EasyTranslate
EasyTranslate is a Danish Language Operations platform that pairs AI models trained on your own terminology with targeted human review. It covers 90+ language pairs and multilingual content generation for localization teams, e-commerce brands, software publishers and language service providers.
What is EasyTranslate?
EasyTranslate is a Language Operations (LangOps) platform published by EasyTranslate A/S, a Copenhagen company founded in 2010. Its central product, HumanAI, rests on a simple division of labor: AI models do the bulk of the work, and human linguists step in only where accuracy is critical. The vendor states that between 1% and 3% of content is routed to human review, and that models are trained on each customer's own translation memory, term bases and brand-voice samples rather than on a generic corpus. Coverage is 90+ language pairs.
The commercial claims are aggressive: 0.01 EUR per translated word, cost reductions of up to 90% against traditional translation, throughput of 25,000 words a day per configured customer, an error rate of one per 1,000 words, and an edit distance below 5% on technical content. These are vendor claims, published without independent audit, and the site contradicts itself on speed: 33x faster on the home page, 10x faster on the pricing page.
Around the engine sits a full production suite. Content Generation writes multilingual copy from scratch, Automation Workflows fire from a CMS, a PIM or a code commit, Content Pillars produce volume copy around centralized SEO keywords, and Copy editing puts a human pass over AI output. An in-app Editor tool, a String library, Translation memory and a Term bank hold the language assets, while Team of freelancers, Roles and permissions, and Wallet and payments run the human side. Eleven no-code plugins, for WordPress, Shopify, Figma, Shopware, Magento, Hygraph, Optimizely, GitHub, Contentful, Zapier and Blackbird, cover the main content systems, and an API carries custom flows.
The site addresses e-commerce, software, medical, legal, e-learning, gaming and tourism, and speaks to developers, marketers, product managers and localization leads. Named customers include Tesla, Fiverr, Monday.com, Wix, TELUS Health, Lifeworks and MakesYouLocal. The company runs one Copenhagen office with a team of 30+ people from 14+ nationalities, and belongs to EasyTranslate Group, a consolidator that has absorbed World Translation in 2024, Translated By Us in 2026, Lingobob and TranslationJet. The stated limits are as clear as the claims: no self-service pricing, entry by quote, and two to four weeks of enterprise onboarding.
What it does
- Translate into 90+ language pairs with models trained on your own terminology and brand voice
- Generate multilingual content natively instead of translating a single source text
- Trigger translation workflows from a CMS, a PIM or a code commit, without writing code
- Send AI output to freelance translators and copy editors assembled into a dedicated team
- Centralize translation memory, term bank and string library in a single workspace
- Order translations from your own back-end system through the API, as a custom flow
- Pay freelance linguists through one unified wallet and payments module
When to use EasyTranslate / When not to
A quick filter to help you decide if EasyTranslate is the right fit.
When to use EasyTranslate
- Localization teams with in-house technical capacity, able to install the no-code plugins or wire the API themselves.
- Multilingual e-commerce brands running Shopify, Magento, Shopware, Hygraph or Contentful, where product catalogs change constantly.
- Software publishers practicing continuous localization, pushing strings from GitHub and reusing them through the string library.
- Language service providers adding AI-assisted production to an existing human offering, a buyer profile named explicitly on the pricing page.
- High-volume content operations: the vendor advertises 25,000 words a day per configured customer, and 10 million words a month across the group.
When not to use EasyTranslate
- Anyone who needs a price before talking to sales: no self-service rate card is published and every path leads to a quote.
- One-off or occasional translation needs, since pricing becomes individual above one million words a year and is positioned for enterprise volume.
- Mobile-first users: the publisher offers no iOS and no Android application.
- Buyers of certified or sworn translation and public-sector work, which the group routes to its service brands, World Translation and Translated By Us, rather than to the platform.
- Teams that need to be live this week: enterprise onboarding is announced at two to four weeks for model training, integration and staff training.
How to use EasyTranslate
A typical end-to-end flow, from setup to results.
- Request a quote or book a meeting: there is no visible self-service sign-up, so the first step is a commercial conversation.
- Agree scope and volume with the sales team, since pricing is set individually above one million words a year.
- Hand over your existing language assets: translation memory, term bases and brand-voice samples.
- Let EasyTranslate train the models on those assets during onboarding, announced at two to four weeks.
- Install the no-code plugin for your CMS, PIM or e-commerce platform, or wire a custom flow through the API.
- Log in to the platform at platform.easytranslate.com.
- Set roles and permissions so the workspace mirrors your internal structure.
- Assemble your team of freelance translators and copy editors inside the platform.
