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Image Generators · Video Generators

Hautech

Hautech is a visual generative AI platform for commerce. It produces virtual try-on, AI models, studio-free product photography and short brand videos for apparel, beauty and accessories, through an API, self-serve studio, workflow editor or embeddable widget.

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Overview

What is Hautech?

Hautech, presented on its own pages as HautechAI, is a visual generative AI platform built for commerce rather than for general image generation. Operated by Hautech Co., it turns product assets into retail-ready visuals: on-model photographs, virtual try-on results, studio-free product shots and short animated videos, with a declared focus on apparel, beauty and accessories.

Seven solutions are published. Virtual Try-On places real garments on a customer photo, and the vendor claims it copes with blurry or off-centre selfies as well as with flat lays and ghost mannequin renders. Digital Twins builds a reusable avatar from a single photo. AI Generated Models creates people who wear and present products, while Model Swap replaces the model in an existing image. AI Product Photography, Brand Videos and UGC Videos complete the range.

Four delivery routes sit underneath. The API targets platforms and teams automating catalogue pipelines, with webhooks and status polling. Studio is a self-serve web tool aimed at small brands, independent retailers, designers and solo creators, and requires no technical setup. Liana is a node-based workflow editor for designing, versioning and automating multi-step pipelines, with ready-made templates and the option to resell workflows. Widget is a drop-in front-end component that adds try-on to any storefront.

The company publishes its API operations individually — gisele-vton-v1, naomi-haute-v1, kate-imagine-v1, kate-inpaint-v1, linda-haute-v1 and several vision utilities — each with a per-call price, alongside a JavaScript SDK, a widgets library and an official Terraform provider.

Homepage figures claim more than five million visuals generated monthly, three data centres across the United States, Europe and Asia, and under one second of average inference time; the About page claims more than a hundred enterprise teams. Two co-founders are named, Vitalii Valkov on product and Nikita Benkovich on AI research, with a stated research collaboration with Mila. The domain was registered in February 2024 and first archived a month later. An Agency arm adds managed production, custom model training and optional private or on-premise deployments.

What it does

  • Run virtual try-on from a single customer photo
  • Generate on-model photographs from flat lays, ghost mannequins or plain product shots
  • Replace the model in an existing photo with another model type
  • Create product photography without a studio or a camera
  • Turn still images into short brand or customer-style videos
  • Build a reusable digital twin of a person from one photo
  • Automate multi-step generation pipelines in a visual node editor
Audience

When to use Hautech / When not to

A quick filter to help you decide if Hautech is the right fit.

When to use Hautech

  • Apparel, beauty and accessories brands that need catalogue imagery without booking a photoshoot
  • Marketplaces and large retail catalogues that must refresh thousands of SKUs before a peak season
  • E-commerce teams looking to add virtual try-on to a storefront through a drop-in component
  • Developer teams automating content pipelines through an API with webhooks and status polling
  • Small brands, independent retailers, designers and solo creators working in the self-serve Studio

When not to use Hautech

  • Teams needing a contractual guarantee that their uploads stay out of model training, given the perpetual licence in the terms
  • Buyers with strict procurement requirements: no DPA, no subprocessor list and no SOC 2 or ISO 27001 certification is published
  • Anyone wanting to evaluate the tool at zero cost, since neither a free plan nor a free trial is documented
  • Mobile-first users, as there is no iOS or Android application
  • Non-English-speaking teams, since the website and the Studio interface are English only
Get started

How to use Hautech

A typical end-to-end flow, from setup to results.

