Typetone
Typetone is a Dutch content assurance platform that audits every asset a company publishes against regulatory, brand and SEO rulesets, rewrites what it flags in bulk across 50+ languages, and holds each change for human sign-off before it goes live.
What is Typetone?
Typetone is the commercial name of Schrijven AI B.V., an Amsterdam company that sells what it calls content assurance: the continuous auditing, correction and monitoring of everything an organisation publishes. It began as an AI content tool, and the pivot is described plainly on the About page — customers could publish far more than they could ever check, and EmpCo, MiCAR, WCAG and MiFID II landed on content written before those rules existed. The product now closes the loop: create, audit, fix, publish and monitor, with a person deciding on everything that gets flagged.
The platform works in three movements. Audit scores every page, ad, email, document, product listing and partner asset against the rulesets that apply, and shows where each one drifted. Fix rewrites what is off, with the reason and a ready-to-apply correction attached to each violation, in bulk — the vendor claims 1,000+ assets in parallel and 50+ languages. Monitor keeps scanning live sites, campaigns and partner ecosystems and flags regressions as they appear.
Eight maintained rulesets ship ready to switch on: the EmpCo Directive, MiFID II, MiCAR, KOAG/KAG health advertising, WCAG accessibility, brand and tone of voice, SEO and GEO, and CRO/Neuro. Typetone says more than ten frameworks can apply to a single piece of content, and that a customer's own brand book, partner agreements or internal policy become rulesets of their own. A "regulatory newsroom" and a network of local compliance officers keep the rules current; when a rule changes, the whole estate is re-audited against the new version.
Nothing publishes without a human. Four-eyes sign-off runs in Slack, Microsoft Teams or email, and every check, comment and approval is logged for a regulator. Content reaches the platform through 1,000+ named connectors, a documented REST API with webhooks, no-code automation, or an MCP server that puts Typetone inside Claude, ChatGPT, Copilot, Gemini and Cursor. Processing runs on European infrastructure, and the vendor states that no shared model is trained on customer content.
What it does
- Audit every published asset against regulatory, brand, accessibility and SEO rulesets
- Check new content for violations before it is allowed to publish
- Rewrite and correct flagged content in bulk, in 50+ languages
- Route every finding through a four-eyes human approval workflow
- Monitor live websites, campaigns and partner pages continuously after publication
- Produce an exportable audit trail of every check, change and approval
- Run the same checks from Claude, ChatGPT or an internal pipeline over MCP and the REST API
When to use Typetone / When not to
A quick filter to help you decide if Typetone is the right fit.
When to use Typetone
- Compliance officers in regulated sectors who must be able to evidence that every marketing claim was checked before it was published
- Marketing and product managers whose teams publish far more content than anyone can review by hand
- Affiliate and partner managers accountable for third-party pages, videos and campaigns they do not write themselves
- Legal and risk teams that need an exportable audit trail to hand to a supervisor or an auditor
- Multi-market content, brand and localisation leads holding one standard across dozens of languages and catalogues
When not to use Typetone
- Individual writers looking for a general-purpose drafting assistant rather than a compliance layer
- Teams that want to sign up and configure the tool themselves: setup is done by Typetone's specialists, with no self-serve path
- Buyers who need a published price before speaking to a salesperson, since neither tier shows an amount
- Organisations with a handful of pages, as the price is set on the size of the whole asset estate
- Teams whose rules fall outside the maintained European frameworks and who cannot invest in writing a custom ruleset first
How to use Typetone
A typical end-to-end flow, from setup to results.
