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Seo Tools · Content Automation

WordLift

WordLift is an Italian AI platform that turns a website's content and product catalogue into a knowledge graph published as schema.org markup, helping e-commerce, media and travel brands get found by search engines and AI assistants.

Active GDPR compliant Free trial Subscription API available Verified by Guidaio
Overview

What is WordLift?

WordLift is a semantic SEO and AI-discovery platform published from Rome by WordLift S.r.l. It grew out of the Insideout10 studio and began life as a WordPress plugin; today it is a four-product platform whose homepage promises to make brands found and recommended by AI assistants and next-generation search engines.

The mechanism underneath is the same across every product. WordLift reads a site's content and product catalogue, extracts the entities it contains, and assembles them into an RDF knowledge graph. That graph is published back to the site as schema.org markup and as linked open data, so crawlers, answer engines and chat assistants can understand what the pages are about instead of guessing from keywords. The company describes the result as an organisation's long-term memory.

Four product lines carry the idea. Visibility covers Data Connect, sector-specific ontologies, the dynamic knowledge graph and markup optimisation. Product Performance handles content generation, journey and page optimisation, and GS1 Digital Link for product data. Agent supplies a conversational SEO assistant and a brand-controlled customer agent trained on the customer's own graph. Intelligence adds business intelligence, integration work and training.

The technical surface is wide for a company of roughly twenty people. There are REST and GraphQL APIs, a Python SDK installed with a single pip command, a cloud script that drops into the page head, plugins for WordPress and WooCommerce, a Google Sheets add-on, a Botify connector, connectors for Zapier, Power Automate and Looker Studio, a worai command-line tool, a Chrome extension, and an MCP integration exposing WordLift to Claude, ChatGPT, Copilot and Gemini. Eleven free tools, among them an AI visibility audit, run without an account.

Named customers include EssilorLuxottica, Facile.it, BeRebel and Scarosso, with case studies on Eye-oo, SalzburgerLand Tourismus and WindowsReport.com. Partnerships span Microsoft ISV, Google Cloud for Startups, NVIDIA Inception, GS1 Italy and Databricks. The plugin is described as fully open source and the SDKs ship under Apache 2.0. Access starts at €799 a month, and always through a sales conversation.

What it does

  • Build an automated RDF knowledge graph from site content and product catalogue data
  • Inject schema.org JSON-LD markup across pages
  • Audit how visible a site is inside ChatGPT, Perplexity and Google AI Overviews
  • Generate content at scale: question-and-answer pairs, product descriptions and paragraphs
  • Suggest and automate semantic internal linking
  • Run a conversational SEO assistant and a brand-controlled customer agent
  • Publish site metadata as linked open data and export it in four RDF formats
Audience

When to use WordLift / When not to

A quick filter to help you decide if WordLift is the right fit.

When to use WordLift

  • Large e-commerce teams that need product pages and catalogue data structured for search engines and AI shopping assistants
  • News and media publishers scaling editorial output while keeping entity-level control over their archive
  • In-house SEO and content teams with a budget from €799 a month and someone to own the project
  • Agencies and e-commerce enablers reselling measurable organic growth to their own clients
  • Technical teams comfortable with a REST and GraphQL API, a Python SDK and WordPress or WooCommerce plugins

When not to use WordLift

  • Solo bloggers and small sites: the cheapest published plan starts at €799 a month on an annual commitment
  • Anyone wanting to sign up and start the same afternoon, since both plans route through a sales discovery call
  • Teams expecting quick wins: WordLift itself says SEO gains take from a few weeks to several months
  • Buyers who need a signed DPA, SOC 2 or ISO 27001 before onboarding a vendor, none of which is published
  • Mobile-first users, as there is no iOS or Android app — only a Chrome extension
Get started

How to use WordLift

A typical end-to-end flow, from setup to results.

