Pixofarm
Pixofarm was an Austrian orchard-monitoring app that counted fruit, measured calibre and forecast yield from smartphone photos paired with a Bluetooth caliper. The service is no longer operating: its domain, web app and mobile listings have all gone.
What is Pixofarm?
Pixofarm was a mobile application and web dashboard for fruit growing, published by Pixofarm GmbH of Vienna, Austria. It set out to replace manual sampling in the orchard with measurements taken on a phone. The grower photographed trees with the app, and computer vision returned a fruit count for the block within seconds. For calibre work, fruit was measured with a Bluetooth caliper paired to the phone, which fed diameter, daily growth rate and size-class distribution back into the account.
Five services were sold. Fruit counting produced crop-load figures and let growers check manual thinning mid-season. Fruit sizing tracked growth so irrigation, thinning and other measures could be adjusted. Yield estimation predicted the harvest weeks ahead; the vendor described an algorithm using machine learning together with weather and satellite data to build a growth curve specific to the season, fed by four rounds of data collection that the app walked the user through. Bin Scan returned the size-class distribution of a harvest bin from a single photograph of its surface, before sorting. A Post Harvest module scanned fruit in the packhouse as a tractor or forklift drove through a fixed installation.
Coverage was narrower than the marketing suggested. Sizing was offered for all crops, counting for apples and citrus, and both yield estimation and bin scanning for apples alone, with more species promised. Accounts carried block management, a shareable activity log, weather services, a reporting dashboard, data export, user permissions and, at the top tier, sub-organisations and anonymised reporting. Customer stories were published from Italy, Poland, Greece, Morocco, Australia, Germany and the Åland Islands, and the homepage claimed smarter orchards in more than twenty countries.
The service no longer runs. As of 4 September 2026 the pixofarm.com domain redirects to an unrelated business, the web.pixofarm.com application host does not resolve, and both the iOS and Android listings have been withdrawn. What is described here was collected from the publisher's surviving Webflow site and checked against archived captures of the original domain.
What it does
- Count the fruit on your trees from smartphone photographs
- Forecast orchard yield several weeks before harvest
- Measure fruit diameters and track daily growth rate
- Read the size-class distribution of each harvest bin before sorting
- Scan fruit in the packhouse by driving an installation with a tractor or forklift
- Log and share orchard activities with colleagues across blocks
- Export orchard data and read results on a web reporting dashboard
When to use Pixofarm / When not to
A quick filter to help you decide if Pixofarm is the right fit.
When to use Pixofarm
- Apple growers who want a crop-load figure without counting trees by hand
- Orchard managers steering thinning, irrigation and other in-season operations from measured data
- Packhouse and post-harvest teams needing size-class distribution per harvest bin before sorting
- Cooperatives and grower associations monitoring several farms or orchards from one account
- Fruit businesses negotiating prices or insurance cover on the strength of an early yield figure
When not to use Pixofarm
- Anyone needing a working product today, since the service has been shut down
- Growers of crops other than apples, as counting, yield forecasting and bin scanning were apple-centric
- Users unwilling to buy a compatible third-party Bluetooth caliper for sizing and yield estimation
- Teams wanting to pipe orchard data into their own systems, because no API was ever offered
- Buyers with strict hosting or subcontractor requirements, which the documentation never addressed
How to use Pixofarm
A typical end-to-end flow, from setup to results.
