DFIRST AI
DFIRST AI, formerly Digital First AI, is a no-code all-in-one AI marketing platform gathering a vendor-claimed 70+ AI models in one workspace for text, image, video, code and research — aimed at agencies, in-house marketing teams, e-commerce and creators.
What is DFIRST AI?
DFIRST AI is the new name of Digital First AI. The historical domain digitalfirst.ai now carries little more than the announcement — "After years as Digital First AI, we are happy to announce our rebrand to DFIRST AI" — plus a blog and a library of strategy canvases. The product, the pricing and every legal document have moved to dfirst.ai and app.dfirst.ai, so anyone arriving through the old address should expect a signpost rather than a working app.
The platform describes itself as a "marketing brain": one no-code environment folding the strategist, the researcher, the creative and the optimiser into a single workspace, positioned explicitly against simple AI chatting, with campaigns promised in hours rather than weeks.
Work happens in three modes. AI Agent Mode takes a goal in plain language and builds the multi-step workflow itself, choosing the models and writing the prompts. Whiteboard Mode is a visual node-to-node canvas where data feeds research, research feeds copy, copy feeds image, image feeds video. Feed Mode is the quick lane: pick a model, write a prompt, generate, then edit, outpaint or reformat inline.
Three building blocks give the tool its character. Brand DNA reads a website URL and extracts colours, typefaces, tone, values, marketing funnel and social channels, demonstrated publicly on disney.com, airbnb.com, spotify.com and redbull.com. Data Room is a per-client asset library indexed with GraphRAG and isolated from other accounts. Strategy Hub holds the strategy, audiences and objectives that later generations reuse.
Tooling is grouped into IMAGE, VIDEO, TEXT, AUDIO, CODE and RESEARCH families, with 25 tools named in the navigation. Note that the menu still labels AUDIO as COMING SOON while the features page presents it as shipped.
The counts belong to the vendor, not to us: the site claims 70+ AI models and 50+ integrated tools, and names GPT-5, Claude, Gemini, Flux, Kling, Ideogram, Veo, Sora, ElevenLabs and others — claims reproduced here without independent verification. The stated audience is agencies, in-house marketing departments, e-commerce and AI creators. It is a web tool only: no mobile app exists.
What it does
- Extract a brand's DNA — colours, typefaces, tone, values, marketing funnel, social channels — from a single URL in about 30 seconds, without signing up
- Turn a plain-language objective into a complete multi-step campaign
- Generate images, video, copy, voice and code inside one session, without losing context between steps
- Orchestrate several AI models on the same brief and have them critique each other
- Reformat a creative automatically into 9:16, 1:1 and 16:9
- Scrape a URL and run deep research, trend monitoring and competitive analysis
- Apply the AI Act 'AI-generated content' label to an asset in one click
When to use DFIRST AI / When not to
A quick filter to help you decide if DFIRST AI is the right fit.
When to use DFIRST AI
- Marketing agencies running several client brands at once, with per-client workspaces, white-label output and approval workflows
- In-house marketing teams that need brand guidelines applied at volume rather than remembered, through Brand DNA and a shared template library
- E-commerce teams producing product visuals and seasonal campaigns at scale, in the aspect ratios each platform expects
- AI creators who want pooled access to recent proprietary models and high-resolution exports without a separate subscription for each vendor
- Non-technical marketers, founders and freelancers: the interface is drag-and-drop and no coding skill is required
When not to use DFIRST AI
- Buyers who need a public price before creating an account: no pricing grid is published anywhere on the site
- Developers looking for a documented API: access is announced for enterprise customers only, and no documentation page exists on either domain
- Procurement and legal teams requiring a signable customer DPA, a published sub-processor list or a contractual hosting location — none of the three is available
- Anyone who needs a mobile app: the tool is web-only, with no iOS or Android application
- Teams planning production audio work today: the menu still labels the AUDIO section COMING SOON. Under-16s are excluded outright by the privacy policy
How to use DFIRST AI
A typical end-to-end flow, from setup to results.
- Test it before anything else: paste a website URL into the public Brand DNA extractor and read the brand profile it returns in about 30 seconds, with no account
- Create an account on app.dfirst.ai — no card is requested
- Open a whiteboard, blank or from a template
- Drop your assets onto it: images, briefs, brand files
- Fill the Data Room once so every later generation respects the brand guidelines
- Set your strategy, audiences and objectives in the Strategy Hub
- Choose a mode: AI Agent to have the workflow built for you, Whiteboard to wire the steps yourself, Feed for quick one-off generations
- Chain the nodes: data, then research, then copy, then image, then video
- Export in high resolution and apply the one-click AI Act label where your market requires it
- Scale to the team: invite members, set permissions and approval workflows, and open one workspace per client. A public demo video and the Intercom help centre cover the rest
Pros & Cons
Pros
- Genuinely multi-modal in a single session: research, copy, image, video and code without losing context between steps
- Pooled access to many proprietary models, which removes the need for a separate subscription with each model vendor
- Brand consistency is tooled through the Data Room and Strategy Hub instead of being left to prompt discipline
- Brand DNA can be tested in about 30 seconds with no account and no card, which is a rare way to judge a platform before committing
- Three levels of autonomy — Agent, Whiteboard, Feed — let teams of different maturity work in the same product
- Ownership of generated material is explicitly assigned to the user in the terms, and non-training on private content is asserted in both the terms and the privacy policy
- EU-based publisher: a Polish company under Polish law, with UODO named as supervisory authority, a designated DPO, and a native one-click AI Act labelling function that is still rare on this market
Cons
- No public pricing at all: /pricing/ answers with a 307 redirect into a single-page app, and no amount appears in any static page
- The three legal links in the footer are published without a trailing slash and fall back to http, so they return 404 as clicked; only the https form with the trailing slash resolves
- Legal documents lag the rebrand: the refund policy still says DigitalFirst.ai and points to hello@digitalfirst.ai, and the terms cap the liability of 'Digital First AI' although they are signed DFirst AI Sp. z o.o.
