Beatly
Beatly turns a product name or link into an AI-generated influencer campaign plan, then its Swedish team runs the whole campaign — creator matching, briefs, production, paid amplification and native brand lift measurement — while you approve only three steps.
What is Beatly?
Beatly is a Swedish creator-led marketing platform that behaves like an agency with software underneath. Its entry point is an AI planner: you paste a product name or a link into a single field, and the system returns a draft influencer campaign plan — objectives, creative angles, audience, deliverables and a budget split between organic and paid — with no account, no card and no commitment.
What follows is deliberately not self-service. Beatly runs the campaign end to end: strategy and goal setting, creator shortlisting from a global vetted network matched on audience, vertical and proven performance, briefs, contracts and content licensing, production management, paid amplification and measurement. The client's own workload is cut down to three approvals — the brief, the shortlist and the finished drafts — and any of the three can be handed back to a Beatly strategist. An activity calendar keeps every deadline, posting date and sign-off visible, and the engagement is billed as one team, one platform, one invoice.
The differentiator the company pushes hardest is not the AI but the measurement. Beatly claims to be the first influencer marketing platform with brand lift measurement built natively into reporting: an exposed audience is surveyed against an unexposed look-alike control group, and the gap between the two is reported as lift in awareness, affinity and purchase intent. Live dashboards run in Google Looker Studio, with one-click export to Excel or Google Sheets, and deeper impact studies are offered as a paid add-on with marketing intelligence firms in Europe and North America.
Four campaign types run on the same engine: UGC content at scale, brand-building influencer marketing, performance campaigns aimed at installs, leads or sales, and product seeding with ambassador mention tracking. Top-performing organic posts are amplified with paid budget within hours across social, video, connected TV and digital out-of-home, reaching what the company describes as more than two million publishers.
Two tools are genuinely free: Discovery, a creator search with a Chrome plugin for saving profiles while browsing TikTok and Instagram, and the planner itself. Creators join free after a manual profile review. The publisher, Beatly AB, has operated from Stockholm since 2015 and keeps hubs in Gothenburg, Oslo and Warsaw.
What it does
- Generate a full influencer campaign plan from nothing but a product name or a URL
- Search and shortlist creators from a vetted global network, free of charge
- Approve a brief, a creator shortlist and finished drafts — or delegate all three
- Measure real brand lift against an unexposed control group, natively in the reporting
- Amplify the best-performing posts with paid budget across social, video, CTV and out-of-home
- Run product seeding at scale and track every ambassador mention automatically
- Export campaign data to Google Looker Studio, Excel or Google Sheets in one click
When to use Beatly / When not to
A quick filter to help you decide if Beatly is the right fit.
When to use Beatly
- Brand and marketing managers who want influencer campaigns executed for them, not another dashboard to operate
- Advertisers who must prove impact rather than reach, and need awareness, affinity and purchase-intent lift measured against a control group
- Small in-house teams running dozens of creator activations at once without adding headcount
- Nordic and European consumer brands looking for a partner with staff in Stockholm, Gothenburg, Oslo and Warsaw
- Creators and influencers seeking paid brand collaborations, since joining the roster costs nothing
When not to use Beatly
- Buyers who need a published price list before they will talk to anyone, because Beatly quotes every engagement individually
- Teams that want a self-service tool they can run alone, since the paid workflow always involves a brief and a strategist
- Developers who need an API: none is offered, documented or even mentioned
- Anyone expecting a mobile app, as the product exists only in the browser
- Non-English-speaking operators, because the Planner and Discovery apps ship in English only, unlike the corporate site
How to use Beatly
A typical end-to-end flow, from setup to results.
