Customer Service · Sales Automation

Waplify

Waplify is a WhatsApp business messaging platform built on Meta's official Business API. It runs unlimited broadcasts, drag-and-drop chatbots, drip sequences and a shared team inbox, and adds no markup on Meta's conversation fees.

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Overview

What is Waplify?

Waplify is a web platform for running marketing, sales and customer support conversations on WhatsApp. It is published by Atozdebug Technology Pvt. Ltd., an Indian company, and connects a business number to Meta's official WhatsApp Business API as an Official Meta Business Partner rather than automating the consumer app.

The problem it addresses is stated plainly on the site: bulk messaging from a personal number or the WhatsApp Business app gets that number banned, obtaining API access directly from Meta means a technical approval process, and many providers stack their own margin on Meta's per-message fees. Waplify charges for the platform only; Meta bills conversations directly to the customer, with 0% markup added.

On the sending side, businesses broadcast approved Marketing, Utility and Authentication templates with mapped variables and image, video or PDF media, immediately or on a schedule. Contacts and broadcasts are uncapped on all three plans. Campaign reports fill in live with sent, delivered, read, replied, clicked and failed counts; clicking a metric filters the contact list, failed contacts show the reason, and a filtered view can be saved as a group or relaunched as a campaign.

Automation runs on a drag-and-drop flow builder with buttons, media, list messages and conditional logic, fired by keyword, regular expression or template triggers. The site is explicit that this is rule-based and predictable, with no AI guesswork. Drip sequences send a welcome plus up to seven follow-ups and stop as soon as the customer answers, and WhatsApp Forms collect replies inside the chat.

Conversations land in a shared team inbox with Mine, Unassigned, Open and Resolved tabs, round-robin auto-assignment, handover with notes and full history, and Owner, Admin, Manager and Agent roles. Contacts import from CSV or Excel with automatic de-duplication.

Developers get a REST API under /api/v1/ with a Bearer key, a Postman collection and eleven outbound webhook events. Native connectors cover IndiaMART and Google Sheets; everything else is reached through webhooks.

What it does

Broadcast one Meta-approved template to an entire contact list, delivered to each person as a private chat
Build a WhatsApp chatbot by dragging blocks, with buttons, media, list messages and conditional branches
Run a drip sequence of a welcome message plus up to seven follow-ups that stop the moment someone replies
Handle every incoming conversation from a shared team inbox with assignment, handover and permission roles
Import, tag and segment contacts from CSV or Excel, with duplicate numbers merged automatically
Track sent, delivered, read, replied, clicked and failed live, and filter the contact list on any metric
Trigger a flow from IndiaMART, Google Sheets or any webhook, or drive the whole platform from the REST API

Audience

When to use Waplify / When not to

A quick filter to help you decide if Waplify is the right fit.

When to use Waplify

Small and mid-sized businesses that already talk to customers on WhatsApp and want to move off a personal number onto the official API
E-commerce and D2C teams recovering abandoned carts, verifying cash-on-delivery orders and automating order tracking updates
Appointment-driven local businesses: clinics, gyms, coaching centres, salons, restaurants, hotels and travel agencies
Non-technical marketing teams that want a chatbot and automated follow-ups without writing a line of code
Developers and agencies driving WhatsApp from their own software through a REST API and outbound webhooks

When not to use Waplify

Teams expecting a generative AI assistant: the flow builder is deliberately rule-based, with no AI guesswork
Businesses that need more than one channel, since there is no SMS, no email marketing and no social publishing in the product
Buyers who want a native mobile app: Waplify is a web platform with an API, and no iOS or Android app is published
Organisations that require a signed Data Processing Agreement, a named EU Article 27 representative or a documented hosting jurisdiction
Starter-plan buyers who need API access, webhooks, connectors, drip sequences or WhatsApp Forms, since all of these begin at Growth

Get started

How to use Waplify

A typical end-to-end flow, from setup to results.

