cons
Pros
- The scoring method is published in detail, weighting by weighting, with a public reading grid, which is unusual at this price point
- The qualitative half of the score exploits free-text notes, information a CRM filter simply discards
- Generated emails state the drawbacks as well as the arguments, and leave from the agency's own address and branding rather than a third-party domain
- It layers onto the existing business software instead of forcing a migration, with native synchronisation for Hektor and Primmo
- Documentation and a step-by-step onboarding guide are public and genuinely detailed, and the first session is accompanied free of charge
- The ten-day trial needs no card and opens the full Pro feature set, with monthly plans cancellable at any time
- Data commitments are serious for a vendor this size: European hosting, an Article 28 agreement, per-agency database isolation and no model training on customer data
Cons
- The publisher is a one-person business registered in August 2025 with no declared employees, which is a real continuity risk for a system holding a whole agency's buyer file
- There is no verifiable customer reference anywhere: the agencies, people and figures on show are demonstration data
- Support runs through a single email address, with no about page, no contact page and no social presence at all
- The interface and the conversational assistant exist in French only, with no mobile app and no public API
- Automatic synchronisation covers only Hektor and Primmo, and refreshes every six hours, so the catalogue is never truly live
- The entry plan is tightly metered at 20 AI matchings, 20 emails and 30 assistant questions a month
- The site contradicts itself in places: the terms still name plans that are no longer sold, and the sign-up page advertises a six-day trial where every other page says ten
Pricing & Plans
There is no permanently free plan. Access is reserved to subscribers, and the only free route is a ten-day trial that requires no payment card and opens the full Pro feature set. The lowest paid entry point is the Essentiel plan at EUR 49 excluding VAT per month, billed monthly with no minimum commitment and cancellable at any time. The Pro plan is EUR 89 and the Reseau plan EUR 179, both excluding VAT per month. An annual commitment at a preferential rate is offered on request, but the amount is not published. The homepage advertises a full refund within fourteen days if the customer is not satisfied; note that the terms of use separately state no refund is granted for periods already begun.
- 1 user
- up to 50 active properties
- 20 AI matchings and 20 personalised emails per month
- 30 AI assistant questions
- business-software synchronisation
- email support answered within 48 hours
- up to 3 negotiators
- up to 200 active properties
- unlimited AI matchings
- 80 personalised emails and 200 assistant questions per month
- automatic monthly PDF report
- email support within 24 hours
- up to 10 negotiators
- unlimited properties
- matchings
- emails and assistant questions
- up to 3 branches in one account
- consolidated multi-agency dashboard
- advanced reporting with Excel export
- priority synchronisation every 2 hours
- Ten-day free trial
- no payment card
- with the full Pro feature set
Data, GDPR & hosting
A consolidated view of how ImmoFlash handles your data.
GDPR overview
GDPR coverage is concrete rather than decorative. The publisher is established in France, French law governs the terms, and the site answers its own question plainly: yes, ImmoFlash is GDPR compliant. Three specifics back it up. An Article 28 processing agreement is supplied to every client agency; data is stated to be hosted exclusively in Europe, at Hetzner Online in Germany; and the roles are set out, with the agency as controller and ImmoFlash as processor for prospect data. Six rights are listed, with a one-month response commitment and a reminder of the right to complain to the French regulator, the CNIL. Security measures named include TLS encryption, per-agency database isolation, JWT authentication and regular backups. No data protection officer is designated, and one address, contact@immoflash.app, handles legal, privacy and support requests alike.
Who owns the data?
The agency keeps ownership of everything it uploads. The terms state that imported properties, prospects and contact details remain the property of the subscribing agency, and that ImmoFlash undertakes not to use them for anything other than delivering the service. Under data protection law the split is explicit: the agency is the controller for its prospects' personal data, ImmoFlash is the processor, and an Article 28 processing agreement is supplied to every client agency. The agency is responsible for the lawfulness of what it imports and for informing its own prospects. Each agency's records sit in a database isolated from the others, and vendor staff access them only on a support request with explicit agreement.
Reuse rights
Agencies may reuse their own data freely and without asking permission: a complete CSV export is provided on request, and the records stay reachable for thirty days after a subscription ends before permanent deletion. On the vendor's side, use is narrowly framed. Account details, usage logs, correspondence and billing information serve account management, service delivery, subscription communications, product improvement and legal obligations. Nothing is sold, rented or shared with third parties for commercial purposes. Only three categories of recipient are named: Anthropic, whose Claude model produces the qualitative analysis and the emails, on data the publisher describes as anonymised and excluded from model training; the hosting provider; and the payment provider. Separately, PostHog records in-product behaviour but, the terms specify, captures nothing typed into forms.
