wowai
wowai is a Swiss AI brand platform bundling six tools that audit a brand, run a guided branding workshop, define tone of voice, and turn brand manuals into machine-readable Agent Skills that any AI assistant can follow.
What is wowai?
wowai is an AI brand platform published by nuwai, a Swiss operation based in Wollerau, canton of Schwyz. It gathers six tools under one roof and arranges them into the four-stage journey the site labels Analyze, Build, Extract, Protect.
The entry point is BrandScore, a free audit returning a 0-100 score across four dimensions, foundation, visual identity, tone and AI readiness, from either an uploaded brand manual or a ten-question quiz, alongside a ToneCheck that detects archetype and formality. BrandKit follows: a guided workshop of thirteen modules covering purpose, positioning, Jung archetypes, the Limbic Map, colours and tone of voice, ending in a documented brand foundation and a designer briefing. VoiceKit narrows the same idea to writing, with four style sliders producing a personal style profile.
The commercial core is SkillsConverter. It ingests PDF, DOCX, TXT or ZIP files and returns a skill pack built on the open Agent Skills standard introduced by Anthropic for Claude and, according to the site, readable by more than forty tools including ChatGPT, Codex, Cursor, GitHub Copilot and Gemini. A pack holds a SKILL.md manifest, reference files split by category, an evidence file of source citations, and asset data such as colour and font exports. Every extracted rule is classified MUST, SHOULD or MAY and carries the page it came from, which is the platform's main answer to hallucinated brand rules. The visible pipeline runs ten steps, from ingestion and header detection through table extraction, OCR where needed, language detection and quality gates.
BrandGuard Lite closes the loop by checking any document or website against those rules. Its enterprise sibling, BrandGuard Pro, adds a three-layer rule system, an audit trail, Microsoft 365 single sign-on and self-hosted or private-cloud deployment, but it is openly marked under construction at roughly sixty per cent completion, with no published price. BrandScope, sold separately, runs four AI agents in parallel over brand, website, competition and strategy, then delivers a dashboard and a six-chapter Word strategy paper. The interface is bilingual German and English, and no account is needed to start.
What it does
- Turn a brand manual, playbook or style guide into a machine-readable skill pack for AI assistants
- Score a brand from 0 to 100 across foundation, visual identity, tone and AI readiness
- Run a guided thirteen-module workshop to build a brand from purpose through to a colour system
- Check a document or a website against brand rules covering design, tone, legal and social media
- Produce a competitive brand strategy with four parallel AI agents and a six-chapter Word report
- Configure a personal tone-of-voice profile and export it as a skill pack
- Deploy brand compliance on-premises via Docker or in a dedicated Azure, AWS or GCP tenant
When to use wowai / When not to
A quick filter to help you decide if wowai is the right fit.
When to use wowai
- Brand and marketing managers who need AI output to stay on-brand without an agency retainer
- Designers and creative directors who want colours, typography and spacing rules pulled out of a brand manual into a reusable pack
- Copywriters and content teams looking to lock down a tone of voice their AI assistant will actually respect
- Freelancers and small businesses that cannot fund a full branding project but still need a documented brand foundation
- Regulated organisations evaluating a self-hosted or private-cloud brand compliance layer for Microsoft 365
When not to use wowai
- Anyone after a logo generator or a graphic design tool: wowai documents and checks brands, it does not draw them
- Buyers who need published enterprise pricing today, since BrandGuard Pro is under construction and quoted case by case
- Developers wanting to integrate straight away, as API access is sold but no public documentation exists
- Teams that need a working interface in a language other than German or English
- Procurement teams requiring a signed DPA, a named hosting jurisdiction or a published subprocessor register before purchase
How to use wowai
A typical end-to-end flow, from setup to results.