- Launch translation or content-generation jobs, manually or from the automation triggers you configured.
- Review the output in the editor tool, then pay the freelancers through the wallet and payments module.
Pros & Cons
Pros
- A very low advertised unit price, 0.01 EUR per translated word, against traditional language service provider rates.
- Models trained on the customer's own terminology and brand voice, rather than generic AI output.
- Eleven no-code integrations spanning CMS, PIM, e-commerce and design, plus an API for custom flows.
- Subprocessors published in full, each with its server location, and EU processing for most of the stack.
- A pre-signed DPA available for download, which shortens the legal round trip.
- ISO 42001:2023 and ISO 27001:2022 claimed on the compliance page, alongside a network of translators certified in the destination country.
- An established publisher: incorporated in Denmark in 2010, with 22 employees declared in the Danish business register.
Cons
- No public rate card: no plan, no tier and no monthly amount are displayed, and the only entry point is a quote.
- The real billing unit is the translated word, which this listing's pricing fields cannot represent, so no starting price is shown here.
- The pricing FAQ still refers to the word volume included in each plan, while the page no longer displays any plan, and four of its five answers are not even rendered.
- The ISO certifications are claimed without a certificate number or a named certification body, and the Trust Center is not readable.
- No mobile application, on iOS or on Android.
- The footer link Terms and Conditions - Localisation Software Platform redirects to the generic terms: the separate document it announces does not exist.
- No public API documentation is reachable without an account, and the site contradicts itself on speed, advertising 33x faster on the home page and 10x on the pricing page.
Pricing & Plans
EasyTranslate publishes no free plan and no rate card. The only public amount is 0.01 EUR per translated word, repeated on the home page, the pricing page, the HumanAI Translation product page and llms.txt, and presented as an all-inclusive average at enterprise volume under a usage-based model. Above one million words a year, pricing becomes individual. The vendor claims a cost reduction of up to 90% against traditional translation. Machine translation and AI content generation are stated to carry no surcharge within the word volume, whereas translators and copy editors are billed separately at their own rates, according to the pricing FAQ. No plan, tier, subscription or monthly amount is displayed, and access is by quote. Because the billing unit here is the translated word, a unit this listing's pricing fields do not offer, the starting price, currency and billing unit are deliberately left empty rather than filled with a misleading monthly figure.
- the single offering presented on the pricing page as of 2 September 2026
- sold by quote
- with no named tier
- no included word volume and no published amount. The page's own FAQ still mentions the number of words included in each plan
- a leftover from an earlier pricing generation that the page no longer displays.
Data, GDPR & hosting
A consolidated view of how EasyTranslate handles your data.
GDPR overview
GDPR implementation is concrete and documented. EasyTranslate A/S is a Danish company and applies the GDPR alongside Danish Data Protection Act no. 502 of 23 May 2018. A dedicated address, gdpr@easytranslate.com, is published, and the supervisory authority named is Datatilsynet. The privacy notice, updated on 23 April 2026, sets out the full set of rights: access, rectification, erasure, restriction, portability, objection, withdrawal of consent and complaint. Platform account holders can view, edit, export and delete their data themselves (section 5.3). Transfers outside the EU and EEA, to OpenAI, HubSpot and Twilio/Aircall in the United States, are covered by Standard Contractual Clauses under Article 46. A pre-signed DPA can be downloaded and countersigned. The compliance page claims ISO 42001:2023 and ISO 27001:2022, without a certificate number or a named certification body.
Who owns the data?
Nothing on the site claims ownership of the customer's source content. The intellectual property section of the terms and conditions covers the platform and its own content, not the material you upload, and no clause assigns your source content to EasyTranslate. For personal data, the privacy notice splits the roles: EasyTranslate is controller for account, order and browsing data, and processor for the content you send for translation, including HumanAI Translate, machine translation, content generation and content editing. Payments are administered by Stripe, a third-party controller in its own right. In practice you keep your content, and EasyTranslate processes it on your instruction under the DPA.
Reuse rights
Account and order data serve contract performance, invoicing, support and accounting obligations. Browsing data is used for optimization and marketing on the legitimate interest basis of Article 6(1)(f). Your content is used to train models that stay inside your own instance: translation memory, term bases and brand-voice samples are ingested at onboarding, and llms.txt states that customer content is used only to train that customer's own models. EasyTranslate also states it may access translations in order to assess the quality of its linguists (privacy notice, section 2.7.4). No training opt-out is documented anywhere on the site, so model training is part of the service rather than a setting you can switch off. On the other side of the exchange, no clause restricts what you do with the output: the intellectual property terms cover the platform, not your content, so translations and generated copy can be reused without asking permission.