  1. Run the free AI Visibility Audit to see how the site is currently read by AI search interfaces
  2. Try the free tools — entity extraction, structured data audit, llms.txt generator — without creating an account
  3. Request a discovery session, as neither published plan can be bought self-serve
  4. Choose an entry point: the WordPress plugin, the WordLift Cloud script, the Google Sheets add-on or the API
  5. On WordPress, set the vocabulary URL path during installation — the base path becomes read-only afterwards
  6. Place the WordLift Cloud bootstrap script in the page head, directly or through Google Tag Manager
  7. Analyse search demand with the Google Sheets add-on connected to Search Console
  8. Build the graph with GraphSync, the Product Knowledge Graph Builder or the Botify connector
  9. Optimise and create with Agent WordLift, the Chrome extension or the MCP link to Claude, ChatGPT, Copilot or Gemini
  10. Automate and report through Zapier, Power Automate and the Looker Studio connector
Quick read

Pros & Cons

Pros

  • The knowledge graph approach is a genuine differentiator: the structured data stays on the customer's own site
  • Ownership of the metadata is stated plainly and backed by exports in RDF/XML, Turtle, N3 and JSON-LD
  • Unusually open about subprocessors, with eleven third parties named on the GDPR page
  • Data declared stored in the EU and the UK, with the published linked data on servers in Germany
  • Broad technical surface: REST and GraphQL APIs, Python SDK, MCP, Chrome extension, Zapier, Power Automate and Looker Studio connectors
  • Eleven genuinely free tools usable without an account, including the AI visibility audit
  • Human support is part of the product: Business+ includes a dedicated project manager and strategy sessions

Cons

  • High entry price: €799 a month on an annual commitment, €999 a month without one
  • No free plan and no self-serve purchase — every route goes through a sales call
  • The privacy policy was last updated on 4 April 2018 and does not cover the current AI products
  • No published DPA, no trust or security page, and no SOC 2 or ISO 27001 certification mentioned
  • Nothing documented about excluding customer data from model training
  • The displayed price and currency change with the detected region, with no visible selector on the page
  • Legacy pages contradict the current offer: the FAQ still promises a 14-day trial and 6 or 12-month packages the pricing page no longer lists
Pricing

Pricing & Plans

There is no permanent free plan. WordLift publishes two subscriptions: Business+ at €799 per month billed annually, or €999 per month billed monthly, and Enterprise on quotation. The lowest public entry point is therefore €799 per month with an annual commitment. The FAQ states that all subscriptions include a 14-day free trial, although the pricing page does not repeat it. Amounts are shown in the currency of the detected region: the same page returns $879 and $1,100 per month in US dollars. Eleven free tools remain available without an account, outside any subscription.

Business+ — €799 per month billed annually, €999 per month billed monthly. Includes WordLift Agent, Knowledge Graph, AI-powered content creation, AI search and SEO research and analysis, content optimisation and audits, performance and rank tracking, schema markup and data integration tools, a dedicated project manager, strategy sessions and performance reviews, and guided implementation. Usage
  • 2
  • 500 URLs and 5KG total
  • plus monthly Smart Credits.
Plan 3
  • Business+ add-ons — additional licences at €158 (annual) or €198 (monthly)
  • and extra URLs at €0.67 (annual) or €0.80 (monthly).
US dollar equivalents observed on the same page
  • Business+ at $879 per month billed annually
  • $1
  • 100 per month billed monthly.
Special offers — Annual commitment: "Save 20%" on the Business+ plan, €799 per month instead of €999. · 14-day free trial on all subscriptions, stated in the FAQ but not repeated on the pricing page. · 48-hour refund window. · Volume discounts announced on bulk credit purchases. · Eleven free AI SEO tools usable without an account, plus a free AI Visibility Audit and several downloadable guides. · The FAQ also mentions free extra months on 6-month and 12-month packages, an offer the current pricing page no longer lists.
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how WordLift handles your data.

GDPR overview

WordLift is established in Rome, so no Article 27 representative is required or named. It runs a dedicated GDPR page and a rights request form at wordlift.gdprform.io, names eleven third parties that receive data, and describes its access controls: roughly twenty staff, two-factor authentication and IP-restricted access. It claims PCI DSS compliance and a SecurityMetrics recognition. The wording is a commitment of effort rather than a declaration: "We do our best to be fully compliant with the EU's GDPR for all of our EU users." Two caveats matter. The GDPR page says all data is stored in the EU and UK, while the privacy policy separately permits transfers outside the EEA. And that privacy policy carries a single date, 4 April 2018, so it predates the AI products it is meant to cover. No DPA is published.

Who owns the data?

WordLift is explicit that the customer owns what the platform produces. Its FAQ answers the ownership question with a plain "You do!", and the terms of service describe content managed through the service as the customer's private data, adding that the vendor restricts its own visibility into those files. Structured metadata can be exported at any time as RDF/XML, Turtle, N3 or JSON-LD. Metadata published as linked data under data.wordlift.io, or under a custom domain, is stated to be fully licensed to the customer. Third-party datasets reached through the platform, such as DBpedia, stay governed by their own licences and are not covered by that grant.

