Brandfy
Brandfy is an AI branding assistant aimed at designers. It generates logos, written brand strategy documents, mockups, brand images and full guidelines, sold as separate one-time purchases from 9 EUR, and delivered as SVG, PNG, JPG and PDF files.
What is Brandfy?
Brandfy presents itself as the branding assistant for designers rather than a general-purpose image generator: it describes its technology as infrastructure specialised in brand work, trained on design and brand strategy fundamentals. It is delivered as a web application and organised around five products that can be bought and used on their own or combined, as all of them operate under the same brand philosophy: Complete Brand, Logo, Brand Strategy, Mockups and Brand Images.
Complete Brand is the full pass, running from the brief to the strategy, then to the name, logo, typefaces, colours and Brand Guidelines, and finally to images, mockups and the final files. Its contents are itemised: logo in SVG and PNG with 28 colour variations, a brand mark with its own 28 variations, four background variants for each, primary and secondary logos, ten social profile versions, fifteen favicon versions, a HEX/RGB/CMYK palette, a brand pattern and an AI pattern, more than 70 pages of editable Brand Guidelines in PDF, a complete written strategy in PDF, 30 brand images, 60 images with the logo applied and 25 AI mockups.
The stated argument is that the tool takes on the operational load instead of replacing the designer's judgment: the promised benefits are more time to think, more attention on direction, an outcome in which the designer's own contribution weighs more, and extra capacity without turning generic. Four design choices are claimed to support that: a system built specifically for branding, guided creation, a modular architecture, and sellable assets in vector and high-resolution formats. The workflow has four steps, choosing the product that matches the stage you are at, working through prompts, iterating with professional judgment, then downloading the files, and Brandfy describes it as a system that guides the process, not a black box.
Everything is sold as a one-time purchase rather than a subscription, with no watermark and permanent access to what you create. Five further capabilities, Web, Social Media ADS, Vídeo, Presentations and Stationery, are announced as Coming Soon and are therefore not available.
Two limits deserve mention. No model or AI provider is ever named, so the technology behind the generation is undisclosed. And the product exists only as a web application: no mobile app, extension or third-party connector is announced. The publisher is BRANDFY SOFTWARE SL, based in Bilbao, Bizkaia, Spain, reachable at hello@brandfy.ai.
What it does
- Generate a professional logo with AI, then rework its colours, typefaces, layouts and styles, with unlimited regenerations.
- Build a complete brand identity in a single pass, from the opening brief through to editable Brand Guidelines running to more than 70 PDF pages.
- Write a full brand strategy as a PDF: strategic pillars, positioning, personality, value proposition, communication strategy and tone, two buyer personas and ten ready-to-use messages.
- Produce 10 realistic mockups from your own uploaded logo, at the dimensions you choose (1248x1248, 1300x732 or 732x1300).
- Create 10 brand images aligned with your brand colours, in square or landscape and portrait formats.
- Download production-grade files with no watermark: vector SVG, high-resolution PNG, JPG and PDF.
- Buy products one by one, or top up in further batches of ten mockups or ten brand images as the work requires.
When to use Brandfy / When not to
A quick filter to help you decide if Brandfy is the right fit.
When to use Brandfy
- Designers and art directors who already have a process and want to speed up the repetitive production steps without handing over creative judgment.
- Freelance designers who bill by the hour and need to turn a brand brief into finished, deliverable files in a single working session.
- Founders and entrepreneurs who have to launch an identity quickly and without an agency budget, a use case the tool dedicates a whole landing page to.
- Agencies and studios, which are invited to request a quote for customised branding ecosystems and white label API access.
- Anyone who needs immediately usable production files, in vector SVG, high-resolution PNG and PDF, with commercial usage rights included.
When not to use Brandfy
- Anyone who needs a guarantee of originality or of trademark registrability: the terms explicitly decline any such warranty and state that comparable results may be generated for other users.
- Teams that need to plug branding generation into their own stack: no publicly accessible API documentation is published.
