Marfeel Amplify
Marfeel Amplify is the AI-powered content distribution module of Marfeel's publishing platform. It writes post copy, generates native images, schedules predictively and publishes to social networks, messaging apps and on-site recirculation modules from a single hub.
What is Marfeel Amplify?
Marfeel Amplify is the content distribution product inside Marfeel, a publishing intelligence platform aimed at online news media. Marfeel sells ten products in total — Compass, HUD & AB Testing, Amplify, Copilot, Monitoring, Site Technology, Reporting, Data & BI, Recommender and Multimedia — and Amplify is the one that takes a published article and pushes it out everywhere it should go.
The pitch is that distribution should stop being a series of trade-offs. Amplify claims to be the only platform that combines a publisher's own site data with its social media data to decide what to promote and when. Three arguments carry the product: better data feeding distribution decisions, automation of repetitive work such as writing and scheduling posts or producing hundreds of images a day, and coverage of internal as well as external channels.
Channels span social networks, messaging apps and on-page recirculation. Facebook, Instagram, LinkedIn, Reddit, Bluesky and Nextdoor appear on the product page, which also lists WhatsApp and Telegram as messaging destinations; the documentation instead names Threads and Pinterest and mentions only Telegram. Dedicated setup guides exist for Meta, Reddit, LinkedIn, BlueSky, Telegram and Nextdoor. On-site recirculation runs through Marfeel Recommender.
How hands-on a team wants to be is a setting rather than a constraint. Editors can post manually in a couple of clicks, curate a queue and let Marfeel publish at the best moment, or hand the whole feed to Autopilot, which runs 24/7/365. Custom prompts and image layouts let a publisher fix its voice, tone and visual format once, after which Marfeel writes posts and builds native-format images to match. Recommendations can be segmented by author, topic or section and ranked by criteria such as most read, most popular, latest or highest click-through rate. Strong performers can be given the evergreen treatment and re-amplified later.
Measurement is the part that distinguishes it from stand-alone schedulers: Amplify Insights reports performance by channel, account, post and article, with predictive analytics, and plugs distribution data straight into Marfeel's wider content analytics. Marfeel itself classifies Amplify as a limited-risk AI system under the EU AI Act, noting that Autopilot publishes without human editorial review.
What it does
- Publish one article across every connected channel at once
- Let AI write the post copy for each channel
- Generate native-format images for posts at volume
- Schedule posts automatically at the predicted best time
- Run distribution on full Autopilot around the clock
- Re-amplify evergreen stories after their first run
- Measure performance by channel, account, post and article
When to use Marfeel Amplify / When not to
A quick filter to help you decide if Marfeel Amplify is the right fit.
When to use Marfeel Amplify
- Social media and distribution teams inside online news publishers
- Audience development managers running many channels with a small headcount
- Newsroom editors who want their stories promoted without manual reposting
- Publishers already using Marfeel analytics, who gain natively joined distribution data
- Media organisations that need to keep publishing outside office hours
When not to use Marfeel Amplify
- Brands and agencies outside news publishing, since the product is built around editorial content
- Teams that need a mobile app, as Marfeel publishes none on the App Store or Google Play
- Buyers who must budget a tool up front, because no Amplify price is published anywhere
- Organisations that require every post to be reviewed by a human before it goes out
- Publishers whose priority channels are video platforms such as YouTube or TikTok, which are not listed
How to use Marfeel Amplify
A typical end-to-end flow, from setup to results.