- Create an account, supplying full name, country and phone number
- Declare your orchards and set up your blocks in block management
- Buy and pair a compatible Bluetooth caliper if you need sizing or yield estimation
- Photograph the trees with the app to obtain a fruit count for the block
- Measure sample fruit with the caliper to record diameters and growth rate
- Repeat the guided protocol over four rounds of collection across the season
- Read results in the app and on the web dashboard, refreshed after each round
- Photograph the top of a harvest bin to obtain its size-class distribution
- Export the data to feed your own budgeting, logistics and sales decisions
- Note that none of these steps can be completed today, as sign-in and purchase are offline
Pros & Cons
Pros
- Very low hardware barrier: counting needed only an ordinary smartphone
- A genuinely permanent free plan, not a time-limited trial
- Low, publicly displayed entry price of 144 EUR per year for twenty hectares
- Assisted onboarding and support included from the cheapest paid plan upwards
- Data export available, so measurements were not locked in
- Complete and verifiable legal identity published, with VAT and register numbers
- Named, located customer references across seven countries
Cons
- The service has been shut down and can no longer be accessed or purchased
- Species coverage was narrow, with yield estimation limited to apples
- A third-party Bluetooth caliper was mandatory for sizing and yield estimation
- Caliper cost sat on top of the subscription and was borne by the grower
- The forecast demanded four disciplined rounds of data collection per season
- No API and no documented software integration of any kind
- No hosting country, no subcontractor list, no DPA and an undated privacy policy
Pricing & Plans
A permanent free plan, named Basic, was offered and covered the activity log, the mobile and web applications, block management and weather services. The cheapest paid entry point was the Starter plan at 144 EUR per year, billed annually and quoted exclusive of VAT, covering twenty hectares for a single chosen service or five hundred bins for bin scanning. Prices were also published in US dollars on a separate page. The marketing line advertising twelve euros per month was the monthly equivalent of that annual figure, not a monthly billing option. A compatible Bluetooth caliper had to be bought separately from a third-party supplier.
- Basic — always free — activity log
- mobile app
- web app
- block management and weather services
- Starter — 144 EUR per year — one chosen service covering 20 hectares or 500 bins
- user and orchard management
- assisted onboarding and support
- reporting dashboard
- weather services and data export
- Professional — 192 EUR per year — everything in Starter plus additional organisational tools and advanced permissions
- for operations above 20 hectares
- Enterprise — on request
- with a calculator starting at 1100 EUR per year — everything in Professional plus sub-organisations
- anonymised reporting and specialised onboarding for large groups
Data, GDPR & hosting
A consolidated view of how Pixofarm handles your data.
GDPR overview
The privacy policy carried a dedicated section titled Summary of Your Rights under GDPR, listing access, deletion, correction, information, restriction, portability, objection and the right to complain to a supervisory authority. It went further than most on automated decision-making, promising human intervention, the chance to state a point of view and an explanation, subject to the three standard exceptions of contract, legal authorisation and explicit consent, and it described safeguards applied to profiling. Requests went to office@pixofarm.com or to the Vienna address. Three gaps stand out: no data protection officer was ever named, the policy bore no effective date, and no legal basis was stated per processing purpose. As an Austrian company, Pixofarm GmbH fell directly under the GDPR, so no Article 27 representative was required.
Who owns the data?
Pixofarm GmbH stated plainly that growers kept ownership of what they entered: the data you enter through our Service is your data. The company undertook never to sell personal data, and the terms extended that promise to farm data, in both cases unless the user gave explicit consent. Two reservations narrowed this. Joining the network granted Pixofarm the right to anonymise customer data and reuse it to improve what it offered members. Separately, any content sent to the company came with a perpetual, worldwide, royalty-free and transferable licence to store, adapt and reuse it, including for promotion. Ownership therefore stayed with the grower, while broad reuse rights sat with the vendor.
Reuse rights
The published documents governed what Pixofarm could do with grower data rather than granting growers rights over anyone else's. Growers could view and edit their own records by signing into their account, and paid plans included a data export, so results could be taken out and reused freely in a farm's own budgeting, logistics or commercial work without asking permission. Nothing restricted a grower's use of their own measurements. In the other direction the vendor collected registration details, device identifiers, usage statistics and, notably, the location attached to each photograph of a crop. It reserved the right to share non-identifying information with third parties and used an unnamed third-party analytics tool to compute forecasts. No reuse licence was granted to users over Pixofarm's own software, branding or algorithms, which the terms kept firmly closed.
