Conversario
Conversario is an AI-assisted dialogue and community management platform from Berlin publisher ferret go GmbH. It shields comment sections from hate and spam around the clock, then analyses, prioritises and answers conversations across every channel from one interface.
What is Conversario?
Conversario is an AI-assisted dialogue management and community building platform published by ferret go GmbH in Berlin. Its signature, one voice for dialog management, sums up the ambition: bring every conversation an organisation has with its audience into a single interface, then let AI keep that conversation clean, readable and worth joining. The publisher says the platform analyses and prioritises more than 30 million dialogue events a month for over 100 customers.
Four AI modules make up the product, and ferret go presents them as complementing the community team rather than replacing it. Protect (Moderation AI) runs multi-level real-time analysis, with severity settings you tune yourself, sector-specific base corpora (news, social, consumer) and your own lexicon and rule set for masking or whitelisting; the vendor claims 100% protection against hate and spam and up to 95% of moderation time saved. Detect (Analytics AI) turns the stream into KPIs on four levels: users (new, active), interaction (constructive threads, important comments), community benefit (dialogue quality, contact rate) and impact (viral topics, internal networks). Interact (Dialog Assistant) maintains a self-updating priority task list built around key audiences, key topics and key events, prompts ad hoc moderation actions, offers reply templates and can execute interactions semi-automatically. Connect (Organisation Assistant) listens to channel connection health, handles multi-level tagging and notifications, and holds the cockpit where AI settings, lexicon, teams, roles and rights live.
Coverage spans social networks, owned digital channels (apps, chats, website, chatbots) and internal ones (email, intranet). The terms name Facebook, Instagram, YouTube, TikTok, LinkedIn and X, and the platform connects natively to the onsite engagement product engagently.
The timeline is long: first AI moderation models for WELT and Bild in 2016, conversario for Facebook in 2017 (FAZ, ntv), Coral+ for onsite comments in 2018, YouTube and Instagram in 2019, a pivot to dialogue management in 2020, 60+ publishers by 2021, LinkedIn in 2022, TikTok in 2023, Threads and generative AI in 2024, LLM-based dialogue AI in 2025. ferret go calls itself the leader in the German-speaking market. Access is through a web application, and the interface exists in English and German only.
What it does
- Block hate speech and spam automatically, 24/7, with severity levels and time windows you set yourself
- Bring every dialogue channel into one interface: social networks, your own website and apps, chats, chatbots, email and intranet
- Document every moderation decision to the second, and answer DSA reporting obligations
- Spot power users, rising topics and the conversations actually worth joining
- Prioritise and carry out high-stakes interactions from a self-updating task list
- Measure community work with KPIs for users, interaction, community benefit and impact
- Organise teams, roles and permissions across all channels from a single cockpit
When to use Conversario / When not to
A quick filter to help you decide if Conversario is the right fit.
When to use Conversario
- Community teams at news publishers handling very high comment volumes: named references report roughly 1.5 million comments a month across some 150 social channels, and more than 2 million a month on SPIEGEL.de and its social profiles.
- Media organisations subject to the Digital Services Act, which have to document every moderation decision to the second and answer the authorities.
- Editorial teams that need moderation to keep running at night and at weekends, when nobody is on shift.
- Consumer brands with heavy social exposure, fashion labels included, that must contain shitstorms on Instagram and Facebook while protecting brand image.
- Multi-channel communications teams that want a single "one voice" workflow, with roles and permissions set per team across social, onsite and internal channels.
When not to use Conversario
- Consumers and private individuals: the terms of use state that the app is aimed at commercial use and is not for personal use.
- Anyone who wants to sign up alone and start the same afternoon: there is no online registration, and a personal contact with ferret go is a mandatory first step.
- Teams looking for a permanently free tool: the 30-day trial simply expires, and use is then billed on the volume of comments.
- Small communities with light traffic: the request form starts its volume brackets at more than 1,000 comments a month.
- Teams that need the interface in a language other than English or German, or a mobile app: none is published for iOS or Android.
How to use Conversario
A typical end-to-end flow, from setup to results.
- Send a request through the form on the site, stating your monthly comment volume (more than 1,000, more than 10,000, more than 50,000, or "I don't know"), or get in touch on contact@conversar.io or +49 30 330 830 900.
- Go through the mandatory personal contact with ferret go, by phone, email, fax or letter, which confirms your authorisation to enter into the contract.
- Wait for conversario to create the account and issue the credentials: there is no self-service sign-up.
- Grant the page permissions through the Facebook Connect flow, which asks for public profile, page administration and permission to comment on behalf of the page. They can be revoked at any time.
- Connect the rest of your channels plug and play, with no development work; the first insights arrive immediately.