Create a free account and tell Waplify which number you want to use, with no card and nothing to install
Connect that number to the official WhatsApp Business API with the team on a setup call, through your Meta Business Portfolio
Import your customer list by CSV or Excel and sort it into groups and tags
Build your message templates in Waplify, or sync ones Meta has already approved, and submit them for approval
Compose a broadcast, map its variables, attach media, then send immediately or schedule it
Watch the campaign report fill in live and filter on delivered, read or failed to see who to follow up
Open the visual flow builder and assemble a chatbot from blocks, with keyword, regex or template triggers
Set up a drip sequence of a welcome message plus up to seven follow-ups on your own schedule
Authorise IndiaMART or Google Sheets on the Connectors screen, then drop them into a flow as a step
For developers, create a Bearer key under Developers then API, call the endpoints under /api/v1/, and register a webhook URL with the events you want

Quick read

Pros & Cons

Pros

No markup on Meta's conversation fees: you pay Meta directly and the platform fee stays flat however much you send
Unlimited contacts and unlimited broadcasts on all three plans, with no monthly sending cap from the platform
The chatbot builder, shared inbox and campaign reports are on every plan rather than locked behind a higher tier
Free onboarding is included, covering Facebook page approval, number registration and contact list import
Free trial with no credit card, plus a 15-day money-back guarantee on direct purchases
Low entry price at $19 per month billed quarterly, dropping to $14 per month on annual billing
Complete public documentation: API reference, webhook events catalogue, Postman collection and a changelog

Cons

Only two native connectors, IndiaMART and Google Sheets, with everything else reached through a webhook or the API
No postal address and no legal notice page: the publisher appears only in the copyright line, the terms and the privacy policy
No Data Processing Agreement is published, no Article 27 EU representative is named and no hosting country is disclosed
The Starter plan carries no API, no webhooks, no connectors, no drip sequences and no WhatsApp Forms
Meta's conversation charges, and 18% Indian GST on rupee payments, sit on top of the advertised subscription
The lifetime plan is capped at 5,000 to 150,000 messages a month and cannot be upgraded, resold or transferred
The 99.9% uptime claimed on the features page is contradicted by terms that supply the service as-is with no uptime guarantee

Pricing

Pricing & Plans

There is no permanent free plan. A free trial is available without a credit card, after which the terms require a paid plan to continue. The cheapest paid entry point is the Starter plan at USD 19.00 per month billed quarterly, falling to USD 14.00 per month on annual billing, a 25% reduction for identical features. In rupees the same plan is listed at 999 INR per month quarterly and 749 INR per month yearly, exclusive of the 18% Indian GST that applies to rupee payments. A one-time lifetime plan starts at 9,999 INR. Meta's per-conversation charges are billed separately and directly by Meta, with no Waplify markup.

Starter

$19 per month billed quarterly
$14 per month billed yearly (999 / 749 INR)
with 3 team members
20 quick replies
3 chatbot automations
10 contact groups and 5 custom fields

Data, GDPR & hosting

A consolidated view of how Waplify handles your data.

GDPR overview

The privacy policy explicitly claims compliance with the GDPR and UK GDPR, alongside India's DPDPA, the CCPA, the VCDPA and Canada's PIPEDA, and the terms restate that Waplify complies with the GDPR for EU users even though the contract itself is governed by Indian law. Legal bases are listed: contract performance, legitimate interests, consent, legal obligation and vital interests. EU and UK users are offered access, rectification, erasure, restriction, portability, objection and withdrawal of consent, the right to complain to a supervisory authority, and a 30-day response window. International transfers rely on standard contractual clauses, data protection impact assessments and adequacy decisions where applicable, and a Data Protection Officer is reachable by email. Two concrete pieces are missing: no Data Processing Agreement is published or offered, and no Article 27 EU representative is named.

Who owns the data?

The terms state that the customer owns or controls all User Data submitted to Waplify, including uploaded contact lists, and is responsible for having obtained consent from every contact. Waplify and Atozdebug Technology Pvt. Ltd. own the platform, its code, content and documentation, any feedback or suggestions the customer provides, and all data derived from use in aggregated, non-identifying form. The customer receives only a limited, non-exclusive, revocable and non-transferable licence to use the service. The privacy policy states that personal information is never sold, rented or traded to third parties for marketing purposes, and contacts, campaigns and analytics can be exported to CSV at any time.