- Request a free compliance scan of your public website, choosing which policies to check and how many pages to cover
- Receive the report by email within 48 hours, with every violation ranked by severity down to the page and the sentence
- Agree the scope and the price with Typetone, which is set on the size of your asset estate rather than on seats
- Let Typetone's specialists build a full inventory of your assets across every channel
- Have your channels and integrations connected by their team: CMS, DAM, PIM, CRM, analytics, ad and social accounts
- Configure the maintained rulesets that apply to your markets, then add your own brand book, tone of voice and internal policies
- Train your team with your named specialists during the white-glove onboarding included in both tiers
- Run the first bulk audit over everything already live; Typetone advertises a first run in under 24 hours
- Review what is flagged, apply or reject the suggested fixes, and sign off through the four-eyes approval queue
- Optionally connect the MCP server or the REST API so drafts are checked inside the assistants and pipelines your team already uses
Pros & Cons
Pros
- Covers the whole loop — the back catalogue already live and everything checked before it publishes — rather than one half of it
- Regulatory rulesets are maintained for you, and a rule change re-audits the entire estate instead of starting a project
- Human sign-off is built into the product, and every decision lands in an audit trail you can hand to a supervisor
- European editor, EU processing and storage, a DPA as standard, and no shared model trained on your content
- Four ways in — native connectors, REST API, webhooks and no-code — plus an MCP server that reaches the assistants your team already uses
- Onboarding, inventory and configuration are done by Typetone's own specialists in both tiers
- Named customers and a public rating of 4.8/5 across 256 reviews give the claims something to lean on
Cons
- No price is published anywhere: both tiers end in a demo request, and the figure is only agreed after a scan
- No self-serve signup and no advertised free trial — the sole entry point is a contact form
- The pricing page rules out credits while the help centre documents a credit balance that you top up: the billing mechanics are genuinely unclear
- Hosting regions, the subprocessor list and the third-party security attestation are not published; they arrive with the DPA or under NDA
- No certification is named — do not read the audited-controls language as SOC 2 or ISO 27001
- Retention is never quantified publicly; the duration is settled in the contract
- Web and API only: no mobile app, no desktop client, no browser extension
Pricing & Plans
Typetone publishes no price. Both tiers, Platform and Fully Managed, end in a demo request rather than an amount, and the vendor states that a single figure is set on the size of the asset estate and agreed after an initial scan. No permanent free plan is announced, and no free trial is offered: the only free entry point is a one-off compliance scan of a public website, returned by email within 48 hours and without a credit card. The Terms of Use add that subscriptions are billed in advance monthly or annually in euros through Stripe, renew automatically, and may be refunded in full within ten calendar days of the initial purchase. A separate help page describes an in-app credit balance topped up in packages, with the cost per action varying by plan — a mechanism the pricing page explicitly denies.
- unlimited users and assets
- unlimited integrations
- custom agents and workflows
- auditing of every live asset plus pre-publication checks
- regulatory compliance frameworks and regulator-ready audit trails. Price on request.
- named specialists
- human compliance review on every asset
- active remediation
- monthly reporting and check-ins
- partner and affiliate monitoring
- brand governance across markets
- performance optimisation and a dedicated success manager. Price on request.
Data, GDPR & hosting
A consolidated view of how Typetone handles your data.
GDPR overview
Implementation is explicit and unusually detailed. Schrijven AI B.V. is established in Amsterdam, so the GDPR applies directly and no Article 27 representative is required or named. Typetone advertises itself as GDPR-compliant by default and signs a data processing agreement as standard, covering lawful basis, retention, deletion, subject-rights handling and the subprocessor list. The privacy policy states that all data is stored in the European Union and commits to minimisation, accuracy, storage limitation, integrity and confidentiality, with a review of stored personal data at least twice a year. It lists the rights to erasure, rectification, objection, restriction, access, portability and information, answered within a maximum of thirty days at info@typetone.ai. Consent for analytics and marketing cookies is collected through Cookiebot.
Who owns the data?
Typetone's security page states that content, rulesets and outputs remain fully owned by the customer, isolated per tenant and never reused between customers; content and rulesets can be exported, and deleting a workspace deletes what it held. The Terms of Use are markedly less generous. By making User Content available through the service, the customer grants Schrijven AI B.V., its licensors and their affiliates a non-exclusive, transferable, perpetual, irrevocable, worldwide, royalty-free licence, with the right to sublicense, to host, store, copy, modify, create derivative works from, distribute, publish and publicly display that content in connection with providing, operating, securing and improving their services. The vendor and its licensors keep their own rights over content the service makes available.
Reuse rights
The customer may reuse what the tool produces without asking again. The Terms of Use grant a non-exclusive, worldwide licence, with the right to sublicense, to use, copy, modify, sell, create derivative works from, distribute, publicly display and publicly perform Generated Content for any lawful business purpose. On the vendor's side, Typetone states that no shared or general-purpose model is trained on customer content, that nothing is reused across customers, and that models only evaluate and rewrite assets inside the customer's own tenant. Two caveats sit in the published documents. The privacy policy describes a talent-search and recruitment service rather than the content platform, and names business partners, public authorities and technical providers as recipients; and once analytics cookies are accepted, measurement data may be shared with Google, LinkedIn and Meta.