- Buyers looking for a free tier or a trial run before paying, as none is advertised anywhere on the site.
- Organisations bound by a formal vendor review, for which the site documents no data processing agreement, no named sub-processor list and no training opt-out.
- Users who want a subscription with a monthly allowance: everything is priced as a one-time purchase, per product or in packs of ten.
How to use Brandfy
A typical end-to-end flow, from setup to results.
- Create an account on the Brandfy web application: every LOGIN, Get Started and BUY NOW button on the marketing site leads to the app, and there is no self-service sign-up on the website itself.
- Choose the product that matches the stage you are at, among Complete Brand, Logo, Brand Strategy, Mockups and Brand Images.
- Check the prerequisite for that product: a clear idea of the brand you want for Complete Brand, the brand name and a rough direction for Logo, a first view of positioning for Brand Strategy, your own logo file for Mockups, and a sense of your brand's look for Brand Images.
- Buy the product; payment is stated in the terms to run through Stripe.
- Define your brief through guided prompts, starting for a logo with the company name and what you are building.
- Customise the result by adjusting colours, typefaces, layouts and styles, regenerating as many times as needed.
- Iterate with your own professional judgment until the direction is right, rather than accepting the first output.
- Download the assets in professional formats, with no installation, no configuration and no API key involved; the logo route is advertised as delivering a downloadable result in under ten minutes.
- Buy additional batches of ten mockups or ten brand images whenever the project needs more visuals.
- For agency or studio requirements, email hello@brandfy.ai to request a quote for a customised branding ecosystem or white label API access.
Pros & Cons
Pros
- Entry prices are very low for the category: 9 EUR for ten brand images, 24 EUR for a full logo package and 165 EUR for an entire identity.
- One-time purchase with no subscription and no watermark, and creations that remain yours.
- Deliverables are genuinely professional: vector SVG, high-resolution PNG, editable PDF and a HEX/RGB/CMYK palette, not just preview images.
- Commercial usage rights are explicitly granted, including for reselling the work to clients.
- The catalogue is granular: the five products are sold separately, so you can buy only a logo or only a batch of mockups.
- Brand strategy is a real written deliverable in PDF rather than a purely visual wrapper, which is uncommon in this category.
- The Spanish legal block is complete and readable: identified controller, published tax number and registered office, Spanish law and courts, and a single contact address.
Cons
- The terms explicitly refuse any warranty of originality, exclusivity or trademark registrability for what the tool produces, which is a hard point for a product sold as an identity creator.
- The same terms state that similar results may be generated for other users, with no right of exclusivity attached to your own.
- The site documents no data processing agreement, no named sub-processor list, no training opt-out and no security certification.
- None of the three legal pages displays an effective or last-updated date, although the cookie policy itself announces that one is shown.
- No free plan and no trial is advertised, so you have to buy before seeing a finished result.
- No publicly accessible API documentation is published, even though the pricing page sells white label API access to agencies.
- Product transparency is thin: there is no About page, no team is presented, no AI model or provider is disclosed, no social account is linked from the site, and several figures differ from one page to another.
Pricing & Plans
Neither a free plan nor a free trial is advertised on the site. All five products are sold as one-time purchases rather than subscriptions, priced in euros, and each is currently shown as a limited launch offer against a higher struck-through reference price. The lowest price point is 9 EUR for Brand Images, which buys a batch of ten images rather than a single one; Mockups follow at 14 EUR for a batch of ten mockups. A logo package is 24 EUR, a brand strategy document 29 EUR, and the Complete Brand pack 165 EUR. Mockup and image batches can be topped up in further multiples of ten. Agencies and studios are invited to email hello@brandfy.ai for a quote covering customised branding ecosystems and white label API access, for which no price is published. Payment is stated to be processed through Stripe. One inconsistency is worth noting: the home page advertises an entry point from 24 EUR, while the pricing page lists a cheaper product at 9 EUR.
- the full identity pack
- from the brief to the Brand Guidelines
- with typographic system
- colours
- brand images
- mockups and professional file formats.
