easyrep
easyrep is a Swiss fleet management platform that pairs real-time OBD and CAN vehicle telemetry with day-to-day operations: service orders, driver scoring, configurable alerts and live GPS tracking. It is built and run by EasyRep AG in Aarau.
What is easyrep?
easyrep is a business-to-business fleet management platform built and operated by EasyRep AG in Aarau, Switzerland. The company calls it a Vehicle Intelligence Platform: rather than only tracking where vehicles are, it reads what they are doing mechanically and turns that into work.
The product sits on two layers. A hardware layer plugs an OBD-II adapter with an integrated SIM and GPS into each vehicle and taps the CAN bus; the vendor offers two branded devices, Buddy GO for real-time tracking and telemetry and Buddy BOX for deeper vehicle data. A cloud layer receives that stream through an MQTT pipeline operated by Flespi and turns it into dashboards, alerts and tasks.
What separates easyrep from a plain GPS tracker - a comparison the site draws itself - is data depth. Its product pages claim more than thirty vehicle parameters read in real time, among them diagnostic trouble codes, fuel trims, coolant and oil temperature, battery voltage and fuel level. Fault codes such as P0301, P0420 and P0299 are detected, classified by severity and pushed to the fleet manager as alerts.
Six modules carry the product: live telemetry; a service workflow running from draft to completion with a provider portal for external garages; driver scoring based on speeding, harsh braking, harsh acceleration and idle time; a configurable alert engine; fuel intelligence with automatic refill and theft detection; and a live map with geofencing. Around them sit automatic trip logging, maintenance planning and fleet reporting with exports.
Maintenance is the argument the vendor pushes hardest. Instead of servicing every 15,000 kilometres on a fixed calendar, easyrep combines mileage, engine running time, fault-code triggers and wear indicators to schedule work when a vehicle actually needs it.
Four roles each get their own portal: fleet manager, workshop operator, driver and management. The interface runs in German, English, French, Italian and Finnish, and two Android apps are published, including a dedicated driver app; there is no iOS app. EasyRep AG was entered in the Swiss commercial register on 20 March 2025 with share capital of CHF 100,000, and its registered purpose - vehicle diagnostics, data analysis and maintenance management - matches the product exactly.
What it does
- Read live vehicle telemetry - speed, RPM, fuel, battery, coolant and oil temperature - over OBD and CAN
- Run service requests end to end, from draft to completion, with a portal for external workshops
- Score drivers objectively on speeding, harsh braking, harsh acceleration and idle time
- Trigger configurable alerts on speed, geofence, battery, fault codes and fuel anomalies
- Detect, classify and resolve diagnostic trouble codes, and turn them into maintenance triggers
- Track every vehicle live on a map with geofencing, and log trips automatically
- Plan scheduled and recurring maintenance with cost tracking, and export fleet reports
When to use easyrep / When not to
A quick filter to help you decide if easyrep is the right fit.
When to use easyrep
- Fleet managers who want vehicle status, costs and availability in a single dashboard
- Operators moving from calendar-based servicing to condition-based maintenance driven by real OBD2 data
- Companies working with external garages, who need service requests, offer comparison and a provider portal
- Organisations that want objective driver scoring on speeding, braking, acceleration and idle time
- Swiss OEM partners, workshop chains, leasing companies, insurers and municipalities running vehicle fleets
When not to use easyrep
- Anyone who only needs a plain GPS tracker: the product is deliberately positioned above that
- Private individuals or single-vehicle owners, as this is a contract-based B2B platform
- Buyers who want self-service sign-up and card payment, since billing is by bank transfer against an invoice
- Teams looking for a permanently free plan or a genuinely free trial, neither of which exists
- iPhone and iPad users, as no iOS application is published
How to use easyrep
A typical end-to-end flow, from setup to results.