Data retention & training
Hosting summary
Pixofarm published nothing about where customer data lived. No hosting country, region, data centre or cloud provider is named anywhere in the privacy policy, the terms or the imprint, and the site carried no trust or security page. Targeted searches of every collected page returned nothing. The company did acknowledge using third parties in general terms, describing contractors, web hosts and others, and said it relied on an unnamed third-party analytics tool to compute forecasts, but it never published a list of subcontractors and offered no data processing agreement. The only firm jurisdictional anchors are legal rather than technical: Pixofarm GmbH was registered in Vienna, the terms specified Austrian law and Vienna as the place of jurisdiction, and the company therefore fell directly under the GDPR. The server address resolved at review time belongs to a Cloudflare anycast node and indicates no hosting country whatsoever.
Things to keep in mind
Risks and trade-offs to weigh before adopting Pixofarm.
- The pixofarm.com domain now redirects to an unrelated business: nothing found there belongs to Pixofarm
- The expired domain was picked up by a reseller that republished the archived Pixofarm site, so content seen on pixofarm.com after 2025 is not the publisher's
- Sign-in, licence purchase and both mobile apps are offline, and the domain has no mail record, so office@pixofarm.com no longer receives
- The widely quoted 95% accuracy figure is a customer testimonial from a Moroccan trial, not a vendor measurement or an independent audit
- Caliper prices of roughly 70-150 EUR are the third-party manufacturers' figures, not Pixofarm's, and varied by region
- The award-winning claim on the homepage was never tied to a named prize in the text
- A yield forecast is a decision aid built on sampling: committing sales, labour or insurance to it without a margin of error is the real operational risk
Setup & Integrations
Technical difficulty
Software setup was trivial: download the app, create an account and declare your orchard blocks. No technical skill was required and nothing had to be integrated, since there was no API. The real friction was practical rather than technical. Sizing and yield estimation required buying and pairing one of only two supported Bluetooth calipers, and a reliable forecast demanded four disciplined rounds of field collection across the season. Assisted onboarding and support were included from the Starter plan, with specialised onboarding for large groups at Enterprise level.
Deployment
Integrations
Supported languages
Behind Pixofarm
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Is Pixofarm still available?
How was orchard data collected?
What hardware was needed?
Which calipers were supported?
Which fruit species were covered?
How was the yield forecast calculated?
Was there a free plan or a free trial?
What did it cost?
Did Pixofarm offer an API?
Where was customer data hosted?
Should you pick Pixofarm?
Pixofarm answered a real and expensive problem in fruit growing: knowing, before harvest, how much fruit is on the trees and what size it will reach. Its approach was unusually pragmatic. Rather than sell drones or fixed sensors, it asked growers to photograph their trees with a phone they already owned and to measure a sample with a caliper costing well under two hundred euros. Priced from 144 EUR a year with a genuinely permanent free tier, it was among the cheapest orchard analytics offers on the market, and the customer stories published from seven countries read as specific and credible rather than promotional.
The weaknesses were equally clear. Yield estimation, the flagship service, only ever covered apples. The mandatory Bluetooth caliper and the four-round collection protocol placed real discipline on the user. There was no API, so the data could leave only as a manual export. Most striking for a company handling geolocated imagery of private farmland, the documentation never disclosed a hosting country, never named a subcontractor, offered no data processing agreement and carried no effective date on its privacy policy, while reserving a broad right to anonymise and reuse grower data.
None of this can be tested today. The tool has been withdrawn: the domain has passed to other hands and now redirects to an unrelated business, the application host no longer resolves, and both mobile listings have been removed. This entry is a record of what Pixofarm offered, reconstructed from the publisher's surviving Webflow site and verified against archived captures of the original domain. Readers should treat every figure here as historical, and should not attempt to sign up.
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