- a designer-driven logo package advertised on the pricing page as 43 ready-to-use files in SVG and PNG
- with no templates used and commercial usage rights.
- a complete strategy document in PDF
- with a positioning statement and ready-to-use brand messages.
- ten realistic visualisations generated from a logo you upload
- with no creative limit stated.
- ten custom images synchronised with your brand colours.
- customised branding ecosystems and white label API access
- requested through a CONTACT US button that opens an email to hello@brandfy.ai.
Data, GDPR & hosting
A consolidated view of how Brandfy handles your data.
GDPR overview
GDPR implementation is concrete and identifiable. The privacy policy names the controller, BRANDFY SOFTWARE SL, tax number B19407527, registered at Alameda Mazarredo 25-1º, Bilbao, Bizkaia 48009, Spain, and follows the structure of a full Spanish notice: purposes, legal bases, retention, recipients, international transfers and rights. Six rights are listed: access, rectification, erasure, restriction, portability and objection. They are exercised by written request sent to hello@brandfy.ai with a copy of an identity document. Transfers outside the EEA are covered by the European Commission's standard contractual clauses. The policy designates no data protection officer, and no Article 27 representative is named, the publisher being established in the EU where that article does not apply. No certification is claimed, and none of the three legal pages displays an effective or last-updated date.
Who owns the data?
The terms state that users keep full ownership of the Contributions they upload, and that Brandfy claims no ownership over them. Generated results, described as automatically AI-generated content, may be used commercially, including for reselling work to clients. Brandfy nonetheless gives no warranty of originality or exclusivity and does not guarantee that a result is free of overlap with third-party trademarks, works or distinctive signs; the terms further accept that similar results may be generated for different users, with no right of exclusivity. The platform itself, its software, algorithms, databases, interfaces, marks and content remain the publisher's property under a personal, non-exclusive, revocable licence, and users warrant that they hold the rights to whatever they upload.
Reuse rights
On outputs, the terms are permissive: what you generate is yours, commercial usage rights are stated on the pricing page, and no further permission has to be requested to publish the results or resell them to a client. On personal data, the privacy policy sets out five purposes: managing access to and use of the platform on a per-project basis; maintaining the contractual relationship and meeting legal obligations; sending informational and commercial messages, subject to consent; improving the platform and developing new features through statistical and usage analysis; and securing the service against fraud. Four legal bases are cited: performance of the contract, legal obligations, express consent and legitimate interest. The policy states that no data is passed to third parties except where legally required or necessary to deliver the service, and it describes recipients only by category, namely technology infrastructure providers, payment gateways and communication services, without naming any of them; the only named vendor in the documents is Stripe, cited in the terms as the payment method. Third-party services located outside the European Economic Area may be used, under the safeguards required by the GDPR, including the standard contractual clauses approved by the European Commission. The terms add that Brandfy retains some transmitted data to manage service performance and runs routine backups, while disclaiming liability for loss or corruption. Whether user data or generated creations feed model training is a question none of the three legal documents addresses: that silence is not a commitment in either direction.
Data retention & training
Hosting summary
No hosting country or region is published. Neither the privacy policy, nor the terms, nor the cookie policy names a data centre, a region or a hosting provider, and the site has no security page. What the policy does say runs the other way: it reserves the possibility of using third-party services located outside the European Economic Area, in which case the safeguards required by the GDPR are said to apply, including the standard contractual clauses approved by the European Commission. Recipients are described only by category, namely technology infrastructure providers, payment gateways and communication services, and no provider is named; the only vendor identified anywhere in the documents is Stripe, cited in the terms as the payment method. No data processing agreement, no sub-processor list and no security certification such as SOC 2 or ISO 27001 is published. The publisher is established in Spain and the contract is governed by Spanish law and the courts of Bilbao, but that settles the jurisdiction of the contract, not the location of the data.
Things to keep in mind
Risks and trade-offs to weigh before adopting Brandfy.
