RobinReach
Social media management platform built around a native MCP server: Claude, ChatGPT or Codex plan and schedule posts across 12 networks, from Facebook to WordPress. Free forever plan, paid entry at 9 USD a month.
What is RobinReach?
RobinReach is a SaaS social media management platform published by RobinReach Ltd, and its whole pitch fits in its own tagline: AI writes. RobinReach publishes. The point is to kill the copy-paste between an AI assistant and the social networks. What makes it unusual is a native MCP server: one endpoint and one key that Claude (Desktop and web), ChatGPT Connectors, Codex CLI and the OpenAI Responses API can all plug into. You bring your own assistant instead of accepting the vendor’s. Twelve MCP tools are exposed, grouped as Read (list_profiles, list_brands, list_posts, search_media_library, get_account_status), Generate (search_unsplash, generate_ai_image, article_to_posts) and Publish (validate_post, create_post, bulk_create_posts, update_post). More than 40 pre-flight checks run before anything is scheduled, covering character limits, mandatory media and Pinterest board IDs. Underneath sits a conventional and fairly complete suite: a drag-and-drop calendar, bulk scheduling, recurring posts, a media library, analytics, social import, RSS feeds and multi-comment threads, across 12 networks including WordPress, which stretches the scope beyond social publishing alone. Repurposing takes one TikTok video, Reel or Short and redistributes it automatically, reformatted for each network. Collaboration covers granular roles, shared drafts and approvals, and Client Collaboration lets a client validate work and connect their own accounts without creating an account. In-house AI comes as RobinGen for copy, captions, hashtags and multilingual content, RobinPixel for images and RobinFit for resizing, alongside a suite of free tools usable without signing up: post generator, AI text humanizer, hashtag and meme generators, blog-to-infographic converter, character counter and TikTok or Reels downloaders. Access is deliberately broad: web app, a macOS desktop app shipped as a .dmg, an Android app on Google Play, a PWA install on iOS, a public REST API and a community n8n node. The publisher is small and named: founder and lead developer Shaher, plus Joe, Kier, Ismail and Haneen, the product having grown out of a software developer’s irritation with bloated incumbents. It claims 9,500+ founders and creators on the home page, and 9,000+ users, 30,000+ connected accounts, 700,000+ posts published and 4.9 out of 5 on its about page, with reviews sourced from G2 and AppSumo. Data is hosted in the European Union, publishing goes only through official platform APIs, and support is human, with a 30-minute response time and 96% satisfaction claimed.
What it does
- Connect Claude, ChatGPT, Codex or any MCP client to a single secure endpoint and let it plan, write and schedule.
- Schedule and publish to 12 social networks from one unified calendar.
- Reformat a single source video automatically into Reels, Shorts and each network’s native format.
- Generate captions, hashtags and AI images with RobinGen and RobinPixel.
- Bulk-schedule up to 20 posts per call and set recurring publications.
- Auto-publish from Shopify, WooCommerce, WordPress and Etsy, or import RSS feeds and existing TikTok, Instagram and Facebook posts.
- Track engagement, reach and performance, and reply to comments from every network in a single inbox.
When to use RobinReach / When not to
A quick filter to help you decide if RobinReach is the right fit.
When to use RobinReach
- Founders, solo operators and creators who already draft in Claude or ChatGPT and want to publish without leaving the conversation.
- Agencies running several client brands, thanks to unlimited brands and seats, client workspaces, approval flows and Client Collaboration, where the client reviews and connects accounts without ever logging in.
- Multi-platform creators who film once and need the same video redistributed automatically as Reels, Shorts and native TikTok posts.
- Shopify, WooCommerce and Etsy sellers who want product launches and shoppable posts pushed to social channels automatically.
- Technical marketers and automation builders comfortable with a REST API, an n8n node, the OpenAI Responses API or the Anthropic Messages API.
When not to use RobinReach
- Teams buying media: RobinReach handles organic publishing only, with no paid campaign management of any kind.
- Anyone staying on Seed (0 USD) or Sprout (9 USD) who expects an AI connection, since MCP, the API and AI access only open at Bloom (24 USD/month).
- X (Twitter)-first accounts: X is excluded from the two entry plans, then capped at one account and five tweets a day on Bloom.