- Request a demonstration through the form on the site, giving fleet size and contact details
- Attend the live demonstration, announced as fifteen minutes, free and without obligation
- Agree a contract: the licence covers an agreed number of registered vehicles and user accounts
- Choose a tier - Service needs no hardware at all, Intelligence requires an OBD adapter per vehicle
- Install the OBD-II adapter and activate its SIM, bearing in mind that correct fitting is the customer's responsibility
- Set up the fleet by adding vehicles, drivers and partner workshops
- Assign roles so that managers, workshops, drivers and management each reach their own portal
- Collect driver consent for location and telemetry processing, which the contract places on the customer
- Configure alert rules for speed, geofences, battery, fault codes and fuel anomalies
- Operate day to day: automatic service triggers, live monitoring and generated reports
Pros & Cons
Pros
- Covers telemetry, maintenance and workshop billing in one platform rather than three tools
- Genuinely deeper data than a GPS tracker, with fault codes and engine parameters rather than positions alone
- Low, hardware-free entry point at CHF 5 per vehicle per month for the Service tier
- Separate portal for external workshops, which is uncommon in this category
- Strong Swiss anchoring: developed and operated in Switzerland, Swiss law and jurisdiction in Aarau
- Five interface languages actually present in the application, not merely advertised
- Contractual availability target stated as a figure, 99.0 per cent on monthly average
Cons
- No free plan and no free trial: the three-month trial period is billed at CHF 5 per vehicle per month
- Heavy commitment: one year minimum after the trial, automatic annual renewal and three months' notice
- Published prices disagree between sources for the Intelligence tier, CHF 35 in the app against CHF 30 elsewhere
- Implementation and hardware costs are excluded from every advertised price
- No public API documentation; the API is only a feature of the Enterprise tier
- The ISO 27001 badge describes the cloud infrastructure, with no certificate number or certifying body given
- No iOS application, and the LinkedIn link published on the site leads nowhere
Pricing & Plans
There is no permanently free plan and no free trial. The entry point is the Service tier at CHF 5 per vehicle per month, excluding VAT, which requires no hardware. The Intelligence tier is advertised at CHF 35 per vehicle per month in the pricing section of the application, while the site's structured data, its SEO block and its llms.txt file state CHF 30; the general terms give CHF 30 as the regular rate. Enterprise pricing is on request from 100 vehicles. Implementation and hardware costs are excluded. The general terms describe the CHF 5 rate as a reduced price during a three-month trial period, after which a minimum term of one year applies with automatic annual renewal. Invoicing is monthly in advance by bank transfer, payable within 30 days.
- service request workflow
- provider portal
- document management and cost tracking
- with no hardware required
- live OBD and SIM telemetry
- driver scoring and benchmarks
- rule-based alert engine
- fuel monitoring and fault codes
- predictive maintenance
- everything in Intelligence
- multi-tenant organisation level
- API and custom webhooks
- dedicated support and an SLA guarantee
- Buddy GO for real-time tracking and telemetry
- Buddy BOX for deeper vehicle intelligence
Data, GDPR & hosting
A consolidated view of how easyrep handles your data.
GDPR overview
The vendor states compliance in plain terms: a trust badge reads GDPR - fully compliant and the published FAQ answers yes to the question. The privacy policy says processing follows the Swiss Data Protection Act and the GDPR where applicable, and it names its legal bases: performance of the contract under article 6(1)(b), legitimate interest under article 6(1)(f), and processing on behalf under article 9 of the Swiss act. Data subject rights to access, rectification, erasure, restriction and portability are listed, with info@easyrep.ch as the contact. Breaches are notified to the customer within 72 hours. One duty is pushed back to the customer: it must obtain the consent of the people concerned, drivers in particular, for location and telemetry data. No article 27 EU representative is named. Swiss law applies, with jurisdiction in Aarau.
Who owns the data?
The customer, called the partner in the contract, remains the controller of the fleet, driver and telemetry data, and EasyRep AG acts as a processor under article 9 of the Swiss Data Protection Act. When the contract ends, the vendor makes that data available for thirty days in a common machine-readable format such as CSV or JSON, then deletes it unless a legal retention duty applies. Ownership of the platform itself does not move: source code, interface, algorithms, databases, trademarks and documentation stay with EasyRep AG, and no intellectual property rights are transferred. The vendor separately reserves the right to use anonymised and aggregated data for statistics and product improvement.
Reuse rights
Within the platform the customer uses its own operational data freely, and can take it out at any contract end through a thirty-day export in CSV or JSON. The vendor limits its own processing to performing the contract: dashboards, vehicle and driver administration, trip logging, the live map, service orders, maintenance, alerts, reporting and user administration. Data is not passed to third parties except to service providers acting inside that contract, such as garages and tyre dealers receiving a service request, to Flespi as the technical telemetry channel, or where the law requires it. Only technically necessary cookies are used, and the vendor states that no tracking or advertising cookies are set. One reservation is explicit: anonymised and aggregated data may be reused for statistics and platform improvement, provided no partner or individual can be identified. Whether customer data feeds AI model training is never addressed anywhere on the site.
