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Image Generators · Video Generators

Decohere

Decohere is a browser-based generative studio that turns text prompts into images and four-second videos in real time, with 4x upscaling, reusable AI characters and style stations. A permanent free tier covers daily generations; paid plans add credits.

Active Free plan Freemium No public API 13+ Verified by Guidaio
Overview

What is Decohere?

Decohere is a generative media studio that runs entirely in the browser, built by Decoherence, Co., a Seattle company that went through Y Combinator's Winter 2023 batch. Its founders, Rishi Bhuta and Will Stith, both came from Amazon Robotics. The domain's first Wayback capture dates from 9 December 2022, and the terms and privacy policy took effect on 16 January 2023.

The whole argument of the product is latency. The site calls itself the world's fastest AI generator, and the claim shapes the interface rather than decorating it: instead of submitting a prompt and waiting for a GPU job, you watch variations arrive and stop on the one you want. The original pitch, from the company's Y Combinator launch, targeted creators who already had audio, such as music or a podcast, and wanted matching video without the costly hardware, programming knowledge and constant research upkeep that other tools demanded.

Work is metered in credits. A quality image or a template costs one credit and returns four images; a character image costs two; a four-second video costs one; a 4x upscale costs two; training a custom character costs fifty. Six building blocks sit on top: Realtime AI, the Video Generator, the Creative Upscaler, Reference Person for character consistency from a single photo, AI Stations that stream unlimited images in a chosen style, and an AI Character Generator with a catalogue of more than forty public figures. Fourteen use-case pages, covering anime, manga, Disney, Pokémon, Marvel, D&D, tattoos, wallpapers, headshots, illustration, architecture, interior design, AI art and short videos, mark out the intended territory.

The free plan is permanent: a daily allowance of real-time images, a wait between generations and a watermark. Video, upscaling, watermark removal and faster generation sit behind the paid tiers, and a commercial licence only arrives with the Creator plan — below it, output is licensed non-commercially. There is no API, no native mobile app and no third-party integration: Decohere is a self-contained web application, documented by a Notion guide and an eleven-question FAQ on the pricing page.

What it does

  • Generate images from a text prompt in real time and scroll through endless variations
  • Turn a generated or uploaded image into a four-second video with controllable motion
  • Upscale images and videos to 4x resolution while adding new detail
  • Keep the same person consistent across images from a single reference photo
  • Create a style station from a reference image and receive an unlimited stream in that style
  • Generate images of more than forty catalogued public figures, or train a custom AI character
  • Remove the decohere.co watermark and unlock a commercial licence by upgrading
Audience

When to use Decohere / When not to

A quick filter to help you decide if Decohere is the right fit.

When to use Decohere

  • Content creators who publish constantly and need visuals faster than a render queue allows
  • Musicians and podcasters turning existing audio into music videos or matching B-roll
  • Hobbyists exploring AI art around anime, manga, gaming and fan-culture themes
  • Freelance designers and illustrators wanting a cheap idea-generation loop before finishing work elsewhere
  • Social media and brand teams producing high volumes of short-lived visuals on a small budget

When not to use Decohere

  • Developers and product teams needing an API: Decohere states it offers none, and its terms forbid automated access
  • Free and Explorer subscribers who want commercial rights, which only begin at the Creator plan
  • Organisations with a legal or procurement review: no GDPR statement, no DPA, no subprocessor list, no training opt-out
  • Teams wanting a shared workspace, since the terms allow one user per account and one account per person
  • Anyone needing a native mobile app or service-level guarantees, as the terms promise no quality, stability or uptime
Get started

How to use Decohere

A typical end-to-end flow, from setup to results.