- Buyers who need third-party assurance or a full legal identity, as the site publishes no SOC 2 or ISO 27001 certification, no sub-processor list, no postal address and no company registration details.
- iOS users wanting a native App Store application, since the only route offered is a PWA install through Safari.
How to use RobinReach
A typical end-to-end flow, from setup to results.
- Create an account on the sign-up page, or sign in with Google.
- Connect your social accounts through OAuth: you authenticate on each network’s own page and RobinReach only receives a scoped token. Facebook pages and groups, Instagram Business accounts, Twitter profiles, LinkedIn profiles and pages, TikTok Business accounts and YouTube channels are supported.
- For everyday use, compose in the calendar, schedule your post, bulk-schedule a batch, or switch on an RSS feed or a repurposing task.
- To take the MCP route, open Settings > Brand > Connect AI and copy your personal MCP URL. A Bloom or Thrive plan is required.
- In Claude on the web, go to Settings > Integrations > Add custom connector and paste the URL. In Claude Desktop, open Settings > Developer > Edit Config and add an mcpServers block using npx mcp-remote, which requires Node.js.
- In ChatGPT, go to Settings > Connectors > Add, paste the URL and save, then enable the connector from the tools menu of a conversation.
- For Codex CLI, run npm install -g @openai/codex and add an [mcp_servers.robinreach] block to ~/.codex/config.toml.
- From the OpenAI Responses API, pass the MCP server URL and an Authorization Bearer header. Setup is announced at roughly one minute whichever route you take.
- Open the conversation with “Hi Robin”: the agent introduces your account and suggests what to do next. Then ask in plain language, with no syntax to learn: plan a week, write for every connected network, schedule five posts at 9am, generate an image, review the schedule, delete dormant drafts.
- Have everything saved as drafts if you would rather review before scheduling, and remember that regenerating or deleting the API key in Settings > Brand cuts off every connected AI at once.
Pros & Cons
Pros
- A native MCP server means you bring your own Claude or ChatGPT rather than being locked into the vendor’s model, with one endpoint and one key covering four connection modes (Claude, ChatGPT, Codex, OpenAI API) at no surcharge and no per-call billing.
- Aggressive pricing against the established suites: a permanent free plan, a 9 USD/month paid entry point, up to 32% off on annual billing and a 30-day money-back guarantee on every paid plan.
- Twelve networks covered, WordPress included, which stretches the tool beyond social publishing alone.
- Automatic video repurposing, a genuinely rare feature that customer reviews single out.
- More than 40 pre-flight checks that stop failed publications before they reach the network.
- EU-hosted data with OAuth 2.0, TLS, 2FA, bcrypt and encrypted secrets, and publishing only through official platform APIs, never browser automation.
- Multiple ways in (web, macOS, Android, iOS PWA, REST API, n8n node), a rich set of free tools usable without an account, and human support with a claimed 30-minute reply time and 96% satisfaction.
Cons
- MCP and API access are locked to the Bloom tier at 24 USD/month, so the two entry plans get neither, even though the AI connection is the site’s central argument.
- X (Twitter) is excluded from Seed and Sprout, then rationed: one account and five tweets a day on Bloom, three accounts and twelve tweets on Thrive.
- No third-party security certification, neither SOC 2 nor ISO 27001, on a Trust & Security page that would be the natural place for one, and no public sub-processor list although the GDPR page acknowledges using sub-processors.
- No legal identification on the site: no postal address, no legal notice and no registration number, no contact page either, everything routed through a single email address and the help centre, and a “Request Demo” link that points at a dead anchor.
- Internal inconsistencies worth noting: the terms state that fees are non-refundable except where required by law, which sits awkwardly with the 30-day money-back guarantee advertised on the pricing page, and the pricing FAQ claims “We do not store any private data” while the privacy policy details the personal data collected and kept.
- No native iOS application, the route offered being a PWA install through Safari, and no minimum age of use stated anywhere.
- Advanced analytics and PDF reporting are reserved for the Scale tier at 99 USD/month, and AI image quotas are tight on the small plans, at five a month on Seed and twenty on Sprout.
