TurnUp World
TurnUp World is an AI no-show prediction platform for dental practices and DSOs. It layers over the existing practice management system, scores every appointment for risk, then confirms, rebooks and refills cancelled slots automatically instead of sending uniform reminders.
What is TurnUp World?
TurnUp World is a Belgian AI platform built around a single problem: the empty dental chair. It is published by TurnUp B.V., a company registered in Ronse with its operations in Ghent, and it sits as an intelligence layer on top of the practice management system a practice already runs — no migration, no export, no new diary for the team to learn.
At the centre is a prediction engine that scores the no-show risk of every appointment, up to 14 days in advance; on the Dentally integration TurnUp claims 85% accuracy. Four modules sit around that engine: No-Show Prediction, an AI Call-center, Waitlist & Last-Minute Fill, and Insights & Dashboards. The call-center runs on Elissa.AI, a voice receptionist that handles inbound and outbound calls 24/7, confirms and reschedules appointments, answers patient questions and follows the practice’s own standard operating procedures.
Outreach is graded rather than uniform: an AI call for high-risk appointments, WhatsApp for medium risk, email for low risk. When a patient cancels, the freed slot is offered automatically to the best-matched patient on the waiting list and the booking is written back into the diary — in four minutes according to the homepage, in under twenty minutes according to the Dentally page.
A separate patient app, also called TurnUp World, carries digital waiting lists, reminders, booking and cancellation, plus an AI assistant named AskTurnUp. For dental groups, the Insights view benchmarks practices against one another, with role-based access for front desk staff, managers and C-level, and drill-down from group level to a single appointment.
The integrated practice management systems are named: Dentally, Exquise, DentAdmin and Progenda. The homepage claims an average 38% reduction in no-shows across 120+ practices and DSOs. Press coverage published away from the site puts the customer base at 250+ practices in Belgium, the Netherlands and the UK, some 2,500 dentists, and a pilot across 400 UK practices, and reports that the models draw on patient history and external factors including the weather. All of these figures are the publisher’s own and none is independently audited. The site itself is live in English, French and Dutch.
What it does
- Scores the no-show risk of every appointment, up to 14 days ahead.
- Confirms high-risk patients automatically, by AI call, WhatsApp or email depending on the risk level.
- Refills a cancelled slot from the waiting list without the front desk having to intervene.
- Writes confirmations and refilled slots straight back into the PMS diary.
- Answers and places patient calls around the clock through Elissa.AI, following the practice’s own standard operating procedures.
- Reports group-level KPIs: attendance rate, automation rate and chair occupancy, benchmarked practice by practice.
- Lets patients join digital waiting lists, book, cancel and ask questions from the TurnUp World mobile app.
When to use TurnUp World / When not to
A quick filter to help you decide if TurnUp World is the right fit.
When to use TurnUp World
- Dental practices losing chair time to no-shows and late cancellations, and able to put a figure on what an empty chair hour costs them.
- Multi-site dental groups and DSOs that want to compare attendance and chair occupancy practice by practice, with role-based access from group level down to a single appointment.
- Front desk teams saturated by confirmation calls, where reminders and rebooking are eating into the hours available for patients in the building.
- Practices already running an integrated practice management system — Dentally, Exquise, DentAdmin or Progenda — that refuse to migrate to a new diary.
- Practice managers and operations leads accountable for diary utilisation, who need attendance and automation rates they can report on rather than anecdotes.
When not to use TurnUp World
- Patients: the sign-up form states in as many words “For dentists and DSOs only, not for patients”. Patients use the separate TurnUp World mobile app, not the platform.
- Practices looking for a new practice management system: TurnUp is a layer on top of the PMS, it does not replace it and does not hold the clinical record.
- Anyone expecting clinical input: the general terms state that “TurnUp does not provide healthcare services. TurnUp is not a healthcare provider, does not provide medical advice, does not make diagnoses, and does not make clinical decisions.”
- Individuals signing up with a personal mailbox: Gmail, Hotmail and Yahoo addresses are refused at registration, so a professional domain is required.
- Organisations wanting to use the tool for product development, competitive research or benchmarking: articles 7.5 and 7.6 of the terms restrict use to the customer’s own internal operations and prohibit those uses.
How to use TurnUp World
A typical end-to-end flow, from setup to results.