- Create a Marfeel account from the platform sign-up page, or book a demo first
- Install the Marfeel SDK on your site, which the vendor presents as a single line of code
- Connect your channel accounts, following the dedicated setup guide for each network
- Define your voice, tone and image layouts through custom prompts and templates
- Set your recommendation rules: segment by author, topic or section, and rank by popularity, recency or CTR
- Choose your level of automation, from manual posting to curated scheduling to full Autopilot
- Assign workflow roles across the team for generating, curating, scheduling and reviewing posts
- Publish, then flag your best stories for evergreen re-amplification
- Track results in Amplify Insights by channel, account, post and article
- Take the free Amplify Fundamentals course in Marfeel Academy to go further
Pros & Cons
Pros
- Wide channel coverage driven from a single interface, including on-site recirculation
- Combines site analytics with social data, which few distribution tools attempt
- Performance measurement is joined to editorial analytics rather than limited to each platform's own metrics
- Three levels of automation, so teams can move from manual posting to Autopilot at their own pace
- Detailed public documentation and a free training academy dedicated to the product
- A free tier and a free trial exist at platform level, so the tool can be assessed without a purchase
- Strong legal footing: an embedded DPA, named hosting subprocessors, EU-only database servers and a published AI policy
Cons
- No public price for Amplify at all: the three pricing pages cover Analytics, Experimentation and Recommender
- Even the Analytics pricing page shows no base price per tier, only add-on and overage charges
- The product page and the documentation list different channels, so the real coverage has to be checked
- No support email is published; help runs through the platform, the community and a demo form
- No mobile application on either the App Store or Google Play
- No about page, so the vendor's identity can only be pieced together from the legal documents
- Marfeel does not state whether customer data is used to train AI models, and no opt-out is documented
Pricing & Plans
A permanent free plan exists at platform level: Marfeel operates a Free tier and a contractually defined freemium version of its terms of service, and a free trial is offered from the Amplify product page. However, no price is published for Marfeel Amplify itself. The site's three pricing pages cover Analytics, Experimentation and Recommender; the latter two carry no amounts whatsoever, and the Analytics page shows no base price for any of its Free, Basic, Pro and Enterprise tiers, offering only Start free plan, Start free trial and Let's talk! as calls to action. Every figure on that page is an add-on or overage charge for the Analytics product, quoted in US dollars with a decimal point: for example 49 USD per extra Analyst or Admin seat beyond the ten included in Pro, 100 USD per additional tracked domain, 350 USD per additional analyst seat, and 599 USD for one extra concurrent API request. None of these prices applies to Amplify. Enterprise arrangements are quoted on request.
Data, GDPR & hosting
A consolidated view of how Marfeel Amplify handles your data.
GDPR overview
Implementation is unusually thorough and concrete. Marfeel states GDPR compliance on its homepage, alongside LGPD, CNIL and CCPA, and publishes more than sixty legal documents: a data protection policy, a DPIA, legitimate interest assessments, a breach protocol, security policies and HR annexes. A data protection officer is named and reachable at dpo@marfeel.com in Barcelona. A data processing agreement is built into the terms of service, kept in eleven dated versions, and incorporates the European Commission's Standard Contractual Clauses Module IV under Article 46(2)(c). Database servers sit inside the EU and transfers outside the EEA require an adequate-protection subprocessor plus the controller's written authorisation. A UK representative, the firm Oury Clark, is appointed under the UK GDPR; being established in Spain, Marfeel designates no EU Article 27 representative.
Who owns the data?
The publisher stays in charge. In Marfeel's contractual documents the client publisher is the data controller and Marfeel acts only as a data processor, handling personal data on the publisher's instructions. Marfeel's homepage frames this as data ownership that protects the business and its readers without outside influence. When the contract ends, or whenever the publisher asks, Marfeel returns or irreversibly erases the personal data processed on its behalf. One carve-out is written into the terms: Marfeel may reuse the collected data in anonymised, aggregated and non-identifiable form for statistics and media studies, and to feed general reports back to its client network.
Reuse rights
Publishers can use their own data freely: they are the controller, Marfeel only processes it under their instructions, and no separate permission is needed to exploit the reports, dashboards or exports they obtain. The platform is explicitly built to move that data out — CSV and Google Sheets exports, raw data streams to Amazon S3 or Google Cloud Storage, loading into BigQuery, and a documented Reporting API for building custom dashboards or feeding other business systems. Data subject rights are exercised before the publisher or, alternatively, before Marfeel, which then relays the request. The one use Marfeel reserves for itself is anonymised, aggregated analysis for statistics, media studies and service improvement, as set out in the terms of service.