  1. Open the site in any browser: there is nothing to install and no credit card is required to start
  2. Create an account, remembering that the terms allow one user per account and one account per person
  3. Begin in Realtime AI and type a text prompt
  4. Scroll through the stream of variations and refine the prompt until the style is right
  5. For a consistent person, upload a single reference photo and drive everything else through prompting
  6. For a consistent style, create an AI Station from an image you like and let the stream run
  7. Send a generated or uploaded image to the Video Generator and set the motion for a four-second clip
  8. Pass the result through the Creative Upscaler for 4x resolution, adjusting the creativity control
  9. Check the credits left for the period under the profile button, in Account Details
  10. Upgrade from the pricing page to remove the watermark, or buy refill credits, which never expire
Quick read

Pros & Cons

Pros

  • Near-instant generation, which changes how you iterate rather than merely saving you time
  • Permanent free plan with daily real-time images and no credit card required
  • Low paid entry point at USD 7.99 per month on annual billing
  • Image, video, upscaling, character consistency and style handled in a single tool
  • Character consistency from one photograph, with no training step to sit through
  • Refill credits never expire, and cancellation is a single button with no sales call
  • An unusually candid FAQ that admits there is no API, no mobile app and no refunds

Cons

  • No commercial rights below the Creator plan: Free and Explorer output carries a non-commercial licence
  • No refunds under any circumstances, and unused monthly or annual credits expire at period end
  • No API at all, and the terms forbid automated access to the service
  • No GDPR statement, no Data Processing Agreement, no named subprocessors and no training opt-out
  • The terms guarantee no quality, stability or uptime, and allow suspension at any time for any reason
  • A perpetual, irrevocable licence over prompts and Assets, with a service-improvement exception needing no permission
  • No native mobile app, no integrations, and legal documents unchanged since January 2023
Pricing

Pricing & Plans

Decohere offers a permanent free plan priced at USD 0 and described as free forever, providing a daily allowance of real-time images with a wait between generations and a watermark. The lowest paid entry point is the Explorer plan at USD 7.99 per month on annual billing. No free trial is offered, since the free plan is permanent rather than time-limited, and no refunds are granted on any paid plan.

Free — USD 0, free forever
  • a daily allowance of free real-time images
  • a wait between generations
  • a watermark and no commercial rights
Creator — USD 19.99 per month on annual billing, for content creators of all sizes
  • 4
  • 800 credits per year
  • everything in Explorer plus faster generation
  • custom AI character creation
  • a commercial licence and an optional safety filter
Director — USD 29.99 per month on annual billing, advertised as a limited time offer for pros who want to create more
  • 12
  • 000 credits per year
  • everything in Creator plus the fastest generation tier
Plan 5
  • Credit scale — 1 credit per quality image or template returning four images
  • 2 per character image
  • 1 per four-second video
  • 2 per 4x upscale
  • 50 to train a custom AI character
Special offers — Director plan advertised under a Limited Time Offer banner with a 50% saving badge · Annual billing discounts advertised as 20% on Explorer, 33% on Creator and 50% on Director · Permanent free plan requiring no credit card · Refill credits sold separately and never expiring, though usable only with an active plan · No student, unemployment or referral discount is published
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Decohere handles your data.

GDPR overview

There is no GDPR implementation to report. Across every page collected, the words GDPR, CCPA, SOC 2, ISO 27001 and HIPAA do not appear once. No Article 27 EU representative is designated, no data protection officer is named, no Data Processing Agreement is offered and no subprocessor list is published. The privacy policy, effective 16 January 2023 and unchanged since, acknowledges that data may be transferred to and maintained on computers outside your state, province or country, and treats acceptance of the policy as agreement to that transfer, promising only unspecified adequate controls. Deletion of personal data is available on request by emailing support@decohere.co. The terms go no further, stating that both parties will negotiate additional data protection terms in good faith if needed, which means nothing is pre-agreed.

Who owns the data?