- Open wowai in a browser; no account is required to use the free tools
- Run BrandScore first: upload a brand manual or answer ten questions to get a 0-100 score in about a minute
- If the brand is not yet documented, work through the thirteen BrandKit workshop modules to build a foundation
- Optionally set a writing style in VoiceKit using its four tone sliders
- Open SkillsConverter and drag in your PDF, DOCX, TXT or ZIP files
- Use the free Preview tier, capped at fifteen pages, to judge extraction quality before paying
- Pick a processing tier, Marketer, Author or Designer, and check the exact price shown after upload and before payment
- Download the resulting ZIP skill pack once processing finishes
- Install it in Claude: enable code execution and file creation in Settings, then upload the ZIP under Customize, Skills, and switch it on
- Check new content against the rules in BrandGuard Lite, and re-upload an updated pack whenever the brand changes
Pros & Cons
Pros
- Four tools are permanently free and usable without an account
- Output targets an open standard, so packs stay portable across Claude, ChatGPT, Cursor, Copilot and Gemini
- Every extracted rule is tied to its source quote and page, which makes the result auditable
- Retention is short and spelled out: uploads deleted within an hour, generated packs after seven days
- API agreements are stated to forbid the use of customer documents for model training
- The exact conversion price appears after upload and before payment, with no subscription
- Swiss publisher and Swiss governing law, plus self-hosted and private-cloud options for regulated buyers
Cons
- Very young: the domain was registered on 12 February 2026 and the first web archive capture dates from the same day
- BrandGuard Pro, the enterprise product the pitch rests on, is under construction with no published pricing
- API access is sold to enterprise customers but no public documentation backs it
- No data processing agreement, no stated hosting country and no formal subprocessor register
- The two pricing pages disagree on the SkillsConverter entry price, and the homepage and About page disagree on the number of tools
- The interface is limited to German and English, and the enterprise demo exists only in German
- No company LinkedIn page, no other social presence, and no commercial register entry found for the publisher
Pricing & Plans
A permanent free tier is available: BrandScore, BrandKit, VoiceKit and BrandGuard Lite are offered at no charge, as is the SkillsConverter Preview tier for documents of up to fifteen pages. Paid usage is billed per conversion rather than by subscription. The cheapest paid entry point is the SkillsConverter Marketer tier at USD 5 plus USD 0.03 per page, quoted at roughly USD 8 for a hundred-page document; the Author tier is USD 8 plus USD 0.04 per page and the Designer tier USD 12 plus USD 0.05 per page. It should be noted that the pricing page advertises a different entry figure for the same tier, from USD 5.13 per document. BrandScope is sold separately at a one-off CHF 9.90, while BrandGuard Pro is quoted individually and currently carries no published price. Amounts may be displayed in CHF, EUR or USD with automatic conversion, and the final figure is shown after upload and before payment. No single starting price is recorded in the structured fields of this listing, because the platform charges per document and per page, units that the available billing-unit vocabulary does not provide.
- free - brand audit
- 0-100 score
- strengths and gaps analysis
- ToneCheck
- free - thirteen-module AI-guided workshop
- AI suggestions
- Limbic Map and colour strategy
- free - four style sliders
- personal style profile
- skill pack download
- free - brand manual upload
- document or website check
- compliance report
- free - up to fifteen pages
- fast extraction
- page citations
- around 45 seconds
- no verification
- USD 5 plus USD 0.03 per page - two-pass verification
- overclaim detection
- confidence scores
- playbooks and tone of voice
- USD 8 plus USD 0.04 per page - style fingerprint
- tone and voice analysis
- signature phrases
- multi-file upload
- USD 12 plus USD 0.05 per page - everything in Marketer plus design system rules
- asset paths
- colour palette and JSON export
- CHF 9.90 one-off - four AI agents
- dashboard with scores and radar
- gap analysis
- competitive benchmark
- six-chapter Word strategy paper
- under construction
- price on request - unlimited checks
- SaaS dashboard
- audit trail
- API access
- Copilot integration
- self-hosted option
Data, GDPR & hosting
A consolidated view of how wowai handles your data.
GDPR overview
Concrete mentions exist, but they stay brief. The privacy policy, last updated in February 2026, states that users hold rights under both the GDPR and Swiss data protection law, and lists four of them: access, deletion, objection to processing and portability. The enterprise page claims the platform is GDPR compliant. Privacy questions are directed to info@nuwai.ch. Only essential session cookies are used, with no tracking or advertising cookies. Beyond that the documentation is thin: no data processing agreement is offered, no subprocessor register is published beyond naming Stripe and Anthropic in the policy text, no data protection officer is named, and no hosting jurisdiction is given. As a Swiss publisher, nuwai designates no Article 27 representative in the European Union.
Who owns the data?
The terms are explicit: users keep every right over the PDFs they upload and over the skill packs the service generates, and nuwai claims no ownership of that content. What the publisher owns is its own side of the arrangement, namely the wowai software, its algorithms and the website. Uploaded files are processed on nuwai's servers and deleted, typically within an hour; generated packs stay downloadable for seven days. Two third parties touch the data: Anthropic Claude performs the AI extraction under API agreements said to forbid training, and Stripe handles payments, so card and bank details never reach the publisher's servers.
