Iridea
Iridea is an AI brand-content engine for founders, marketers and agencies. Point it at a website URL and a campaign brief, and it generates on-brand Meta ads, Instagram Stories, social posts and short video clips.
What is Iridea?
Iridea is an AI brand-content engine published by FluffyAudio SL, a Spanish company based in Barcelona. It is a browser-based product with no installation. The premise is that generation should not start from a blank prompt: you give the tool the address of an existing website, it reads the site, extracts the visual identity, tone of voice and product context, and assembles a structured brand file that every later campaign draws on. Nothing has to be uploaded, since the starting point is the URL; reference images and manual refinements to the file remain optional. Brand research on a new client is announced at 90 to 180 seconds, and the homepage sets out what happens during it: the site is crawled, colours and fonts are identified, brand imagery is found, the logo is verified, product references and screenshots are collected, and images are captioned into a visual atlas before the brand file and creative brief are produced.
Production then follows a five-stage pipeline: brand research, brief planning, format composition, quality review and targeted editing. Image outputs cover the Meta feed (4:5), Instagram Stories (9:16), square social (1:1), Meta landscape (16:9), website heroes, carousel sets and presentation boards. Video covers square, vertical and landscape ratios, plus story spots and infographic spots in all three. An approved asset can be adapted to another format without a full regeneration.
The commercial model runs on monthly credits: 150 credits to research a new brand, 40 credits per delivered asset, and 40 per edit or format adaptation, while reusing a saved brand costs nothing. Failed generations are refunded automatically, so credits are only spent on assets that pass the quality review.
Under the hood, Iridea calls third-party models from OpenAI and Google Gemini and describes itself as multi-model. Authentication runs on Clerk, payment on Stripe, object storage on Cloudflare R2, the database on Supabase and application hosting on Render in the EU (Frankfurt). Pro and Business plans add an API key for campaign creation, asset retrieval and brand management. The product is very young: the domain was registered on 29 March 2026 and first archived on 27 May 2026.
What it does
- Build a reusable brand file from a website URL: logo, colour palette, type roles, imagery references, product catalogue and tone of voice
- Turn a plain-language campaign brief into angles, messages, format constraints and review criteria
- Generate composed assets for each chosen surface, rather than resizing a single mockup
- Screen candidate assets before delivery on text legibility, composition, logo treatment, colour consistency and brand fit
- Apply targeted element-by-element edits: swap a product, change a background, rewrite a headline, remove an object, change a material
- Adapt an approved asset to a new format without regenerating the campaign
- Reuse a saved brand on later campaigns at no credit cost
When to use Iridea / When not to
A quick filter to help you decide if Iridea is the right fit.
When to use Iridea
- Agencies handling paid social for 10 to 15 client brands, with each brand file kept isolated in its own workspace
- In-house marketing teams that relaunch the same brands often, since a brand file is paid for once and reused at no credit cost
- E-commerce and DTC brands in the sectors the tool documents: food and drink, beauty and wellness, fashion, tech and design, home, kids and pets, travel, fitness and health, music and media
- Founders and small teams with no in-house designer, who need campaign visuals without templating, stock photography or a long agency cycle
- Performance marketers producing multi-format paid social from a single campaign brief
When not to use Iridea
- Designers looking for open-ended image editing: the publisher states the edit workflow is built for campaign cleanup, not free-form image play
- Teams that expect the tool to publish for them: there is no connection to ad platforms or social accounts, and no third-party integration is announced
- Collaborative teams needing multiple seats or client access, both listed only as roadmap items, since a workspace belongs to a single owner
- Resellers needing full white-labelling: exported assets carry no Iridea branding, but the interface itself still does
- Buyers on the Free or Starter plans who need video, which is limited to Pro (720p) and Business (1080p)
How to use Iridea
A typical end-to-end flow, from setup to results.