- Get in touch: either book a demo of 30 or 45 minutes, or open an account online through the “Create Free Account” form — a professional email address is required, personal mailboxes are refused.
- Connect TurnUp to the practice management system already in use. This is the “Connect” step on the homepage, designed to slot into the existing workflow rather than disrupt it.
- On Dentally, the practice administrator generates a scoped access token and the TurnUp team configures the connection through the native API — “no setup work on your side”.
- Let the first synchronisation run: appointments, practitioners, treatments, patient records and a short waiting list are pulled across.
- “Predict”: TurnUp scores the no-show risk of each appointment up to 14 days in advance.
- “Confirm”: patients are asked to confirm or cancel, through the channel matched to their risk level — AI call, WhatsApp or email.
- “Replace”: a freed slot is offered automatically to the best patient on the waiting list and the booking is written back into the diary.
- Leave the two-way sync running: real-time webhooks for appointments and patients, a refresh every 15 minutes for practitioners, treatments and the waiting list.
- Follow attendance, automation rate and chair occupancy in Insights & Dashboards; group users can benchmark practice against practice with role-based access. Most practices are said to be live within a week.
- For anything else, use the online helpdesk (separate practice and patient sections) then the ticket form — free support within reasonable use on working days, 08:30–17:30. The access token can be revoked from the practice side at any time, without raising a ticket.
Pros & Cons
Pros
- No migration: the platform layers on the existing PMS and the diary stays the source of truth — nothing is exported, copied or migrated.
- Prediction upstream rather than a late reminder: risk is scored up to 14 days before the appointment, which leaves time to act.
- End-to-end automation: confirmation first, then the refill of the freed slot, without the front desk having to pick up the phone.
- The channel is matched to the risk level — AI call, WhatsApp or email — instead of the same reminder going to everyone.
- A clear data posture for a health tool: UK and EU data residency announced, a signed DPA, an access token the practice can revoke itself, and subprocessors named one by one in the privacy policy.
- A genuine multi-practice view for groups, with role-based access and drill-down from group KPIs to a single appointment.
- Low entry risk on paper: a free trial, a free ROI calculator with no card required, free support within reasonable use, a self-service helpdesk, and a patient-side app with its own AI assistant.
Cons
- No public pricing whatsoever: there is no pricing page — an absence confirmed by the complete page sitemap — amounts are discussed only in a demo, and the one-off start-up fee billed on account activation is not quantified either.
- Long commitment: fixed terms of one or three years with automatic renewal unless notice is given (one month at one year, three months at three years), and additional users billed automatically at the prevailing rate.
- Unusually protective terms: a contractual penalty of €150,000 per breach plus €5,000 per day, a 24-month non-compete, a ban on benchmarking and on publishing comparative analyses, and a presumption of breach borne by the customer for 24 months (art. 7.9).
- Liability capped at €20,000 and at the previous six months of invoicing; the services are supplied “as is”, deemed accepted on delivery, 24/7 availability is targeted but not guaranteed, and TurnUp declines responsibility for synchronisation failures and for the customer’s IT partners.
- No documented way to opt out of model training on anonymised data.
- No hosting country is named: only UK and EU regions are announced, with Azure cited as the infrastructure.
- No public API and no API documentation on TurnUp’s side, no published plans or tiers, and the App Store and Google Play badges carried on the site pointed to non-existent listings (HTTP 404) on 26 August 2026.
Pricing & Plans
No pricing is published. TurnUp World operates no pricing page — an absence established by the complete enumeration of the page sitemap, not merely by navigation — and the site sends pricing questions to the demo, which is described as answering “your questions on pricing, onboarding and data”. What the general terms do disclose is the shape of the commercial model rather than its amounts: a periodic fee charged according to TurnUp’s applicable rates, exclusive of VAT, under a fixed term of one or three years; a one-off start-up fee invoiced when the account is activated, with subscription billing starting at the invoice date; and, for a Proof of Concept, a 30% deposit with the remaining 70% due on the POC start date. Invoices are payable within 14 days, with statutory commercial interest and recovery costs (a minimum of 15% or €250) on late payment. Rates may be revised once per contract year with one month’s notice, the customer then being free to terminate within the month; early-bird discounts are limited to the initial period, with renewal at the standard rate. A free trial is offered (“Start free trial”, the trial account being referred to in article 2 of the terms) but its duration is not published; no permanent free plan is announced. The ROI calculator on the site is free and requires no payment card, and the patient app is free on both stores. TurnUp claims, without figures, that “practices typically recover several multiples of what TurnUp costs”. No starting price, currency or billing unit could therefore be established. The amounts that do appear elsewhere on the site are not prices: €500 and €3,000 per month and £150 per chair hour are illustrations of losses avoided, used in the ROI material, while the €20,000 and €150,000 figures in the terms are respectively a liability cap and a contractual penalty.