Data retention & training
Hosting summary
Typetone states that content is stored and processed on European infrastructure inside the EU, and the privacy policy confirms that all data is stored in the European Union. The company is Dutch and presents itself as subject to European law rather than a US platform with an EU region added on. Precise details are deliberately withheld from the public site: the specific regions and the current subprocessor list are part of the data processing agreement and are provided in writing during the security review, as is any exception to EU-only processing. Security measures published are tenant isolation per customer, AES-256 encryption at rest and in transit, enterprise authentication and organisation-level role-based access control. Security controls are said to be audited by an independent third party, with the attestation shared under NDA rather than published — no certification is named. One technical caveat: the public IP resolving typetone.ai is a Cloudflare anycast node geolocated in the United States, which describes the CDN edge and says nothing about where the data itself lives.
Things to keep in mind
Risks and trade-offs to weigh before adopting Typetone.
- A clean audit is not a legal opinion. Treating a passed ruleset as regulatory clearance shifts responsibility onto a supplier whose own attestation is only shared under NDA
- The Terms of Use reserve a perpetual, irrevocable, worldwide licence over your User Content, which is hard to reconcile with the security page's promise that everything you send stays yours
- The published privacy policy describes a talent-search and recruitment service, not this platform — read it as an inherited document and ask for one that matches the product
- Approval fatigue is a real risk: when a queue serves thousands of pre-written fixes, sign-off drifts towards rubber-stamping and the human control the product is built around quietly stops working
- Teams that stop reading the rules themselves lose the judgement to spot what the rulesets do not cover, and compliance knowledge concentrates in a vendor rather than in your own people
- An audit surfaces every violation in the business at once. Without genuine role-based scoping, that becomes an internal list of everything each team got wrong — a political object as much as a technical one
- Bulk rewriting towards one brand voice flattens editorial variety, and a suggested fix applied at scale can propagate a single misreading across thousands of assets
Setup & Integrations
Technical difficulty
Low for the customer, because almost none of it is the customer's job. There is no self-serve configuration: in both tiers Typetone's specialists build the asset inventory, connect the channels and integrations, configure the frameworks and brand rules per market, and train the team. The Academy says an account, a brand setup and a first audit usually take under twenty minutes, and the vendor advertises a first audit run in under 24 hours. Technical work is optional and light: pointing an MCP client at a server URL with a bearer token, or calling a documented REST API with webhooks.
Deployment
Integrations
Supported languages
Behind Typetone
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Typetone.
Frequently asked questions
How does Typetone handle complex regulations such as MiFID II or MiCAR?
Can content go live without a human reviewing it?
Is customer data used to train AI models?
Where is the data processed and stored?
Does Typetone sign a data processing agreement?
How much does Typetone cost?
Is there a free trial or a free plan?
Can Typetone be used inside ChatGPT or Claude?
What integrations are supported?
What is the minimum age to use the service?
Should you pick Typetone?
Typetone is not a writing assistant with a compliance feature bolted on; it is a compliance product that happens to rewrite. That distinction decides whether it is for you. If your organisation publishes across many markets and channels under European rules — financial promotions, green claims, accessibility, health advertising — the proposition is coherent and unusually complete: everything already live gets audited, everything new gets checked before it ships, what is flagged comes back with a fix, and a person signs off while an exportable trail records the decision. The European posture is more than a badge: a Dutch editor, EU processing and storage, a DPA as standard, tenant isolation and an explicit refusal to train shared models on customer content.
What the site does not do is let you buy it. There is no price, no self-serve signup and no advertised trial; every path ends at a form, and the figure is only agreed after a scan. That is a defensible enterprise choice, but it means you cannot evaluate the cost before entering a sales conversation. The published documents also deserve a careful read: the pricing page rules out credits while the help centre documents them, the terms reserve a perpetual irrevocable licence over your content where the security page says it stays yours, and the privacy policy describes a talent-search service that has nothing to do with the platform. Hosting regions, subprocessors and the security attestation are all withheld until you are far enough into procurement to ask.
The product looks well built for the problem it names. The paperwork around it has not kept pace, and a compliance vendor is precisely the supplier whose own paperwork you should read twice.
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