Pricing & Plans
RobinReach operates on a freemium basis. A permanent free plan, Seed, is available at no cost, and the lowest paid tier, Sprout, starts at 9.00 USD per month. It is followed by Bloom at 24 USD, Thrive at 49 USD and Scale at 99 USD per month, with savings of up to 32% when billing annually. A free trial is offered on the paid plans, each of which carries a 30-day money-back guarantee requiring no justification, and plans may be upgraded or downgraded at any time with immediate effect. Payments are processed by Stripe. MCP usage carries no surcharge and no per-call billing.
- 1 brand
- 1 seat
- 20 posts
- 2 social profiles excluding Twitter
- 1 GB media library
- 5 AI images and 10 AI posts per month. Unsplash
- Pixel
- Giphy
- 2 brands
- 1 seat
- 5 social profiles excluding Twitter
- 5 GB
- 200 AI posts and 20 AI images per month
- 1 RSS feed and 1 repurposing task. Adds the Bitly and Switchy integrations and PostNitro templates.
- 5 brands
- 5 seats
- 15 profiles
- 15 GB
- 500 AI posts and 50 AI images per month
- 5 RSS feeds
- 3 repurposing tasks
- 1 X account limited to 5 tweets a day
- 15 brands
- 15 seats
- 40 profiles
- 50 GB
- unlimited AI posts
- 100 AI images per month
- 10 RSS feeds
- 10 repurposing tasks
- unlimited seats
- brands
- AI posts
- RSS feeds and repurposing tasks
- 500 AI images per month
- 200 social profiles
- 10 X accounts limited to 15 tweets a day
- 100 GB
Data, GDPR & hosting
A consolidated view of how RobinReach handles your data.
GDPR overview
GDPR compliance is claimed explicitly and repeatedly, in the privacy policy, the terms and a dedicated GDPR page updated on 23 August 2026: “We are committed to ensuring the privacy of your personal data in compliance with the General Data Protection Regulation (GDPR).” Six commitments are listed: minimisation, encryption on trusted cloud infrastructure, self-service controls, signed DPAs and vetted sub-processors, least-privilege internal access and replies within statutory deadlines. The six rights (access, rectification, erasure, restriction, objection, portability) are each detailed, with in-account controls to correct, erase or unsubscribe, a stated 30-day response time and a DPA available on request from support@robinreach.com. Breach notification is covered by section 8 of the terms. Two gaps: no Article 27 EU representative and no named DPO.
Who owns the data?
RobinReach Ltd is named in the privacy policy as the party responsible for the personal data it collects, while the social accounts and their content remain the customer’s: the trust page insists that your accounts stay yours. The publisher commits that it does not “sell, trade, or rent Users personal identification information to others”. It never sees or stores social network passwords, since profiles are connected through OAuth on the network’s own page, and RobinReach account passwords are kept only as one-way bcrypt hashes. A connected profile can be disconnected in one click with immediate revocation, and data can be exported or deleted at any time from Account Settings.
Reuse rights
The privacy policy limits collected data to a short list of purposes: improving customer service, improving the site, sending periodic emails and running an opt-in mailing list, with the explicit commitment that “We will not use your data for any other purposes without your explicit consent.” Aggregated, non-identifying demographic information may be shared with partners and advertisers. Third-party providers are used to operate the service and are bound by GDPR-compliant contracts. Anything drawn from YouTube API Services follows the Google Privacy Policy and the Limited Use requirements of the Google API Services User Data Policy. Payments run through Stripe, so full card numbers are never seen or stored, and publishing happens exclusively through the platforms’ official APIs, never through browser automation or scraping. The site says nothing, either way, about customer data being used to train AI models.
Data retention & training
Hosting summary
RobinReach states that “your data lives on reputable cloud infrastructure hosted in the European Union, with strict access controls and regular automated backups”, and its trust page lists hosting in the EU region and EU data residency. No specific country and no cloud provider is named, so the jurisdiction cannot be narrowed further than the European Union. Traffic is encrypted in transit over HTTPS and TLS, the trust page specifying TLS 1.2 or above with 256-bit encryption. Social connections run on OAuth 2.0, sensitive secrets such as 2FA keys are encrypted before storage, account passwords are stored as bcrypt hashes, and internal access is least-privilege, restricted and logged. Payments are delegated to Stripe, so full card numbers never reach RobinReach’s own systems. No independent certification such as SOC 2 or ISO 27001 supports these statements, and no list of sub-processors is published.