Data, GDPR & hosting
A consolidated view of how TurnUp World handles your data.
GDPR overview
GDPR compliance is claimed explicitly on several product pages, backed by concrete provisions. The publisher is established in Belgium: Belgian law applies, the courts of Oudenaarde have jurisdiction, and no Article 27 representative is required. Personal data is governed by the Data Processing Agreement in Part 2 of the terms; product pages refer to a “signed DPA”, and subprocessors are bound by signed processing agreements. Legal bases stated: consent, contractual necessity, legal obligations, legitimate interest. Rights listed: access, rectification, erasure, objection, withdrawal of consent, restriction and portability, with requests answered within 30 days. Supervisory authorities cited: the Belgian Data Protection Authority and its Dutch counterpart. The Article 8 minimum age is 13 in Belgium, 16 in the Netherlands, with verified parental consent below. Security measures listed: encrypted storage, role-based access control, Azure infrastructure, regular updates and audits. Privacy policy dated 2 April 2025. No independent certification is published.
Who owns the data?
The general terms split the GDPR roles. For appointment data and patient communications, TurnUp “acts as a processor on behalf of the healthcare practice, which acts as the controller”. For the patient app account — registration, notification preferences, in-app interactions — TurnUp and the practice are joint controllers under Article 26 GDPR. Patient records themselves never leave the practice management system: “Nothing is exported, copied or migrated.” The platform, its algorithms and its AI models belong exclusively to TurnUp or its suppliers (art. 7.1); the customer receives only a limited, non-exclusive, non-transferable right of use for the term of the contract, restricted to its own internal operations.
Reuse rights
The declared purposes are giving access to the platform, managing appointments and waiting lists, synchronising diaries, sending confirmations, reminders and follow-ups, providing support, improving the platform, meeting legal obligations and producing aggregated machine-learning insights. The customer’s own reuse of the data is bounded rather than free: the right of use is limited to the customer’s internal operations, and product development, competitive research and benchmarking are prohibited without prior written agreement (art. 7.5 and 7.6). On TurnUp’s side, article 6.3 reserves the right to use anonymised or aggregated data for its own purposes, including developing and training predictive models, and the publisher considers that such processing falls outside the scope of the GDPR: “TurnUp may use data that has been processed through technical measures and/or aggregation in such a way that it can no longer be traced back to an identified or identifiable natural person, for its own purposes.” The privacy policy says the same in plainer terms — “We may use anonymized or pseudonymized appointment and behavior data to train machine learning models” — always, it states, without identifying individuals. One carve-out is explicit: data obtained through the Google Workspace APIs is never used to develop or train generalised AI models. TurnUp also states “We never sell your personal data” and does not log IP addresses or device data unless the user explicitly enables it. The subprocessors are named: Postmark (email), Microsoft Graph API (optional sending through the customer’s own Microsoft 365), Spring (SMS), Firebase Cloud Messaging (push notifications) and Azure (hosting). No mechanism for opting out of model training is documented anywhere on the site.
Data retention & training
Hosting summary
TurnUp announces UK and EU data residency for the platform, stated on the Dentally and front desk automation pages: “Because data sits in UK & EU residency and is processed under a signed DPA, patient records stay governed by your existing agreements.” The infrastructure named is Microsoft Azure, described as “cloud hosting and infrastructure” and “Secure infrastructure (Azure)”. No specific hosting country is named anywhere on the site and no Azure region is identified. The security measures announced are encrypted storage, role-based access control, and regular updates and audits. Patient records themselves stay in the practice management system — nothing is exported, copied or migrated — so the clinical record remains governed by the practice’s existing agreements. The privacy policy names the subprocessors individually: Postmark for email, the Microsoft Graph API for optional sending through the practice’s own Microsoft 365 tenant, Spring for SMS, Firebase Cloud Messaging for push notifications and Azure for hosting. No independent certification — ISO 27001, SOC 2 or HDS — is claimed anywhere on the site.