Reuse rights

Customers may reuse the metadata they create without asking permission. WordLift invites them to open their datasets publicly under a free or a commercial licence, to feed chat services such as Facebook Messenger or Telegram, and to build content syndication or data-as-a-service models on top of them. Exports are available in RDF/XML, Turtle, N3 and JSON-LD. That freedom stops at third-party Data reached through the platform: the terms forbid publishing it online or passing it to other people beyond what its own licence allows, and make the customer liable for any breach. On the vendor's side, the GDPR page states that WordLift uses only the subscriber's account data and no data from the site where WordLift is active, while the Agent product is marketed as being trained on the customer's own knowledge graph and proprietary SEO data. Nothing published resolves whether customer data can ever feed shared models.

Data retention & training

Retention summary
When an account is closed, WordLift says it deletes the related data and that the information will not be recoverable, though completing the process can take up to 90 days. The terms add one reservation: some code entered into its systems may not be deleted, and the company may keep using it under those terms. The GDPR page limits backups to data tied to subscription and preferences. No retention period is published for account data while a contract is running. Credits expire — at the end of the subscription year on annual plans, at the end of each month on monthly ones. The Metorik tracking cookie lasts six months. Deletion and correction rights can be exercised by email or through the company's GDPR request form.
Trains on customer data
Unclear
Subprocessors disclosed
Yes
GDPR contact

Hosting summary

WordLift's GDPR page states that all data is currently stored in the EU and the UK, and that the linked metadata it publishes sits on its own servers in Germany. The privacy policy is less restrictive: it warns that collected data may be transferred to and stored at a destination outside the European Economic Area, and processed by staff outside the EEA, with consent taken from the act of submitting the data. Both statements are live on the site at the same time. The hosting infrastructure itself is listed among the third parties that receive data but is never named — visitors are told to contact the company for up-to-date details. No cloud provider or region is identified for the platform. The public website is served behind Cloudflare on an anycast address, which says nothing about where the application actually runs. The company is established in Rome, and its terms place any dispute under Italian law and the courts of Italy.

Hosting countries
🇩🇩 Germany🇬🇧 United Kingdom
Hosting regions
EUUK
Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting WordLift.

  • Structured data is a long-term commitment: on WordPress the vocabulary base path becomes read-only after installation and cannot be changed
  • Publishing your knowledge graph as linked open data makes it machine-readable to everyone, competitors included
  • Ending the subscription keeps entities and pages on your site but stops their publication as linked open data
  • Delegating entity annotation and content generation can erode a team's own grasp of its subject matter and editorial voice
  • Optimising for AI assistants chases moving targets: gains depend on third-party algorithms nobody controls
  • The privacy policy dates from 2018 and predates the AI features, so it may not describe how the current products handle data
  • The consent checkbox on every contact form links to policy pages on a wordlift-website.local address that does not resolve, so you cannot read what you are agreeing to
Setup

Setup & Integrations

Technical difficulty

Moderate, and rarely done alone. Three no-code routes exist — the WordPress plugin, a bootstrap script placed in the page head or through Google Tag Manager, and the Google Sheets add-on — alongside a Python SDK installed in one command and REST and GraphQL APIs. The Business+ plan bundles a dedicated project manager, guided implementation and strategy sessions, so onboarding is a supported project rather than a self-serve signup. One irreversible choice matters: on WordPress the vocabulary base path is set during installation and then becomes read-only. Results are announced as taking weeks to months.

Deployment

Web appAPIPluginBrowser extensionChrome extension

Integrations

WordPress WooCommerce Google Sheets Google Search Console Google Merchant Center Google Tag Manager Looker Studio Zapier Power Automate Botify LlamaIndex Claude ChatGPT Microsoft Copilot Gemini Yoast SEO All in One SEO Pack RankMath SEO Ultimate+

Supported languages

ChineseDanishGermanEnglishFrenchItalianDutchRussianSpanishPortugueseSwedishTurkishAlbanianBelarusianBulgarianCatalanCroatianCzechEstonianFinnishHungarianIcelandicIndonesianLatvianLithuanianNorwegianPolishRomanianSerbianSlovakSlovenianUkrainian
Company