  1. Try the live virtual try-on demo on the solutions page — no account is required
  2. Open studio.hautech.ai and sign in to the Studio workspace
  3. Choose whether to work with a photo model or a video model
  4. Buy a credit pack; credits never expire once purchased
  5. Pick an AI solution: on-model generation, model swap, product photoshoot or video
  6. Upload the garment or product image and generate — the credit cost is shown beforehand
  7. For programmatic access, register on the developer portal at developers.hautech.ai
  8. Top up the account balance from the developer dashboard
  9. Create an application, then issue an API token or App Credentials to sign your own JWT
  10. Call the operations on api.hautech.ai/v1, or install the JavaScript SDK, the widgets library or the Terraform provider
Quick read

Pros & Cons

Pros

  • Four genuine integration routes: self-serve studio, no-code workflow editor, embeddable widget and raw API
  • Unusually transparent pricing at both ends — credit packs on the site, per-operation prices in the documentation
  • Credits are one-off purchases that never expire, with volume discounts reaching forty percent
  • Serious developer surface: OpenAPI-backed reference, JavaScript SDK, widgets library, Terraform provider and a public GitHub organisation
  • Output ownership is stated explicitly and survives cancellation, with full commercial rights on credit-based generations
  • Claimed sub-second inference across three regions, with tolerance for low-quality input photos
  • The managed Agency route removes setup entirely for teams without in-house capacity

Cons

  • The position on AI training contradicts itself: the terms claim a right to train on uploaded photos, the try-on page promises opt-in only
  • The licence granted to Hautech over prompts and generated assets is perpetual, worldwide and survives termination
  • Neither a free plan nor a free trial is documented; the cheapest way in is a ten-dollar credit pack
  • Governance documentation is thin: no DPA, no subprocessor list, no certification, no GDPR statement, no EU representative
  • No postal address is published, and the privacy policy carries neither an effective date nor a concrete retention period
  • A single generic mailbox handles support, privacy and copyright claims, and the help subdomain named in the terms refused access when checked
  • No e-commerce platform connector is named, and there is no mobile application and no non-English interface
Pricing

Pricing & Plans

There is no permanent free plan and no documented free trial. Access to Studio starts with a one-off credit pack: the Starter pack costs 10.00 USD for 5 credits, that is 2.00 USD per credit, and credits do not expire. Larger packs bring the unit price down to 1.20 USD per credit. Each generation consumes a number of credits displayed before it runs. API usage is metered separately, per operation, from 0.0008 USD to 0.32 USD per call, funded by topping up a balance on the developer portal; the virtual try-on page advertises a starting price of 0.03 USD per try-on. Agency and enterprise engagements are quoted on request.

Plan 1
  • Starter — 5 credits for 10 USD (2.00 USD per credit)
  • around 13 photos or 6 videos
Plan 3
  • Scale — 100 credits for 140 USD instead of 200 USD (1.40 USD per credit)
  • around 265 photos or 125 videos
Plan 4
  • Catalog — 500 credits for 650 USD instead of 1
  • 000 USD (1.30 USD per credit)
  • around 1
  • 300 photos or 625 videos
Plan 5
  • Enterprise — 1000 credits for 1
  • 200 USD instead of 2
  • 000 USD (1.20 USD per credit)
  • around 2
  • 600 photos or 1
  • 250 videos
Plan 6
  • API access — a separate prepaid balance metered per operation
  • from 0.0008 USD to 0.32 USD per call
Plan 7
  • Agency — managed production and custom model training
  • priced on request
Special offers — Volume discounts on the credit packs: twenty percent off Growth, thirty percent off Scale, thirty-five percent off Catalog and forty percent off Enterprise, each shown against a struck-through list price · No student, non-profit, startup or unemployment discount is published · No promotional code, launch offer or referral programme is published
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Hautech handles your data.

GDPR overview

The site never uses the word GDPR: there is no compliance claim, and no denial either. The privacy policy nevertheless grants rights shaped like the regulation's — access and correction, deletion, objection and restriction of processing, and data portability — exercised by writing to support@hautech.ai, with a stated thirty-day response. Consent is presented as the legal basis and can be withdrawn at the same address, and a breach notification clause covers affected users and the relevant authorities. Beyond that the documentation is thin: cross-border transfers are permitted under unspecified adequate protections, with no standard contractual clauses or adequacy mechanism named; no data processing agreement is offered; no subprocessor list is published; no Article 27 EU representative and no data protection officer is designated; and the policy carries no visible effective date.

Who owns the data?