Reuse rights

Customers can reuse their own data freely and without asking permission: contacts, campaigns and analytics export to CSV at any time. In exchange, the terms make the customer responsible for obtaining consent from contacts, for complying with the GDPR, the CCPA and India's DPDPA, and for deleting contact data on request. On its own side, Waplify uses the data to run and bill the service, deliver messages through Meta's infrastructure, provide support, improve and personalise the product, and prevent fraud and abuse. Product and marketing analytics rely on Google Analytics, Meta Pixel, LinkedIn Pixel and PostHog. Data is shared with named third parties, including Razorpay, Stripe, PayPal, Paddle and Payoneer for payments, Meta and WhatsApp for message delivery, Google for sign-in and analytics, and unnamed cloud hosting, email and support providers, all contractually bound to process the data only on Waplify's instructions and never for their own purposes. Nothing published on the site mentions customer data being used to train AI models.

Data retention & training

Retention summary

Personal data is kept for as long as the account is active, and deletion can be requested at any time. After an account is deleted, most data is removed within 90 days, including WhatsApp message history, which the user can also delete manually. Some records are held longer where the law requires it, up to seven years for financial records, billing transactions, disputes and fraud prevention. Individual usage logs are kept for 12 months, while aggregated analytics are retained for service improvement. Backups may survive longer for disaster recovery and are then securely destroyed. An account with no login or message activity for 12 consecutive months may be archived after an email warning, reactivated within 12 months, and permanently deleted afterwards. Data subject requests are answered within 30 days.

Subprocessors disclosed

Yes

GDPR contact

support@waplify.com

Hosting summary

Waplify does not disclose where customer data is hosted. The privacy policy refers only to unnamed cloud hosting providers used for storage and security, and the features page mentions ISO-certified servers without naming a standard, a certificate or a country. The company states that it operates globally and that data may be transferred to, stored in and processed in countries other than the user's own, including countries without equivalent data protection laws. EU and UK users are told that using the service constitutes consent to transfers outside the EEA and the UK under Indian law, with standard contractual clauses, data protection impact assessments and adequacy decisions where applicable. Security measures are described in both the privacy policy and the terms: SSL/TLS in transit, encryption at rest for sensitive data, role-based access controls and audit logs, firewalls and intrusion detection, periodic security testing and staff training, with breach notification within legally required timeframes. The website itself is served behind Cloudflare, which points to edge infrastructure rather than any data residency commitment.

Availability

Where Waplify works

Country-level availability.

Not available in

Cuba, excluded by the sanctions clause of the terms of serviceIran, excluded by the sanctions clause of the terms of serviceNorth Korea, excluded by the sanctions clause of the terms of serviceSudan, excluded by the sanctions clause of the terms of serviceSyria, excluded by the sanctions clause of the terms of serviceCrimea, excluded by the sanctions clause of the terms of service

Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Waplify.

Meta's conversation charges sit outside the subscription and are billed separately, so the advertised price is not the full cost; rupee payments add 18% Indian GST on top
The 15-day money-back guarantee is void if you used the free trial before buying, because the trial is treated as your evaluation period
The lifetime plan lasts only as long as Waplify keeps operating commercially, carries a monthly message allowance, and its holders rank as ordinary unsecured creditors in an insolvency
'Unlimited' is bounded by a fair-usage clause: it means no fixed numeric cap under normal single-business use, not the absence of any technical limit
No hosting country is disclosed and transfers outside the EEA and the UK are accepted simply by using the service, which matters for anyone processing EU personal data
The GDPR and Data Protection Officer address published in the privacy policy uses a different domain from the site, so verify it before relying on it for a data subject request
Consent is entirely your responsibility under the terms, and poorly targeted mass messaging can push your Meta quality rating down and cap your daily sending limit

Setup

Setup & Integrations

Technical difficulty

Low for everyday use. The site promises configuration in about five minutes and a first campaign within a day, with no coding and nothing to install. Waplify connects your number to the official API with you on a call, and free onboarding covers Facebook page approval, number registration and contact import. The real waits are administrative: you need a Meta Business Portfolio, and template approval by Meta usually takes a day. Connectors need no developer, using Google's own OAuth screen for Sheets and a single URL for IndiaMART. Only the REST API route requires someone who writes code.

Deployment

Web appAPI

Integrations

WhatsApp Business API IndiaMART Google Sheets SMTP

Company

Behind Waplify

Company name

Atozdebug Technology Pvt. Ltd.