- Create a free account: no credit card is requested and 500 credits are granted each month
- Paste the URL of the brand's website; research runs automatically, takes an announced 90 to 180 seconds and costs 150 credits the first time
- Check or complete the brand file, adding extra reference images and custom guidelines if needed
- Write a campaign brief in plain language, such as the site's own example: a summer collection launch for Instagram
- Select the output formats you want among the available surfaces
- Launch generation; the quality review filters candidates before the results gallery is shown
- Edit where needed: swap a product, change a background, rewrite a headline, remove an object or change a material, at 40 credits per edit
- Adapt a selected asset to another ratio without starting over
- Export in PNG or MP4; the iridea.ai watermark applies to the free plan only
- Run later campaigns on the same brand straight from the saved brand file, without paying for research again
Pros & Cons
Pros
- Starts without any upload: a single URL is enough for the brand file to be bootstrapped automatically
- Setup is paid for once per brand and reuse is free, a direct advantage for agencies and for brands that relaunch often
- Assets are composed per format rather than cropped from a single visual, so a Story is built as a Story
- Automatic quality review before delivery, with failed generations refunded: you only pay for assets that ship
- Full ownership of the outputs, with commercial use and no attribution required
- EU-established publisher, EU application hosting and storage, and sub-processors named with their countries
- Explicit commitment not to train models on your brand materials or generated images, plus a permanent free plan of 500 credits per month with no credit card and three public monthly prices with no "contact us" tier
Cons
- No third-party integration at all: no publishing to ad platforms, no connection to social accounts, no automation connector
- No collaboration: multiple seats and client access are announced only as roadmap items
- Incomplete white-labelling: exported assets are clean, but the interface is still branded Iridea
- Video is absent from the Free and Starter plans, and 1080p is reserved for Business; free downloads also carry an iridea.ai watermark
- Credits do not roll over from one cycle to the next
- No data processing agreement is published or mentioned, no DPO is appointed, and the legal address is limited to "Barcelona, Spain" with no street or postcode
- The site publishes contradictory statements on annual billing: the pricing FAQ says annual billing is not offered at launch, while the pricing grid displays an annual toggle at 20% off
Pricing & Plans
Iridea offers a permanent free plan at 0 USD, providing 500 credits per month with no credit card and watermarked downloads. The lowest paid entry point is the Starter plan at 19.00 USD per month, billed monthly through Stripe in United States dollars. An annual toggle is displayed with a 20% discount, which brings Starter down to 15.17 USD per month (182 USD per year). Consumption is metered in credits: 150 credits to research a new brand, 40 credits per delivered asset and 40 credits per edit or format adaptation, while reusing a saved brand costs nothing. Credits reset at each billing cycle and do not roll over, and failed generations are refunded automatically. No trial of the paid plans is offered; the free plan serves that role. Cancellation is possible at any time and takes effect at the end of the cycle, with no pro-rata refund, and generated assets remain yours. Prices may change on 30 days' notice, and volumes above the Business plan are quoted on request.
- 0 USD. 500 credits per month
- roughly 12 assets or 3 brand analyses
- all output formats
- brand library
- watermarked downloads
- no credit card required.
- 19 USD per month
- or 15.17 USD per month billed annually (182 USD per year). 2
- 500 credits
- roughly 62 assets or 16 brand analyses
- higher-quality generation
- watermark-free downloads
- priority generation
- brand library.
- 49 USD per month
- or 39.17 USD per month billed annually (470 USD per year). 9
- 500 credits
- roughly 235 assets or 63 brand analyses
- higher-quality generation
- watermark-free downloads
- video up to 720p
- priority generation
- 129 USD per month
- or 103.17 USD per month billed annually (1
- 238 USD per year). 25
- 000 credits
- roughly 625 assets or 165 brand analyses
- higher-quality generation
- watermark-free downloads
- video up to 1080p
- All plans
- including Free
- give access to every output format and to the brand library. Volumes above Business are quoted on request at hello@iridea.ai.
Data, GDPR & hosting
A consolidated view of how Iridea handles your data.
GDPR overview
GDPR compliance is claimed in plain words in the privacy policy, last updated on 18 May 2026. The publisher, FluffyAudio SL, is established in Barcelona, Spain, so an Article 27 representative does not apply. Data subject rights are listed with their articles: access (15), rectification (16), erasure (17), restriction (18), portability (20) and objection (21). Requests go to privacy@iridea.ai, with a stated 30-day response time, and the right to complain to a local supervisory authority is set out. Transfers outside the EU and EEA rely on Standard Contractual Clauses, and sub-processors are named together with their countries. Two gaps are worth noting: no Data Protection Officer is appointed, and no data processing agreement is published or announced as available on request. Material changes are notified 14 days in advance.
Who owns the data?
The terms draw a clear line. You keep all rights to the brand materials you upload and grant FluffyAudio SL only a limited licence to process them in order to provide the service. You also own the images the service generates and may use them for any lawful purpose; the homepage FAQ confirms that generated assets are yours to use commercially with no attribution, and that Iridea retains no rights over your campaigns or uploaded materials. The agency pages restate this for PNG and MP4 exports, delivered with full commercial rights. What stays with the publisher is the service itself, its code, design and AI pipelines, along with the site's own logos, texts and graphics.