- Open go.beatly.com and type a product name or paste a product link into the single input field
- Press the button to generate the plan — no credit card is asked for, and you can cancel any time before launch
- Review the AI-generated campaign plan, which lands in the Beatly planner
- Optionally open Discovery to search the creator network yourself, free and without an account
- Install the Discovery Chrome plugin if you want to save creators while browsing TikTok and Instagram
- Create an account on the Beatly platform to take a campaign further
- Give approval number one: read the brief Beatly drafts from your goals and either approve it or send notes
- Give approval number two: accept or decline each profile on the creator shortlist, or delegate the call to your strategist
- Give approval number three: review the finished drafts before anything is published
- Watch results in the platform, with live dashboards in Google Looker Studio and the brand lift study alongside them
Pros & Cons
Pros
- Execution is genuinely delegated: one team, one platform and a single invoice from first brief to final report
- Brand lift measurement with a real control group is rare in this market and is built into the product rather than bolted on
- Client workload is reduced to three approvals, and each of them can be handed back to the vendor
- Two useful tools — creator Discovery and the AI planner — are free, permanent and need no card
- Amplification spans social, video, CTV and out-of-home, which few influencer platforms cover on their own
- Reporting lands in Google Looker Studio and exports cleanly, so the data is not trapped in a proprietary view
- The publisher has traded since 2015, staffs four European cities and publishes complete privacy, terms and DPA documents
Cons
- No price is published anywhere: no price page, no range, not a single figure across the whole site
- Nothing paid is self-service — every engagement goes through a brief and a strategist, which slows small tests
- No product API and no technical documentation, so the platform cannot be wired into your own stack
- No mobile app of any kind
- The Planner and Discovery apps are English-only, even though the corporate site offers eleven interface languages
- No security certification is claimed, no named subprocessor list is published, and no hosting country is stated
- The Discovery Chrome plugin is side-loaded from a zip file in developer mode rather than published on the Chrome Web Store
Pricing & Plans
A permanent free tier exists and is not a trial: the creator Discovery search and the AI campaign planner are open to anyone, generating a campaign plan requires no credit card, and joining as a creator is free. No paid price point is published. Beatly states no amount anywhere on its site, and the terms confirm that fees follow "Beatly's pricing schedule, campaign structure, or individual agreements" — in other words, a quotation per campaign. The terms also mention UGC plans and subscriptions without naming or pricing any of them, require a valid payment method for any billable account, release influencer payouts only after the advertiser has paid in full, and reserve the right to change prices and transaction fees on thirty days' written notice. Deeper impact reporting is sold as an add-on, again without a published figure.
Data, GDPR & hosting
A consolidated view of how Beatly handles your data.
GDPR overview
The terms state outright that Beatly complies with the GDPR, the CCPA and other applicable data protection laws, and the privacy policy backs this with a full list of data-subject rights: information and access, rectification, erasure, restriction, objection including to direct marketing, portability, and freedom from solely automated decision-making. A monitored inbox is published for GDPR requests. A Data Processing Addendum is embedded in the terms, covering processing on customer instructions, standard security measures and deletion on request. Cookie consent is granular, with analytics and session recording refusable. What is missing is equally concrete: no DPO is named, no Article 27 representative is designated — the publisher is established in Sweden — no hosting location is stated, and no security certification such as SOC 2 or ISO 27001 is claimed anywhere.
Who owns the data?
Beatly AB names itself the data controller for the personal data described in its privacy policy, while the Data Processing Addendum inside its terms casts Beatly as processor and the customer as controller for data pushed through the platform — the two documents sit side by side and are worth reading together. Uploaded content stays the property of the user, who grants Beatly a limited, non-exclusive, worldwide and royalty-free licence to reuse it for promoting and marketing the platform. Rights over creator-generated content are left to individual agreements between advertiser and creator. Beatly retains everything covering its own technology, trademarks and platform intellectual property, and states plainly that it does not sell personal data.
Reuse rights
Reuse is asymmetric and the terms say so. Beatly may reuse content you upload without asking again: the licence you grant on registration is limited but worldwide, royalty-free and explicitly covers platform promotion and marketing. You, on the other hand, may not copy, distribute, reproduce or reverse-engineer any proprietary part of the platform, and you may not scrape or harvest data about other users for commercial purposes. Rights to the content creators actually produce for a campaign are not settled by the terms at all: they are pushed down to the individual agreement between the advertiser and the creator, which is where licensing duration and channel scope have to be checked. Users can request access, correction or deletion of their personal data at any time by writing to the published address.