- No customer DPA, no sub-processor list, no hosting country or region published, and the privacy policy refers to a Cookie Policy that returns 404
- An API is announced for enterprise customers, but no documentation is published on either domain
- The AUDIO section is labelled COMING SOON in the menu while the features page describes it as available, and the refund policy mentions a 'lifetime plan' that appears in no published grid
- Impact figures (100x faster, 80% efficiency, 90% time saved, 60% lower costs, 10,000+ teams) come with no method or source, the 'TRUSTED BY INNOVATIVE TEAMS AT' band shows no logo at all, there is no contact page, and there is no mobile app
Pricing & Plans
There is a permanent free entry point, but no price point can be reported: DFIRST AI publishes no amount and no currency anywhere on its site. The free tier is confirmed in the vendor's own words — start free to explore the platform, then upgrade as you scale — with no card required, 80 daily tokens advertised on the historical home page and 200 free credits to start cited on the comparison page. The /pricing/ page returns HTTP 200 with a 307 redirect to app.dfirst.ai/public-app/pricing, and that application is a single-page app where every path serves the same shell, so the grid is only visible once you are signed in. What the vendor does describe is the mechanism: plans running from individual creators to enterprise teams, differentiated by credit volume, number of seats and feature access; billing in advance, monthly or annually, with automatic renewal and cancellation effective at the end of the cycle; at least 30 days' notice before any price increase; and a full refund within 14 days of purchase, credited in 7 to 10 business days. White-label and API access are referred to the sales team. Expect to open an account, or to ask sales, before knowing what you would pay.
- the pricing grid exists only inside app.dfirst.ai
- behind a redirect
- Free tier — start free with no card
- the vendor advertises 80 daily tokens and 200 credits to start
- credit volume
- number of team seats and feature access
- spanning individual creators to teams
- Enterprise — API access and white-label
- handled by the sales team
- A 'lifetime plan' is mentioned once in the refund policy but appears in no published grid
Data, GDPR & hosting
A consolidated view of how DFIRST AI handles your data.
GDPR overview
GDPR compliance is stated in the body of the privacy policy, not merely in a meta tag: the vendor says it complies with the GDPR/RODO and applicable national data protection laws. The controller is DFirst.AI Sp. z o.o., Al. Piłsudskiego 17/4, 35-074 Rzeszów, Poland (NIP 8172195459, REGON 385128960). An Information Security Coordinator acting as Data Protection Officer is reachable at michal@dfirst.ai. No Article 27 representative is named, and none is needed since the company is established inside the EU. Articles 12-22 rights are listed with a 30-day response commitment, the Polish authority UODO is named as supervisory body, and transfers outside the EEA are covered by the European Commission's standard contractual clauses. Security measures cited include OAuth 2.0, MFA, RBAC, TLS/SSL, Zero-Trust and ephemeral tokens. Minimum age is 16. One gap: the policy refers to a separate Cookie Policy that is not published (404).
Who owns the data?
The terms are explicit: you retain all ownership rights to your User Content. You also own the AI-generated material you create, provided your input — prompts, instructions, briefs, creative decisions, selections, modifications — is original and creative enough to qualify for copyright protection under applicable law, and DFirst AI assigns you whatever rights it might otherwise hold in that output. The licence you grant the vendor is narrow: reproduction, formatting and storage, strictly to operate the service. One exception matters. AI Workflows you choose to share publicly carry a worldwide, perpetual, irrevocable and non-exclusive licence to the vendor, and your name and avatar may be displayed as their author, under a consent you can withdraw.
Reuse rights
Yes, exports are yours to reuse without asking. The FAQ states you have full ownership of everything you create and that outputs may be used commercially, and the terms transfer to you the rights the vendor might hold in the generated material, so no further permission is needed for client work, paid media or resale of the deliverable. On the vendor's side, the privacy policy states that private user data is not used for AI model training, and the terms add that your User Content is not used to train any third-party AI model and that Data Room content is neither used to train external LLMs nor accessible to other accounts. Read the reservation, though: the commitment is worded as holding unless you give explicit consent for that specific purpose, so consent can lift it. Content still passes through the third-party model providers whose APIs power the generation, and is shared with hosting (AWS is named), payment and technical support providers, and with public authorities on lawful request. Processing is grounded on Article 6(1)(a), (b), (c) and (f) GDPR.
