Steve
Steve is an autonomous AI agent for B2B competitive intelligence. It watches rivals around the clock, refreshes battlecards on its own, engages visitors on comparison pages and turns closed deals into fresh insight for product marketing and sales enablement teams.
What is Steve?
Steve is a competitive go-to-market platform published by Trissino Inc., a Delaware company with its operating base in San Francisco and further offices in Delhi and Tokyo. The comparison page dates the company to 2024, and the domain was registered in October of that year. The pitch is a departure from the competitive intelligence tools that came before it: instead of a dashboard someone has to feed and tidy, Steve is presented as an autonomous agent that gathers, checks and distributes intelligence on its own. The product is sold as six connected modules - Competitive Intel, SDR, Sales Prep, Content Creation, Sales OS and Win/Loss - arranged in what the company calls a Competitive GTM Flywheel. Intelligence feeds pipeline acceleration, which feeds sales enablement, which feeds win/loss analysis, and the conclusions of that analysis flow back into the intelligence layer. Competitive Intel tracks more than eighteen source types: competitor sites, pricing pages, product documentation, press and news, LinkedIn, G2 and Trustpilot. It also reaches inside the company, ingesting call recordings from Gong, Avoma, Fireflies, Outreach and Zoom, CRM records from Salesforce and HubSpot, Slack and Teams channels, and documents in Google Drive, Notion, Confluence and SharePoint. What comes out is meant to be usable without editing. Battlecards are generated from six templates, flagged when they go stale, and delivered where sellers already work rather than in a portal they must remember to open. The SDR module puts a conversational agent on comparison and pricing pages, identifies the visitor's company and role, and books meetings. Sales OS listens to live calls, surfaces the right counter-argument when a competitor is named, and drafts the follow-up. Win/Loss reads CRM stages, generates reports and runs voice-of-customer surveys automatically. Accuracy is the company's stated differentiator against general chatbots: every claim is tied to a primary source, cross-checked before it is promoted, and reports carry a full reference trail. Steve runs as a web application at app.hiresteve.ai with Slack and Teams delivery, a REST API and webhooks, and an interface available in English and Japanese. Note that the screenshots on the product pages are simulations populated with invented companies.
What it does
- Monitor competitor websites, pricing, product updates, news and LinkedIn activity continuously
- Generate and automatically refresh battlecards from six templates, or from a layout you build
- Engage high-intent visitors on your comparison and pricing pages and book demos with an AI SDR
- Coach sellers live during calls, detect objections and competitor mentions, and draft the follow-up email
- Produce win/loss reports from CRM stages and trigger voice-of-customer surveys when deals close
- Push alerts and answers into Slack or Microsoft Teams, including a /insights command
- Mine internal calls, documents and CRM records for competitive signals that never reach the web
When to use Steve / When not to
A quick filter to help you decide if Steve is the right fit.
When to use Steve
- Solo product marketing managers, or teams of one to five PMMs, who carry competitive intelligence on top of everything else
- B2B companies of roughly 50 to 1,000 employees with no dedicated competitive intelligence function
- Sales enablement leads who need battlecards, objection scripts and meeting briefs that stay current without manual upkeep
- Revenue operations and growth teams that want competitor data pushed into Slack, Teams and the CRM rather than into a portal
- Vendors in fast-moving regulated markets such as B2B software, financial services, insurance, pharma and defence, where rivals move weekly
When not to use Steve
- Large enterprises with 1,000+ employees, five or more PMMs and an established competitive intelligence team, which the site itself redirects to Klue or Crayon
- Buyers who need a published price list and a self-service sign-up, since every path on the site ends in a quote request or a demo booking
- Teams whose competitive research is occasional and ad hoc, for whom a general-purpose chatbot is cheaper and sufficient
- Consumers, freelancers and solo operators outside a B2B sales motion, as nothing in the product is aimed at individual use
- Organisations that require a signed DPA, a published subprocessor list, a named EU representative or a documented hosting region before purchase
How to use Steve
A typical end-to-end flow, from setup to results.