Ownership splits by plan. The terms say you own the Assets you create, but non-paying members receive only a Creative Commons BY-NC 4.0 licence, so Free and Explorer users hold no commercial rights. A full commercial licence, without attribution, begins at the Creator plan and applies retroactively to earlier creations. In return you grant Decoherence, Co. a perpetual, worldwide, non-exclusive, sublicensable, royalty-free and irrevocable licence over your prompts and your Assets. The company states it must obtain explicit written or electronic permission before exercising it, with two exceptions that need no permission: providing, maintaining and improving the Services or complying with law, and content you submit to public galleries.

Reuse rights

What you may do with your own output depends entirely on your plan. On the Free and Explorer tiers the licence is Creative Commons BY-NC 4.0: personal, non-commercial use with attribution, and no right to sell or monetise. From the Creator plan onward you own the images and videos outright and may use them for any commercial purpose without attribution, and upgrading extends that right retroactively to everything created earlier. Watermarks disappear from new generations only, never from media already produced. In the other direction, Decoherence, Co. may reuse prompts and Assets without asking again in two cases: to provide, maintain and improve the Services or to comply with law, and for anything you have opted to post to its public galleries or social channels.

Data retention & training

Retention summary
No retention period is stated anywhere. The privacy policy commits only to keeping personal data for as long as is necessary for the purposes it describes, extended where needed to meet legal obligations, resolve disputes or enforce agreements and policies. Usage data is also kept for internal analysis and is said to be retained for a generally shorter period, unless it serves security, service improvement or a legal duty. Nothing specific is said about how long prompts or generated media are stored, and no automatic purge or zero-retention option is documented. Personal data can be deleted on request by emailing support@decohere.co, and the policy warns that the deletion is permanent and cannot be undone. The policy has been effective since 16 January 2023.
Trains on customer data
Unclear
GDPR contact

Hosting summary

Decohere discloses no hosting country and no hosting region. The privacy policy, effective 16 January 2023, states only that information is processed at the company's operating offices and in any other places where the parties involved in the processing are located, warning that data may be transferred to and maintained on computers outside your state, province or country, where data protection laws may differ. Acceptance of the policy is treated as consent to that transfer. The company commits in general terms that no transfer will occur unless adequate controls are in place, but names no mechanism: no standard contractual clauses, no adequacy decision, no framework. No subprocessor is identified. As a technical observation rather than a vendor statement, the domain's first A record resolves to 76.76.21.21, an anycast CDN address geolocated in the United States, and the publisher is based in Seattle according to its Y Combinator listing. Neither fact establishes where generated media or account data actually rest.

Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Decohere.

  • Anything made on the Free or Explorer plans is licensed non-commercially, so publishing or selling it breaches the terms
  • Generating recognisable public figures from the built-in catalogue puts likeness and copyright risk on you, and the terms say so explicitly
  • Your prompts and outputs fall under a perpetual, irrevocable licence to the company, whose service-improvement exception requires no permission
  • No GDPR framework, no DPA, no named subprocessors and no training opt-out: treat anything you upload as potentially disclosable
  • Payment is final, with no refunds, and unused credits vanish at the end of the billing period
  • Access can be suspended or banned at any time for any reason, with no service guarantee behind it, so never build a workflow that depends on it
  • The sheer speed of the tool encourages volume over judgement, and endless variations can quietly replace deciding what the image should actually say
Setup

Setup & Integrations

Technical difficulty

Very low. Decohere runs entirely in a browser, with nothing to install, no API key, no webhook and no configuration, and the feature pages state that no credit card is required to start. You need an account, and the terms allow one user per account. The only concept to absorb is the credit scale, which the pricing FAQ sets out plainly. The one slightly specific gesture is supplying a reference photo for character consistency: a single image is enough, with no training step. A Notion guide and a realtime tutorial cover the rest.