Data retention & training
Hosting summary
The publisher states that data is hosted exclusively in Europe, with Hetzner Online GmbH in Germany named as the provider. The legal notice gives the company's full details at Industriestr. 25, 91710 Gunzenhausen, and the GDPR section of the homepage extends the claim from the website to customer data. An independent network check is consistent with this: the domain resolves to an address geolocated to Hetzner Online in Nuremberg, Germany, and the marketing site and the application share the same domain. Each agency's records sit in a database isolated from the others, communications are encrypted over TLS, access is authenticated by JWT and backups are described as regular. One caveat is worth noting. Qualitative analysis and email drafting are performed through Anthropic's Claude API, so a data flow leaves the platform, and the site does not state which region processes it. No transfer outside the European Economic Area is mentioned and no standard contractual clauses are published.
Things to keep in mind
Risks and trade-offs to weigh before adopting ImmoFlash.
- Two pricing grids coexist on the site: the one actually sold is Essentiel 49, Pro 89 and Reseau 179 euros excluding VAT per month, while an internal design-system page still shows an earlier Starter 49, Pro 99 and Agence+ 199, and the terms of use still name Starter, Pro and Agence+
- The sign-up page advertises a six-day free trial where the homepage, the FAQ, the terms and the site's own machine-readable summary all state ten days
- Refund terms conflict: the homepage promises a full refund within fourteen days, while article 3 of the terms states no refund is granted for periods already begun
- The interface screenshots are populated with demonstration data throughout, with invented agencies, invented people, a masked telephone number and a fictional agency address; none of it is a customer reference or a contact detail for the publisher
- The claim that customers recover five to eight hours per week per negotiator is published without method or source, as is the comparison between fifty-five minutes and thirty seconds
- No security certification such as ISO 27001 or SOC 2 is claimed, and none should be inferred from those held by the hosting or AI providers behind the product
- Delegating the reading of a buyer's file to a score invites a subtler risk: a low number is only evidence about that pairing, and treating it as a verdict on the buyer, or sending a generated email without rereading it, transfers judgement to a tool whose own terms describe it as advisory only
Setup & Integrations
Technical difficulty
Low, with one exception. Nothing is installed, everything runs in the browser, and the account is opened by the team rather than by the customer. Importing properties takes under ten minutes from the supplied CSV or Excel template. The one genuinely technical step is configuring the agency's SMTP settings: server address, port 587 or 465, and an application password for Gmail or Outlook. Automatic synchronisation also needs the URL of an XML or FTP feed from the existing software. Agents are said to be self-sufficient after roughly two hours, with the first session accompanied free of charge.
Deployment
Integrations
Supported languages
Behind ImmoFlash
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does ImmoFlash actually do?
How is the score out of 100 calculated?
How is this different from the matching in my CRM?
Does it work with my current business software?
What does it cost, and is there a free plan?
Can I send the generated emails from ImmoFlash itself?
Where is my data hosted, and is it used to train AI models?
Is ImmoFlash GDPR compliant, and who is responsible for what?
How long does setting up take?
What happens to my data if I cancel?
Should you pick ImmoFlash?
ImmoFlash is a deliberately narrow tool, and that is its strength. One trade, one market in practice, one language, and a promise you can check: score the buyer-property pairs already in your files, then write the email. Where most tools in this space gesture at intelligence, this one publishes its arithmetic, weighting by weighting, along with a grid for reading the result. The documentation and onboarding guide are unusually complete for the price, and the data posture is more serious than the size of the publisher would suggest, with European hosting, an Article 28 processing agreement, per-agency isolation and an explicit commitment not to train models on customer data. The counterweight is structural. The publisher is a sole trader registered in August 2025 with no declared staff, which is worth weighing before entrusting an entire buyer file to the platform. There is no verifiable customer reference, no certification, no about page and no channel of support beyond a single email address. The residual inconsistencies point the same way: terms of use still naming plans that are no longer sold, and a sign-up page advertising a six-day trial where every other page says ten. These are the marks of a young site rather than of bad faith, but they are worth noticing. For an agency whose prospect file has grown faster than anyone's ability to re-cross it against current stock, the arithmetic is simple enough. At EUR 49 excluding VAT a month, the tool costs a fraction of a single commission, and the ten-day trial runs on the agency's real data with no card required. That is the right way to test whether the score genuinely surfaces something the existing filters were throwing away.
- Choosing a selection results in a full page refresh.
- Opens in a new window.