- Start the 30-day free trial, which does not renew automatically, and run it as a risk-free A/B test alongside the tools already in place.
- Switch on dry-run mode first: the AI analyses everything and shows what it would do, without acting on anything.
- Set your severity levels, time windows, lexicon, whitelists and moderation lists, then assign team roles and rights, and let the AI go live.
- Work day to day in the cockpit: Hot Comments and Hot Posts, the Attention Lane, moderation lists, issues, tagging and notifications.
- Export comment lists and pull reporting data when you need documentation. Support runs through Slack, with customer documentation on docs.conversar.io.
Pros & Cons
Pros
- Broad multi-channel coverage in a single tool, owned and internal channels included, not just the social networks
- A genuinely free 30-day trial with no automatic renewal, usable as an A/B test next to the tools already in place
- Dry-run mode lets you watch the AI work before handing it anything real
- Fine-grained control: severity levels and time windows are yours to set, and the team can overrule any AI decision
- Hosting and subprocessing declared entirely within the EU/EEA, with no transfers outside the zone
- DSA compliance is tooled rather than merely claimed: second-by-second traceability, timeline view and answers for the authorities
- Named, high-volume public references (SPIEGEL, NZZ, FAZ, ntv, WELT, Bild) and a publisher with a continuous 2016-2025 product timeline and KI-Bundesverband membership
Cons
- No public pricing at all: prices and contract periods are negotiated case by case, and the 121 URLs of the sitemap contain no pricing page
- No self-service: a sales contact is mandatory before any account can be created
- No permanent free plan; the 30-day trial simply expires and use is then billed on comment volume
- A three-month written notice period to terminate the contract
- No explicit position on whether customer data trains the models, and no documented opt-out
- The terms of use are displayed as last updated in January 2017, and the site contradicts itself on the publisher's address: Berlin (Kadiner Str. 11) in the imprint, Bernau (Brauerstrasse 14) in the privacy notice
- Interface limited to English and German, no mobile app, and no public API documentation even though a reporting API is mentioned
Pricing & Plans
No price is published. Conversario has no pricing page at all, and the 121 URLs of the sitemap confirm it; the terms of use state plainly that "Prices and contract periods will be determined with each contracting partner individually", with enquiries directed to the sales team on +49 30 330 830 900. No starting amount, currency or billing unit can therefore be reported here, and no order of magnitude should be inferred. What is known is the shape of the model: the conversario subscription is paid and indexed on the volume of comments to be moderated, and the request form suggests brackets of more than 1,000, more than 10,000 and more than 50,000 comments a month. There is no permanent free plan. The only free access is the trial period, which is "completely free of charge" and, after 30 days, "simply expires with no obligation and no additional cost", without automatic renewal. Termination of a paid contract requires three months' written notice. A quotation from the publisher is the only way to obtain a figure.
Data, GDPR & hosting
A consolidated view of how Conversario handles your data.
GDPR overview
Implementation is concrete rather than declarative. The German publisher advertises being "GDPR-compliant and legally secure", and the privacy notice is built on the GDPR alongside the German BDSG and TMG, with legal bases given article by article (Art. 6(1) a, b, c, d, f). The rights are spelled out: access (Art. 15), rectification, erasure and restriction (Art. 16-18), portability (Art. 20) and objection (Art. 21), and the competent supervisory authority is named (the Brandenburg data protection commissioner, Kleinmachnow). An external data protection officer is appointed by name: David Pfau, conreri digital development GmbH, Hamburg (support@conreri.de). Use of the software is covered by a data processing agreement, connections run over a 256-bit SSL certificate, and the notice states that "transfers to third countries outside of the EU/EEA will not occur". One caveat: the website's own consent banner warns that some cookies involve processing in the United States.
Who owns the data?
Two roles sit side by side. For the marketing website, ferret go GmbH is the controller. For the software, it is only a processor: "conversario solely processes data on your behalf, as a data processor", and that processing is governed by a separate data processing agreement rather than by the website privacy notice. Ownership and control therefore stay with the customer, who must in turn inform its own users about the collection. Inside the product, ferret go handles channel and video content, comments and their metadata, and author identifiers. Registration data is not disclosed to or shared with third parties, and conversario must delete personal data when the commercial agreement ends.
Reuse rights
Inside the product, data is processed only on the customer's instruction and only to run the service: moderating, managing and analysing comments, and keeping the platform working properly. The recipients are limited to the conversario backend, its EU/EEA subprocessors including the hosting provider Hetzner Online GmbH, and the customer's own users; nothing is disclosed beyond that unless the law requires it. Customers can get their material back out: the cockpit exposes an Export Comment List function, and the DSA pages state that reporting data can be retrieved via API. On model training, the documentation is silent. conversario advertises "domain-individual base corpora (news, social, consumer)" and writes that, according to the principle of collective intelligence, the entire community of conversario users benefits from the continuous improvements of the suite, but it never says whether customer comments feed that improvement, and no opt-out is documented anywhere.