Data retention & training
Hosting summary
Data is hosted in the European Union. Marfeel's data processing agreement names three hosting subprocessors and their jurisdictions: Scaleway SAS in France, Hetzner Online GmbH in Germany and OVH Hispano S.L. in Spain. The SaaS privacy policy identifies Scaleway as the principal host and states plainly that the servers holding the database are located within the EU. Processing outside the EU or EEA is possible only with subprocessors guaranteeing an adequate level of protection and with the controller's written authorisation; Standard Contractual Clauses Module IV is incorporated into the agreement for transfers to controllers outside the EEA. Backups follow a 3-2-1 strategy across several data centres, on premises and geographically separated, with a cloud copy where possible. Transfers are secured with HTTPS, SFTP, TLS, VPNs and secured APIs, and exports to Google Cloud Storage or Amazon S3 are encrypted and access-controlled. Note that the TIER III, Healthcare HDS, ISO 27001 and ISO 50001 certifications cited in the privacy policy belong to Scaleway, the host, not to Marfeel.
Things to keep in mind
Risks and trade-offs to weigh before adopting Marfeel Amplify.
- Autopilot publishes without human editorial review, by the vendor's own description: a newsroom can push out a badly framed headline at scale before anyone reads it
- Automating post copy and images can quietly erode a publication's distinctive voice if templates are never revisited
- Ranking stories by click-through rate rewards what performs, which over time can pull an editorial line toward the most clickable rather than the most important
- Re-amplifying evergreen content can push stale material to readers as though it were current, damaging trust
- The tool depends on installing Marfeel's SDK across the site, which deepens reliance on a single vendor for both analytics and distribution
- Marfeel does not say whether customer data trains its AI models and documents no opt-out, so publishers cannot verify what happens to their content
- Distribution performance data is only as trustworthy as the channels' own reporting; treating predictive analytics as certainty invites overconfident editorial decisions
Setup & Integrations
Technical difficulty
Moderate, and mostly front-loaded. The platform requires the Marfeel SDK on your site, which the vendor describes as a single line of code, so a developer or CMS administrator is needed once. After that the work is configuration rather than engineering: connecting each channel account through its own documented setup guide, then defining voice, tone, image templates and ranking rules. Nothing is installed locally. Sign-up is self-service, the documentation is public and a free Amplify course is available. A Reporting API with JWT authentication is there for advanced use, but it is optional.
Deployment
Integrations
Behind Marfeel Amplify
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What is Marfeel Amplify?
Which channels does Amplify support?
How much does Marfeel Amplify cost?
Is there a free plan or a free trial?
Can distribution be fully automated?
Does Marfeel offer an API?
Where is the data hosted?
Is a data processing agreement available?
Is there a mobile app?
Who is behind Marfeel?
Should you pick Marfeel Amplify?
Marfeel Amplify is a credible answer to a real newsroom problem: good stories that never reach the audiences waiting on other channels. Its distinguishing move is not the scheduling, which many tools do, but the decision to join distribution data to editorial analytics. Because Amplify sits inside a wider publishing intelligence platform, its reporting can connect a post on Reddit to what that reader then did on the site, rather than stopping at each network's own metrics. The three-speed design — manual, curated, or full Autopilot — lets a small team start cautiously and hand over more once it trusts the output.
The reservations are commercial rather than technical. There is no published price for Amplify anywhere on the site, and the pricing pages that do exist cover other products and show only add-on charges, so any buyer must go through sales to learn what the product costs. The channel list also differs between the product page and the documentation, which means the coverage you actually get should be confirmed before committing. There is no support email, no mobile app and no about page. And while Marfeel is unusually transparent about its legal posture — an embedded data processing agreement, named EU hosting subprocessors, a published AI policy — it never states whether customer data trains its models, and documents no opt-out.
One point deserves a publisher's own judgement rather than a vendor's: Marfeel itself notes that Autopilot publishes without human editorial review. For a news organisation, that is an editorial decision before it is a productivity one. Used with that awareness, Amplify is a serious tool for publishers already invested in the Marfeel ecosystem.
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