- The usage figures published by the site contradict one another: the home page claims more than 20,000 logos created, while the logo landing page advertises 6,000+ logos and 6.000+ founders, with two different thousands separators. Three incompatible values, none of which can be taken at face value.
- The struck-through reference price of the Logo product differs between pages: 59 EUR on the pricing page against 89 EUR on the logo landing page. The 24 EUR selling price is consistent, but the discount it is supposed to represent is not.
- The contents of the Logo product are described three different ways: one set of variation counts on the products page, '43 ready-to-use files (SVG + PNG)' on the pricing page, and on the logo landing page quantities that the products page attributes to the 165 EUR Complete Brand pack. Confirm exactly what is included before paying.
- Currency wording is inconsistent: prices are displayed only in euros, while the terms state that all payments shall be made in US dollars, and the unused Webflow checkout pages show '$ 0.00 USD' and even ask for a shipping address, a leftover of an e-commerce template for physical goods. Every buy button in fact leads to the app login, and the terms name Stripe as the payment processor.
- Purchase model wording is inconsistent too: the terms refer to cancelling a subscription and the privacy policy to a subscription platform, while the marketing pages insist on one-time payment and no subscriptions.
- None of the three legal pages displays an effective or last-updated date, although the cookie policy states that such a date appears at the top of the policy, so there is no way to tell which version you are agreeing to.
- Social proof is thinner than it looks: the logos, mockups and images on display are examples of the tool's output and not client references, testimonials are signed with first names and initials or with handles and no identifiable company, and the home page's structured data declares a 5 out of 5 rating based on exactly those three anonymised testimonials. The limited launch offer on all five tiers is likewise published with no start or end date.
Setup & Integrations
Technical difficulty
Very low. There is nothing to install and nothing to configure: the tool runs entirely in the browser, with no API key, no connector and no third-party integration to set up. You create an account, buy the product you want, then work through guided prompts and iterate before downloading the files. The prerequisites are editorial rather than technical: knowing your brand name and having a view of its positioning, plus your own logo file for mockups and your colours for brand images. The logo route is advertised as producing a downloadable result in under ten minutes.
Deployment
Supported languages
Behind Brandfy
Fundraising
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Who is Brandfy designed for?
Is Brandfy a subscription?
How much does it cost?
Which files do you actually get?
Can the results be used commercially, including for client work?
Are the results unique, and can they be registered as a trademark?
Can you keep editing the output and export it to your usual tools?
Is there a free trial?
Is there an API?
Who publishes Brandfy, and under which law?
Should you pick Brandfy?
Brandfy is an AI branding tool aimed first at designers, built as five products bought separately and once only: a logo package, a written brand strategy, mockups, brand images, and a Complete Brand pack that gathers them into a single identity.
Its strongest argument is the ratio between what is delivered and what is charged. A logo package at 24 EUR and a complete identity at 165 EUR sit far below the usual cost of the same deliverables, and the outputs are genuinely usable: vector SVG, high-resolution PNG, editable PDF guidelines and a real written strategy document rather than preview images. Commercial rights are granted explicitly, including for reselling the work to clients.
The structural weakness is legal rather than technical. The terms decline any warranty of originality, exclusivity or trademark registrability, and accept that similar results may be produced for other users. For a tool whose whole purpose is to create distinctive identities, that is the clause to read before buying: any clearance work stays with the buyer.
Transparency about the publisher is good, with BRANDFY SOFTWARE SL identified by name, tax number and registered office in Bilbao, under Spanish law and Spanish courts. Transparency about the product is thinner: no AI model or provider is named, no team is presented, and none of the three legal pages carries a date.
Several verifiable statements also differ from one page of the site to another, from the struck-through reference price of the logo to the contents of the logo package itself and the currency named in the terms. None of this is disqualifying, but together it argues for checking the exact scope of the offer on the pricing page before paying, all the more so as the launch discount carries no start or end date.
- Choosing a selection results in a full page refresh.
- Opens in a new window.