Data retention & training
Hosting summary
The vendor advertises hosting in Switzerland, with a trust badge stating that customer data stays in Switzerland on protected servers, and presents the product as Swiss made, developed and operated in the country. The privacy policy lists the security measures rather than the locations: encryption in transit and at rest, access controls with a role model, regular backups, and cloud infrastructure aligned with ISO 27001 standards. Telemetry is transmitted through Flespi, named as a technical service provider, and the general terms also mention cloud hosting and map providers as third parties. Swiss law governs the contract and the place of jurisdiction is Aarau. One point should be verified rather than assumed. Independent checks of the infrastructure place the application backend in a data centre in Frankfurt, Germany, and the public website behind a content delivery network, which does not match a strict reading of the Swiss hosting claim. No broader hosting region is declared beyond the country itself.
Things to keep in mind
Risks and trade-offs to weigh before adopting easyrep.
- Driver surveillance: continuous location, speed and behaviour tracking is personal data, and the contract places the duty to obtain driver consent on the customer, not the vendor
- Driver scoring can be misread as a performance verdict; speeding, braking and idle metrics reflect routes and traffic as much as behaviour, and using them punitively invites disputes
- Over-reliance on automated maintenance triggers may displace mechanical judgement, and the vendor explicitly disclaims liability for decisions taken on the basis of platform data
- Contractual lock-in: three paid trial months then a one-year minimum with automatic renewal and three months' notice, on leased hardware that must be returned in good condition
- Advertised Swiss hosting is contradicted by measurable infrastructure answering from Germany, and telemetry transits a third-party provider, so data-residency promises need written confirmation
- The ISO 27001 badge belongs to the cloud infrastructure, not to the vendor, and could easily be read as a security certification the company itself does not hold
- Pricing is stated inconsistently across the site and the contract, so the figure a buyer remembers may not be the figure that is billed
Setup & Integrations
Technical difficulty
Low for the Service tier, which needs no hardware and is set up purely in software. Moderate for Intelligence, where an OBD-II adapter with SIM and GPS must be fitted in every vehicle; the general terms make improper installation the customer's responsibility, and the devices remain the vendor's property and must be returned. Configuration itself is straightforward: add vehicles, drivers and workshops, assign roles, then set alert rules. Support is by email with a stated response time of two working days. The main organisational task is collecting driver consent for location and telemetry data.
Deployment
Apps stores
Integrations
Supported languages
Behind easyrep
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What is easyrep?
What hardware do I need?
How much does it cost?
Is there a free trial?
What commitment am I signing up to?
Is easyrep GDPR compliant?
Where is the data hosted?
Is there an API?
Are there mobile apps?
Which languages does the interface support?
Should you pick easyrep?
easyrep is a coherent, unusually well documented product for a company registered only in March 2025. Its positioning is clear and it holds: this is not a GPS tracker with extra screens, but an attempt to make engine-level data drive an actual maintenance and workshop process. The service workflow with its provider portal, the fault-code monitoring and the move from calendar servicing to condition-based maintenance are the parts that genuinely differentiate it, and the registered company purpose matches the product exactly.
The commercial terms deserve attention before signing. The CHF 5 entry point is real and needs no hardware, but the general terms present that same figure as a reduced rate during a three-month trial, after which a one-year minimum with automatic annual renewal applies. Prices for the middle tier disagree between the application, the site's structured data and the contract, and hardware and implementation are excluded everywhere.
Three claims should be checked directly with the vendor rather than taken from the site. Hosting is advertised as Swiss, while the application backend answers from Frankfurt and telemetry passes through a third party. The ISO 27001 badge describes the cloud infrastructure rather than a certification held by EasyRep AG, and comes with no number or certifying body. The privacy policy still states that it covers the platform under a different domain, and asserts that no tracking cookies are used while the homepage loads a tag manager.
For a Swiss fleet of a few dozen vehicles wanting diagnostics rather than dots on a map, easyrep is a credible and affordable option. The reservations are contractual and evidential, not functional - and they are worth raising in the first conversation.
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