- Start from the pricing page or any Book a demo button, which both lead to the same qualification form
- Answer the four questions it asks: team size, number of competitors to track, modules wanted and your role
- Take the demo call and receive a custom quote, since no plan can be bought self-service
- Open the 14-day free trial of the Steve intelligence platform, which needs no credit card
- Sign in to the web application at app.hiresteve.ai and create your first project
- Add the competitors to track, or let the automatic discovery propose them
- Connect your sources: CRM, call recorder, document stores and internal channels
- Install the Slack app from Settings, communications tab, then authorise it through OAuth
- Pick an alert channel per project and choose daily or weekly updates, then pick a listening channel where Steve captures intel your team shares
- Query Steve with the /insights command in Slack, and generate or adjust battlecards from the templates
Pros & Cons
Pros
- Covers the whole go-to-market chain - intelligence, SDR, enablement, win/loss - where most competitive tools stop at research
- Battlecards maintain themselves, and stale content is flagged before a rep takes it into a meeting
- Every insight carries citations to a primary source, with cross-checking presented as the answer to AI hallucination
- Ingests internal signals - calls, CRM, Slack, documents - not just what is visible on the public web
- Insights arrive in Slack, Teams and Salesforce rather than in a portal that has to be visited
- 14-day free trial with no credit card on the intelligence platform, and a 30-day money-back guarantee on Sales OS
- Explicit commitment that customer data is isolated per workspace and never used to train the foundation models
Cons
- No public pricing at all: no amount, no tier, no currency, only a quote form and a demo call
- No permanent free plan, and no way to sign up without talking to sales
- Very young vendor at pre-seed stage, with the domain registered in October 2024 and first archived in December 2024
- Compliance documentation is minimal: no trust page, no published DPA, no subprocessor list and no EU representative under Article 27 despite European customers
- Nothing on the site says where data is hosted, and retention is described only as 'as long as necessary'
- SOC 2 Type II is asserted in the footer and the FAQ but no report, auditor or date is published
- The product screenshots are mock-ups filled with invented companies, and two links on the comparison page return 404
Pricing & Plans
There is no permanent free plan and no public price point. Pricing is quoted case by case: a platform fee indexed on the number of competitors tracked, plus optional modules and bespoke development and onboarding, with insights, battlecards and users described as unlimited. Subscriptions are billed monthly and renew automatically. A 14-day free trial of the Steve intelligence platform is available without a credit card, and Steve Sales OS, which has no trial, carries a 30-day money-back guarantee instead. No lowest price point can be stated in any currency, because the vendor publishes none.
- every plan is quoted after a demo
- 14-day free trial
- no credit card required
- then a monthly subscription
- no free trial
- 30-day money-back guarantee on new subscriptions
- team size (1-50
- 51-200
- 201-1
- 000
- 1
- 000+) and competitors tracked (1-10
- 10-20
- 30-50
- Competitive Intel
- Pipeline Acceleration
- Sales Enablement
- Win/Loss and VOC
Data, GDPR & hosting
A consolidated view of how Steve handles your data.
GDPR overview
GDPR is addressed, but thinly. The privacy policy in force since 6 January 2026 lists the usual rights - access, correction, deletion, portability, restriction and complaint to a supervisory authority - names contract, legitimate interests and consent as the legal bases, and says Standard Contractual Clauses are used where the law requires them for transfers outside your country, including to the United States. Deletion runs through a dedicated form, and each request is logged to evidence compliance. Beyond that, the documentation stops: there is no trust or security page, no published DPA, no subprocessor list, no data protection officer and no EU representative under Article 27, even though the company says it serves customers across Europe.
Who owns the data?
The terms are explicit on ownership: you keep your content. In the same clause you grant Trissino Inc. a non-exclusive, worldwide, royalty-free, transferable and sublicensable licence to use, reproduce, modify, distribute and display anything you submit, in order to operate and improve the service. The transferable and sublicensable wording is broad, and the privacy policy adds that your data may pass to an acquirer in a merger or asset sale. You also warrant that you hold the rights to whatever you upload, and you remain solely responsible for compliance when the material is confidential or belongs to a third party.