Data retention & training
Hosting summary
No hosting country and no hosting region are published. The only infrastructure provider named is AWS, cited as an example of the vendor's data centres, with AWS Fargate handling container management and automated patching. No data centre location, no EU-only commitment and no certification such as SOC 2, ISO 27001 or HIPAA is claimed anywhere on the site. Transfers outside the EEA are covered by the European Commission's standard contractual clauses together with additional technical safeguards. The Data Room is described as isolated at every level, files and index alike, with segregation between clients. Security measures cited are OAuth 2.0, MFA, RBAC, activity auditing, TLS/SSL, a Zero-Trust posture, ephemeral tokens and regular internal security audits. Jurisdiction is clear even where location is not: the controller is a Polish company, the terms apply Polish law with the courts of Rzeszów, and UODO is the supervisory authority. One warning about a common shortcut: the domain resolves to a Cloudflare anycast address, which says nothing about where the data actually sits. If the hosting location matters contractually, ask before signing.
Things to keep in mind
Risks and trade-offs to weigh before adopting DFIRST AI.
- The Privacy, Terms and Refund links in both footers are published without a trailing slash and drop to http, so they return 404 as clicked. Use the https form with the trailing slash before relying on any of them
- Legal documents lag the rebrand: the refund policy is still written for DigitalFirst.ai and sends you to hello@digitalfirst.ai, and the terms cap the liability of 'Digital First AI' at USD 100 or twelve months of subscription while being signed DFirst AI Sp. z o.o. Check the old mailbox is still monitored before counting on it
- No price is visible before signup, and a 'lifetime plan' cited in the refund policy exists in no published grid: get in writing what you are actually buying
- The privacy policy points to a Cookie Policy that was never published, and there is no contact page at all — the footer shows 'Contact Us' with no link, leaving only the Intercom help centre
- The AUDIO block is announced COMING SOON in the menu but described as available on the features page: do not build a delivery plan on it
- The advanced model names (GPT-5.2, Claude Opus 4.6, Gemini 3 Pro Preview, Sora 2, Kling O1) and the impact figures (100x, 80%, 90%, 10,000+ teams, 70+ models) are vendor claims with no method or source, and the 'TRUSTED BY INNOVATIVE TEAMS AT' band displays no logo whatsoever
- The one-click AI Act label helps, but the vendor states that responsibility for compliant use stays with you. A platform that writes the strategy, the copy and the video makes it easy to publish work nobody has really read: keep a human check on claims, sources and anything brand-sensitive, and treat the output as a draft rather than a decision
Setup & Integrations
Technical difficulty
Low. The product is positioned as no-code, runs entirely in the browser, and requires no installation and no connector configuration. Brand DNA can be tested before you even register: paste a URL, read the result about thirty seconds later. Registration asks for no card, and onboarding is presented in three steps — open a whiteboard, drop your assets, pick a mode. Feed Mode and AI Agent Mode ask almost nothing of the user. Expect a moderate learning curve only if you want to exploit the Whiteboard node graph and the Data Room properly, where the effort is organisational rather than technical.
Deployment
Integrations
Supported languages
Behind DFIRST AI
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement DFIRST AI.
Frequently asked questions
Is DFIRST AI the same tool as Digital First AI?
How much does DFIRST AI cost?
Can I use it for free?
Who owns the content I generate?
Is my data used to train AI models?
Which AI models can I use?
Is there an API?
Where is my data hosted?
Can I get a refund?
Does it help with AI Act compliance?
Should you pick DFIRST AI?
On substance, DFIRST AI makes a solid case. The multi-modal coverage is genuinely integrated rather than a set of separate tabs: research, copy, image, video and code live in the same canvas, while Brand DNA, the Data Room and the Strategy Hub keep output on-brand instead of leaving it to prompt discipline. Ownership of generated material is explicitly assigned to the user, non-training on private content is asserted in both the terms and the privacy policy, and the publisher is a clearly identified European company subject to Polish law and to UODO. The one-click AI Act labelling function is unusual and welcome.
The editorial execution lags behind the product. The three legal links in the footer return 404 as published, because they drop the trailing slash and fall back to http. The refund policy still carries the old DigitalFirst.ai name and points to an address on the retired domain; the terms cap the liability of an entity name that no longer matches the signature. The privacy policy links to a Cookie Policy that was never published. The pricing page redirects into an application shell, the FAQ is invisible without JavaScript, and the API announced to enterprise customers has no documentation at all.
Then there is the pricing opacity: you have to create an account to learn what you would pay, which is real friction for anyone comparing options.
Our practical verdict: start with the free Brand DNA extraction — it costs nothing, needs no account, and tells you in thirty seconds whether the brand layer is worth your time. Before committing budget, ask sales explicitly for the price grid, a signable DPA and the hosting location, since none of the three is published.
- Choosing a selection results in a full page refresh.
- Opens in a new window.