Under the terms of service, users own the Assets they generate, and that ownership survives a downgrade or a cancelled subscription. Hautech Co. grants a non-transferable, non-exclusive and revocable licence to use the service for commercial purposes. In return, users grant Hautech Co. a perpetual, worldwide, non-exclusive and royalty-free licence to use, reproduce and display their prompts and Assets, and that licence expressly survives termination of the agreement. The same section adds that Hautech retains a proprietary right over uploaded photos for AI training and algorithm improvement. The privacy policy states separately that personal information is never sold, traded or rented to third parties.

Reuse rights

Credits bought in Studio are described as covering high-resolution outputs with full commercial rights, so generated assets can be reused commercially without asking further permission: users hold a non-transferable, non-exclusive and revocable licence and keep ownership of what they create. The restrictions sit elsewhere. The terms forbid reselling the service, reverse engineering it, running automated tools against it, sharing an account, and uploading content the user does not own. On Hautech's side, the data collected covers email address, username, prompts, uploaded photos, IP address and usage data, used for service delivery and improvement, account management, communication, analytics and legal obligations. Sharing is limited to four cases: service providers, a business transfer, legal requirements and user consent, and no subprocessor is named. One point remains unresolved: the terms claim a proprietary right to use uploaded photos to train and improve the models, while the virtual try-on page states that customer content is never used for training without explicit opt-in consent. Nothing published reconciles the two.

Data retention & training

Retention summary
The privacy policy commits to keeping personal data only as long as necessary for the purposes it describes, and says usage data is held for a shorter period unless security or legal obligations require otherwise. No actual duration is given — no number of days, months or years appears anywhere on the site — and no anonymisation practice is described. Deletion is available on request: users can ask for their data to be erased by writing to support@hautech.ai, and the policy commits to answering rights requests within thirty days. There is no self-service deletion control, no zero-retention mode and no configurable retention period. One gap deserves attention: the licence the terms grant over prompts and generated assets is perpetual and survives termination, so it is not bounded by this retention clause.
Trains on customer data
Unclear
GDPR contact

Hosting summary

Hautech states on its homepage that it operates three data centres, located in the United States, Europe and Asia, and presents that spread as serving low latency and data compliance for users worldwide. The virtual try-on page repeats the claim of a global inference infrastructure delivering sub-second responses. Beyond that geography, nothing is committed: no jurisdiction is guaranteed, no region can be pinned to an account, no hosting provider is named, and no trust or security page exists. The privacy policy is explicit that personal data may be transferred to and maintained on servers outside the user's own state, province or country, and says only that adequate protections are in place — no standard contractual clauses, adequacy decision or transfer framework is named. The marketing site itself resolves to a United States address on Amazon infrastructure, but that describes the website rather than the generation fleet. Teams with residency requirements should note the Agency page, which offers optional on-premise or private deployments as the only documented way to control where processing happens.

Hosting countries
🇺🇸 United States
Hosting regions
EuropeAsia
Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Hautech.

  • Uploading photographs of real customers raises biometric and consent obligations that the site does not address anywhere
  • The AI-training position is contradictory between the terms and the product pages, and nothing settles it — assume the terms apply until told otherwise in writing
  • The licence granted over prompts and generated assets is perpetual and survives termination, so closing an account does not withdraw it
  • Photorealistic model generation makes it easy to publish images of people who never wore the product, and disclosure obligations vary by market
  • The terms disclaim quality, stability and uptime and allow access to be suspended at any time, a real risk for a storefront depending on a live try-on widget
  • No refund is granted for a billed period, and credits are paid for upfront
  • The commercial figures published — sixfold conversion, thirty-five percent fewer returns — are vendor claims without published methodology and should not be treated as forecasts
Setup

Setup & Integrations

Technical difficulty

Effort depends entirely on the route. Studio requires none: sign in, buy credits, upload an image and generate — the page states explicitly that no technical setup is needed. The Widget is close behind, installed as an npm package and dropped into a page. Liana is a no-code visual editor for teams building repeatable pipelines. The API is the only genuinely technical path: register on the developer portal, top up a balance, create an application, issue a token or sign your own JWT, then wire up webhooks. An Agency engagement removes setup altogether.