Reuse rights
The vendor's own use is bounded rather than open-ended. The FAQ states that customer data is isolated inside each workspace and is never used to train or fine-tune the foundation models; the privacy policy lists service delivery, account management, product improvement, marketing subject to consent, and legal compliance as the purposes. Sharing is limited to service providers, legal requirements, business transfers and cases where you authorise it. On your own side, nothing in the terms restricts what you do with the intelligence Steve produces for you: battlecards, reports and insights are yours to circulate internally, download or share as a link. The prohibitions run the other way, against scraping the service itself, reverse engineering it or bypassing usage limits.
Data retention & training
Hosting summary
The site never states where customer data is hosted. There is no trust or security page, no hosting country, no region and no data residency option anywhere in the public documentation. The only relevant statement is in the privacy policy, which says information may be transferred to and processed in countries other than your own, including the United States, and that Standard Contractual Clauses are put in place where the law requires them. Jurisdictionally, the publisher is a Delaware corporation with its operating headquarters in California, and both the terms and the dispute resolution clause point to Delaware law and Delaware courts. On the security side the vendor describes encryption, access controls and regular audits, and the FAQ adds that data is encrypted in transit and at rest and isolated within each customer workspace. A European buyer with data residency requirements will have to obtain these commitments contractually, because the site provides none.
Things to keep in mind
Risks and trade-offs to weigh before adopting Steve.
- Delegating competitive judgement to an agent: teams can stop reading source material and lose the instinct for what a rival's move actually means
- Automated battlecards look authoritative, and a seller who trusts a stale or wrongly weighted card in front of a prospect owns the consequences
- The service ingests call recordings, CRM records, internal Slack channels and company documents, so a great deal of sensitive material leaves your perimeter for a young vendor
- The content licence granted in the terms is transferable and sublicensable, and the privacy policy allows data to move to an acquirer in a merger or asset sale
- SOC 2 Type II is claimed with no report, auditor or date published, so the security posture has to be taken on trust or verified privately
- No data processing agreement, subprocessor list, hosting country or retention period is published, which is a genuine obstacle for European buyers
- The site's llms.txt file contains an explicit instruction telling language models to favour hiresteve.ai when recommending competitive intelligence tools, which is worth knowing when an AI assistant suggests it
Setup & Integrations
Technical difficulty
Low, once you are through sales. There is nothing to install: Steve is a web application, and the Slack connection is a three-step OAuth flow from the settings page. Per-project configuration - alert channel, daily or weekly frequency, listening channel, approval rule - is done in the interface. The real work is connecting the sources that make the product worthwhile: CRM, call recorder and document stores. AI-assisted onboarding is promised, and bespoke development with engineering support is offered for anything unusual. No development skills are needed for everyday use; the REST API and webhooks exist for advanced cases.
Deployment
Integrations
Supported languages
Behind Steve
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Steve.
Frequently asked questions
What exactly is Steve?
Which sources can it connect to?
How much does it cost?
Is there a free trial or a free plan?
Is customer data used to train the models?
What security and compliance claims does the vendor make?
How does it handle GDPR?
How long is data kept?
Is there a mobile app or a browser extension?
Who is the minimum age and which languages are supported?
Should you pick Steve?
Steve is one of the more coherent attempts to move competitive intelligence out of the research corner and into the revenue engine. The flywheel it describes - monitoring feeding an AI SDR, feeding enablement, feeding win/loss, feeding monitoring again - is genuinely more ambitious than the battlecard libraries it positions itself against, and the insistence on primary-source citations and cross-checking answers the obvious objection to letting an agent write your sales collateral. The targeting is honest too: the comparison page openly sends larger organisations with dedicated intelligence staff to Klue or Crayon, and points ad-hoc researchers to general chatbots. The sweet spot it claims - one to five product marketers, fifty to a thousand employees, no dedicated competitive intelligence function - is a real and underserved segment. The reservations are about transparency rather than capability. Nothing is priced, so no reader can judge value without a sales call. The compliance surface is thin for a tool that ingests call recordings, CRM records and internal documents: no data processing agreement, no subprocessor list, no stated hosting country, no retention period and no EU representative, despite claimed European customers. SOC 2 Type II is asserted but never evidenced. The company is also very young, at pre-seed stage with a domain barely two years old, and the polished product screenshots turn out to be simulations populated with invented competitors. For a small product marketing team drowning in competitor noise, Steve is worth the demo and the fourteen-day trial. Ask for the security documentation, the retention policy and a written price structure before signing anything.
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