Things to keep in mind
Risks and trade-offs to weigh before adopting TurnUp World.
- Budgeting blind: no price is published anywhere, and the one-off start-up fee is not quantified either. The only way to obtain a figure is to enter the sales process, which makes an early comparison with alternatives difficult.
- Lock-in by inattention: the term is fixed at one or three years and renews automatically unless notice is given — one month at one year, three months at three years. A missed notice window renews the contract for the same length again.
- Heavy contractual exposure: a penalty of €150,000 per breach plus €5,000 per day, a 24-month non-compete, a prohibition on benchmarking and on publishing comparative analyses without prior written consent, and a presumption of breach borne by the customer for 24 months.
- Limited recourse the other way: liability is capped at €20,000 and at the previous six months of invoicing, the services are supplied “as is” and deemed accepted on delivery, 24/7 availability is a target rather than a guarantee, and TurnUp declines responsibility for synchronisation failures and for the customer’s own IT partners.
- Model training without an exit: article 6.3 treats anonymised data as falling outside the GDPR and reserves its use for developing and training TurnUp’s predictive models. No opt-out is documented, so a practice that objects has no published lever.
- Automation that reaches patients directly: AI voice calls, WhatsApp messages and emails go out in the practice’s name, and slots are refilled without the front desk intervening — while TurnUp states that it is not a healthcare provider and makes no clinical decisions. Accountability for what patients receive stays with the practice, so someone still has to watch the diary.
- Published inconsistencies worth raising in the demo: two different addresses on the site (registered office in Ronse in the terms and privacy policy, office in Ghent on the contact page), refill times quoted as four minutes on the homepage but under twenty minutes on the Dentally page, data residency announced for the UK and EU without a single hosting country being named, and App Store and Google Play badges that pointed to non-existent listings on 26 August 2026.
Setup & Integrations
Technical difficulty
Low. Installation is announced without migration or data export. On Dentally, the practice administrator generates a scoped access token and the TurnUp team configures the connection itself — “no setup work on your side”. Most practices are said to be live within a week, with no change of workstation and no retraining of the front desk. The dependency to watch sits outside the product: synchronisation relies on the customer’s IT partners, whose infrastructure TurnUp explicitly declines responsibility for. There is no public TurnUp API, so there is also no integration to build yourself.
Deployment
Apps stores
Integrations
Supported languages
Behind TurnUp World
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Does the practice have to change practice management system?
Which practice management systems does TurnUp integrate with?
How accurate is the no-show prediction?
How long does it take to go live?
What happens when a patient cancels?
What is Elissa.AI?
How much does TurnUp World cost?
Is there a free trial?
Where is the data hosted?
Does TurnUp train its models on practice data?
Should you pick TurnUp World?
TurnUp World is a deliberately narrow product: one problem, the empty chair, handled end to end. That focus is also its main argument. Where most tools send a reminder once the problem has started, TurnUp scores the risk on every appointment up to 14 days ahead and acts on it, matching the channel to the risk and refilling cancelled slots from the waiting list without the front desk lifting the phone. Because it layers over the practice management system rather than replacing it, the first evaluation question is narrow too: is your PMS one of the four integrated — Dentally, Exquise, DentAdmin or Progenda?
The credibility base is reasonable for a company of this size: a claimed 250+ practices across Belgium, the Netherlands and the UK, named customers including UZ Gent, MOND and Dentius, and a €2 million seed round in 2026. None of the performance figures — 38% fewer no-shows, 85% prediction accuracy, 97% chair occupancy — is independently audited; all are the publisher’s own.
The reservations are commercial and contractual rather than functional. Nothing is priced publicly, so a practice cannot budget without going through a demo, and what waits on the other side is a fixed term of one or three years with automatic renewal plus a one-off start-up fee of undisclosed size. The general terms are unusually protective of the publisher: heavy penalties, a benchmarking ban, liability capped at €20,000. And article 6.3 reserves TurnUp’s right to train its predictive models on anonymised customer data, with no opt-out documented anywhere.
Worth the detour for practices and groups already running an integrated PMS and able to quantify what a lost chair hour costs them — provided price and contract term are settled during the demo, and the training clause is read before signature.
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