Behind WordLift

Company name
WordLift S.r.l.
Founded
07/02/2017
Country of origin
🇮🇹 Italy
Headquarters
Via Giulia 117, 00186 Rome, Italy
UBO
INFORMATION_NOT_FOUND
UBO country
INFORMATION_NOT_FOUND
Domain registrar country
🇺🇸 United States
Support contact

Fundraising

€800,000 round announced in late January 2022, led by Primo Ventures SGR with Barcamper Ventures and Barcamper Ventures Lazio.
WordLift's own press page lists the coverage: "WordLift closes an €800K round led by Primo Ventures" (Startup Reporter, February 2022) and "Wordlift chiude un round di 800mila euro" (StartupItalia, January 2022).
The about page names Primo Capital as an investor and lists Niccolò Sanarico of Primo Capital under "Investors".
Stated purpose of the round: widening the client portfolio across enterprise and SME markets, in Italy and internationally. No other funding round was found.

Social

Official links

Resources

All the official URLs gathered for verification and reference.

FAQ

Frequently asked questions

What does WordLift actually do?
It reads a site's content and product catalogue, extracts the entities inside them, builds an RDF knowledge graph, then publishes that graph back to the site as schema.org markup and linked open data — so search engines and AI assistants understand the pages instead of guessing from keywords.
How much does WordLift cost?
Two plans are published. Business+ is €799 per month billed annually, or €999 per month billed monthly; Enterprise is quoted individually. The same page shows $879 and $1,100 per month when the detected region uses US dollars.
Is there a free plan or a free trial?
There is no free plan: both published plans are paid. The FAQ states that every subscription comes with a 14-day free trial, though the pricing page does not mention it and routes buyers to a discovery session instead. Eleven free tools are usable without an account.
Who owns the metadata WordLift creates?
The customer does — WordLift answers the question with a plain "You do!". The structured metadata can be exported at any time as RDF/XML, Turtle, N3 or JSON-LD, and metadata published as linked data is stated to be fully licensed to the customer.
Where is the data hosted?
The GDPR page says all data is currently stored in the EU and the UK, and that published linked data sits on the company's own servers in Germany. The privacy policy separately permits transfers outside the European Economic Area; both statements are live on the site.
Does WordLift have an API?
Yes. It documents REST and GraphQL APIs, a Python SDK installed with pip install wordlift-sdk, and an MCP integration that connects the platform to Claude, ChatGPT, Copilot and Gemini.
What does WordLift integrate with?
WordPress, WooCommerce, Google Sheets, Search Console, Merchant Center, Google Tag Manager, Looker Studio, Zapier, Power Automate, Botify and LlamaIndex, plus the SEO plugins Yoast, All in One SEO Pack, RankMath and SEO Ultimate+, which it presents as complementary rather than competing.
What happens if I stop paying?
Entities, metadata and pages already created stay on the site, but they stop being published as linked open data. A data dump can be requested in RDF/XML, Turtle, N3 or JSON-LD. Once an account is closed, deletion can take up to 90 days.
Is there a mobile app?
No. WordLift ships a Chrome extension called Agent WordLift, alongside plugins, connectors and a web application, but there is no iOS or Android app.
Conclusion

Should you pick WordLift?

WordLift occupies a narrower position than its "AI-powered SEO" label suggests, and that is its strength. The real product is the knowledge graph: the entity layer it builds and publishes back to your own site as schema.org markup and linked data. Text generation, agents and audits sit on top of that layer rather than replacing it, which is why the tool reads convincingly for large catalogues and editorial archives, and much less so for a five-page site.

The price makes the positioning explicit. At €799 a month with an annual commitment, and with no self-serve route to purchase, a buyer is acquiring a project and a project manager as much as software. Organisations that already have traffic, a catalogue and someone to own the work will recognise what they are paying for. For everyone else the entry barrier is decisive.

Two things temper the picture. The technical documentation is current, dated and unusually generous — REST and GraphQL APIs, a Python SDK, an MCP bridge to the main assistants, a published list of subprocessors. The legal documentation is not: the privacy policy still carries a 2018 date, no DPA is published, and nothing addresses whether customer data can be excluded from model training, while the Agent product is sold precisely on training with proprietary data. Several legacy pages, the FAQ above all, still describe plans and offers the pricing page has dropped.

The company itself is small — roughly twenty people, funded with an €800,000 round in 2022 and trading since 2017 — with named references including EssilorLuxottica and Facile.it. For a buyer who needs structured data done properly and can absorb the cost, WordLift is a credible specialist. For a buyer who needs contractual assurances before signing, several documents will need refreshing first.