Reuse rights
Because customers retain full rights to their uploads and to the generated skill packs, they can reuse, edit, share and commercially exploit that output without asking nuwai for permission: the terms impose no licence-back and no attribution requirement. The publisher's own use is narrow and stated, covering the processing needed to build the pack, payment handling and receipts, service improvement, and support replies. Beyond that, only anonymous usage statistics such as pages processed and processing time are collected, with no personal content stored. Two duties sit on the user side: only upload documents you own or are authorised to process, and review every AI-extracted rule before relying on it, since the terms disclaim any warranty of accuracy.
Data retention & training
Hosting summary
The publisher does not say where wowai's data is hosted. The privacy policy states only that uploaded files are processed on the company's own servers, that processing happens in isolated environments, and that transfers are encrypted with TLS 1.3. No country, no region and no cloud provider is named for the standard service, and no subprocessor register is published beyond naming Anthropic for AI processing and Stripe for payments. Jurisdiction, by contrast, is clear: the terms are governed by Swiss law with exclusive venue in Wollerau, canton of Schwyz, where the publisher is established. Hosting choices appear only in the enterprise offer, where a dedicated instance can sit in Azure, AWS or GCP in the customer's own region and tenant, or be self-hosted in Docker containers with no external API calls; an optional SCION network path, credited to ETH Zurich, is presented as guaranteeing Swiss routing, which concerns the network path rather than the storage location. Technically the domain resolves to a United States anycast address, but that describes the website's edge network, not a statement by the publisher about where customer data lives.
Things to keep in mind
Risks and trade-offs to weigh before adopting wowai.
- Delegating brand judgement to a scoring tool can reduce a nuanced identity to a number, and teams may start optimising for the score rather than for their audience
- AI extraction is explicitly disclaimed as possibly inaccurate: colour values, font specifications and technical details must be verified by a human before use
- A skill pack is a portable copy of your brand rules; once it is shared as a ZIP, control over where it ends up is largely lost
- Uploading a confidential brand manual sends its content to a third-party AI service, which is acceptable if the API terms hold, but here they are asserted rather than independently auditable
- Rule enforcement can flatten a brand's voice if too many rules are set as mandatory, producing content that is compliant but lifeless
- The enterprise demo runs on a fictional company with invented compliance figures; they illustrate the interface and should never be read as customer results
- Committing budget on the strength of the enterprise pitch is risky while BrandGuard Pro remains under construction and unpriced
Setup & Integrations
Technical difficulty
Very low for the free tools: everything runs in the browser, no account is needed, and using SkillsConverter amounts to dragging a file in and downloading a ZIP. Installing the resulting pack in Claude takes four documented steps, enabling code execution in the settings and then uploading the ZIP under Customize, Skills, and is advertised as requiring no terminal and about two minutes. Developer options exist but remain optional. Only the enterprise route is demanding: Docker self-hosting, single sign-on and a private cloud tenant call for an IT team.
Deployment
Integrations
Supported languages
Behind wowai
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Do I need an account to try wowai?
How much does SkillsConverter cost?
Which file formats can I upload?
Where do the generated skill packs work?
How long are my documents kept?
Are my documents used to train AI models?
Is there an API?
What languages does wowai support?
Where is the data hosted?
Who is behind wowai and which law applies?
Should you pick wowai?
wowai is a coherent answer to a real and recent problem: brand rules written for humans are invisible to the AI tools that now draft a growing share of business content. Turning a brand manual into a machine-readable pack, with every rule carrying the page it came from, is a sound idea, and choosing an open standard over a proprietary format means the output survives a change of assistant.
The free half of the platform is genuinely usable. BrandScore, BrandKit, VoiceKit and BrandGuard Lite cost nothing, need no account, and can give a small team a documented brand foundation in an afternoon. Paid conversion is transparent: charged per document, with the exact amount displayed before payment rather than buried in a subscription.
The reservations are about maturity rather than intent. The domain was registered in February 2026 and the platform has been public for only a few months. BrandGuard Pro, the product the enterprise pitch rests on, is openly under construction. API access is advertised to enterprise buyers with no public documentation behind it. The paperwork a procurement team expects, a data processing agreement, a named hosting jurisdiction, a subprocessor register, is not published, and no commercial register entry could be found for the publisher. Small inconsistencies add up too: two pages quote different entry prices, and the site cannot agree on whether it offers five or six tools.
The verdict follows from that split. For an individual, a freelancer or a marketing team wanting to make their AI assistants brand-aware, wowai is worth an hour at no cost and little risk. For a regulated organisation about to commit budget, the questions that matter are still unanswered, and the sensible move is to ask them before signing.
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