Deployment

Web appAPIPlugin

Integrations

Terraform
Company

Behind Hautech

Company name
Hautech Co.
Founded
24/03/2024
Country of origin
🇺🇸 United States
UBO
INFORMATION_NOT_FOUND
UBO country
INFORMATION_NOT_FOUND
Domain registrar country
🇺🇸 United States
Legal contact
Support contact

Fundraising

No funding round, amount or investor is disclosed on the Hautech website
The homepage lists six backing programmes: Google for Startups, Microsoft for Startups, Mila Entrepreneurship Lab, NVIDIA Inception Program for Startups, Startup Wise Guys Accelerator and AWS Startups
The About page claims backing by one of Europe's leading B2B SaaS accelerators, without naming a round or an amount

Social

Official links

Resources

All the official URLs gathered for verification and reference.

FAQ

Frequently asked questions

What does Hautech actually produce?
Retail visuals: virtual try-on results, on-model photographs, AI-generated models, model swaps, studio-free product photography, and short brand or customer-style videos, aimed at apparel, beauty and accessories.
How much does it cost to get started?
The cheapest entry point is the Studio Starter pack, 10.00 USD for 5 credits, that is 2.00 USD per credit. Credits never expire, and the largest packs bring the unit price down to 1.20 USD.
Is there a free plan or a free trial?
Neither is documented. The Studio page carries a Get started for free button but describes no free allowance. The virtual try-on demo on the solutions page can, however, be used without an account.
Is there an API?
Yes. The documentation sits at docs.hautech.ai, the base URL is api.hautech.ai/v1, and nine operations are individually priced from 0.0008 to 0.32 USD per call. A JavaScript SDK, a widgets library and an official Terraform provider are published.
Who owns the images that are generated?
The user does, and that ownership survives a cancelled subscription. In parallel, the terms grant Hautech Co. a perpetual, worldwide, royalty-free licence to use, reproduce and display prompts and generated assets, and that licence survives termination.
Does Hautech train its models on customer data?
The site answers this twice, and differently. The terms of service state that Hautech retains a proprietary right to use uploaded photos for AI training, while the virtual try-on page states that customer content is never used for training without explicit opt-in consent. No page reconciles the two, so the position is worth confirming in writing.
Where is the data hosted?
The homepage mentions three data centres, in the United States, Europe and Asia. The privacy policy permits transfers to servers outside the user's country under unspecified adequate protections. No data-residency choice is offered.
Is there a minimum age?
Yes, eighteen. It is stated in the terms of service and repeated in the privacy policy.
How do I contact support or exercise my data rights?
Through a single address, support@hautech.ai, which the site designates for support, data-rights requests and copyright claims alike. Rights requests are answered within thirty days.
Which law governs the terms?
Delaware law. Disputes go to binding arbitration under American Arbitration Association rules, conducted in Delaware, United States, with each party bearing its own legal fees.
Conclusion

Should you pick Hautech?

Hautech is a focused answer to a narrow and expensive problem: producing consistent retail imagery for apparel, beauty and accessories without booking a studio. What sets it apart in a crowded category is not a single feature but the way it is packaged — four distinct routes to the same models, from a no-setup Studio to an embeddable widget, a visual workflow editor and a documented API whose per-operation prices are published to four decimal places. That transparency, unusual in generative media, makes the running cost of a catalogue refresh possible to estimate before signing anything.

The product surface looks credible. Named diffusion operations, an OpenAPI-backed reference, a JavaScript SDK, a widgets library and an official Terraform provider add up to more developer investment than most tools of this age carry, and the company is young — the domain dates from February 2024.

The reservations are legal rather than technical. The terms grant Hautech a perpetual, worldwide licence over prompts and generated assets that survives termination, and claim a proprietary right to use uploaded photos for AI training — while a product page promises the opposite, that customer content is never used for training without explicit opt-in consent. Nothing published resolves the contradiction. Around it the governance file is thin: no data processing agreement, no subprocessor list, no certification, no mention of the GDPR, no postal address, no retention period, and a single generic mailbox for support, privacy and copyright alike.

For a brand testing AI imagery on its own product shots, the entry cost is low and the risk contained. For anyone planning to upload photographs of real customers, the sensible order of operations is to get the training and retention position in writing first, and to buy credits second.