Data retention & training
Hosting summary
The conversario service backend and its subprocessors are declared to be "all fully operating in the EU/EEA under the legal restrictions" of the privacy notice, which adds without qualification that transfers to third countries outside of the EU/EEA will not occur. One infrastructure subprocessor is named: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany. That German hosting company is the sole basis for attributing a country, since the site nowhere states in so many words that data is hosted in Germany; the EU/EEA region, by contrast, is stated explicitly. Processing inside the software is governed by a separate data processing agreement rather than by the website privacy notice. One distinction matters. All of the above concerns the product. On the marketing website, the consent banner warns that some cookies and providers involve processing in the United States, and Google Analytics normally transmits to American servers, with IP anonymisation applied. The promise of no transfers outside the EU/EEA therefore covers the service, not every third-party tag running on conversar.io.
Things to keep in mind
Risks and trade-offs to weigh before adopting Conversario.
- No public price means no way to budget, compare or benchmark before a sales conversation: you enter the negotiation without a single reference point.
- The commitment is contractual. Termination requires three months' written notice, so a bad fit is slow and expensive to leave.
- Access is granted through Facebook Connect (OAuth), with page administration rights and permission to comment on behalf of the page. That is a serious delegation, revocable but worth scoping and reviewing before it is signed off.
- Nothing documents whether customer data is used to train the models, and no opt-out exists. The site's own collective intelligence framing, where the entire community of users benefits from continuous improvements, deserves a written answer from the publisher before sensitive conversations are connected.
- The terms of use are displayed as last updated in January 2017, and the publisher's address differs between the imprint (Berlin) and the privacy notice (Bernau). Check which documents actually govern your contract.
- The terms disclaim a great deal: no guarantee that the services will meet requirements and expectations, that they will be available continuously, reliably, securely and without errors, or that the results will be accurate and correct. Moderation mistakes remain your editorial responsibility.
- Automation invites complacency. When an AI blocks, sorts and drafts replies, a team can stop reading its own community; the publisher's own claim of up to 95% of time saved is also a warning to keep human judgement in the loop, to use dry-run mode and to exercise the override right rather than trusting the output blindly.
Setup & Integrations
Technical difficulty
Low on the technical side, slower on the administrative one. Channels connect plug and play, no development is required, and no API integration is needed day to day. What takes time is the process: a mandatory sales contact, account creation by the publisher, then an OAuth authorisation on each page. Then comes configuration (severity levels, time windows, lexicon, whitelisting, team roles and rights) and a learning phase, since customers stress that the AI must first be well fed with data before it sorts well. Dry-run mode lets you observe before switching on. Support runs through Slack, documentation on docs.conversar.io.
Deployment
Integrations
Supported languages
Behind Conversario
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does Conversario do?
Who publishes Conversario?
Which channels are supported?
How much does Conversario cost?
Is there a free trial?
How do you get started?
Can the AI be tested without letting it act?
Where is the data hosted?
Does Conversario help with DSA compliance?
Is there a mobile app, and which interface languages are available?
Should you pick Conversario?
Conversario is a mature and deliberately narrow product. ferret go GmbH has been building AI moderation for German-speaking newsrooms since the middle of the 2010s, and the 2016-2025 timeline reads as a continuous line rather than a pivot: Facebook first, then onsite comments, then YouTube, Instagram, LinkedIn, TikTok, Threads, and most recently LLM-based dialogue assistance.
Its real strength is the combination. Plenty of tools moderate; fewer pair moderation with community analytics, a prioritised task list and second-by-second DSA documentation, and fewer still declare their backend and subprocessors entirely inside the EU/EEA with no transfers outside the zone. For a European publisher, or a brand whose comment sections are permanently exposed, that combination is the argument. The named references and the volumes they cite, one to two million comments a month, suggest the platform holds at scale, and dry-run mode plus the team's right to overrule any AI decision keeps a human in the loop.
The reservations are just as real. Pricing is completely opaque: no page, no bracket, no figure, only a sales conversation and a contract negotiated individually, followed by a three-month notice period. There is no permanent free plan, only the 30-day trial. The publisher takes no explicit public position on whether customer data trains its models, and documents no opt-out. And the terms of use still carry a January 2017 date while the product has moved on considerably.
For high-volume newsrooms and exposed brands in German-speaking Europe and beyond, Conversario is a serious candidate, provided you accept entering through the sales team and are ready to ask, in writing, the questions the site leaves open.
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