Things to keep in mind
Risks and trade-offs to weigh before adopting RobinReach.
- Handing an AI agent write access to your brand’s accounts is a real delegation. The publisher states that nothing is posted unless you ask and that everything can be saved as a draft, but reviewing drafts before scheduling remains the safe habit, and regenerating the API key in Settings > Brand is the only way to cut every connected AI off at once.
- The AI connection is the site’s central argument yet it is out of reach below 24 USD a month: MCP and the API open at Bloom, so budgeting on the free or 9 USD plan buys the calendar, not the pitch.
- X (Twitter) is treated apart, excluded from the two entry plans and then limited in both number of accounts and daily tweets, which matters if X is your main channel.
- Two internal contradictions are worth clarifying with support before paying: the terms state that fees are non-refundable except where required by law, while the pricing page advertises a 30-day money-back guarantee, and the pricing FAQ says “We do not store any private data” while the privacy policy details the personal data collected and retained.
- The site carries no legal identification at all, with no postal address, no legal notice and no registration number, the only trace being the name RobinReach Ltd in the privacy policy, and no Article 27 EU representative is designated even though the service targets European residents and hosts in the EU.
- Nothing independent backs the security claims: no third-party certification, no published sub-processor list although the GDPR page acknowledges using them, no stated minimum age of use, and a “Request Demo” link that leads nowhere.
- Read the displayed figures with care: the home page claims 9,500+ users while the about page says 9,000+, and the featured reviews come from G2 and, above all, AppSumo, a lifetime-deal marketplace whose buyers may use the product very differently from a regular subscriber.
Setup & Integrations
Technical difficulty
Low for everyday use, low to moderate for the AI hookups. Signing up accepts a Google login, and social profiles connect through OAuth in a few clicks, a speed customer reviews consistently note. MCP setup is announced at about a minute: in ChatGPT and on Claude.ai you simply paste a URL into Connectors or a custom connector. Claude Desktop is the only genuinely technical step, needing an edit to claude_desktop_config.json and Node.js for npx mcp-remote. Codex CLI requires a global npm install and a config.toml edit; the REST API is documented in three steps.
Deployment
Apps stores
Integrations
Supported languages
Behind RobinReach
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement RobinReach.
Frequently asked questions
Which social networks does RobinReach support?
Do I need a paid AI subscription to use the MCP server?
Which RobinReach plan includes the AI connection?
Can RobinReach publish without my approval?
Can I revoke an AI’s access?
Could my social account be blocked for using it?
Does RobinReach see my social media password?
Where is my data hosted?
Can I get a Data Processing Agreement?
What if I am not satisfied, and can I change plan?
Should you pick RobinReach?
RobinReach is a complete social scheduling suite, but its real difference is the native MCP server. Instead of putting up with whichever assistant the vendor bundled, you plug in your own Claude, ChatGPT or Codex and drive the calendar from the conversation you already work in: one endpoint, one key, four connection modes, no surcharge and no per-call billing. Around that sits an unusually complete product for the money: 12 networks including WordPress, automatic video repurposing into Reels and Shorts, in-house AI for captions and images, a unified comment inbox, client approvals without a client account, and access from the web, macOS, Android, an iOS PWA, a REST API and an n8n node. Pricing is aggressive against the established suites, with a permanent free plan, a 9 USD entry tier, up to 32% off annually and a 30-day money-back guarantee. The lock to know about before subscribing: the AI connection and the API start at Bloom, 24 USD a month. The two cheapest plans get neither, which makes the free tier a demonstration of the calendar rather than of the pitch. X is also handled apart, excluded below Bloom and rationed above it. The publisher is small, a named team of five with fast human support claimed, and its documentary transparency is thin: no postal address, no legal notice, no independent security certification and no sub-processor list, plus a few contradictions between the terms, the pricing FAQ and the privacy policy. The technical side is described far better, with European hosting, OAuth 2.0, TLS, 2FA, bcrypt and publishing through official APIs only. A strong pick for creators, founders and small agencies who work inside an AI assistant every day and can live with a young publisher’s thin paperwork.
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