Founded

18/12/2025

Country of origin

🇮🇳 India

UBO

Dipanka Kalita

UBO country

🇮🇳 India

Domain registrar country

🇺🇸 United States

Legal contact

support@waplify.io

Support contact

support@waplify.io

Social

Official links

Resources

All the official URLs gathered for verification and reference.

waplify.io/contact-us

Demo

cal.com/waplify/demo

Terms

waplify.io/terms-and-conditions

waplify.io/privacy-policy

API documentation

docs.waplify.io/api/overview

FAQ

Frequently asked questions

Is Waplify safe for my WhatsApp number?

Yes. Every message goes out on Meta's official WhatsApp Business API through a Meta Business Solution Provider. The ban risk described across the site comes from bulk sending on a personal number or the WhatsApp Business app, which are not built for high-volume business messaging.

Is there a free plan?

No. Waplify offers a free trial with no credit card, but the terms state that once the trial expires you must choose a paid plan to continue. The three paid plans start at $19 per month billed quarterly.

Do I pay Meta separately?

Yes. Your subscription covers the Waplify platform only. Meta bills conversation charges directly to you, by category and country, and Waplify adds no markup on them. Rupee payments also carry 18% Indian GST, while invoices in US dollars do not.

Is there an API and webhooks?

Yes. A REST API with a Bearer key prefixed wapl_, endpoints under /api/v1/ on server.waplify.io, a ready-made Postman collection and eleven outbound webhook events. API keys and webhooks are included from Growth upwards; Starter does not carry them, and there is no language SDK.

Which tools does Waplify integrate with?

Two native connectors, IndiaMART and Google Sheets, plus an SMTP connector, all available from the Growth plan. Anything else connects through an inbound webhook trigger on a flow, or through the REST API.

Can I get a refund?

A 15-day 100% money-back guarantee applies if you paid directly without using the free trial first. If you used the trial and then upgraded, the payment is non-refundable from the date of purchase. You can cancel at any time, effective at the end of the current billing cycle.

What is the minimum age to use Waplify?

18. The privacy policy states that Waplify is not intended for users under 18, and the terms require you to be at least 18 or of legal age in your jurisdiction.

Where is my data hosted?

The site does not say. The privacy policy refers only to unnamed cloud hosting providers and warns that data may be transferred to, stored in and processed in countries other than your own, including outside the EEA and the United Kingdom.

How long is my data kept?

For as long as the account is active. After account deletion most data goes within 90 days, financial and billing records may be kept up to seven years, individual usage logs for 12 months, and an account with no activity for 12 consecutive months may be archived.

Does the chatbot use AI?

No. The features page describes the visual flow builder as rule-based and predictable, with no AI guesswork. Bots are assembled from blocks and fired by keyword, regular expression or template triggers rather than by generated responses.

Conclusion

Should you pick Waplify?

Waplify is a focused, honestly priced entry point into official WhatsApp messaging for small and mid-sized businesses. Its central promise, no markup on Meta's conversation fees, is repeated across the site and backed by a direct billing relationship between the customer and Meta. What separates it from cheaper-looking rivals is that the core is not fragmented: unlimited broadcasts and contacts, the shared team inbox, live campaign reports and the drag-and-drop chatbot builder sit on all three plans, which differ only in team size, automation limits and developer access.

The trade-offs are just as clear. The integration catalogue is deliberately tiny, with two native connectors and everything else reached through webhooks or the REST API, and the company is candid about it. The chatbot is rule-based rather than generative, which buys predictability at the cost of sophistication. Starter is genuinely limited: no API, no connectors, no drip sequences, no forms.

The weaker area is corporate and legal transparency. There is no postal address, no legal notice page, no published Data Processing Agreement, no named EU Article 27 representative and no stated hosting country, even though GDPR compliance is claimed. The GDPR contact address printed in the privacy policy sits on a different domain from the site, which reads as an oversight. The publisher, Atozdebug Technology Pvt. Ltd., is young, the domain was first archived in December 2025, and disputes fall exclusively under the courts of Guwahati, in Assam.

For an Indian SMB, an agency serving one, or any small team already living on WhatsApp that wants the official channel without a markup, Waplify is a credible and inexpensive choice. Buyers with procurement or data-protection requirements should ask for the documents the site does not publish, and treat the lifetime offer with the caution its own terms recommend.

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