Deployment

Web app

Supported languages

English
Company

Behind Decohere

Company name
Decoherence, Co.
Founded
09/12/2022
Country of origin
🇺🇸 United States
UBO
INFORMATION_NOT_FOUND
UBO country
INFORMATION_NOT_FOUND
Domain registrar country
🇩🇩 Germany
Legal contact
Support contact

Fundraising

Y Combinator, Winter 2023 batch: Decoherence, Co. is listed in the Y Combinator company directory with an Active status
No funding round, amount or outside investor is disclosed either on the site or on the company's Y Combinator listing

Social

Official links

Resources

All the official URLs gathered for verification and reference.

FAQ

Frequently asked questions

Is Decohere free to use?
Yes. The free plan is permanent and needs no credit card: you get a daily allowance of real-time images, with a wait between generations and a watermark on the results. Video generation and image upscaling require a paid plan.
How do credits work?
A quality image or a template costs 1 credit and returns four images. A character image costs 2 credits, a four-second video costs 1 credit, a 4x upscale costs 2 credits, and training a custom AI character costs 50 credits.
Do unused credits roll over?
No. Monthly and annual credits expire at the end of the billing period and are replenished at the start of the next one. Only separately purchased refill credits never expire, although an active plan is required to use them.
Can I use what I generate commercially?
Only from the Creator plan upward, which grants a commercial licence with no attribution and applies retroactively to everything created before the upgrade. On the Free and Explorer plans you hold no commercial rights, and output is licensed under Creative Commons BY-NC 4.0.
How do I remove the watermark?
Upgrading to any paid plan removes it automatically from new images and videos. Media generated before the upgrade keeps its watermark, and Decohere states it cannot be removed afterwards.
Is there an API or a mobile app?
Neither. Decohere states it does not offer API access at this time, and its terms prohibit automated tools. There is no native mobile app either, although the web app can be added to a phone home screen on Android and iOS.
Can I get a refund?
No. Decohere declines refunds on paid plans, citing its server costs and the prevention of abuse. You can cancel at any time with the Downgrade to free button; the plan stays active until the end of the billing period.
What is the minimum age?
Thirteen. The terms require users to confirm they are at least 13 and to meet the minimum age of digital consent in their country, and the privacy policy states that the service does not address anyone under 13.
Is Decohere GDPR compliant?
The site never says so. No mention of the GDPR appears anywhere, there is no EU representative, no Data Processing Agreement and no published subprocessor list. Personal data can be deleted on request by emailing support@decohere.co.
Is there a free trial?
No trial is offered, because the free plan is permanent rather than time-limited. You can generate real-time images every day without paying, then upgrade when you need video, upscaling or commercial rights.
Conclusion

Should you pick Decohere?

Decohere is a fast, inexpensive way to produce a lot of images and short videos, and its real-time approach is a genuine difference rather than a slogan: watching variations stream past and stopping on one is not the same working method as queueing a render and waiting for it. For a creator who publishes constantly, or a musician who needs B-roll for a track, that changes the economics of the work.

The decision point is the Creator plan. Below it, on the free tier or at USD 7.99 per month, you can generate freely but own nothing commercially, since output is licensed under Creative Commons BY-NC 4.0. Anyone planning to publish, sell or attach generated media to a brand needs Creator or above, which also makes the licence retroactive over earlier work.

What you accept in exchange deserves attention. The legal framework is minimal and has not moved since January 2023: no GDPR statement, no Data Processing Agreement, no subprocessor list, no way to exclude your data from model training, and no hosting country disclosed. The terms guarantee nothing about quality, stability or uptime, allow suspension at any time for any reason, refuse refunds outright, and grant the company a perpetual licence over your prompts and outputs with a service-improvement exception that needs no permission. The catalogue of more than forty identifiable public figures is another matter to weigh, since the terms place the copyright and likeness risk squarely on the user.

Read that way, Decohere suits a specific brief well: individual creators and small teams producing high volumes of visual content at low cost, comfortable with a self-contained web app and no procurement paperwork. It is a poor fit for anyone who needs an API, a mobile app, team accounts or a compliance file.