Data retention & training
Hosting summary
EasyTranslate publishes its subprocessor list with a server location column for every entry. Amazon Web Services provides the cloud infrastructure and storage, in the EU. The AI suppliers are listed with their own locations: Google Gemini 3, the Google Translation API and Google Vertex AI in the EU, Mistral.ai in the EU, and OpenAI in two distinct roles, as the AI supplier behind HumanAI in the EU and for content generation in the United States. Project management runs through World Translation A/S in Denmark. Transfers to the United States are covered by Standard Contractual Clauses under Article 46 GDPR. The company's llms.txt claims EU-based data processing overall, which holds for most of the stack but not for the content-generation path. The controlling entity is Danish, so the applicable regime is the GDPR together with Danish data protection law, with Datatilsynet as the supervisory authority.
Things to keep in mind
Risks and trade-offs to weigh before adopting EasyTranslate.
- Vendor claims are not audited facts. One error per 1,000 words, an edit distance below 5%, up to 90% cost savings and 25,000 words a day are all figures published by EasyTranslate itself, and the site contradicts itself on speed: 33x faster on the home page against 10x on the pricing page.
- Your content trains models. Training on your own translation memory and brand voice is the product, and no opt-out is documented anywhere on the site, so sensitive or embargoed material should be governed by the DPA rather than by a setting you can toggle.
- Compliance claims you cannot check. ISO 42001:2023 and ISO 27001:2022 are asserted without a certificate number or a certification body, and the Trust Center is not usable. The ISO 17100 and ISO 9001 certifications sometimes associated with the group belong to World Translation A/S, a sister brand, not to EasyTranslate.
- Skill erosion inside your team. Routing only 1% to 3% of content to human review means most output ships unread, and a team that stops reviewing altogether loses the ability to notice when the model drifts away from its own terminology.
- Lock-in through language assets. Translation memory, term bank and string library live inside the platform, and the models are trained per customer, so plan how you would export those assets before you need them elsewhere.
- Buying blind. With no public pricing, no public API documentation and onboarding announced at two to four weeks, neither cost nor technical fit can be evaluated before you commit to a sales cycle.
- Cross-border processing. Content generation runs through OpenAI in the United States under Standard Contractual Clauses, so a requirement for EU-only processing end to end will restrict which modules you can use.
Setup & Integrations
Technical difficulty
Moderate, and front-loaded. Eleven no-code plugins let a content or marketing team connect a CMS, a PIM or a store without development work, while an API supports ordering from a back-end system for teams with engineers. The real cost is onboarding: EasyTranslate announces two to four weeks for model training, integration and staff training, so this is not a same-day setup. One caveat for technical evaluation, no public API documentation is reachable without an account, so developers cannot assess the integration before the commercial conversation.
Deployment
Integrations
Supported languages
Behind EasyTranslate
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement EasyTranslate.
Frequently asked questions
How much does a translation cost?
How many languages are covered?
Can the AI learn my terminology?
Will my content be used to train models outside my instance?
How long does it take to get started?
Which integrations are available?
Is a data processing agreement available?
Where is the data hosted?
What certifications does EasyTranslate hold?
How long is my data kept?
Should you pick EasyTranslate?
EasyTranslate occupies a specific gap: between generic AI translation, which knows nothing of your terminology, and the traditional language service provider, which brings human quality without the economics of AI. Its answer is HumanAI, models trained on each customer's own translation memory, term bases and brand voice, with human linguists reserved for the 1% to 3% of content the vendor says needs them. Around that engine, eleven no-code plugins and an API make the platform workable for content teams and engineering teams alike, and the compliance posture is unusually documented for a company of this size: a published subprocessor list with server locations, a downloadable pre-signed DPA, a Danish controlling entity, and ISO 42001 and ISO 27001 claimed on the compliance page.
The main reservation is commercial opacity. There is no public rate card. The single advertised figure, 0.01 EUR per translated word, gives you the unit but not the bill: human translators and copy editors are charged separately, pricing above one million words a year is individual, and no plan or tier is displayed. Nothing can be assessed technically either, since the API documentation sits behind an account. Add enterprise onboarding announced at two to four weeks, and the entry ticket is a sales cycle rather than a sign-up.
The publisher itself is solid: incorporated in Denmark in 2010, one Copenhagen office, and a group strategy of consolidating translation agencies through acquisition. The performance figures it advertises, however, are its own, unaudited, and on speed internally inconsistent. EasyTranslate deserves a conversation if you already move enough words to justify a negotiated contract, and deserves to be skipped if you need a price, an API key or a sample of output before you talk to anyone.
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