Data retention & training
Hosting summary
Beatly discloses no hosting location. No country, no region and no infrastructure provider appears in the privacy policy, the terms or anywhere else on the site, and no hosting or security certification is claimed. What the privacy policy does say is that personal data collected in the European Union and Switzerland may be transferred to and processed by third parties located outside the EU and Switzerland, and that Beatly undertakes to carry out such transfers in line with applicable privacy law using appropriate contractual, technical and organisational measures. On security it commits only to best practices for storing, receiving and transferring data, with encryption used "where it is possible and well suited". Publicly observable technical signals — the sites sit behind Cloudflare, the corporate site uses a Supabase project and HubSpot forms, and session analytics run through Microsoft Clarity — indicate vendors in use, but they are not commitments made by the publisher and should not be read as a hosting guarantee.
Things to keep in mind
Risks and trade-offs to weigh before adopting Beatly.
- The landing page never had its social metadata filled in: shared links surface a random identifier and the words "Lovable Generated Project" instead of anything about Beatly
- Two navigation links are broken — the landing page's "Contact Us" points at a route that does not exist, and the corporate footer's cookie policy link returns a 404 on an empty help centre
- Twenty-eight advertised sections, pricing and case studies among them, silently redirect to the home page, so the site promises more depth than it delivers
- The headline figures — 350M+ influencers, 120+ brands, 2,000+ collaborations, $35M+ in campaigns, a 4.9 rating — come with no methodology and no source, and the brand logos on display link to no case study
- Beatly is called the data controller in the privacy policy and a data processor in the DPA inside its terms; which hat it wears for your data is worth settling in writing before you sign
- No hosting country is disclosed while transfers outside the EU and Switzerland are explicitly foreseen, which is the combination a privacy review will question first
- The terms cap liability at what you paid in the previous twelve months, provide the service "as is", impose arbitration in Stockholm and waive class actions — standard clauses, but they leave little recourse if a campaign goes wrong
Setup & Integrations
Technical difficulty
Almost none. Everything runs in the browser, the campaign planner starts from a single text field with no account and no card, and the Discovery creator search opens straight away. An account is needed to take a campaign further, and exports to Looker Studio, Excel or Google Sheets are one-click rather than integrations to build. The only genuinely technical step is optional: the Discovery Chrome plugin is installed by hand from a zip file with developer mode enabled, since it is not on the Chrome Web Store. The real effort is organisational — writing a goal, then approving three times.
Deployment
Integrations
Supported languages
Behind Beatly
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What exactly is Beatly?
What happens when I type my product into the planner?
How much does it cost?
What is brand lift and why does Beatly emphasise it?
How much work is left on my side?
Is there an API or a mobile app?
Where is my data hosted?
Is a Data Processing Agreement available?
Who can use it, and under which law?
Should you pick Beatly?
Beatly is best understood as an agency that built its own software, not as a tool you operate alone. The AI planner on go.beatly.com is a doorway: it costs nothing, asks for nothing, and turns a product name into a credible campaign outline in seconds. What sits behind it is a managed service, and the pitch is explicitly that you should have less to do, not more — three approvals, all of them delegable.
The genuinely distinctive part is the measurement. Comparing an exposed audience against an unexposed control group and reporting lift in awareness, affinity and purchase intent is standard practice in brand advertising and unusual in influencer marketing, where reach and engagement counts still dominate. Combined with amplification that reaches beyond social into connected TV and out-of-home, that is a coherent answer to the perennial question of whether creator budget actually moved anything.
The reservations are practical rather than damning. Nothing paid is priced publicly, so budgeting means a conversation. There is no API and no mobile app. The product interfaces are English-only even though the marketing site speaks eleven languages. And on the trust side, the documentation stops short in three places worth noting: no hosting country is stated although transfers outside the EU are expressly foreseen, no subprocessor is named beyond a single analytics vendor, and no security certification is claimed.
It is also worth knowing that the corporate site is partly a promise: a long list of navigation entries — pricing, FAQ, team, case studies, comparisons — quietly redirects to the home page, and the footer's cookie policy link is dead. None of that touches the service itself, but it does mean the website will not answer as many of your questions as its menus suggest. Ask the strategist instead.
- Choosing a selection results in a full page refresh.
- Opens in a new window.