Reuse rights
Generated assets can be reused and sold on without asking permission and without attribution, which is the practical answer for most buyers. On the publisher's side, Iridea collects your name and email through Clerk, brand names and URLs, uploaded logos, images and texts, generated assets, credit consumption, generation history, timestamps, subscription data through Stripe with no card number stored, plus IP address, browser type and access logs. The legal bases cited are performance of the contract (Art. 6(1)(b)), legitimate interest (Art. 6(1)(f)) for security, fraud prevention and service improvement, legal obligation (Art. 6(1)(c)) for accounting, and consent (Art. 6(1)(a)) for optional communications. Anonymised, aggregated data may be used to improve the algorithms, but the publisher states it never uses your specific brand materials or generated images for that purpose. Public Instagram content is fetched on request only, for the brands you name, with no broad crawling, and no personal data is sold. Essential session cookies are always on; analytics and advertising cookies load only after consent.
Data retention & training
Hosting summary
The core of the service is hosted in the European Union. Object storage runs on Cloudflare R2 (EU), the database on Supabase (EU) and the application itself on Render, described as EU, Frankfurt. Beyond that Frankfurt mention, no hosting country is named. Several sub-processors sit outside the EU: OpenAI and Google Gemini in the United States for image and text generation, Clerk in the United States for authentication, Stripe in the United States for payment, plus Google Analytics, Meta pixel and Microsoft Clarity in the United States and Ahrefs in Singapore for measurement, and Apify in the Czech Republic for fetching public Instagram content. The four measurement tools load only after consent. Transfers outside the EU and EEA are covered by Standard Contractual Clauses. Note that the site's IP address (104.21.28.228, Cloudflare) is an anycast CDN node and says nothing about where data actually lives.
Things to keep in mind
Risks and trade-offs to weigh before adopting Iridea.
- The site contradicts itself on annual billing: the pricing FAQ says annual billing is not offered at launch, while the grid displays an annual toggle at 20% off. Confirm the terms before committing to a year.
- Credits are lost at the end of each cycle, so an oversized plan is money spent for nothing. Size it on real consumption.
- Billing is in United States dollars by a Spanish publisher: check the currency conversion and how VAT is handled on your invoices.
- Cancelling mid-cycle gives no pro-rata refund, and prices can change on 30 days' notice while the terms themselves can change on 14 days' notice.
- AI-generated advertising still needs a human read: the publisher disclaims any warranty that outputs comply with local advertising regulations.
- Several sub-processors sit outside the EU, in the United States (OpenAI, Google Gemini, Clerk, Stripe) and Singapore (Ahrefs), with transfers covered by Standard Contractual Clauses.
- No data processing agreement is available or even mentioned, the legal address is published without a street or postcode, and the product launched in 2026 with no operating history or public references.
Setup & Integrations
Technical difficulty
Very low. There is nothing to install: Iridea is a web application and the account is created through Clerk, with no credit card required. No assets need to be prepared and no questionnaire has to be filled in, since the website URL is enough and brand research runs automatically in an announced 90 to 180 seconds. There is no integration to configure, because none exists. The only technical path is optional: Pro and Business subscribers can use an API key against the /api/* endpoints, which does require a developer.
Deployment
Behind Iridea
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Iridea.
Frequently asked questions
How does Iridea learn my brand?
Which formats does Iridea generate?
How much does Iridea cost?
Who owns the generated images?
Does a failed generation use up credits?
Do unused credits roll over?
Is there a watermark on downloads?
Is my data used to train AI models?
Is there an API?
How is Iridea different from Canva or AdCreative.ai?
Should you pick Iridea?
Iridea takes a clear position among AI ad generators: instead of templates or endless variants, it builds a reusable brand file from an existing website and works from that file on every later campaign. The advantage compounds, because the setup cost is paid once per brand and production follows at a predictable credit price. That economy is what makes the tool convincing for agencies juggling ten to fifteen client brands, and for in-house teams that relaunch the same identity month after month.
The strong points are concrete. Outputs belong to the buyer, commercially and without attribution. The publisher commits in writing not to train models on brand materials or generated images. Application hosting and storage sit in the EU, sub-processors are named with their countries, and the three paid prices are public with no hidden enterprise tier. Failed generations are refunded, so credits map to delivered work.
The weak points are just as concrete. There is no integration of any kind, so nothing publishes itself and nothing connects to an ad account. Collaboration is a roadmap item, not a feature. Video is locked behind the two upper plans. No interface or generation language is documented, and the site exists only in English. No data processing agreement is published, which will block some B2B purchases outright. The publisher and the product are both very young, with a domain registered in March 2026, no public operating history and no disclosed funding.
The sensible way in is the permanent free plan: 500 credits a month, no credit card, enough to run a brand analysis and a handful of assets before committing to anything.
- Choosing a selection results in a full page refresh.
- Opens in a new window.